Iconic watch art prints. Made in Switzerland, lifetime guarantee

The must-have Macro Loupe for all watch lovers

I was looking for a watch with a white dial, truly white, not silver, cream, or even light gray—ice white. A chance search led me back to the brand with the crown, and this model met my other requirements: a brushed bezel, GMT function, and a bracelet integrated into the case.

Trying it on in the store was crucial, and I was immediately struck by the smoothness of the bracelet and its perfect harmony with the rest of the watch. Legibility is excellent, and using the GMT function while sedentary is quite appealing, especially considering the orange hand is the primary way to tell the time. On top of all that, the Explorer II reveals a truly striking nighttime appearance, with the added bonus of the markers retaining their color even in mixed or alternating light conditions. What Rolex does best: make watches, and they consistently demonstrate this.

a white background for optimal clarity

In my horological quest, Rolex is an essential stop, a must-see, given the sheer power and class the brand exudes. Its expertise is so understated it's almost beyond words, difficult to describe because it has become so natural, so almost commonplace. I therefore begin with a dress watch, a discreet size 36, after numerous fittings in the showroom where the welcome and advice were invaluable. In a dimly lit environment, the slate dial is understated, darkening slightly, but it radiates in the light, combining a marvel of brilliance with a fluted bezel and a Jubilee bracelet, which literature has already extensively described, leaving me no need to add anything further. From a horological standpoint: flawless precision and reliability. A classic, then, that has stood the test of time and will continue to do so, marking and embellishing it.

Welcome to the 36th Goldsmiths' Quest

Looking for a watch model for running, I let myself be tempted by this flagship anniversary model and pioneer of the range of watches with touch screen. The titanium is appreciable, light and sober and the screen although touch offers a surface with reflections which gives it the appearance of a beautiful sports watch with needle.

a lightweight and versatile sports watch

A sober watch that offers striking black contrasts from the bracelet to the dial; contrasts cut by its sharp hands and indexes that make the time point in light. The play of color is different underwater and wet dial, with another interest. The rubber bracelet has a soft and honeycombed external surface to offer a slight sparkle.

play of dark contrasts

I entered this IWC boutique with a clear objective and the certainty that nothing could deter me: to buy a Portuguese. The final decision would hinge on the dial color, the strap material, and perhaps even the presence of a chronograph. After a good half hour, I settled on a three-hand model with a blue dial and sumptuous reflections. However, the available version didn't offer a strap of the optimal length, so the saleswoman ordered one in the correct size. I paid a deposit, the woman got up and left with her laptop. As she left her empty seat, she revealed to me a display case I hadn't noticed before, showcasing a Pilot Mark XX with a blue dial and metal bracelet, which I then asked her to show me. It took me 30 seconds to point it out instead of the Portuguese. It was therefore an emotional, instinctive purchase, which the context described here will convey far better than any words I could use to describe it; the photos will do the rest.

versatility between sporty and dressy styles

My first real acquisition of an automatic model, I was surely influenced by the shape of a Submariner, which made me think of it in my head. The quality of the dial and its deep black remain despite its age.
I revitalized this watch in my collection by adding a green-grey NATO strap: a convincing result for a lighter watch that has lost some of its reductive diver's attributes.

