The must-have Macro Loupe for all watch lovers

Iconic watch art prints. Made in Switzerland, lifetime guarantee

Let's go for the collection, this new Tissot PRX, limited to 1,975 pieces for the 50th anniversary of Goldo, joins the previous version released in 2024. This PRX, with its usual shapes, comes in a full black DLC case and bracelet. The embossed Goldo brings a dynamic touch to the matte dial of this new edition. Unlike the first version, the lum is very effective and reinforces the dynamics of this dial. Finally, the contrast between this full black dial and the 18k gold "asterohache" seconds hand adds a chic touch and a premium feel to the model.
Caliber-wise, there's no change... The packaging is just like the first edition, with a saucer and illustrated box of very good quality. In short, for PRX fans and those nostalgic for 80s cartoons, this watch is a must-have.

Tissot PRX X Goldorak

Focus on this small Meca quartz Bi-Compax, a collaboration between Yema and the Air and Space Force.
This small chronograph displays essential aeronautical codes... Arabic numeral indexes and ultra-legible hands with lum, domed hesalite crystal for safety, pushers and a crown engraved with the AAE logo, all on a 40 mm, 9.5 mm thick case linked to the Seiko caliber that powers this model with its brushed finishes and matte black dial.

The well-made fabric strap confirms the overall style of this watch.

For collectors who love aeronautics and timepieces.

Yema Flygraph AAE

Looking for a Type 20 with a flyback complication without resorting to fragile, difficult-to-wear vintage models or expensive brands, I chose this Auricoste, which updates its iconic 1950s model.

It incorporates the codes and specifications of the legendary Type 20, such as the hesalite crystal and flyback chronograph, while adding a few modern touches, such as its Dubois Depraz automatic caliber with a 42-hour power reserve and its black DLC-coated 12-hour steel bezel.

Mounted on a beautifully crafted brown leather strap, this limited-edition model harks back to the brand's history and the legendary watches that equipped French army fighter pilots.

Auricoste Flymaster Type 20

New to my collection, this Explo is discreet, timeless, technical, and sober at the same time. If I had to compare it to another model in my collection, it would be with the Tudor BB58 navy blue… A watch that goes everywhere that you can wear in any circumstance, the one you choose when you lack inspiration for the day. In short, a must-have, but you already knew that 👌

Rolex Explorer 40

The Speedmaster is an essential diver to keep in your collection. Like its sister the Speedmaster, the Seamaster is indeed an Omega "master".

Powerful, ultra modern and timeless, the case, bezel and bracelet shine brightly.

In the blue version, the dial (color and waves) truly lives according to the light and the direction of the gaze... the date appears at 6:00 in white on a blue background and blends in very discreetly without unbalancing the whole. A nod to the hands and the super bi-color lumi-nova.... See photo.

In short, a beautiful piece that I enjoy wearing regularly on the weekend, but which remains very present on the wrist with its 42mm and almost 200 gr.



Essential Omega

This OMNIS LUNA is a real gem in this collaboration with FLYBACK, the Sunday watch podcast 👌

A stunning orange guilloché dial, integrated hour markers, and ultra-comfortable rubber straps (orange and black included) make this watch a real summer hit.

Featuring a branded crown, a brushed and polished buckle, and a beautifully finished case, it's available at a very reasonable price.

The model is available in several colors and is powered by a Miyota caliber.

Enjoy without moderation!!!



