The must-have Macro Loupe for all watch lovers

Iconic watch art prints. Made in Switzerland, lifetime guarantee

This watch is simply stunning. Produced exclusively for the Gulf countries, it features Arabic/Hindi numeral hour markers, a highly sought-after detail in the region. Despite its considerable size, it's surprisingly comfortable to wear. Its green dial, which changes color depending on the light, is just as exceptional as its applied hour markers.

A true gem.

Cartier Santos Arabic Dial Green

My journey with Cartier began in 2023 with this limited edition Santos Dumont. I've always loved the Santos' style, especially its shape that perfectly hugs the wrist. However, something held me back; I think it was mainly the lack of robustness. But as my collection grew, I became more interested in models I wouldn't wear every day. And that's certainly the case with this Dumont, which I wear only very rarely, but which makes a statement every time I do. The only drawback with Cartier is the lack of an anti-reflective coating. It's a shame when you offer such beautiful dials.

Cartier Santos Dumont 'Black Lacquer'

My story with Zenith began thanks to a friend who owns a Chronomaster Open. My interest in the brand had been limited until then. After doing some research beyond the well-known fact that "Zenith supplied the Daytona for years," I realized the horological legend I'd been missing. So I went to my authorized dealer several times to try them on, and although I'm not usually drawn to white dials, this one instinctively caught my eye. I should also add that my wife, who was with me at the time, even said, "I think it's more beautiful than the Daytona" (referring to the colored subdials). I'll always remember that moment.

And so, a week later, I decided to buy it, and it has since become the watch I wear most often.

The only reason it doesn't get a 5/5 rating is its price, which is, I must say, exorbitant. However, I believe that no brand I am interested in would get 5/5 for value for money today, as inflation has become so outrageous.

Zenith Chronomaster Sport

The story begins a long time ago. My father received a classic Reverso from my mother for his 50th birthday (25 years ago). I think that my love for watches began at that moment. Although I now have a well-stocked collection, the Reverso has always remained present but distant, perhaps I was aware of the fact that I would rarely wear it. But after giving one to my wife for the birth of our daughter, I started to take an interest in the model again. But there are so many... The choice would certainly have been more difficult if I had not attended a masterclass on watchmaking at the famous Jaeger boutique on Place Vendôme in Paris during which I fell in love with this duoface model with moon phase. It was a few years ago now, but when I had the opportunity to get my hands on this model, I jumped at the chance. It is too recent for my opinion to be final, however I remain captivated by the level of details and finishes that undoubtedly make it a watch for "big boys" to "Frenchify" the Anglo-Saxon expression. Of course, the moon phase is not the most useful complication nor is it used the most, but what a pleasure for the eyes, especially when there are 2 in the same watch. A detail that has its importance: the different sets of bracelets provided with the watch. I think that is what I particularly like in current fashion trends: we allow ourselves to wear it whenever we want, when we want, even a Reverso so dressed with jeans and a t-shirt. This approach speaks to me a lot.

JLC reverso duoface tribute moon

Watchmaking is a very strange passion sometimes. We all know it, we think we are satisfied when we buy our first watch by saying to ourselves "that's it, I have the watch of my dreams, it will calm me down for a while". And then a few months later - or year(s) for the most patient - we say to ourselves "having a collection requires eclecticism, so why not this one?". And then we find ourselves buying a new watch as soon as the opportunity arises or finances allow it. For me Glashütte Original has always been synonymous with prestige. But, I think it took me a while to really get interested in their models due to the lack of an official store. Far from being a criticism, this allows watch lovers to have access to a fabulous brand that does not pay for pharaonic marketing campaigns. Swatch Group certainly, but with the DNA of a high-precision watchmaker and specifications worthy of a 100% independent store. The only problem is that the model I like the most is no longer in the catalog. So I turned to Chrono24 (for the first time) to find the model of my dreams: the Senator Hand Date with matte black dial. A little apprehension when buying, but once I received the watch, I must say that it is probably one of those that had the most effect on me. Refined, elegant, with a sporty chic side, for me it is a watch that can be worn in all contexts, an essential criterion. The little detail that made me fall in love? The subtlety of the reverse date sub-dial. My purchase was therefore above all influenced by the emotion that the design of the watch gave me, the DNA and authenticity of the brand, and the level of details for a price that defies all competition (even Grand Seiko...). Only one problem: the addiction to Glashütte Original begins, and it seems impossible to stop.

