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<p><strong>Apose</strong> is a French watch brand founded in <strong>2020</strong> in Mulhouse by watch designer Didier Finck and physicist Ludovic Zussa. The project set out to build a line of high-end automatic watches with a pared-back aesthetic, to maximise French-made components, and to keep final assembly in Alsace (workshop and assembly in Mulhouse).</p>
<h3>Apose&rsquo;s story (Mulhouse 2020): founders, &ldquo;100% French&rdquo; mission and regional roots</h3>
<p>Born amid the revival of French microbrands, Apose frames a &ldquo;back-to-purity&rdquo; stance against escalating complications and flashy styling: the Finck/Zussa duo &mdash; drawing on Swatch Group and product-innovation experience &mdash; set a crisp brief of minimalist design, France-sourced components wherever feasible, local assembly and tricolour partnerships (dials, hands, straps, presentation) to demonstrate that a contemporary, desirable watch can also showcase domestic know-how, which is why <strong>Apose&rsquo;s core promise is the triad &ldquo;French elegance, dependable automatic movements, localised supply chain&rdquo;</strong>.</p>
<h3>Minimalist Apose design: French elegance, 40 mm casework and everyday legibility</h3>
<p>The brand&rsquo;s formal identity relies on restrained geometry and controlled contrasts: 316L steel cases with taut facets, often a &ldquo;three-storey&rdquo; architecture, brushed/polished interplay, multi-level dials with integrated markers and textured hands; ergonomics stay universal around a signature 40 mm diameter and moderate thickness, with anti-reflective sapphire crystals and realistic water-resistance (up to 10 ATM depending on reference). The aim is to deliver a city watch genuinely suited to daily use rather than a display piece, meaning <strong>legibility and on-wrist comfort consistently outweigh theatrics</strong>.</p>
<h3>Apose models n&deg;3-100, n&deg;3-radial, n&deg;3-douzaines: lineup map and use cases</h3>
<p>Apose structures the catalogue into clearly distinct families that illustrate the brand&rsquo;s increasing &ldquo;made-in-France&rdquo; content: the n&deg;3-100 series (exclusively French components), the n&deg;3-radial (fluted ring on the dial) and n&deg;3-douzaines/n&deg;3-pur (more stripped-back aesthetics) &mdash; all geared to refined daily wear rather than outright sport. Straps in steel or full-grain leather have included Longchamp collaborations on some runs, reinforcing the idea of a French urban watch that owns its style without resorting to showy complications, so <strong>choosing between lines is chiefly about dial atmosphere and the level of &ldquo;materiality&rdquo; you want</strong>.</p>
<ul>
<li><strong>Apose n&deg;3-100</strong> &mdash; Limited series &ldquo;100% French&rdquo;: domestically sourced components, Longchamp-derived leather straps, French Pequignet Initial movement (65 h).</li>
<li><strong>Apose n&deg;3-radial</strong> &mdash; Dial accented by an anodised fluted ring, multiple colours (indigo, azur, etc.), straps in matched leather or steel.</li>
<li><strong>Apose n&deg;3-douzaines</strong> &mdash; A more understated n&deg;3 dial treatment (very clean read-out); specifics vary by series and model year (per retailer listings).</li>
</ul>
<h3>Pequignet Initial (65 h) movement and Longchamp partnerships: the Apose &ldquo;ecosystem&rdquo; explained</h3>
<p>In 2022 Apose crossed a symbolic threshold with the <strong>Apose n&deg;3-100</strong>: the edition adopted Pequignet&rsquo;s French-made &ldquo;Initial&rdquo; calibre (65-hour reserve, 4 Hz, tungsten mass) while Longchamp supplied straps cut from offshoots of its leathers &mdash; delivering a &ldquo;100% France&rdquo; spec (components and assembly). The point is not to supersede other n&deg;3 references but to validate the industrial feasibility of a very high French content in a limited run, i.e., <strong>the industrial feat exists to reinforce overall coherence (design plus sourcing)</strong>.</p>
<h3>MSRP, retail and 2025 status: D2C, selected partners&hellip; and court-ordered liquidation</h3>
<p>Initially sold direct (e-store) and then via select retailers &mdash; Longinus in Strasbourg among them &mdash; Apose launched at roughly &euro;1,350&ndash;1,650 for some references, while upper-tier series (n&deg;3-radial, n&deg;3-100) ranged from about &euro;2,250 to &euro;3,750 depending on spec, finishing and limited-edition status. In July 2025, however, the Mulhouse court placed Apose into judicial liquidation following disputes between co-founders, with subsequent press coverage noting a search for a buyer. In practical terms, <strong>current availability and after-sales hinge on retailer stock and any potential takeover (status subject to change)</strong>.</p>
<h3>Buying guide: how to pick the right &ldquo;made-in-France&rdquo; Apose automatic</h3>
<p>Start by choosing the line: n&deg;3-radial if you enjoy a dial animated by a fluted ring and bolder contrasts; n&deg;3-100 if achieving an &ldquo;entirely French&rdquo; build (including the Pequignet movement) is decisive; n&deg;3-douzaines/n&deg;3-pur if you want the most pared-back look. Then decide on dial colour and strap texture (steel or Longchamp leather), and check how the 40 mm diameter and thickness wear on your wrist. Ultimately, <strong>the core value of an Apose lies in the balance of design, legibility and component provenance</strong>.</p>
<h3>Conclusion</h3>
<p><strong>Within a few years Apose carved out a recognisable style</strong> &mdash; crisp casework, architectural dials, thoughtful straps &mdash; and pushed an unusually ambitious &ldquo;French-content&rdquo; agenda with the <strong>Apose n&deg;3-100</strong>. The 2025 legal situation clouds distribution, yet the proposition remains clear for buyers: a contemporary automatic that highlights a network of French partners. If you are torn between the more expressive n&deg;3-radial, the manifesto-grade n&deg;3-100 and a more austere variant, weigh first your stance on &ldquo;made in France,&rdquo; preferred colours and versatility; <strong>to validate shortlists with real-world feedback, consult Dialicious customer reviews.</strong></p>
<p>(Updated August 2025)</p>