OMNIS LUNA X FLYBACK

March LA.B is a watch brand founded in 2009, born from a dual anchor between Biarritz and Los Angeles around Alain Marhic, designer J&eacute;r&ocirc;me Mage, and their partner Joseph Chatel. The first collections reached the market in 2011, with a clear promise: sleek everyday watches inspired by the 1960s&ndash;1970s, designed for life rather than for display. The aesthetic embraces sophisticated restraint (polished-brushed cases, high-contrast dials, crown at 4 o&rsquo;clock), while assembly is rooted in France, in a &ldquo;as French as possible&rdquo; approach.
The brand speaks to those who want a well-drawn, durable and legible object without needless fanfare.
<h3>Between Biarritz and Los Angeles: a deliberately seventies look</h3>
The design language draws on taut lines and controlled volumes: polished bezels edged by brushed planes, crisp facets that catch the light, clear dials where typography keeps legibility first, and a 4 o&rsquo;clock crown for comfort. On some &ldquo;Electric&rdquo; references, the date shows a green &ldquo;3&rdquo; once a month, a chromatic wink sometimes echoed by the green caseback. The grammar stays consistent across families: sensible sizes, integrated or straight bracelets depending on intent, and finishing that favors contrast over ornament. Within this framework, a stance of utilitarian elegance, free from excess, sets March LA.B apart from literal throwbacks: it salutes the era while drawing for today.
<h3>Mansart, AM and Belza: strong identities, clear use-cases</h3>
The range is organized into easy-to-grasp families: square or angular watches for assertive city wear, classic round models for versatility, and water-ready sport pieces for sea and active life. Diameters and thicknesses remain reasonable, finishing alternates polished and brushed surfaces, and the 4 o&rsquo;clock crown signature runs throughout the collection. The aim is straightforward: each family maps to a wearing scenario without losing the brand&rsquo;s common flair.
<ul>
<li>March LA.B Mansart &mdash; Geometric French casework, sharp facets and sober dial; an architected piece tailored to chic-urban attire.</li>
<li>March LA.B AM1 &mdash; Clean-cut sixties spirit, balanced proportions and strong legibility; the modernized &ldquo;classic&rdquo; for daily wear.</li>
<li>March LA.B AM2 &mdash; A racier line, at times offered with a GMT for travelers; pronounced angles, assertive presence and comfortable reading.</li>
<li>March LA.B AM69 &mdash; Compact format (36 mm on many versions), domed sapphire and a deliberate play of reflections; an elegant nod to period-correct mixed-size watches.</li>
<li>March LA.B Belza &mdash; Surf-diver with Atlantic inspiration, grippy bezel and reinforced water resistance; a sport watch built for water&hellip; and for the city.</li>
</ul>
<h3>French assembly and Franco-Swiss calibres: the Besan&ccedil;on pipeline</h3>
Product development and assembly are conducted in France, with casing in Besan&ccedil;on, while the engine relies on a recent Swiss base. Current collections integrate the automatic G100 calibre (La Joux-Perret), three-hands/date with extended power reserve, while some older references or quartz variants still coexist depending on the line. This organization serves product coherence: brand-led design, assembly control in France, and the reliability of a modern Swiss movement. In practice, the G100 movement is assembled in France prior to casing, reinforcing the collection&rsquo;s &ldquo;Made in France&rdquo; positioning while ensuring straightforward maintenance via partner watchmakers. Exact annual volumes are non communiqu&eacute;, but strategy favors stable families over a proliferation of references.
<h3>Positioning, distribution and clientele: French-style &ldquo;tool-chic&rdquo;</h3>
March LA.B sits in an upper-mid segment: careful finishing, a marked identity and a current-generation movement, at prices that remain below the most entrenched heritage houses (detailed ranges: non communiqu&eacute;). Distribution combines direct online sales, a network of selected retailers and a Paris boutique, with strong presence across France and partners abroad. The target audience is design-minded wearers who want a distinctive yet everyday-friendly watch&mdash;legible and well-built. In this equation, the value proposition leans more on design and assembly than on technical one-upmanship: right-sized proportions, contrasting finishes, on-wrist comfort and a personality recognizable at first glance.
<h3>Conclusion</h3>
If you want a watch that is both dressy and concrete, with an updated 60s&ndash;70s flavor, March LA.B offers clearly-drawn families: Mansart for architectural character, AM1/AM2/AM69 for refined versatility, Belza for everyday sport. The identity rests on measured volumes, polished-brushed surfaces, a discreet 4 o&rsquo;clock crown, and French assembly around a modern Swiss engine. To choose, start from intended use (urban, travel, aquatic), wrist-friendly size, and your preference (automatic or quartz depending on the lines). Finally, to confront drawing with real-world wear, consult Dialicious customer reviews: comfort, readability, perceived quality&hellip; owners&rsquo; experience will guide you better than any slogan.
Check out the<a href="https://www.dialicious.com/en/top/the_best_french_watch_brands"> Ranking of the best French watch brands</a>, including March LA.B.
(Updated September 2025)

A design and technical piece at the same time, this model, a reference of the brand, is a pure success in its GMT version with green dial. This very original case is modern and vintage at the same time. References to the 70s and perfect finishes, this watch is full of details (hands, dial, case back) ... A real pleasure for the eyes.

