Studio Underd0g - History, Models and Owners' Reviews

The British brand Studio Underd0g has established itself as an essential reference in the world of watchmaking micro-brands thanks to its bold and playful approach to design. Founded in 2020 by Richard Benc, an industrial designer based in London, the brand has captured the attention of watch enthusiasts by offering timepieces with colorful and original dials, while maintaining remarkable manufacturing quality.

Origins and Philosophy

The idea for Studio Underd0g was born during the confinement of March 2020. Richard Benc, frustrated by the lack of creativity in the watch industry, decided to create a watch that reflects his vision: a serious design that does not take itself seriously. The name “Studio Underd0g” symbolizes this desire to stand out in a market dominated by giants, by adopting an offbeat and accessible approach.

The brand stands out for its ability to inject humor and freshness into its creations, while respecting the codes of traditional watchmaking. This unique combination has allowed Studio Underd0g to forge a strong and recognizable identity.

The Emblematic Models

Series 01: Gourmet Chronographs

The brand's first collection, launched via a Kickstarter campaign, includes three models of manual chronographs:

• Watermel0n : A pink and green dial reminiscent of a watermelon, with seed-shaped indexes.

• Desert Sky : A gradient of blue and beige reminiscent of the desert sky.

• Go0fy Panda : A black and white design inspired by the panda, with touches of green to recall bamboo.

These watches are powered by the Seagull ST1901 mechanical movement, a column wheel caliber renowned for its reliability. The 38.5mm stainless steel case, combined with a domed sapphire crystal, gives these models a vintage and elegant look.

Series 02: The Evolution of Design

In 2023, Studio Underd0g unveils the 02 series, marking an evolution towards more refined designs while retaining the playful spirit of the brand. Among the new features, we find:

• Field Watch : A watch inspired by military watches, with a simple dial and optimal readability.

• Aubergine : A collaboration with Fratello Watches, featuring a deep purple dial with green accents.

These models feature quality mechanical movements, such as the Sellita SW510, and are assembled in the UK, reinforcing the brand's commitment to local craftsmanship.

Collaborations and Limited Editions

Studio Underd0g has also distinguished itself through daring collaborations with other watchmaking players:

• H. Moser & Cie : An unexpected association between a British micro-brand and a renowned Swiss house, giving birth to a pair of watches inspired by the fruit of passion, combining humor and fine watchmaking.

• Time+Tide : A limited edition “Pizza” presented during the WatchPro Salon in London, which generated immediate enthusiasm with more than 800 requests in a few hours.

These collaborations demonstrate Studio Underd0g's ability to push the boundaries of creativity while teaming up with prestigious partners.

Reception and Impact

The brand quickly won over a loyal community of collectors and watch enthusiasts looking for original and affordable pieces. Reviewers praise Studio Underd0g's build quality, innovative design, and refreshing approach. Watches are often seen as ideal additions to an existing collection, bringing a touch of color and whimsy.

Limited editions, produced in small quantities, reinforce the exclusivity and desirability of the models, encouraging buyers to be responsive during launches.

Conclusion

Studio Underd0g has managed to carve out a place of choice in the watchmaking world by offering watches that combine bold aesthetics, manufacturing quality and accessibility. By injecting humor and creativity into its creations, the British brand offers a refreshing alternative to traditional designs, appealing to customers looking for novelty and originality.

For watch enthusiasts looking to add a unique and colorful piece to their collection, Studio Underd0g represents an essential option, embodying the spirit of innovation and fun that drives the world of micro-brands.

Get inspired by reviews from real customers to make the right choice.

(Updated April 2025)