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<p dir="ltr"><strong>Corum</strong> is a Swiss brand founded in <strong>1955</strong> in La Chaux-de-Fonds by Gaston Ries and his nephew Ren&eacute; Bannwart. It has built its identity on pieces with strong designs and a few ideas that have become signatures, from the Admiral to the Golden Bridge, including the Bubble and the Coin Watch.</p>
<h3 dir="ltr">Origins and identity</h3>
<p dir="ltr">From the very beginning, <strong>Corum cultivated formal audacity and a cultural nod</strong>. The first collections arrived in 1956 and the brand quickly forged a reputation for "creative" leadership in Swiss watchmaking. The family's momentum continued with the arrival of Jean-Ren&eacute; Bannwart in 1966, who notably contributed to the growth of the Admiral.</p>
<h3 dir="ltr">Admiral: nautical DNA</h3>
<p dir="ltr">The Corum Admiral&rsquo;s Cup appeared in 1960 as a regatta-inspired watch; in 1983, the model was redesigned with the dodecagonal case and nautical flags that would become the visual code of the collection, one of Corum&rsquo;s most recognizable. Today, <strong>the Admiral remains the brand&rsquo;s &ldquo;sport chic&rdquo; pillar</strong>.</p>
<h3 dir="ltr">Corum Golden Bridge: the mechanical icon</h3>
<p dir="ltr">Launched in 1980, <strong>the Golden Bridge elevates its linear "baguette" movement</strong> into a fully-fledged architecture. Originally designed by Vincent Calabrese, co-founder of the AHCI, this caliber has become Corum's signature: an engraved bridge that leads the eye from the barrel to the escapement with controlled transparency. Recent variations (Rectangle, Dragon, etc.) extend this idea with handcrafted finishes and intricately crafted cases.</p>
<h3 dir="ltr">Bubble and Coin Watch: other style icons</h3>
<p dir="ltr">In 2000, the Bubble&mdash;a large case topped with an oversized sapphire dome&mdash;added a pop touch and became a collector's phenomenon, later relaunched in series, in the wildest variations. As for the Corum Coin Watch (1964), it inserted a real $20 "Double Eagle" coin into a watch with a discreet lid, a coin that became a cultural marker worn by several American presidents.</p>
<h3 dir="ltr">Recent milestones and governance</h3>
<p dir="ltr">Following its acquisition by Citychamp Watch &amp; Jewellery Group in 2013, Corum returned to Swiss control in 2025 with the arrival of a new CEO, <strong>Haso Mehmedovic</strong>, and a recovery plan focused on heritage (Corum Admiral and Corum Golden Bridge) and a tighter distribution. The stated objective: to consolidate the brand's identity and strengthen the "made in La Chaux-de-Fonds" presence, to capture the attention of collectors in the high-end luxury watchmaking segment.</p>
<h3 dir="ltr">Conclusion</h3>
<p dir="ltr">Corum is neither a "high complication" house in the academic sense, nor an opportunistic brand: it is a publisher of Swiss icons, capable of alternating between alluring pieces (Admiral, Bubble) and mechanical manifestos (Golden Bridge), with a deliberate dose of singularity. Prioritize the authenticity of <strong>Dialicious customer reviews</strong> to choose the Corum model that best suits your desires by exploring our owner feedback.</p>
<p dir="ltr">(Updated August 2025)</p>

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Personnellement un graal horloger. J'ai attendu longtemps de pouvoir ajouter cette pièce à ma collection et depuis son acquisition je ne passe pas une semaine sans la porter au grand désarroi de ses voisines.
Cette montre est pour moi une réussite depuis la construction de son boîtier jusqu'au soin apporté au dessin de son cadran. Elle est tout à la fois impressionnante et discrète. Elle possède la faculté de ne pas s'imposer visuellement et de déclencher les questions quand elle fini par être détectée.
La marque CORUM est à l'univers horloger ce que SAAB était au monde automobile, on se dit que ce n'est pas fait pour nous et on ne plus s'en passer une fois essayée.
Mais ce n'est que mon avis...

Personally a watch grail. I waited a long time to be able to add this piece to my collection and since its acquisition I have not spent a week without wearing it, to the great dismay of its neighbors.
This watch is for me a success from the construction of its case to the care taken in the design of its dial. It is both impressive and discreet. It has the ability to not impose itself visually and to trigger questions when it ends up being detected.
The CORUM brand is to the watch world what SAAB was to the automobile world, we tell ourselves that it is not made for us and we can no longer do without it once tried.
But that's just my opinion...

CORUM AC CHALLENGER CHRONOGRAPH

Personally a watch grail. I waited a long time to be able to add this piece to my collection and since its acquisition I have not spent a week without wearing it, to the great dismay of its neighbors.
This watch is for me a success from the construction of its case to the care taken in the design of its dial. It is both impressive and discreet. It has the ability to not impose itself visually and to trigger questions when it ends up being detected.
The CORUM brand is to the watch world what SAAB was to the automobi…

Corum Admiral's Cup - References, Prices and Owners' Reviews

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