Awake Concept La Bleue Owner Review : Concise, innovative and readable

I wasn't swayed by the marketing surrounding this watch and the brand's concept, spearheaded by a CEO who wasn't entirely convincing. It was during a sale at Printemps that I finally succumbed to its allure. Its strengths lay in the innovative materials (a strap made from recycled fishing nets and a case from recycled plastic), as well as its exceptional legibility. Furthermore, I didn't have a solar-powered version in the collection. I wore this watch almost continuously for nearly eight months, but the verdict is clear: it doesn't evoke any emotion in me. It's lightweight and functional, and the strap is comfortable. The blue dial is a disappointment; I would have preferred it to interact better with light, to produce more striking effects. It was also the symbolic watch of the G7 summit, representing French craftsmanship and the concept of recycling. In that respect, it holds a place in history. The Awake Concept brand has since taken a different direction: limited-edition automatic watches with a focus on artistic crafts. All traces of this history have been erased from the website. Similarly, when I contacted them to ask how to clean the bracelet, I received no response. For those interested, the bracelet is perfectly machine washable. So, it's an interesting, historical, legible, and easy-to-wear piece. But the brand seems to be a marketing ploy with no respect for its history (you're allowed to evolve a concept, but it's best to keep the original elements on the website) or for its customers.