Let's take German lessons!

Not much to say really. This watch ticks all the boxes and it would certainly be the one I would keep if there was only one left. It can be worn in all contexts depending on its strap, which I particularly appreciate. Historic, comfortable, sporty but classic, in short: legendary. The chronograph that every collector must have. Nothing more to add dear aficionados!

Mandatory in a collection

The brand Cartier, recognized worldwide as a symbol of prestige and luxury, has a rich history spanning more than a century and a half. Founded in Paris in 1847 by Louis-Fran&ccedil;ois Cartier, it has since been associated with royalty and the worldly elite. During the post-war period in the 1950s, Cartier began to consolidate its position as a leader in the field of fine watchmaking. Innovative designs and exceptional craftsmanship have led to global brand recognition.
<h2 dir="ltr">History of the Cartier brand</h2>
One of the key moments for Cartier was the creation of the Tank watch in 1917. Inspired by British tanks from the First World War, it quickly became a symbol of modernity and elegance. Jackie Kennedy, Andy Warhol, Catherine Deneuve and Yves Saint-Laurent were among the famous wearers of this model.&nbsp;During the 1960s and 1970s, Cartier continued to innovate with bold designs and new collections. In 1972, the company came under the control of the Pearson Group, marking a crucial step in its international expansion.
Cartier's commitment to excellence, innovation and unique design has allowed the brand to remain at the top of the fine jewelry and watchmaking industry, an integral part of global luxury culture.
<h2 dir="ltr">What are Cartier&rsquo;s iconic models?</h2>
<h3 dir="ltr"><a href="https://www.dialicious.com/en/cartier/tank">Cartier Tank</a></h3>
The model Tank is undoubtedly one of the most iconic watches of all time. Designed in 1917 by Louis Cartier himself, the design is inspired by Renault military tanks which could be observed from the windows of Cartier's studio in Paris during the First World War. The silhouette of the Tank is simple but bold, characterized by its straight and parallel lines of the case, symbolizing the tracks of the tank, while the bezel evokes the turret of this same war machine.
<h3 dir="ltr"><a href="https://www.dialicious.com/en/cartier/santos">Cartier Santos</a></h3>
The Cartier Santos holds a special place in watchmaking history, as it is considered one of the first wristwatches created specifically for men. Born from a friendship between Louis Cartier and the Brazilian aviator Alberto Santos-Dumont, the Santos was designed in 1904 to meet Santos-Dumont's need to be able to tell the time while piloting his plane.
<h3 dir="ltr">Cartier Pasha</h3>
The Cartier Pasha is more than a watch; she is a style statement. It embodies a time when luxury and adventure went hand in hand, and where elegance was not incompatible with robustness. The Pasha is a watch for those looking to stand out from the crowd, and it continues to be a pillar in the Cartier collection. The Pasha's bold design and refined details make it a timeless piece that transcends generations.
<h3 dir="ltr">Cartier Ballon Bleu</h3>
The Ballon Bleu de Cartier is a watch that combines tradition and innovation. Its soft shape and clean dial make it a refined choice for those who appreciate both classic style and modernity. Whether in simple version or with exquisite complications, the Ballon Bleu stands out for its timeless beauty and discreet elegance. It embodies the very essence of what a Cartier watch should be, with a distinctive design that is both instantly recognizable and universally appealing.
<h3 dir="ltr">Cartier Panth&egrave;re</h3>
The Cartier Panth&egrave;re is more than a watch; it's a jewel, a style statement. She captures the essence of the modern woman: independent, elegant and daring. The Panth&egrave;re continues to be a preferred choice for those seeking a watch that is both a fashion accessory and an emblem of Cartier's rich and innovative history. Its timeless design ensures that it will remain a beloved classic for generations to come.
<h2 dir="ltr">Cartier: The Jeweler of Kings and King of Jewelers</h2>
Cartier embodies the quintessence of luxury and elegance in the world of watchmaking. Each model tells a story, reflecting the cultural richness and innovation that are at the heart of the brand. Its royal heritage and commitment to artisanal excellence position Cartier as a go-to brand for those seeking to express sophistication and status. The variety of designs, ranging from classic to modern, ensures that every wearer finds a piece that suits them.
The brand's website is an essential source of useful information, as are watchmaking blogs. The Dialicious Owners' reviews are also essential to make the right choice of models from this prestigious brand. Choosing a Cartier watch is choosing a piece of history, an object of art, and a symbol of status and success in today's world.
Check out the <a href="https://www.dialicious.com/en/top/the_best_luxury_watch_brands">Ranking of the best Luxury watch brands</a>, including Cartier.
(Updated December 2023)

