The must-have Macro Loupe for all watch lovers

Iconic watch art prints. Made in Switzerland, lifetime guarantee

A guacamole fan since childhood, I couldn't pass up this watch.

I obviously chose it for its color and quirky story (Studio Underdog decided to copy those who were copying them), and it didn't disappoint. Its dial is truly fun and eye-catching, with the different shades of green used and the textures (the grained finish really adds depth to the watch).
The Seagull ST-1901B movement is beautifully finished, and I think it's best to choose the watch with an open case back so you can admire the movement from time to time.
Its 38.5mm diameter makes the watch easily wearable, even on a small wrist.
The customer service is top-notch in terms of responsiveness!

Fun and fresh

The British brand Studio Underd0g has established itself as an essential reference in the world of watchmaking micro-brands thanks to its bold and playful approach to design. Founded in 2020 by Richard Benc, an industrial designer based in London, the brand has captured the attention of watch enthusiasts by offering timepieces with colorful and original dials, while maintaining remarkable manufacturing quality.
<h3 dir="ltr">Origins and Philosophy</h3>
The idea for Studio Underd0g was born during the confinement of March 2020. Richard Benc, frustrated by the lack of creativity in the watch industry, decided to create a watch that reflects his vision: a serious design that does not take itself seriously. The name &ldquo;Studio Underd0g&rdquo; symbolizes this desire to stand out in a market dominated by giants, by adopting an offbeat and accessible approach.
The brand stands out for its ability to inject humor and freshness into its creations, while respecting the codes of traditional watchmaking. This unique combination has allowed Studio Underd0g to forge a strong and recognizable identity.
<h3 dir="ltr">The Emblematic Models</h3>
Series 01: Gourmet Chronographs
The brand's first collection, launched via a Kickstarter campaign, includes three models of manual chronographs:
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Watermel0n : A pink and green dial reminiscent of a watermelon, with seed-shaped indexes.
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Desert Sky : A gradient of blue and beige reminiscent of the desert sky.
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Go0fy Panda : A black and white design inspired by the panda, with touches of green to recall bamboo.
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These watches are powered by the Seagull ST1901 mechanical movement, a column wheel caliber renowned for its reliability. The 38.5mm stainless steel case, combined with a domed sapphire crystal, gives these models a vintage and elegant look.
Series 02: The Evolution of Design
In 2023, Studio Underd0g unveils the 02 series, marking an evolution towards more refined designs while retaining the playful spirit of the brand. Among the new features, we find:
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Field Watch : A watch inspired by military watches, with a simple dial and optimal readability.
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Aubergine : A collaboration with Fratello Watches, featuring a deep purple dial with green accents.
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These models feature quality mechanical movements, such as the Sellita SW510, and are assembled in the UK, reinforcing the brand's commitment to local craftsmanship.
<h3 dir="ltr">Collaborations and Limited Editions</h3>
Studio Underd0g has also distinguished itself through daring collaborations with other watchmaking players:
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<a href="https://www.dialicious.com/en/h._moser_&amp;_cie.">H. Moser &amp; Cie</a> : An unexpected association between a British micro-brand and a renowned Swiss house, giving birth to a pair of watches inspired by the fruit of passion, combining humor and fine watchmaking.
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Time+Tide : A limited edition &ldquo;Pizza&rdquo; presented during the WatchPro Salon in London, which generated immediate enthusiasm with more than 800 requests in a few hours.
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These collaborations demonstrate Studio Underd0g's ability to push the boundaries of creativity while teaming up with prestigious partners.
<h3 dir="ltr">Reception and Impact</h3>
The brand quickly won over a loyal community of collectors and watch enthusiasts looking for original and affordable pieces. Reviewers praise Studio Underd0g's build quality, innovative design, and refreshing approach. Watches are often seen as ideal additions to an existing collection, bringing a touch of color and whimsy.
Limited editions, produced in small quantities, reinforce the exclusivity and desirability of the models, encouraging buyers to be responsive during launches.
<h3 dir="ltr">Conclusion</h3>
Studio Underd0g has managed to carve out a place of choice in the watchmaking world by offering watches that combine bold aesthetics, manufacturing quality and accessibility. By injecting humor and creativity into its creations, the British brand offers a refreshing alternative to traditional designs, appealing to customers looking for novelty and originality.
For watch enthusiasts looking to add a unique and colorful piece to their collection, Studio Underd0g represents an essential option, embodying the spirit of innovation and fun that drives the world of micro-brands.
Get inspired by reviews from real customers to make the right choice.
(Updated April 2025)