simple and classic diver

The Rolex brand was created in 1905 in London by Hans Wilsdorf and Alfred Davis. It is today based in Geneva, Switzerland, and is recognized worldwide as one of the leading manufacturers of luxury watches. Rolex, often called the &ldquo;Crown brand&rdquo;, is synonymous with prestige, innovation and unparalleled reliability in the watchmaking world.
<h2 dir="ltr">History of the Rolex brand</h2>
The year 1926 marked an important turning point for the brand with the launch of the first waterproof watch, the Rolex Oyster. The robustness and reliability of this watch were spectacularly demonstrated in 1927 when Mercedes Gleitze, a British swimmer, crossed the English Channel with a Rolex Oyster on her wrist.
In 1945, Rolex launched the Datejust, the first automatic watch to indicate the date in a window on the dial. In 1953, Rolex introduced the Submariner watch, capable of withstanding depths of 100 meters. The same year, the brand presented the Explorer watch in homage to the first successful ascent of Everest by Sir Edmund Hillary and Tenzing Norgay, equipped with Rolex watches.
Since its beginnings, Rolex is behind more than 400 patents, attesting to a perpetual search for improvement to guarantee its models unrivaled reliability. This DNA has allowed the brand to launch models that have marked watchmaking history and often become true myths such as the Rolex Daytona or the Rolex GMT-Master.
Since its creation and in particular with exceptional 50s in terms of innovations, Rolex has continued to launch new models and in particular:
1926 - Rolex Oyster 1953 - <a href="https://www.dialicious.com/en/rolex/explorer">Rolex Explorer </a>1953 -<a href="https://www.dialicious.com/en/rolex/submariner"> Rolex Submariner </a>1955 -&nbsp;<a href="https://www.dialicious.com/en/rolex/gmt-master">Rolex GMT-Master </a>1956 -&nbsp;<a href="https://www.dialicious.com/en/rolex/milgauss">Rolex Milgauss </a>1956 - <a href="https://www.dialicious.com/en/rolex/day-date">Rolex Day-Date </a>1963 - <a href="https://www.dialicious.com/en/rolex/daytona">Rolex Daytona </a>1967 -&nbsp;<a href="https://www.dialicious.com/en/rolex/sea-dweller">Rolex Sea Dweller </a>1971 -&nbsp;<a href="https://www.dialicious.com/en/rolex/explorer_ii">Rolex Explorer II </a>1983 -&nbsp;<a href="https://www.dialicious.com/en/rolex/gmt-master_ii">Rolex GMT-Master II </a>1992 -&nbsp;<a href="https://www.dialicious.com/en/rolex/yacht-master_40">Rolex Yacht-Master </a>2007 -&nbsp;<a href="https://www.dialicious.com/en/rolex/yacht-master_ii">Rolex Yacht-Master II </a>2012 -&nbsp;<a href="https://www.dialicious.com/en/rolex/sky-dweller">Rolex Sky-Dweller </a>2022 -&nbsp;<a href="https://www.dialicious.com/en/rolex/deepsea_challenge">Rolex Deepsea Challenge </a>2023 - Rolex Perpetual 1908
Today, Rolex is known for its commitment to perfection, producing approximately one million watches each year, all certified &ldquo;Certified Chronometer&rdquo; the Rolex certification at -2/+2 seconds per day. Rolex is also a major player in the field of philanthropy, supporting numerous programs in the fields of education, environment, arts and sports.
<h2 dir="ltr">What are the iconic models of the Rolex brand?&nbsp;</h2>
Rolex offers a variety of models, each with its own distinctive features. The main and most sought-after models are:
<h3 dir="ltr"><a href="https://www.dialicious.com/en/rolex/submariner">Rolex Submariner</a></h3>
The Rolex Submariner is a professional diver's watch featuring a 41mm Oystersteel case, water resistance up to 30 ATM, Oyster bracelet with Rolex Glidelock extension system, automatic movement caliber 3230 , a black dial with luminous indexes, and a unidirectional rotating bezel with black Cerachrom disc. The Rolex Submariner often mistakenly called&nbsp;<a href="https://www.dialicious.com/en/rolex/submariner">Rolex Submariner No Date</a> is a watch that does not have a date unlike the<a href="https://www.dialicious.com/en/rolex/submariner_date"> Rolex Submariner Date</a> which features the famous cyclops.
<h3 dir="ltr"><a href="https://www.dialicious.com/en/rolex/datejust_36">Rolex Datejust</a></h3>
The Rolex Datejust is an elegant and versatile watch with a 36mm Oystersteel and yellow gold case, water resistance up to 10 ATM, Jubilee bracelet, caliber 3235 automatic movement, champagne dial with diamond indexes, and a date complication with the famous Cyclops magnifying glass.
<h3 dir="ltr"><a href="https://www.dialicious.com/en/rolex/day-date_36">Rolex Day-Date</a></h3>
The Rolex Day-Date, also nicknamed <a href="https://www.dialicious.com/en/rolex/day_date">Rolex President</a>&nbsp;due to its association with many heads of state and influential figures, is another iconic watch from the Rolex brand. It is famous for displaying both the date and the day of the week in full, in addition to the time. The day of the week is usually indicated in full, adding a distinctive touch to its dial.
