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The British brand Studio Underd0g has established itself as an essential reference in the world of watchmaking micro-brands thanks to its bold and playful approach to design. Founded in 2020 by Richard Benc, an industrial designer based in London, the brand has captured the attention of watch enthusiasts by offering timepieces with colorful and original dials, while maintaining remarkable manufacturing quality.
<h3 dir="ltr">Origins and Philosophy</h3>
The idea for Studio Underd0g was born during the confinement of March 2020. Richard Benc, frustrated by the lack of creativity in the watch industry, decided to create a watch that reflects his vision: a serious design that does not take itself seriously. The name &ldquo;Studio Underd0g&rdquo; symbolizes this desire to stand out in a market dominated by giants, by adopting an offbeat and accessible approach.
The brand stands out for its ability to inject humor and freshness into its creations, while respecting the codes of traditional watchmaking. This unique combination has allowed Studio Underd0g to forge a strong and recognizable identity.
<h3 dir="ltr">The Emblematic Models</h3>
Series 01: Gourmet Chronographs
The brand's first collection, launched via a Kickstarter campaign, includes three models of manual chronographs:
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Watermel0n : A pink and green dial reminiscent of a watermelon, with seed-shaped indexes.
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Desert Sky : A gradient of blue and beige reminiscent of the desert sky.
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Go0fy Panda : A black and white design inspired by the panda, with touches of green to recall bamboo.
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These watches are powered by the Seagull ST1901 mechanical movement, a column wheel caliber renowned for its reliability. The 38.5mm stainless steel case, combined with a domed sapphire crystal, gives these models a vintage and elegant look.
Series 02: The Evolution of Design
In 2023, Studio Underd0g unveils the 02 series, marking an evolution towards more refined designs while retaining the playful spirit of the brand. Among the new features, we find:
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Field Watch : A watch inspired by military watches, with a simple dial and optimal readability.
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Aubergine : A collaboration with Fratello Watches, featuring a deep purple dial with green accents.
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These models feature quality mechanical movements, such as the Sellita SW510, and are assembled in the UK, reinforcing the brand's commitment to local craftsmanship.
<h3 dir="ltr">Collaborations and Limited Editions</h3>
Studio Underd0g has also distinguished itself through daring collaborations with other watchmaking players:
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<a href="https://www.dialicious.com/en/h._moser_&amp;_cie.">H. Moser &amp; Cie</a> : An unexpected association between a British micro-brand and a renowned Swiss house, giving birth to a pair of watches inspired by the fruit of passion, combining humor and fine watchmaking.
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Time+Tide : A limited edition &ldquo;Pizza&rdquo; presented during the WatchPro Salon in London, which generated immediate enthusiasm with more than 800 requests in a few hours.
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These collaborations demonstrate Studio Underd0g's ability to push the boundaries of creativity while teaming up with prestigious partners.
<h3 dir="ltr">Reception and Impact</h3>
The brand quickly won over a loyal community of collectors and watch enthusiasts looking for original and affordable pieces. Reviewers praise Studio Underd0g's build quality, innovative design, and refreshing approach. Watches are often seen as ideal additions to an existing collection, bringing a touch of color and whimsy.
Limited editions, produced in small quantities, reinforce the exclusivity and desirability of the models, encouraging buyers to be responsive during launches.
<h3 dir="ltr">Conclusion</h3>
Studio Underd0g has managed to carve out a place of choice in the watchmaking world by offering watches that combine bold aesthetics, manufacturing quality and accessibility. By injecting humor and creativity into its creations, the British brand offers a refreshing alternative to traditional designs, appealing to customers looking for novelty and originality.
For watch enthusiasts looking to add a unique and colorful piece to their collection, Studio Underd0g represents an essential option, embodying the spirit of innovation and fun that drives the world of micro-brands.
Get inspired by reviews from real customers to make the right choice.
(Updated April 2025)

Emotion

Design

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Fan de guacamole depuis ma plus tendre enfance, je ne pouvais pas passer à côté de cette montre.
Je l'ai bien évidemment choisie pour sa couleur et son histoire décalée (Studio Underdog a décidé de copier ceux qui les copiaient), et elle ne m'a pas déçue. Son cadran est vraiment fun et attirant, avec les différentes nuances de vert utilisées et les textures (le grainé apporte vraiment du relief à la montre). 
Le mouvement Seagull ST-1901B est joliment fini et je trouve qu'il vaut mieux choisir la montre avec un fond de boite ouvert pour pouvoir observer le mouvement de temps en temps. 
Son diamètre de 38.5mm rend la montre facilement portable même sur un petit poignet.
Le service client est au top en terme de réactivité !

A guacamole fan since childhood, I couldn't pass up this watch.

I obviously chose it for its color and quirky story (Studio Underdog decided to copy those who were copying them), and it didn't disappoint. Its dial is truly fun and eye-catching, with the different shades of green used and the textures (the grained finish really adds depth to the watch).
The Seagull ST-1901B movement is beautifully finished, and I think it's best to choose the watch with an open case back so you can admire the movement from time to time.
Its 38.5mm diameter makes the watch easily wearable, even on a small wrist.
The customer service is top-notch in terms of responsiveness!

Fun et fraiche

Fun and fresh

A guacamole fan since childhood, I couldn't pass up this watch.

I obviously chose it for its color and quirky story (Studio Underdog decided to copy those who were copying them), and it didn't disappoint. Its dial is truly fun and eye-catching, with the different shades of green used and the textures (the grained finish really adds depth to the watch).
The Seagull ST-1901B movement is beautifully finished, and I think it's best to choose the watch with an open case back so you can admire the movement from time to…

Studio Underd0g 01series - References, Prices and Owners' Reviews

Owner reviews summary on Studio Underd0g 01series

Where to buy your Studio Underd0g?

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Why do customers choose the Studio Underd0g 01series (1 reviews)

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Studio Underd0g 01series - References, Prices and Owners' Reviews

Owner reviews summary on Studio Underd0g 01series

Where to buy your Studio Underd0g?

YOU ARE :

Why do customers choose the Studio Underd0g 01series (1 reviews)

Customize your Studio Underd0g with our selection of accessories:

Iconic Switzerland

Eagle Eye Watches

Other Studio Underd0g models

Studio Underd0gMint Ch0c Chip

Studio Underd0gWatermel0n

Studio Underd0g02series

Discover new models

TudorBlack Bay 58

OmegaSpeedmaster Moonwatch

RolexSubmariner Date

SeikoProspex

Seiko5 Sports