Serica - History, Models and Owners' Reviews

I purchased this watch after hearing about it many times online. The price/spec combination seemed remarkable, and after my meeting with Jérôme and Gabriel, I was captivated by the case finish, the color of the bezel, the feel of the watch on the wrist, and its oversized crown. Although I'm not a huge fan of the original strap, which I find too shiny, it meets several criteria that are important to me (steel and adjustable). I was able to dress my 5303 with a silicone strap produced by Sérica using a specific metho…

Mainly a customer of Swiss watchmakers such as Tudor and Rolex, this didn't stop me from taking the plunge and buying this Swiss diver's watch... from a French brand: the 5303-3 by Serica. Not being Parisian (only boutique), and although I've always had a positive attitude towards the brand, it was with some trepidation that I ordered online without being able to try the watch on first (fortunately, the 14-day return period reassured me). Several questions were running through my mind: * Would the real quality be…

After a 4512 some time ago, I fell for the new 6190. It's automatic and Cosc. Well, I'm a bit disappointed because, despite the look being faithful to the various images and videos I've seen online, I expected better wearer comfort and presence. The slimness of the watch is pleasant, but I find the combination of case, bracelet, and finesse doesn't work. Just like the 4512, in the end. I'm seriously considering selling it.

To put the purchase of this Serica into context, I was looking for my first watch after suddenly discovering a love for watchmaking. In the early stages of our research, we make lots of discoveries, and often gravitate towards watches with more complications (I hesitated over a Seiko GMT). But the more we search, the less we find. And doubts gradually creep in before lingering. Finally, while reading an interview with the brand's founders on DM&V, I realized we had the same references (it's not very difficult to…

Very happy to present this magnificent watch that has the face of no other. I was looking for a versatile watch without copying another, it's all found with this Serica. Apart from its aesthetics, the strong point of this watch are its specs, COSC, antimagnetic, 300m, all in reasonable proportions even for my chicken wrist. It is a watch that I wear as well in a suit, casual outfit, at the pool or in the forest to pick mushrooms. The only slightly disappointing point is its brightness which fades quickly, but…

If I had to keep only one watch in my collection, it would be this one. With its slightly cream dial and small diameter, it complements any style and adapts to any situation: going out on the town, work, hiking, the beach... You simply need to change the strap to adapt its use. I discovered it at the opening night at the Serica boutique, and I was immediately charmed by its versatile yet unique look. The three dial colors are all magnificent, but I ultimately fell for the white one, which reminds me of the Explore…

I discovered this version at the opening night in Paris. I hesitated for a long time between the gray and white models. I immediately ruled out the black dial, which was a bit of a duplicate of my 5303-1. I finally settled on the white dial, which reminded me of the Explorer II. I'm very happy to see that they've modified the dial and indexes compared to the original version: I love the slightly creamy background and its polar white indexes. The original strap is extremely comfortable, with a strong style. However…

I'd been wanting to buy a field watch with a white dial for a while. A little over a year ago, during a trip to Tenerife, the news broke... Serica released the 6190 Mean Sea Level and offered three dial colors, including polar white. I pre-ordered it immediately. Between ordering and delivery, Serica modified it and made it even more beautiful. The dial was originally white to become more cream, and the applied eggshell indexes, on the other hand, became white. The readability is incredible, with its intense black…

I was first seduced by the story and especially the founders' intention in creating the brand. The attention to detail and quality shines through. A vintage look but with modern features. I don't like metal bracelets but the bonklip is great and is forgotten throughout the day. I wear this watch for all occasions; at work it is not ostentatious, on the go no problem and for more dressy occasions with a nice leather strap it is superb. In short my everyday watch And I love it

My first real watch in my collection that I acquired for my 40th birthday! I hesitated for a long time and I ended up falling for this good opportunity with this magnificent two-tone dial, this ceramic bezel and this vulcanized bracelet with end pieces! Small regret on the precision outside cosc at almost +25 seconds per day and the misaligned gmt hand...to be seen after a trip to the after-sales service! Special mentions for the noise of the bezel and the beautiful broad arrow hands as well as the comfort of the c…