Traditionally, the&nbsp;<a href="https://www.dialicious.com/en/rolex/day-date_36">Day-Date</a> is offered in an 18-carat gold case, whether in yellow gold, white gold, rose gold or platinum. This characteristic gives it a luxurious and prestigious look. The Day-Date bracelet called President is an iconic bracelet specially designed for this model, composed of three large and robust semi-circular links. The Rolex Day-Date is equipped with an in-house automatic movement, manufactured by Rolex. These movements are certified Superlative Chronometer for their exceptional precision of -2/+2 seconds per day.
The Rolex Day-Date is available with a wide range of dials, including classic dials with stick indexes, Roman numeral dials, as well as more contemporary dials with engraved designs.
<h3 dir="ltr"><a href="https://www.dialicious.com/en/rolex/daytona">Rolex Daytona</a></h3>
The Rolex Daytona is a chronograph watch designed for automobile racing. It features a 40mm Oystersteel case, water resistance up to 10 ATM meters, an Oyster bracelet, an automatic caliber 4130 movement, a white dial with black subdials, and a bezel with tachymeter scale.
<h3 dir="ltr"><a href="https://www.dialicious.com/en/rolex/gmt-master_ii">Rolex GMT-Master II</a></h3>
The Rolex GMT-Master II is a watch designed for intercontinental travelers, with a 40 mm Oystersteel case, water resistance up to 10 ATM meters, an Oyster bracelet, an automatic movement caliber 3285, a black dial with luminous indexes, and a bidirectional bezel with two-tone blue and black Cerachrom disc, allowing to display two time zones simultaneously.
<h3 dir="ltr"><a href="https://www.dialicious.com/en/rolex/yacht-master_40">Rolex Yacht-Master</a></h3>
The Rolex Yacht-Master is a luxury watch for sailing enthusiasts. It features a 40 mm Everose gold case, water resistance up to 10 ATM meters, an Oysterflex bracelet with Rolex Glidelock folding clasp, an automatic caliber 3235 movement, a chocolate dial with luminous indexes, and a bidirectional rotating bezel with brown ceramic Cerachrom disc.
<h3 dir="ltr"><a href="https://www.dialicious.com/en/rolex/sky-dweller">Rolex Sky-Dweller</a></h3>
The Rolex Sky-Dweller is a watch designed for world travelers, with a 42mm Oystersteel and white gold case, water resistance up to 10 ATM meters, Oyster bracelet, caliber 9001 automatic movement, blue dial with luminous indexes, and date, month and second time zone complications.
The <a href="https://www.dialicious.com/en/rolex/sky-dweller">Sky-Dweller</a> with its annual calendar is to date the most complicated watch ever offered by the brand.
<h3 dir="ltr">Rolex Oyster Perpetual</h3>
The Rolex Oyster Perpetual is the epitome of the classic Rolex watch, with a 28-41mm Oystersteel case, water resistance up to 10 ATM meters, Oyster bracelet, caliber 3230 automatic movement, and an electric blue dial with luminous indexes. The Oyster Perpetual or OP is undoubtedly the little sister of the Rolex Datejust with a more discreet identity and a diversity of dials which have evolved over time into multiple colors and tones. The Oyster Perpetual collection models, not escaping the exceptionally strong demand for Rolex watches, are difficult to find, particularly for the most sought-after colors such as &ldquo;Tiffany&rdquo; blue.
<h3 dir="ltr"><a href="https://www.dialicious.com/en/rolex/cellini_dual_time">Rolex Cellini</a></h3>
The Rolex Cellini is distinguished by its 39 mm 18-carat Everose gold case, its water resistance up to 50 meters, its brown alligator leather strap with 18-carat gold buckle, its automatic mechanical movement caliber 3132 , its white lacquered dial with applied indexes and dauphine hands.
The collection Cellini is Rolex's line of dress watches, dedicated to the art of fine watchmaking. It has evolved over time, moving from rectangular or asymmetrical watches to a more classic collection including the&nbsp;<a href="https://www.dialicious.com/en/rolex/cellini_moonphase">Rolex Cellini Moonphase</a>. All models in the Cellini collection pay homage to traditional watchmaking craftsmanship while bringing the technical perfection and contemporary aesthetics of Rolex. The Cellini is ideal for formal occasions and for those who appreciate timeless elegance and refined simplicity.
Despite a great diversity of models since its beginnings in the 1960s, the Cellini collection has struggled to find its place alongside the iconic Rolex models, and was discontinued in March 2023 to be replaced by the Rolex 1908.
<h3 dir="ltr"><a href="https://www.dialicious.com/en/rolex/sea-dweller">Rolex Sea-Dweller</a></h3>
