The must-have Macro Loupe for all watch lovers

When I discovered the 02series, I realized that Charles is a genius designer.

It's a fairly classic case, with compact dimensions, but the subtlety of this watch lies in its dial: the Arabic numerals are painted on a transparent disc suspended on a gray-black dial, creating interesting shadow effects.

It's worn and wearable on many occasions, and is my favorite fashion accessory of the moment.

The most subtle and discreet of Studio Underd0g's fields

The British brand Studio Underd0g has established itself as an essential reference in the world of watchmaking micro-brands thanks to its bold and playful approach to design. Founded in 2020 by Richard Benc, an industrial designer based in London, the brand has captured the attention of watch enthusiasts by offering timepieces with colorful and original dials, while maintaining remarkable manufacturing quality.
<h3 dir="ltr">Origins and Philosophy</h3>
The idea for Studio Underd0g was born during the confinement of March 2020. Richard Benc, frustrated by the lack of creativity in the watch industry, decided to create a watch that reflects his vision: a serious design that does not take itself seriously. The name &ldquo;Studio Underd0g&rdquo; symbolizes this desire to stand out in a market dominated by giants, by adopting an offbeat and accessible approach.
The brand stands out for its ability to inject humor and freshness into its creations, while respecting the codes of traditional watchmaking. This unique combination has allowed Studio Underd0g to forge a strong and recognizable identity.
<h3 dir="ltr">The Emblematic Models</h3>
Series 01: Gourmet Chronographs
The brand's first collection, launched via a Kickstarter campaign, includes three models of manual chronographs:
<ul>
<li dir="ltr" aria-level="1">
Watermel0n : A pink and green dial reminiscent of a watermelon, with seed-shaped indexes.
</li>
<li dir="ltr" aria-level="1">
Desert Sky : A gradient of blue and beige reminiscent of the desert sky.
</li>
<li dir="ltr" aria-level="1">
Go0fy Panda : A black and white design inspired by the panda, with touches of green to recall bamboo.
</li>
</ul>
These watches are powered by the Seagull ST1901 mechanical movement, a column wheel caliber renowned for its reliability. The 38.5mm stainless steel case, combined with a domed sapphire crystal, gives these models a vintage and elegant look.
Series 02: The Evolution of Design
In 2023, Studio Underd0g unveils the 02 series, marking an evolution towards more refined designs while retaining the playful spirit of the brand. Among the new features, we find:
<ul>
<li dir="ltr" aria-level="1">
Field Watch : A watch inspired by military watches, with a simple dial and optimal readability.
</li>
<li dir="ltr" aria-level="1">
Aubergine : A collaboration with Fratello Watches, featuring a deep purple dial with green accents.
</li>
</ul>
These models feature quality mechanical movements, such as the Sellita SW510, and are assembled in the UK, reinforcing the brand's commitment to local craftsmanship.
<h3 dir="ltr">Collaborations and Limited Editions</h3>
Studio Underd0g has also distinguished itself through daring collaborations with other watchmaking players:
<ul>
<li dir="ltr" aria-level="1">
<a href="https://www.dialicious.com/en/h._moser_&amp;_cie.">H. Moser &amp; Cie</a> : An unexpected association between a British micro-brand and a renowned Swiss house, giving birth to a pair of watches inspired by the fruit of passion, combining humor and fine watchmaking.
</li>
<li dir="ltr" aria-level="1">
Time+Tide : A limited edition &ldquo;Pizza&rdquo; presented during the WatchPro Salon in London, which generated immediate enthusiasm with more than 800 requests in a few hours.
</li>
</ul>
These collaborations demonstrate Studio Underd0g's ability to push the boundaries of creativity while teaming up with prestigious partners.
<h3 dir="ltr">Reception and Impact</h3>
The brand quickly won over a loyal community of collectors and watch enthusiasts looking for original and affordable pieces. Reviewers praise Studio Underd0g's build quality, innovative design, and refreshing approach. Watches are often seen as ideal additions to an existing collection, bringing a touch of color and whimsy.
Limited editions, produced in small quantities, reinforce the exclusivity and desirability of the models, encouraging buyers to be responsive during launches.
<h3 dir="ltr">Conclusion</h3>
Studio Underd0g has managed to carve out a place of choice in the watchmaking world by offering watches that combine bold aesthetics, manufacturing quality and accessibility. By injecting humor and creativity into its creations, the British brand offers a refreshing alternative to traditional designs, appealing to customers looking for novelty and originality.
For watch enthusiasts looking to add a unique and colorful piece to their collection, Studio Underd0g represents an essential option, embodying the spirit of innovation and fun that drives the world of micro-brands.
Get inspired by reviews from real customers to make the right choice.
(Updated April 2025)