La marque&nbsp;Serica a &eacute;t&eacute; cr&eacute;&eacute;e en 2019 par J&eacute;r&ocirc;me Burget et 3 amis &agrave; Paris, en France. Le nom Serica vient d'une r&eacute;gion perdue au bout de l'Extr&ecirc;me-Orient que les Grecs et les Romains avaient baptis&eacute;e ainsi. Ce lieu fait &eacute;cho &agrave; la gen&egrave;se de la marque, qui vise &agrave; concevoir des montres m&eacute;caniques de qualit&eacute; au style n&eacute;or&eacute;tro, pr&ecirc;tes &agrave; vous suivre aux confins du monde.
La gamme comprend des montres telles que la <a title="Page Serica 4512" href="https://www.dialicious.com/serica/4512">Serica 4512</a>, la <a title="Page Serica 5303" href="https://www.dialicious.com/serica/5303">Serica 5303</a> et la <a title="Page Serica 8315 GMT Chronom&egrave;tre" href="https://www.dialicious.com/serica/8315">Serica 8315</a>. L'une des particularit&eacute;s de cette marque est que son nom n'appara&icirc;t nulle part sur le cadran, afin de pousser le passionn&eacute; &agrave; acheter un design, des finitions et des proportions, et pas seulement un nom. En juillet 2023, Serica a lanc&eacute; la Serica 5303 COSC une version chronom&egrave;tre certifi&eacute;e par le Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres.
Leur avant-dernier mod&egrave;le est la <a href="https://www.dialicious.com/serica/6190">Serica 6190</a> surfant sur les bases de la 1&egrave;re r&eacute;f&eacute;rence de la marque, la Serica 4512. Cette 6190 &eacute;pouse les codes stylistiques de la marque, des anses lyres, un choix de cadrans diff&eacute;rents et la possibilit&eacute; de choisir la position de la couronne &agrave; 3 heures ou en mode "Destro" &agrave; 9 heures. Cette Serica 6190 est &eacute;quip&eacute; du calibre Soprod M100 certifi&eacute; COSC (Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres) &agrave; l'intar des productions actuelles des autres mod&egrave;les 5303 et 8315.&nbsp;
La Serica Parade est quand &agrave; elle une collection audacieuse lanc&eacute;e en novembre 2024...&nbsp;Une montre habill&eacute;e sortant des sentiers battus nomm&eacute;e "Parade" sous la r&eacute;f&eacute;rence 1174. Ces 4 chiffres, comme toutes les autres r&eacute;f&eacute;rences Serica, propose une symbolique issue du nombre d'or ou divines proportions dont le ratio entre la longeur et la largeur sont de 1,174... Une montre tr&egrave;s &eacute;l&eacute;gante propos&eacute;e &agrave; 1,490 &euro;.
11 mars 2026 est la date de lancement d'une nouveaut&eacute; attendue par les collectionneurs... Enfin une Serica avec la fonction Date. La <a href="https://www.dialicious.com/serica/5330">Serica 5330</a> reprend les codes de la 5303 avec de multiples &eacute;volutions esth&eacute;tiques permettant d'int&eacute;grant le guichet date tout en subtilit&eacute;, comme Serica nous en donn&eacute; l'habitude. Patience, les pr&eacute;-commandes viennent d'ouvrir pour une 1&egrave;re livraison pr&eacute;vue d&eacute;but mai 2026, au prix de 1,690 &euro;.
<h2>Quel est le prix d'une montre Serica ?</h2>
Les prix des montres Serica &eacute;voluent et diff&eacute;rent selon les mod&egrave;les. La plupart co&ucirc;tent entre 990 &euro; et 1,890 &euro; selon les mod&egrave;les et finitions. Le mod&egrave;le GMT de la marque, Serica 8315 GMT Chronom&egrave;tre co&ucirc;te 1,890 &euro; tandis que le dernier mod&egrave;le lanc&eacute; par Serica, la r&eacute;f&eacute;rence <a href="https://www.dialicious.com/serica/6190">6190</a> est propos&eacute;e &agrave; 990 &euro;.
Serica est ind&eacute;pendante et produit environ 5,000 montres par an, tous mod&egrave;les confondus. Serica fait partie du <a href="https://www.dialicious.com/top/les_meilleures_marques_de_montres_francaises">Top 10 des marques de montres fran&ccedil;aises les plus populaires</a>, ainsi que du <a href="https://www.dialicious.com/top/les_meilleures_micro_marques_de_montres">Classement des meilleures micro-marques de montres</a>. Pour choisir le mod&egrave;le Serica qui vous correspond le mieux,&nbsp;les avis clients Dialicious sont une ressource essentielle pour &eacute;valuer les diff&eacute;rents mod&egrave;les &agrave; travers l'exp&eacute;rience r&eacute;elle des clients
(Mise &agrave; jour Novembre 2024)