The Rolex Sea-Dweller is a professional diving watch, with a 43 mm Oystersteel case, water resistance up to 4,000 feet, an Oyster bracelet with Rolex Glidelock and Fliplock extension system, an automatic movement caliber 3235, a black dial with luminous indexes, and a unidirectional rotating bezel with black Cerachrom disc.
Since its launch in 1967, the Sea-Dweller or "SD" incorporates a helium valve very useful for professional saturation divers who sometimes have to spend several days in a decompression airlock. The helium molecules being so small - they have made their way inside the casing - must exit through this valve instead of decompressing inside the casing and thus damaging it by making it lose its watertightness. .
<h3 dir="ltr"><a href="https://www.dialicious.com/en/rolex/deepsea">Rolex Deepsea</a></h3>
Finally, the Rolex Deepsea is the ultimate diver's watch, with a 44mm Oystersteel case, impressive water resistance up to 12,800 feet, an Oyster bracelet with Rolex Glidelock and Fliplock extension system, an automatic caliber 3235 movement, a D-blue dial gradient from blue to black, and a unidirectional rotating bezel with black Cerachrom disc.
The Rolex Deepsea is inseparable from director James Cameron known worldwide for numerous films including &ldquo;Titanic&rdquo;. Out of passion for the abyss and to prepare the film &ldquo;Abyss&rdquo;, he co-financed with Rolex an expedition to the Mariana Trench (the deepest place in the earth's crust at -10,908 meters). The prototype&nbsp;<a href="https://www.dialicious.com/en/rolex/deepsea_challenge/126067">Rolex Deepsea Challenge</a> having been attached to the submarine used by Cameron. Rolex will use the patents tested during this expedition to launch the Rolex Deepsea.
<h3 dir="ltr"><a href="https://www.dialicious.com/en/rolex/perpetual-1908">Rolex Perpetual 1908</a></h3>
The Rolex Perpetual 1908 is an elegant and contemporary watch, part of the Rolex Perpetual collection. Here are its main characteristics. The watch sports a slim 18-carat (750/000) yellow or white gold case, measuring 39mm in diameter, with graceful lines and a subtly fluted bezel. The dial is available in intense white or intense black, featuring Arabic numerals 3, 9 and 12 as well as faceted indexes.
The Perpetual 1908 is equipped with caliber 7140, an automatic movement entirely developed and manufactured by Rolex. It incorporates technological innovations such as the Chronergy escapement and the Syloxi silicon hairspring for high precision and shock resistance. Like all Rolex models, the 1908 benefits from the Rolex &ldquo;Certified Chronometer&rdquo; certification which guarantees performance in terms of precision of -2/2 seconds per day.
The Rolex Perpetual 1908 combines tradition and modernity in a timeless design, embodying the brand's watchmaking excellence and celebrating its aesthetic heritage.
<h2 dir="ltr">How much does a Rolex watch cost?&nbsp;</h2>
Prices for new Rolex watches change every year, but most Rolex models cost between $ 6,000 and $ 40,000. A&nbsp;<a href="https://www.dialicious.com/en/rolex/oyster_perpetual">Rolex Oyster Perpetual</a> costs around $ 5,000, while a&nbsp;<a href="https://www.dialicious.com/en/rolex/day-date_40">Rolex Day-Date 40</a> in yellow gold costs almost $ 40,000. Rolex also offers models made from precious materials and set with diamonds at much higher prices.
<h2 dir="ltr">Rolex: The brand of all superlatives!</h2>
Rolex is more than a watch brand, it is an institution in the world of watchmaking. Renowned for the exceptional quality and reliability of its watches, the brand has carved out a unique place for itself in the world of luxury. Rolex is a preferred choice for those looking for a watch that combines traditional craftsmanship, cutting-edge technology and timeless design. To own a Rolex is to own a piece of watchmaking history, a symbol of success and distinction.
To find out more about the brand and its models, I invite you to consult the official Rolex website. Finally, remember that each Rolex is often considered a work of art, an investment that is passed down from generation to generation. Unsurprisingly, Rolex is part of the <a href="https://www.dialicious.com/en/top/the_best_swiss_watch_brands">Ranking of the most popular Swiss watch brands</a> and the&nbsp;<a href="https://www.dialicious.com/en/top/the_best_luxury_watch_brands">Ranking of the best luxury watch brands</a>.
To choose the Rolex model that best suits you, Dialicious owners&rsquo; reviews are a valuable resource for evaluating different models through real customer experience. Other customers might prefer&nbsp;<a href="https://www.dialicious.com/en/tudor">Tudor</a>, but that's another story...&nbsp;
(Updated March 2025)

