4.3
(13 Reviews)
2011
16
The brand March LA.B was created in 2011 following the meeting of Alain Marhic, based in Biarritz, and Jérôme Mage, based in Los Angeles. The brand was born thanks to Joseph Chatel, a long-time friend and Business Angel of the project. We find in this brand an omnipresent green signature on small details such as the stitching as well as the return of the bracelets; on automatic models, the transparent case back; on the date window, the number 3.
The name of this premium watch brand is the union of MARCH and LA.B. MARCH or Mars in French is a symbolic month for the founders (among others the month of birth of Alain Marhic). LA.B, the fusion of the historical heritage of Biarritz and the modernity of Los Angeles. In this architectural sense, they are very different, but they come together on one point: lifestyle, because they are linked to the ocean and the rhythm of surfing.
It is this DNA that has been transmitted to these shaped watches inspired by the 70s, combining classicism and modernity. The brand offers French watches with raw elegance whose simplicity provides the refinement of today's urban dandy. The range includes watches like March LA.B AM1, March LA.B AM2, March LA.B AM3, March LA.B Seventy or March LA.B Sixty.
The prices of March LA.B watches sold on the brand's website change and differ depending on the model. Most are sold between € 800 and € 1,200 depending on the models and finishes. As an example, count € 595 for a March LA.B AM69 quartz and € 1,895 for a March LA.B Belza Automatic Forest. The brand also offers promotions a few times a year. The second-hand market is also an opportunity to look at to buy a cheaper March LA.B.
March LA.B is independent and produces more than 10,000 watches per year, all models combined. To choose a March LA.B that best suits you, Dialicious owners’ reviews are a valuable resource for evaluating each of the different models through real customer experience.
Check out the Ranking of the best French watch brands, including March LA.B.
(Updated November 2023)
4.3
13 Reviews
4.5
Emotion
4.8
Design
4.4
Accuracy
4.2
Comfort
3.6
Robustness
4.0
Value for money
Secondary
Significance in a collection
Main
Rarely
Frequency to be worn
Often
Pleasure
Main motivation for buying
Investment
See Less Adjectives
March LA.B profile is based on 13 owner reviews
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