The brand Serica was created in 2019 by J&eacute;r&ocirc;me Burget and 3 friends in Paris, France. The name Serica comes from a lost region at the end of the Far East that the Greeks and Romans named it like this. This place echoes the genesis of the brand, which aims to design quality mechanical watches in a neo-retro style, ready to follow you to the ends of the world.
The range includes watches such as the&nbsp;<a href="https://www.dialicious.com/en/serica/4512">Serica 4512</a>, the&nbsp;<a href="https://www.dialicious.com/en/serica/5303">Serica 5303</a> and the&nbsp;<a href="https://www.dialicious.com/en/serica/8315">Serica 8315</a>. One of the particularities of this brand is that its name does not appear anywhere on the dial, in order to encourage the enthusiast to buy a design, finishes and proportions, and not just a name. In July 2023, Serica launched the Serica 5303 COSC, a chronometer version certified by the Swiss Official Chronometer Testing Institute.
The&nbsp;<a href="https://www.dialicious.com/en/serica/6190">Serica 6190</a> surfing on the bases of the brand's first reference, the Serica 4512. This 6190 follows the stylistic codes of the brand, lyre lugs, a choice of different dials and the possibility of choosing the position of the crown at 3 o'clock or at &ldquo;Destro&rdquo; mode at 9 o&rsquo;clock. This Serica 6190 is powered with the Soprod M100 caliber COSC (Official Swiss Chronometer Certification) certified, like the current productions of the other 5303 and 8315 models.&nbsp;
The Serica Parade is a bold collection launched in November 2024... A dress watch that breaks the mold, named &ldquo;Parade&rdquo; and bearing the reference number 1174. These four digits, like all other Serica reference numbers, embody the symbolism of the golden ratio&mdash;or divine proportions&mdash;where the ratio of length to width is 1.174... A very elegant watch priced at &euro;1,490.
March 11, 2026, marks the launch date of a new model eagerly awaited by collectors... Finally, a Serica with a date function. The <a href="https://www.dialicious.com/en/serica/5330">Serica 5330</a> builds on the design of the 5303 with numerous aesthetic updates that allow for the date window to be seamlessly integrated, as we&rsquo;ve come to expect from Serica. Be patient&mdash;pre-orders have just opened for a first shipment scheduled for early May 2026, priced at &euro;1,690.
<h2 dir="ltr">How much does a Serica watch cost?</h2>
The prices of Serica watches change and differ depending on the model. Most cost between &euro; 990 and &euro; 1,890 depending on the models and finishes. The brand's GMT model, Serica 8315 GMT Chronometer costs &euro; 1,890 while the latest model launched by Serica, the reference&nbsp;<a href="https://www.dialicious.com/en/serica/6190">6190</a> is offered to &euro; 990.
Serica is independent and produces around 5,000 watches per year, all models combined. Serica is part of the&nbsp;<a href="https://preprod.dialicious.com/en/top/the_best_french_watch_brands">Top 10 most popular French watch brands</a>, as well as&nbsp;<a href="https://www.dialicious.com/en/top/the_best_micro_watch_brands">ranking the best micro watch brands</a>. To choose the Serica model that best suits you, <a href="https://www.dialicious.com/en/serica/5303">Serica 5303 reviews</a>, <a href="https://www.dialicious.com/en/serica/4512">Serica 4512 reviews</a>, <a href="https://www.dialicious.com/en/serica/6190">Serica 6190 reviews</a> or <a href="https://www.dialicious.com/en/serica/8315">Serica 8315 reviews</a> are an #1 resource for evaluating different models through real customer experience.
(Updated December 2025)

Studio Underd0g 01series Owner Review : Endearing, playful and sparkling

Fun and fresh

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