Doxa - History, Models and Owners' Reviews

Founded in 1889 by Georges Ducommun in Le Locle, in the heart of the Swiss Jura, DOXA is an independent Swiss watch brand recognized for its innovation and know-how. Since its beginnings, the brand has distinguished itself through creations combining technical precision and daring design, thus contributing to the evolution of the watchmaking industry.

The Beginnings of DOXA

Georges Ducommun, passionate about watchmaking from a young age, founded DOXA with the ambition of producing high quality watches. In 1907, he filed a patent for the “8-Day DOXA” caliber, a movement offering an eight-day power reserve. This innovative mechanism quickly became standard equipment on Bugatti racing car dashboards, establishing the brand's reputation for precision and reliability.

The Age of Diving Watches

In 1967, DOXA revolutionized the world of watchmaking by launching the DOXA SUB, the first professional diving watch accessible to the general public. This model is distinguished by several major innovations:

Luminous Orange Dial : Unlike traditional black or white dials, the orange dial improves readability underwater. Rotating Scope with Decompression Scale : Incorporating decompression stops, this feature helps divers manage their time underwater safely.

These features make the DOXA SUB an essential tool for professional and amateur divers. It was also adopted by US Navy divers in the early 1970s.

Iconic Collections

Over the decades, DOXA has enriched its catalog with iconic collections, each reflecting the brand's commitment to innovation and design:

Doxa SUB 300 : Homage to the original 1967 model, this collection combines vintage aesthetics and modern technologies, offering watches waterproof up to 300 meters.

Doxa SUB 300T : An evolution of the SUB 300, these watches are designed to withstand depths of up to 1,200 meters, meeting the requirements of professional divers.

Doxa SUB 200 : Combining elegance and performance, this collection offers watches waterproof up to 200 meters, ideal for daily use.

Doxa SUB 600T : With a distinctive design and water resistance up to 600 meters, this collection is aimed at adventurers of the deep.

Each of these collections demonstrates DOXA's commitment to offering watches that combine functionality, durability and style.

Limited Editions and Collaborations

DOXA also offers limited editions, celebrating key moments in its history or collaborating with prestigious partners. These unique pieces reinforce the brand's appeal among collectors and watch enthusiasts.

Commitment to Innovation

Since its creation, DOXA has continued to innovate, whether in terms of design, materials or functionalities. The brand continues to develop watches that meet the needs of professionals while appealing to lovers of fine mechanics. This constant quest for excellence has allowed DOXA to maintain a prominent place in the global watchmaking landscape.

Conclusion

With more than 130 years of history, DOXA embodies Swiss watchmaking excellence. Its rich heritage, marked by pioneering innovations and iconic designs, continues to influence the world of watchmaking. For watch enthusiasts, owning a DOXA means owning a piece of history, a perfect fusion of tradition and modernity.

Get inspired by Dialicious owners' reviews to choose the DOXA that suits you, and understand why enthusiasts choose Doxa ?

(Updated February 2025)