This beautiful Rolex is an inheritance from my father who is no longer of this world, he leaves me as a prize a magnificent Rolex which I think is timeless. These indexes in Roman numerals painted in black are beautiful, the tritium has yellowed in the most beautiful way. These black hands stand out well from the white dial which has not changed color through the plexiglass. I love its fluted bezel, its jubilee bracelet and its small case (36 mm in diameter) an excellent caliber 3035 with a quick date window under its cyclops.

Rolex Datejust 36 Buckley Dial 16030

The DateJust is, in my opinion, the jewel of my manufacture collection. It sits among my other watches. It fell from the sky. One day, I received a call from my brother who had accompanied his friend to the airport. It was the beginning of the Ukraine/Russia War. He had lost a lot of money on cryptocurrencies. And to bail himself out, he wanted to sell his Datejust 2021 and a Seamaster straight from Korea. He offered them to me and the decision was quick (5 minutes flat). On a whim, I decided to take the Rolex without thinking too much. And, I must tell you that I do not regret it. Its configuration is complete: fluted bezel and Jubilee bracelet. As for the case, it is the historic 36mm size. I love the comfort this watch provides. I think it is the watch of my life.

The Jewel in the Crown

First watch purchased at a Rolex boutique (Place Vendôme), after only a one-month wait (in 2025). The salesperson certainly heard and appreciated my shared passion for watches, prompting that famous "call" unexpectedly and very quickly.

I owned the 41mm DateJust II with a fluted bezel, but I deemed it too big for my 17cm wrist; it no longer fit the image of a classic, dressy watch that I attribute to this model.

So, during a visit to their store to have a fixed link removed from my Explo II, I took the opportunity to try on the 36mm DJ. Naturally, I put myself on my wish list, without the fluted bezel, on the advice of the salesperson, who told me that this very/too popular version would be very long.

This watch is now in my collection, and I find it simply perfect. I won't rewrite the article here about this timepiece, owned by a significant number of Dialicious readers; the photos speak for themselves.

I love this configuration with the silver dial, the smooth bezel, and the Jubilee bracelet; the only bracelet I was missing to complete the iterations offered by the brand with the crown (after the brushed Oyster of my Explo II and the polished-brushed Oyster of my Yacht Master).

The only negative aspect is the brand's price increases, which, today, in 2025, make it a very expensive model for a three-hand watch with a date (€8,000). It's still steel, even if it's 904.

I wear it during the week, at the office, with a suit. It will be passed down to one of my children; we often think of passing it on with this kind of timeless model.