<p><strong>La Apose N&deg;3-100 est une montre avec des composants fabriqu&eacute;s &agrave; 100% par des artisans fran&ccedil;ais</strong>. En effet, <a title="Page Apose" href="https://www.dialicious.com/apose">Apose</a> a fait appel au talent de plusieurs maisons de renom comme la Maison Longchamp pour le bracelet et Pequignet pour ce mouvement automatique fran&ccedil;ais exclusif &agrave; Apose. Accessible &agrave; un tarif de 2 950 &euro;, elle promet un m&eacute;lange d'expertise, de savoir-faire et de finesse.</p>
<h2>Quelles sont les caract&eacute;ristiques de la Apose N&deg;3-100 ?</h2>
<h3><strong>Bo&icirc;tier</strong></h3>
<p>Au premier regard, le bo&icirc;tier de la Apose N&deg;3-100 se d&eacute;marque avec une construction en 3 &eacute;tages taill&eacute;e en facettes planes. D'un diam&egrave;tre de 40 mm, signature d'Apose, sa g&eacute;om&eacute;trie singuli&egrave;re oscille entre la rondeur et l'angularit&eacute;, offrant une esth&eacute;tique harmonieuse et novatrice. R&eacute;alis&eacute; en acier inoxydable 316L, il garantit une &eacute;tanch&eacute;it&eacute; &agrave; 10 ATM.</p>
<h3><strong>Cadran</strong></h3>
<p>Le cadran de la Apose N&deg;3-100 est d&rsquo;une finesse et une &eacute;l&eacute;gance remarquables. Prot&eacute;g&eacute; par un verre saphir antireflets, son design se distingue par une architecture en trois dimensions. Cette composition est mise en valeur par un rehaut et des index int&eacute;gr&eacute;s, finement cisel&eacute;s dans la masse s'&eacute;tirent au-dessus du cadran comme s'ils &eacute;taient en l&eacute;vitation. Les aiguilles distinctives d&rsquo;Apose compl&egrave;tent ce tableau, t&eacute;moignant de l&rsquo;innovation d&rsquo;un proc&eacute;d&eacute; qui allie artisanat et haute technologie.</p>
<h3><strong>Mouvement</strong></h3>
<p>Au c&oelig;ur de cette montre bat un moteur fran&ccedil;ais sur la base du calibre &laquo; Initial &raquo; d'une fr&eacute;quence de 4Hz de la manufacture Pequignet Horlogerie. Cette m&eacute;canique, enti&egrave;rement con&ccedil;ue, fabriqu&eacute;e et assembl&eacute;e en France, assure &agrave; la N&deg;3-100 une r&eacute;serve de marche impressionnante de 65 heures et une pr&eacute;cision de +/- 2 sec/jour.</p>
<h3><strong>Bracelet</strong></h3>
<p>Apose fait le choix d'une collaboration avec la prestigieuse Maison Longchamp pour le bracelet de la Apose N&deg;3-100. Usant des chutes de cuir haut de gamme de Longchamp, deux versions sont disponibles : une sangle fa&ccedil;on Nato et un bracelet classique &agrave; deux brins dessin&eacute; dans le plus pur style &agrave; la fran&ccedil;aise et illustrant parfaitement une d&eacute;marche &eacute;cologique et luxueuse.</p>
<h2><strong>Combien co&ucirc;te une Apose N&deg;3-100 ?</strong></h2>
<p>Les Apose N&deg;3-100 sont propos&eacute;es &agrave; 2 950 &euro; TTC et se d&eacute;clinent en plusieurs coloris (Or rose &amp; Gris ; Or rose &amp; Noir ; Or rose &amp; Champagne ; Acier &amp; Gris ; Acier &amp; Bleu ; Acier &amp; Noir ; Acier &amp; Palladium). &Agrave; noter que les frais de port sont offerts par la marque avec la possibilit&eacute; d'essayer la montre pendant 14 jours.</p>
<h2><strong>Apose N&deg;3-100 : Une montre 100% fran&ccedil;aise</strong></h2>
<p>La Apose N&deg;3-100 est ind&eacute;niablement une pi&egrave;ce horlog&egrave;re remarquable. En effet, ce mod&egrave;le se positionne comme un incontournable pour les amateurs d&rsquo;horlogerie fran&ccedil;aise. Les avis clients Dialicious sont une pr&eacute;cieuse ressource pour &eacute;valuer l'exp&eacute;rience r&eacute;elle des clients de ce mod&egrave;le.</p>
<p>(Mise &agrave; jour Octobre 2023)</p>

Apose Pur - References, Prices and Owners' Reviews

Apose
Pur
Indigo

Apose
Pur
Noir de jais

Apose
Radial
Vert cendré

Apose
N°3-100
Or Rose & Champagne

Apose
Douz
Indigo

Apose
37
Série Inaugurale

Apose
N°3-100
Acier & Palladium

Apose
N°3-100
Acier & Bleu

Apose
Douz
Ardoise

Apose
Douz
Celadon

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Apose Pur - References, Prices and Owners' Reviews

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