A watch with a generously sized shape, no more hesitation once placed on my wrist. It will be mine 👌

A magnificent dress watch that provides real style and real emotion!!!

March LA.B AM2 GMT AUTOMATIC Grall

La marque&nbsp;Serica a &eacute;t&eacute; cr&eacute;&eacute;e en 2019 par J&eacute;r&ocirc;me Burget et 3 amis &agrave; Paris, en France. Le nom Serica vient d'une r&eacute;gion perdue au bout de l'Extr&ecirc;me-Orient que les Grecs et les Romains avaient baptis&eacute;e ainsi. Ce lieu fait &eacute;cho &agrave; la gen&egrave;se de la marque, qui vise &agrave; concevoir des montres m&eacute;caniques de qualit&eacute; au style n&eacute;or&eacute;tro, pr&ecirc;tes &agrave; vous suivre aux confins du monde.
La gamme comprend des montres telles que la <a title="Page Serica 4512" href="https://www.dialicious.com/serica/4512">Serica 4512</a>, la <a title="Page Serica 5303" href="https://www.dialicious.com/serica/5303">Serica 5303</a> et la <a title="Page Serica 8315 GMT Chronom&egrave;tre" href="https://www.dialicious.com/serica/8315">Serica 8315</a>. L'une des particularit&eacute;s de cette marque est que son nom n'appara&icirc;t nulle part sur le cadran, afin de pousser le passionn&eacute; &agrave; acheter un design, des finitions et des proportions, et pas seulement un nom. En juillet 2023, Serica a lanc&eacute; la Serica 5303 COSC une version chronom&egrave;tre certifi&eacute;e par le Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres.
Leur avant-dernier mod&egrave;le est la <a href="https://www.dialicious.com/serica/6190">Serica 6190</a> surfant sur les bases de la 1&egrave;re r&eacute;f&eacute;rence de la marque, la Serica 4512. Cette 6190 &eacute;pouse les codes stylistiques de la marque, des anses lyres, un choix de cadrans diff&eacute;rents et la possibilit&eacute; de choisir la position de la couronne &agrave; 3 heures ou en mode "Destro" &agrave; 9 heures. Cette Serica 6190 est &eacute;quip&eacute; du calibre Soprod M100 certifi&eacute; COSC (Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres) &agrave; l'intar des productions actuelles des autres mod&egrave;les 5303 et 8315.&nbsp;
Depuis le 21 novembre 2024, Serica propose une nouvelle collection tr&egrave;s audacieuse...&nbsp;Une montre habill&eacute;e sortant des sentiers battus nomm&eacute;e "Parade" sous la r&eacute;f&eacute;rence 1174. Ces 4 chiffres, comme toutes les autres r&eacute;f&eacute;rences Serica, propose une symbolique issue du nombre d'or ou divines proportions dont le ratio entre la longeur et la largeur sont de 1,174... Une nouveaut&eacute; propos&eacute;e en pr&eacute;-commande &agrave; 1,490 &euro; pour une livraison pr&eacute;vue en Mars 2025...
<h2>Quel est le prix d'une montre Serica ?</h2>
Les prix des montres Serica &eacute;voluent et diff&eacute;rent selon les mod&egrave;les. La plupart co&ucirc;tent entre 990 &euro; et 1,890 &euro; selon les mod&egrave;les et finitions. Le mod&egrave;le GMT de la marque, Serica 8315 GMT Chronom&egrave;tre co&ucirc;te 1,890 &euro; tandis que le dernier mod&egrave;le lanc&eacute; par Serica, la r&eacute;f&eacute;rence <a href="https://www.dialicious.com/serica/6190">6190</a> est propos&eacute;e &agrave; 990 &euro;.
Serica est ind&eacute;pendante et produit environ 5,000 montres par an, tous mod&egrave;les confondus. Serica fait partie du <a href="https://www.dialicious.com/top/les_meilleures_marques_de_montres_francaises">Top 10 des marques de montres fran&ccedil;aises les plus populaires</a>, ainsi que du <a href="https://www.dialicious.com/top/les_meilleures_micro_marques_de_montres">Classement des meilleures micro-marques de montres</a>. Pour choisir le mod&egrave;le Serica qui vous correspond le mieux,&nbsp;les avis clients Dialicious sont une ressource essentielle pour &eacute;valuer les diff&eacute;rents mod&egrave;les &agrave; travers l'exp&eacute;rience r&eacute;elle des clients
(Mise &agrave; jour Novembre 2024)