La marque Ollech &amp; Wajs a &eacute;t&eacute; cr&eacute;&eacute;e en 1956 par Joseph Ollech et Albert Wajs &agrave; Zurich en Suisse. Albert &eacute;tait charg&eacute; de la conception, de l&rsquo;ing&eacute;nierie et de la fabrication des montres, tandis que Joseph s&rsquo;occupait du marketing et de la vente au d&eacute;tail. Avant de cr&eacute;er leur propre montres sous la marque Ollech &amp; Wajs, ils ont commenc&eacute; leur activit&eacute; en 1954 en fabriquant des bracelets en acier pour d&rsquo;autres marques.
La marque est connue pour avoir distribu&eacute; des montres &agrave; des unit&eacute;s de l&rsquo;arm&eacute;e am&eacute;ricaine pendant la guerre du Vietnam et pour avoir gagn&eacute; sa renomm&eacute;e aupr&egrave;s des plongeurs et pilotes du monde entier.
Apr&egrave;s 12 ans de n&eacute;gociation et apr&egrave;s avoir &eacute;t&eacute; son distributeur pour le march&eacute; fran&ccedil;ais, en 2017, Charles Le Menestrel, un passionn&eacute; d&rsquo;horlogerie, rach&egrave;te la marque. La gamme actuelle comprend des mod&egrave;les comme la Ollech &amp; Wajs P-101 et la <a title="Page Ollech &amp; Wajs P-104" href="https://www.dialicious.com/ollech_&amp;_wajs/p-104">Ollech &amp; Wajs P-104</a>, la <a title="Page Ollech &amp; Wajs C-1000" href="https://www.dialicious.com/ollech_&amp;_wajs/c-1000">Ollech &amp; Wajs C-1000</a>, la <a title="Page Ollech &amp; Wajs Ocean Graph" href="https://www.dialicious.com/ollech_&amp;_wajs/ocean_graph">Ollech &amp; Wajs Ocean Graph</a> et la Ollech &amp; Wajs Navichron.
<h2>Combien co&ucirc;te une montre Ollech &amp; Wajs ?</h2>
Les prix des montres Ollech &amp; Wajs &eacute;voluent et diff&egrave;rent selon les mod&egrave;les. La plupart co&ucirc;tent entre CHF 1,500 et CHF 2,000 selon les mod&egrave;les et les finitions. Comptez CHF 1,456 pour une Ollech &amp; Wajs 350CI et pr&egrave;s de CHF 2,300 pour une Ollech &amp; Wajs Navichron Chronographe. Le march&eacute; de l'occasion est &eacute;galement une opportunit&eacute; &agrave; regarder pour acheter une Ollech &amp; Wajs moins ch&egrave;re. Les mod&egrave;les Vintage notamment les Ollech &amp; Wajs Navichron et&nbsp;<a href="https://www.dialicious.com/ollech_&amp;_wajs/astrochron">Ollech &amp; Wajs Astrochron</a>, sont tr&egrave;s pris&eacute;es des collectionneurs et ils convient de bien se renseigner sur le vendeur avant de franchir le pas de l'acquisition d'une vintage.
Ollech &amp; Wajs est une marque de montres ind&eacute;pendante et produit plusieurs centaines de montres par an, tous mod&egrave;les confondus. Pour choisir une Ollech &amp; Wajs qui vous correspond le mieux,&nbsp;les avis clients Dialicious sont une pr&eacute;cieuse ressource pour &eacute;valuer chacun des diff&eacute;rents mod&egrave;les &agrave; travers l'exp&eacute;rience r&eacute;elle des clients.
Consultez le <a href="https://www.dialicious.com/top/les_meilleures_marques_de_montres_suisses">Classement des meilleures marques de montres suisses</a> dont Ollech &amp; Wajs fait partie.
(Mise &agrave; jour Octobre 2024)

The brand Ollech &amp; Wajs was created in 1956 by Joseph Ollech and Albert Wajs in Zurich, Switzerland. Albert was responsible for the design, engineering and manufacturing of the watches, while Joseph handled marketing and retail sales. Before creating their own watches under the brand Ollech &amp; Wajs, they started their business in 1954 making steel bracelets for other brands.
The brand is known for distributing watches to units of the American army during the Vietnam War and for having earned its reputation among divers and pilots around the world.
After 12 years of negotiations and after having been its distributor for the French market, in 2017, Charles Le Menestrel, a watchmaking enthusiast, bought the brand. The current range includes models like the Ollech &amp; Wajs P-101 and the&nbsp;<a href="https://www.dialicious.com/en/ollech_&amp;_wajs/p-104">Ollech &amp; Wajs P-104</a>, the&nbsp;<a href="https://www.dialicious.com/en/ollech_&amp;_wajs/c-1000">Ollech &amp; Wajs C-1000</a>, the<a href="https://www.dialicious.com/en/ollech_&amp;_wajs/ocean_graph"> Ollech &amp; Wajs Ocean Graph</a> and the Ollech &amp; Wajs Navichron.
<h2 dir="ltr">How much does an Ollech &amp; Wajs watch cost?</h2>
The prices of Ollech &amp; Wajs watches change and differ depending on the model. Most cost between CHF 1,500 and CHF 2,000 depending on the models and finishes. Expect to pay CHF 1,456 for an Ollech &amp; Wajs 350CI and close to CHF 2,300 for an Ollech &amp; Wajs Navichron Chronograph. The second-hand market is also an opportunity to look at to buy a cheaper Ollech &amp; Wajs. Vintage models including the Ollech &amp; Wajs Navichron and&nbsp;<a href="https://www.dialicious.com/en/ollech_&amp;_wajs/astrochron">Ollech &amp; Wajs Astrochron</a>, are very popular with collectors and they should find out about the seller before taking the step of purchasing a vintage one.
Ollech &amp; Wajs is an independent watch brand and produces several hundred watches per year, all models combined. To choose an Ollech &amp; Wajs that best suits you, Dialicious owners' reviews are a valuable resource for evaluating each of the different models through real owner experience.
Consult the&nbsp;<a href="https://www.dialicious.com/en/top/the_best_swiss_watch_brands">Ranking of the best Swiss watch brands</a> of which Ollech &amp; Wajs is part.
(Updated October 2024)

Studio Underd0g 02series Owner Review : Subtle, pleasant and discreet

The most subtle and discreet of Studio Underd0g's fields

Where to buy your Studio Underd0g?

YOU ARE :

Customize your Studio Underd0g with our selection of accessories:

ABP Concept

Eagle Eye Watches