The classic spirit of Rolex

Today I just bought this watch. I went to my AD to see if the Explorer 2 Polar for which I am on the waiting list would, by chance, have arrived. The watch still not being there, I asked the question to know which Rolex would be available immediately. I specified that I only wanted 41mm and especially not two-tone. The saleswoman tricked me by presenting me this model in 36mm and two-tone (the two conditions that I absolutely did not want) knowing that the effect of this model would not leave me indifferent. Bet won, I went home with this watch, which is the smallest in my collection, without thinking more than 5 minutes. I do not regret anything, on the contrary I am completely hypnotized by this palm dial

Love at first sight

I present to you one of the models I have always dreamed of. Very versatile, as chic on leather as sporty on its jubilee. It is a 1987 full stock model, in 10/10 condition. Very happy to have come across this gem, after hesitating for years to take the plunge. It is still waterproof to the same bars as at the time and varies between -4/+4sc per day. You can find me on Instagram under: Passion.garde.temps, where I share content.

The model I always dreamed of

La marque&nbsp;Serica a &eacute;t&eacute; cr&eacute;&eacute;e en 2019 par J&eacute;r&ocirc;me Burget et 3 amis &agrave; Paris, en France. Le nom Serica vient d'une r&eacute;gion perdue au bout de l'Extr&ecirc;me-Orient que les Grecs et les Romains avaient baptis&eacute;e ainsi. Ce lieu fait &eacute;cho &agrave; la gen&egrave;se de la marque, qui vise &agrave; concevoir des montres m&eacute;caniques de qualit&eacute; au style n&eacute;or&eacute;tro, pr&ecirc;tes &agrave; vous suivre aux confins du monde.
La gamme comprend des montres telles que la <a title="Page Serica 4512" href="https://www.dialicious.com/serica/4512">Serica 4512</a>, la <a title="Page Serica 5303" href="https://www.dialicious.com/serica/5303">Serica 5303</a> et la <a title="Page Serica 8315 GMT Chronom&egrave;tre" href="https://www.dialicious.com/serica/8315">Serica 8315</a>. L'une des particularit&eacute;s de cette marque est que son nom n'appara&icirc;t nulle part sur le cadran, afin de pousser le passionn&eacute; &agrave; acheter un design, des finitions et des proportions, et pas seulement un nom. En juillet 2023, Serica a lanc&eacute; la Serica 5303 COSC une version chronom&egrave;tre certifi&eacute;e par le Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres.
Leur avant-dernier mod&egrave;le est la <a href="https://www.dialicious.com/serica/6190">Serica 6190</a> surfant sur les bases de la 1&egrave;re r&eacute;f&eacute;rence de la marque, la Serica 4512. Cette 6190 &eacute;pouse les codes stylistiques de la marque, des anses lyres, un choix de cadrans diff&eacute;rents et la possibilit&eacute; de choisir la position de la couronne &agrave; 3 heures ou en mode "Destro" &agrave; 9 heures. Cette Serica 6190 est &eacute;quip&eacute; du calibre Soprod M100 certifi&eacute; COSC (Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres) &agrave; l'intar des productions actuelles des autres mod&egrave;les 5303 et 8315.&nbsp;
Depuis le 21 novembre 2024, Serica propose une nouvelle collection tr&egrave;s audacieuse...&nbsp;Une montre habill&eacute;e sortant des sentiers battus nomm&eacute;e "Parade" sous la r&eacute;f&eacute;rence 1174. Ces 4 chiffres, comme toutes les autres r&eacute;f&eacute;rences Serica, propose une symbolique issue du nombre d'or ou divines proportions dont le ratio entre la longeur et la largeur sont de 1,174... Une nouveaut&eacute; propos&eacute;e en pr&eacute;-commande &agrave; 1,490 &euro; pour une livraison pr&eacute;vue en Mars 2025...
<h2>Quel est le prix d'une montre Serica ?</h2>
Les prix des montres Serica &eacute;voluent et diff&eacute;rent selon les mod&egrave;les. La plupart co&ucirc;tent entre 990 &euro; et 1,890 &euro; selon les mod&egrave;les et finitions. Le mod&egrave;le GMT de la marque, Serica 8315 GMT Chronom&egrave;tre co&ucirc;te 1,890 &euro; tandis que le dernier mod&egrave;le lanc&eacute; par Serica, la r&eacute;f&eacute;rence <a href="https://www.dialicious.com/serica/6190">6190</a> est propos&eacute;e &agrave; 990 &euro;.
Serica est ind&eacute;pendante et produit environ 5,000 montres par an, tous mod&egrave;les confondus. Serica fait partie du <a href="https://www.dialicious.com/top/les_meilleures_marques_de_montres_francaises">Top 10 des marques de montres fran&ccedil;aises les plus populaires</a>, ainsi que du <a href="https://www.dialicious.com/top/les_meilleures_micro_marques_de_montres">Classement des meilleures micro-marques de montres</a>. Pour choisir le mod&egrave;le Serica qui vous correspond le mieux,&nbsp;les avis clients Dialicious sont une ressource essentielle pour &eacute;valuer les diff&eacute;rents mod&egrave;les &agrave; travers l'exp&eacute;rience r&eacute;elle des clients
(Mise &agrave; jour Novembre 2024)