The brand Serica was created in 2019 by J&eacute;r&ocirc;me Burget and 3 friends in Paris, France. The name Serica comes from a lost region at the end of the Far East that the Greeks and Romans named it like this. This place echoes the genesis of the brand, which aims to design quality mechanical watches in a neo-retro style, ready to follow you to the ends of the world.
The range includes watches such as the&nbsp;<a href="https://www.dialicious.com/en/serica/4512">Serica 4512</a>, the&nbsp;<a href="https://www.dialicious.com/en/serica/5303">Serica 5303</a> and the&nbsp;<a href="https://www.dialicious.com/en/serica/8315">Serica 8315</a>. One of the particularities of this brand is that its name does not appear anywhere on the dial, in order to encourage the enthusiast to buy a design, finishes and proportions, and not just a name. In July 2023, Serica launched the Serica 5303 COSC, a chronometer version certified by the Swiss Official Chronometer Testing Institute.
The&nbsp;<a href="https://www.dialicious.com/en/serica/6190">Serica 6190</a> surfing on the bases of the brand's first reference, the Serica 4512. This 6190 follows the stylistic codes of the brand, lyre lugs, a choice of different dials and the possibility of choosing the position of the crown at 3 o'clock or at &ldquo;Destro&rdquo; mode at 9 o&rsquo;clock. This Serica 6190 is powered with the Soprod M100 caliber COSC (Official Swiss Chronometer Certification) certified, like the current productions of the other 5303 and 8315 models.&nbsp;
Since November 21, 2024, Serica has been offering a very daring new collection... A dress watch off the beaten track called &ldquo;Parade&rdquo; under the reference 1174. These 4 figures, like all other Serica references, offer a symbolism derived from the golden number or divine proportions whose ratio between length and width is 1.174... A novelty offered for pre-order at &euro; 1,490 for one delivery planned for March 2025...
<h2 dir="ltr">How much does a Serica watch cost?</h2>
The prices of Serica watches change and differ depending on the model. Most cost between &euro; 990 and &euro; 1,890 depending on the models and finishes. The brand's GMT model, Serica 8315 GMT Chronometer costs &euro; 1,890 while the latest model launched by Serica, the reference&nbsp;<a href="https://www.dialicious.com/en/serica/6190">6190</a> is offered to &euro; 990.
Serica is independent and produces around 5,000 watches per year, all models combined. Serica is part of the&nbsp;<a href="https://preprod.dialicious.com/en/top/the_best_french_watch_brands">Top 10 most popular French watch brands</a>, as well as&nbsp;<a href="https://www.dialicious.com/en/top/the_best_micro_watch_brands">ranking the best micro watch brands</a>. To choose the Serica model that best suits you, <a href="https://www.dialicious.com/en/serica/5303">Serica 5303 reviews</a>, <a href="https://www.dialicious.com/en/serica/4512">Serica 4512 reviews</a>, <a href="https://www.dialicious.com/en/serica/6190">Serica 6190 reviews</a> or <a href="https://www.dialicious.com/en/serica/8315">Serica 8315 reviews</a> are an #1 resource for evaluating different models through real customer experience.
(Updated December 2025)

March LA.B AM2 GMT Owner Review : Addictive, stylish and classy

March LA.B AM2 GMT AUTOMATIC Grall

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