The first men's wristwatch? Just that! 
Its originality, finesse and elegance make it the perfect watch to wear on special occasions. So it was without any hesitation that I chose it to accompany me to my wedding! 
Comfortable on a daily basis on its steel bracelet, you can however replace it with a leather strap in one click. 
The one provided by Cartier is also a little disappointing.

My timeless classic

This Santos de Cartier is the watch that gave me a taste for watchmaking. The ultimate sporty/chic watch. It’s the one that made me want to undertake and succeed, the one that convinced me that everything was possible. It was when I saw it when I was younger on the wrist of someone who taught me a lot that the magic happened. It’s chic, timeless, sporty and adapts to all situations and all outfits! It’s probably the one that has received the most compliments in my collection. For me, it’s an exciting watch for enthusiasts, which historically, as everyone knows, has nothing to envy the greatest.

THE real pilot's watch

My Santos 100, a piece of aviation history associated with the height of French chic, this Cartier is essential, and extreme in this XL version ref 2656.

Despite its bodybuilder case and bracelet, it sits wonderfully on my wrist, and imposes itself with finesse despite its almost 200 grams.

Its dial is simple and effective, Roman numerals obligatory…

I wear it in all circumstances, suit or floral shirt 😀


CARTIER SANTOS DUMONT  100 XL

A Cartier Santos, or how to marry elegance with sport-chic.
A priori, never a fan of gold watches, and even less of two-tone watches, this Cartier Santos from 1991, reference 2961, once put on the wrist was like an obvious choice for me.
Of contained size, it knows how to get noticed thanks to its bezel and the studs of its gold bracelet. It is truly magnificent. What's more, a watch that is not found on all wrists.
A piece from my collection that I particularly appreciate.

Cartier, or timeless elegance

A watch with incredible charm, truly seductive. This watch shines, plays with the light, and compels you to admire it. It has an original look, its own identity, while remaining distinguished and very easy to wear. It goes with a wide range of clothing styles.

Beyond its aesthetics, it is an important piece of watchmaking history and a piece of aviation history.

The size may seem small on paper, but the proportions are truly perfect for a man's wrist. On a woman's wrist, choose the small or medium model.

A flagship model of the house:

In 1904, Louis Cartier created an innovative watch for his friend Alberto Santos-Dumont. It joined the Cartier catalog a few years later and has remained there ever since.

Santos-Dumont was an aviation pioneer, inventor, and pilot who achieved the first airplane flight. At a time when wristwatches were extremely rare and reserved for women, aviation pioneers improvised attachments for their pocket watches so they wouldn't have to take their hands off the flight controls. Daring but always chic, the dandy pilot asked his jeweler friend to create a proper wristwatch for him.

This marked the birth of the first pilot's watch, the first "tool watch," and the first men's wristwatch available for sale...

Reference 2961:

Presented in 1978 at Le Bourget, this reference is a more modern interpretation of the traditional Cartier model. It differs from the classic and very dressy "Santos-Dumont" by bearing the name "Santos de Cartier."

