Victorinox Concept One Automatic - Specifications, Prices and Owners' Reviews

The Victorinox Concept One Automatic represents a contemporary vision of the Swiss mechanical watch: a piece designed to offer both strong visual presence, solid technical coherence and genuine ease of use in everyday life. True to Victorinox’s DNA, this model focuses on durability, legibility and practicality while adopting a clean design that keeps it elegant without becoming flashy. With the Concept One Automatic, the Swiss brand offers a modern automatic watch designed to accompany an active lifestyle with seriousness and restraint.

What are the characteristics of the Victorinox Concept One Automatic?

CaseThe case of the Victorinox Concept One Automatic is made of stainless steel with a brushed finish that highlights its technical yet understated personality. Its 39 mm diameter allows it to suit many wrists, while its 12 mm thickness gives it slightly more presence than the Solar version while still remaining very well balanced for daily wear. The fixed stainless steel bezel features a polished-brushed finish and benefits from scratch protection, while the screw-down caseback reinforces the overall feeling of solidity. The watch also offers 10 ATM / 100 metre water resistance, making it perfectly suitable for many everyday situations.

Dial and readability

The Victorinox Concept One Automatic stands out with its curved black, blue ou green dial, paired with a brushed finish that adds depth without compromising legibility. This design choice gives the watch a more restrained, sharper and more contemporary identity, with an understated elegance that is easy to appreciate every day. The luminous hands and hour markers ensure clear reading when light fades, while the presence of a date window adds practical functionality without upsetting the balance of the dial. Victorinox succeeds here in delivering a dial that is modern, functional and visually coherent with the overall spirit of the watch. 

Movement and performance

At the heart of the Victorinox Concept One Automatic is the Swiss-made La Joux-Perret G100 automatic calibre. This movement stands out first for its 68-hour power reserve, an especially attractive figure in this price segment. This autonomy directly improves wearing comfort and real-life practicality. Victorinox complements this proposition with double shock protection, reinforcing the reassuring character of the watch. Here, mechanics are not simply a prestige argument: they serve a clear promise of reliability, durability and ease of use.

Strap and comfort

The Victorinox Concept One Automatic is fitted with an interchangeable steel bracelet or rubber strap secured by a deployant clasp. This choice strengthens the sporty-chic positioning of the watch. Rubber brings genuine flexibility on the wrist, improves daily comfort and gives the model a more active and mobile dimension without making it lose its understated character. The tool-free interchangeable system is another practical advantage, making it easy to change the style of the watch depending on the situation or outfit. This highly functional approach fits perfectly with the Victorinox philosophy.

Wearability and everyday use

With its 39 mm diameter, 108 g weight and clean design, the Victorinox Concept One Automatic is especially well suited to everyday use. It can complement casual clothing, a professional environment or a more urban silhouette thanks to its balance between understatement and character. The steel case, curved black dial and rubber strap create a coherent, modern and comfortable whole. This ability to combine visual presence, comfort and practicality forms a large part of its appeal. 

Victorinox Concept One Automatic: a modern and well-thought-out Swiss mechanical watch

With the Concept One Automatic, Victorinox offers a watch that answers the expectations of contemporary mechanical-watch enthusiasts in an intelligent way. Its Swiss-made La Joux-Perret G100 automatic calibre, 68-hour power reserve, 39 mm steel case, 100 metre water resistance and interchangeable strap make it a coherent, robust and enjoyable piece to live with. The Victorinox Concept One Automatic does not try to impress through excessive display; instead, it appeals through seriousness, balance and its ability to deliver a modern, reliable and reassuring wearing experience.

What is the price of a Victorinox Concept One Automatic?

The Victorinox Concept One Automatic is available starting at €1,295 with a rubber strap and €1,445 with a steel bracelet.

Conclusion

The Victorinox Concept One Automatic is aimed at people looking for a reliable, modern and easy-to-wear Swiss mechanical watch for everyday life. Thanks to its long-running automatic movement, balanced design and highly practical approach to watchmaking, it stands out as an appealing option for anyone seeking a versatile and coherent watch.

Victorinox Concept One also exist with a quartz and solar caliber.

Dialicious owner reviews are a relevant way to choose the watch that truly suits you.

(Updated April 2026)