M.A.D.EDITIONS M.A.D.2 - References, Prices and Owners' Reviews

M.A.D.2 is a model launched in 2025 by M.A.D.Editions (MB&F’s accessible parallel brand) and designed by Eric Giroud: a bi-directional jumping-hour with trailing-minutes display at the center, an in-house MB&F module atop a La Joux-Perret G101 automatic (64 h). A pebble-shaped 42 mm × 12.3 mm steel case with domed sapphire front and back, and raffle-based allocation make for a playful, readable daily wearer. 

Design & legibility: the model’s identity

The face is minimalist yet surprising: two metallic “almond-like” pointers at center indicate the jumping hour and trailing minutes, within a stage that nods to a vinyl turntable (Technics SL-1200 inspiration from Eric Giroud). The domed sapphire enhances depth, the oversized rotor adds motion, and the layout stays purposely uncluttered for quick reading, so the “pebble” case plus central jumping display forms an instantly recognisable signature.

Case, strap and daily comfort

The 42 mm steel case (12.3 mm thick) is all smooth curves with near-invisible lugs and twin domed sapphires; water-resistance is 30 m (3 ATM), and the compact stance wears short. On leather (folding clasp) or technical textile depending on runs, it remains stable, while low mass and a rounded back ease cuff-sliding. In practice, the 42 × 12.3 mm format prioritises “presence vs comfort” balance over hard-core sport specs. 

Movement: architecture, performance and care

Under the hood is La Joux-Perret’s G101 (4 Hz, ~64 h) topped by MB&F’s bi-directional jumping-hour module: you can set time forwards or backwards and the hour snaps either way, avoiding the approximation of the M.A.D.1. Expect conventional 4–5-year service intervals (usage-dependent); rate stability and winding are solid for this modern Swiss base, meaning the G101 plus MB&F jumping module combines practical legibility with healthy autonomy.

Timeline & main models (2025–2025)

(2025) M.A.D.Editions M.A.D.2 Green:

The headline launch variant: green tone around the central display, oversized rotor on show, steel 42 mm case and domed sapphires. The hue adds contemporary presence without sacrificing clarity; at just 12.3 mm, it wears cleanly for office-to-weekend duty. Allocation via raffle; indicative launch price CHF 2,900 before tax.

(2025) M.A.D.Editions M.A.D.2 Orange:

A vivid orange take with the same tech (G101 + MB&F bi-directional module), dimensions and twin domes. The bright tone boosts contrast of the central indicators and underlines the watch’s playful brief, while preserving instant reading. Allocation remains raffle-driven within defined windows. Generic identifier.

(2025) M.A.D.Editions M.A.D.2 “Steel/Silver Dial”:

Marketplace listings reveal a steel/silver-dominant variant, confirming multiple finishes on the same language: polished pebble case, central jumping display, prominent rotor and 3 ATM water-resistance. This execution skews dressier and versatile, ideal on dark leather. 

(2025) M.A.D.Editions M.A.D.2 “By Raffle – March”:

The first sales cycle ran via late-March raffle, aligning with the brand’s inclusive intent amid demand exceeding supply. This access model shapes the community perception and purchase calendar. 

(2025) M.A.D.Editions M.A.D.2 “Eric Giroud Edition”:

Official communication foregrounds Eric Giroud’s authorship: turntable-inspired staging, pure pebble volumes and brushed metal pointers at center. This design signature explains coherent colorways while preserving readability. 

Conclusion

M.A.D.2 targets enthusiasts who want joy, identity and clarity: modern Swiss mechanics, a unique central display and a very wearable “pebble” presence. Choose your tone (discreet vs expressive), then your usage (office/weekend) and mind raffle timing. To validate comfort, reliability and daily perception, rely on Dialicious customer reviews.

(Updated September 2025)