In the context of the emergence and popularity of luxury sports watches, it enjoyed great commercial success.

Dimensions: 31 mm wide for this "Large Model"
Movement: Cartier Caliber 077 (ETA 2971, automatic)
Materials: Steel and gold (750/1000), blue sapphire on the crown
Crystal: Sapphire
Case back: Solid

A chic must-have for aviation enthusiasts

La marque&nbsp;Serica a &eacute;t&eacute; cr&eacute;&eacute;e en 2019 par J&eacute;r&ocirc;me Burget et 3 amis &agrave; Paris, en France. Le nom Serica vient d'une r&eacute;gion perdue au bout de l'Extr&ecirc;me-Orient que les Grecs et les Romains avaient baptis&eacute;e ainsi. Ce lieu fait &eacute;cho &agrave; la gen&egrave;se de la marque, qui vise &agrave; concevoir des montres m&eacute;caniques de qualit&eacute; au style n&eacute;or&eacute;tro, pr&ecirc;tes &agrave; vous suivre aux confins du monde.
La gamme comprend des montres telles que la <a title="Page Serica 4512" href="https://www.dialicious.com/serica/4512">Serica 4512</a>, la <a title="Page Serica 5303" href="https://www.dialicious.com/serica/5303">Serica 5303</a> et la <a title="Page Serica 8315 GMT Chronom&egrave;tre" href="https://www.dialicious.com/serica/8315">Serica 8315</a>. L'une des particularit&eacute;s de cette marque est que son nom n'appara&icirc;t nulle part sur le cadran, afin de pousser le passionn&eacute; &agrave; acheter un design, des finitions et des proportions, et pas seulement un nom. En juillet 2023, Serica a lanc&eacute; la Serica 5303 COSC une version chronom&egrave;tre certifi&eacute;e par le Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres.
Leur avant-dernier mod&egrave;le est la <a href="https://www.dialicious.com/serica/6190">Serica 6190</a> surfant sur les bases de la 1&egrave;re r&eacute;f&eacute;rence de la marque, la Serica 4512. Cette 6190 &eacute;pouse les codes stylistiques de la marque, des anses lyres, un choix de cadrans diff&eacute;rents et la possibilit&eacute; de choisir la position de la couronne &agrave; 3 heures ou en mode "Destro" &agrave; 9 heures. Cette Serica 6190 est &eacute;quip&eacute; du calibre Soprod M100 certifi&eacute; COSC (Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres) &agrave; l'intar des productions actuelles des autres mod&egrave;les 5303 et 8315.&nbsp;
Depuis le 21 novembre 2024, Serica propose une nouvelle collection tr&egrave;s audacieuse...&nbsp;Une montre habill&eacute;e sortant des sentiers battus nomm&eacute;e "Parade" sous la r&eacute;f&eacute;rence 1174. Ces 4 chiffres, comme toutes les autres r&eacute;f&eacute;rences Serica, propose une symbolique issue du nombre d'or ou divines proportions dont le ratio entre la longeur et la largeur sont de 1,174... Une nouveaut&eacute; propos&eacute;e en pr&eacute;-commande &agrave; 1,490 &euro; pour une livraison pr&eacute;vue en Mars 2025...
<h2>Quel est le prix d'une montre Serica ?</h2>
Les prix des montres Serica &eacute;voluent et diff&eacute;rent selon les mod&egrave;les. La plupart co&ucirc;tent entre 990 &euro; et 1,890 &euro; selon les mod&egrave;les et finitions. Le mod&egrave;le GMT de la marque, Serica 8315 GMT Chronom&egrave;tre co&ucirc;te 1,890 &euro; tandis que le dernier mod&egrave;le lanc&eacute; par Serica, la r&eacute;f&eacute;rence <a href="https://www.dialicious.com/serica/6190">6190</a> est propos&eacute;e &agrave; 990 &euro;.
Serica est ind&eacute;pendante et produit environ 5,000 montres par an, tous mod&egrave;les confondus. Serica fait partie du <a href="https://www.dialicious.com/top/les_meilleures_marques_de_montres_francaises">Top 10 des marques de montres fran&ccedil;aises les plus populaires</a>, ainsi que du <a href="https://www.dialicious.com/top/les_meilleures_micro_marques_de_montres">Classement des meilleures micro-marques de montres</a>. Pour choisir le mod&egrave;le Serica qui vous correspond le mieux,&nbsp;les avis clients Dialicious sont une ressource essentielle pour &eacute;valuer les diff&eacute;rents mod&egrave;les &agrave; travers l'exp&eacute;rience r&eacute;elle des clients
(Mise &agrave; jour Novembre 2024)

