Awake Concept - History, Models and Owners' Reviews

Founded in 2019 par Lilian Thibault, Awake is an independent French watch brand that stands out for its commitment to sustainable innovation and environmental preservation. Its main objective is to design watches combining modern design, performance and ecological respect, while raising public awareness of current environmental issues.

Origins and Philosophy

The name "Awake", meaning "awakened" in English, reflects the brand's mission: to raise awareness about the importance of responsible production and consumption. Since its creation, Awake has adopted an avant-garde, pioneering and exemplary approach, aiming to demonstrate that it is possible to manufacture high quality watches while minimizing environmental impact. This vision is reflected in the use of recycled or bio-manufactured materials, as well as the integration of cutting-edge technologies into their creations.

Environmental Commitments and Innovations

Awake is committed to reducing its carbon footprint by mastering the transformation of materials using advanced technologies. The brand favors recycling and bio-manufacturing to create the components of its watches, thus transforming waste into valuable resources. For example, some of their watches are made from recycled fishing nets, helping to reduce plastic pollution in the oceans.

In 2022, Awake took a new step by launching the collection “Mission To Earth” in collaboration with NASA. This series of watches integrates Blockchain technology directly into the glass, offering unique services and experiences in the watchmaking field. This innovation underlines the brand's ability to combine watchmaking tradition and modern technologies to offer unique and responsible products.

Iconic Collections and Models

Among Awake's iconic collections, we find:

Awake AW.01 : This collection stands out for its clean design and the use of ecological materials, such as biopolymers and recycled composites. AW.01 watches feature solar-powered movements, eliminating the need for batteries and reducing environmental impact.

Awake Origins : With a focus on sustainability and style, the Origins collection offers watches made from recycled materials, with modern and stylish designs suitable for everyday use.

Awake Time Travelers : Launched in 2023, this collection features watches featuring natural meteorite dials, offering a unique connection with the universe and recalling Awake's commitment to innovation and exploration.

Awake Son Mai : A clever blend of Swiss watchmaking excellence and ancestral Vietnamese art combined to offer you the quintessence of the artistic craftsman, with a value proposition accessible to as many people as possible.

Collaborations and Special Projects

Awake has also participated in prestigious projects, notably by carrying out the official watch of the G7 summit in 2019, symbolizing France's commitment to the fight against plastic pollution of the oceans. This watch, made from recycled fishing nets, perfectly illustrates the brand's ability to transform ecological threats into sustainable and innovative resources.

Conclusion

By combining avant-garde design, technological innovations and environmental commitment, Awake redefines the standards of modern watchmaking. The brand demonstrates that it is possible to create aesthetic and high-performance watches while respecting the planet, thus offering consumers a responsible and sustainable alternative in the world of watchmaking.

Get inspired by Dialicious owners’ reviews to choose the Awake model that suits you.

(Updated February 2025)