The brand Serica was created in 2019 by J&eacute;r&ocirc;me Burget and 3 friends in Paris, France. The name Serica comes from a lost region at the end of the Far East that the Greeks and Romans named it like this. This place echoes the genesis of the brand, which aims to design quality mechanical watches in a neo-retro style, ready to follow you to the ends of the world.
The range includes watches such as the&nbsp;<a href="https://www.dialicious.com/en/serica/4512">Serica 4512</a>, the&nbsp;<a href="https://www.dialicious.com/en/serica/5303">Serica 5303</a> and the&nbsp;<a href="https://www.dialicious.com/en/serica/8315">Serica 8315</a>. One of the particularities of this brand is that its name does not appear anywhere on the dial, in order to encourage the enthusiast to buy a design, finishes and proportions, and not just a name. In July 2023, Serica launched the Serica 5303 COSC, a chronometer version certified by the Swiss Official Chronometer Testing Institute.
The&nbsp;<a href="https://www.dialicious.com/en/serica/6190">Serica 6190</a> surfing on the bases of the brand's first reference, the Serica 4512. This 6190 follows the stylistic codes of the brand, lyre lugs, a choice of different dials and the possibility of choosing the position of the crown at 3 o'clock or at &ldquo;Destro&rdquo; mode at 9 o&rsquo;clock. This Serica 6190 is powered with the Soprod M100 caliber COSC (Official Swiss Chronometer Certification) certified, like the current productions of the other 5303 and 8315 models.&nbsp;
Since November 21, 2024, Serica has been offering a very daring new collection... A dress watch off the beaten track called &ldquo;Parade&rdquo; under the reference 1174. These 4 figures, like all other Serica references, offer a symbolism derived from the golden number or divine proportions whose ratio between length and width is 1.174... A novelty offered for pre-order at &euro; 1,490 for one delivery planned for March 2025...
<h2 dir="ltr">How much does a Serica watch cost?</h2>
The prices of Serica watches change and differ depending on the model. Most cost between &euro; 990 and &euro; 1,890 depending on the models and finishes. The brand's GMT model, Serica 8315 GMT Chronometer costs &euro; 1,890 while the latest model launched by Serica, the reference&nbsp;<a href="https://www.dialicious.com/en/serica/6190">6190</a> is offered to &euro; 990.
Serica is independent and produces around 5,000 watches per year, all models combined. Serica is part of the&nbsp;<a href="https://preprod.dialicious.com/en/top/the_best_french_watch_brands">Top 10 most popular French watch brands</a>, as well as&nbsp;<a href="https://www.dialicious.com/en/top/the_best_micro_watch_brands">ranking the best micro watch brands</a>. To choose the Serica model that best suits you, <a href="https://www.dialicious.com/en/serica/5303">Serica 5303 reviews</a>, <a href="https://www.dialicious.com/en/serica/4512">Serica 4512 reviews</a>, <a href="https://www.dialicious.com/en/serica/6190">Serica 6190 reviews</a> or <a href="https://www.dialicious.com/en/serica/8315">Serica 8315 reviews</a> are an #1 resource for evaluating different models through real customer experience.
(Updated December 2025)

Rolex Datejust 36 Owner Review : Dazzling, classic and luminous

Welcome to the 36th Goldsmiths' Quest

Pros & Cons for this watch

Where to buy your Rolex?

The Swiss Collector

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