The brand Serica was created in 2019 by J&eacute;r&ocirc;me Burget and 3 friends in Paris, France. The name Serica comes from a lost region at the end of the Far East that the Greeks and Romans named it like this. This place echoes the genesis of the brand, which aims to design quality mechanical watches in a neo-retro style, ready to follow you to the ends of the world.
The range includes watches such as the&nbsp;<a href="https://www.dialicious.com/en/serica/4512">Serica 4512</a>, the&nbsp;<a href="https://www.dialicious.com/en/serica/5303">Serica 5303</a> and the&nbsp;<a href="https://www.dialicious.com/en/serica/8315">Serica 8315</a>. One of the particularities of this brand is that its name does not appear anywhere on the dial, in order to encourage the enthusiast to buy a design, finishes and proportions, and not just a name. In July 2023, Serica launched the Serica 5303 COSC, a chronometer version certified by the Swiss Official Chronometer Testing Institute.
The&nbsp;<a href="https://www.dialicious.com/en/serica/6190">Serica 6190</a> surfing on the bases of the brand's first reference, the Serica 4512. This 6190 follows the stylistic codes of the brand, lyre lugs, a choice of different dials and the possibility of choosing the position of the crown at 3 o'clock or at &ldquo;Destro&rdquo; mode at 9 o&rsquo;clock. This Serica 6190 is powered with the Soprod M100 caliber COSC (Official Swiss Chronometer Certification) certified, like the current productions of the other 5303 and 8315 models.&nbsp;
Since November 21, 2024, Serica has been offering a very daring new collection... A dress watch off the beaten track called &ldquo;Parade&rdquo; under the reference 1174. These 4 figures, like all other Serica references, offer a symbolism derived from the golden number or divine proportions whose ratio between length and width is 1.174... A novelty offered for pre-order at &euro; 1,490 for one delivery planned for March 2025...
<h2 dir="ltr">How much does a Serica watch cost?</h2>
The prices of Serica watches change and differ depending on the model. Most cost between &euro; 990 and &euro; 1,890 depending on the models and finishes. The brand's GMT model, Serica 8315 GMT Chronometer costs &euro; 1,890 while the latest model launched by Serica, the reference&nbsp;<a href="https://www.dialicious.com/en/serica/6190">6190</a> is offered to &euro; 990.
Serica is independent and produces around 5,000 watches per year, all models combined. Serica is part of the&nbsp;<a href="https://preprod.dialicious.com/en/top/the_best_french_watch_brands">Top 10 most popular French watch brands</a>, as well as&nbsp;<a href="https://www.dialicious.com/en/top/the_best_micro_watch_brands">ranking the best micro watch brands</a>. To choose the Serica model that best suits you, <a href="https://www.dialicious.com/en/serica/5303">Serica 5303 reviews</a>, <a href="https://www.dialicious.com/en/serica/4512">Serica 4512 reviews</a>, <a href="https://www.dialicious.com/en/serica/6190">Serica 6190 reviews</a> or <a href="https://www.dialicious.com/en/serica/8315">Serica 8315 reviews</a> are an #1 resource for evaluating different models through real customer experience.
(Updated December 2025)

Cartier Santos Owner Review : Coveted, irresistible and atypical

Cartier Santos Arabic Dial Green

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