Why customers love Universal Genève?

My first gold watch! This was a box to tick: owning a gold watch with a story. This UG was made in 1962, the year my father was born, which made sense to me. This watch also reflected, at the time, a new phase in my personal watchmaking, which was to reduce dial sizes as much as possible. I started with diameters of 42-44mm; today, I never look above 40mm. What I appreciate most about this piece is the incomparable feeling of class, comfort, discretion, and understatement it exudes. You can't feel it on your wris…

Here is the Polerouter 204605, this Universal Genève which is elegant and beautiful at the same time, this marriage of color which goes well between gold and black. I wear it almost every day, it dates from 1964 and has hardly aged a day, discreet to wear with its diameter of 36, and so light, I sometimes have the impression of having lost it from my wrist. It has undergone a light cleaning: the part which wears the most is the cover. We are starting to no longer see the Universal Genève logo as well as these two s…

This 1962 polerouter is attractive, due to its rather unique patina reminiscent of molten magma depending on the light, due to its caliber, a cal 218-2 micro rotor with a beautiful finish with its 28 jewels, its twister horns. The watch is quite light and has a diameter of 34mm excluding the crown and wears very well on beautiful leather. A beautiful automatic Swiss watch with a beautiful history, and existing in several variants for everyone's tastes and colors.

Iconic model of Universal Genève! Mine that I got from my father, who himself had been given to him by his best friend. It is in its strictly original condition! On its dial, some letters are erased by time but which gives it a very nice and "vintage" patina. I unfortunately only wear it very rarely for fear of damaging it...

As a collector passionate about vintage watches, my recent encounter with the elegant and ultra-thin Universal Genève White Shadow designed by the great GENTA has completely transformed my perspective on Swiss manufacturing of the 70s and the quality of the product of one of the best watches. The undeniable appeal of this elegant and dressy piece struck me once on my wrist! A real treasure in my eyes 🤩

Bought at auction, I didn't know its whole story but I liked its dial and I found the original micro rotor. I then discovered that I had one of the first models of the cal 215. Then Genta had designed it. A bit of legend at a low price for the time. I wear it regularly and its particular little noise reminds me that I don't have a watch like the others. Attention to bracelet enthusiasts, it is not the standard size (19mm)

Ultra light, with a well-proportioned gold-grey dial, very simple, very clean and very bright. I like the pearl edging and the double herringbone mesh bracelet that evoke luxurious jewelry from yesteryear. It is both modern and retro. Its bracelet adjustment system is very easy but the hook attachment does not reassure me at all.

This is a vintage watch from 1968 with an electromechanical tuning fork movement (ESA 9164). The diameter is small 34mm but perfect for my chicken wrist. The particular design of its case seduced me, its dial worn with time is very beautiful. What can I say about the tuning fork movement, the fluidity of the second hand hypnotizes it every time I look at it.

This watch has always been a watchmaking dream for me, constantly repeating to my friends during our discussions around watches that one day, I would own a Polerouter. I had to wait maybe 3 years before it came true, this watch that I scrutinized from time to time on resale sites, always impressed me with its history and style. With its contained diameter, its magnificent twisted horns, its dial equipped with a peripheral flange, this gives all the elegance, the brilliance and the depth that sets it apart from ot…

Universal Genève is a legendary brand that has not made, dare we say, legendary watches. And yes, the polerouter is a passion of an enthusiast and not an icon. However, it is not necessary to create icons to become a renowned brand, Universal Geneva is one of them. This Universal Geneva has nothing emblematic, it is a watch with a tonneau case like so many others from the early 70s, late 60s, it was even originally available with different movements (micro-rotor or manual like this one). But do we need to be an ico…