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This morning I was tidying up my old watches and stumbled upon the first watch I ever gave my wife in 1996: a small, very classic Yema quartz that, unfortunately, hadn't worked for a long time. I tried a new battery again; the second hand worked for a few moments and then stopped. I thought a blast with a demagnetizer might revive it, and lo and behold: the watch finally came back to life after 20 years sleeping in a box.

I figured I must have a strap somewhere, and voilà, problem solved.
My wife said, "What's this watch?"
"Actually, it's yours!!" "So, this is a good opportunity to post a review: let's be clear, it's not a Yema from its heyday, but it's nice to breathe new life into a watch I gave as a gift when I was just a student... As for the watch itself: gold case, mass-produced quartz movement, Roman numerals—very classic for a time when I wasn't particularly interested in watchmaking... things change."

Yema: résurection!

March LA B, a fairly confidential watch brand at the time I bought this watch directly on rue Charlot, their first boutique. At the time, it was not primarily attractive for its design and the very 70s universe (retro objects, body-built Mustang Shelby, sofas that Henri Verneuil's films would not disown). In short, a whole shopping experience, as they say in good maketeux. After this moment with Mr Marhic himself, what's left? A few negative points of reliability quickly resolved, but above all a beautiful emotion when I put it on my wrist. Attention to detail: the shape of the case, the green date in "march" on a black disc (discreet), screw-down crown (not on the new AM2s) well worked. Clearly, we pay for the visual rendering. Ronda quartz caliber. At least I had Swiss before its time. Of course, "made in France" on a two-tone black dial. A brand that I have been following for almost 10 years. Certainly a bit expensive in recent years compared to the calibers on board but with the G100 we are entering a new era. If you are looking for a strong and distinctive design, these watches are made for you.

The March of Time

I bought this speedmaster triple date a bit by chance during a sale at the municipal credit. A hesitation in the room and hop the beauty is mine. A bit capricious all the same, I had to have it serviced a year after the purchase. Very comfortable to wear, I like its dial with these 2 windows and its pointer date. A rather chic speedmaster but with questionable readability (with a black dial it's better I think). It's better to have a winder if you don't want to spend your time adjusting it. In the end it's a change from a speed pro and it remains quite original.

A speedmaster on a misunderstanding

Already the 4th Bulova that I buy. After having bought a modern military equipped with high frequency quartz, I told myself that I needed a real "tuning fork". It is done. The movement of the second hand on the dial is enjoyable and the noise, or rather the buzzing reminds you that you are in very high watch frequency. I hope that the movement is reliable, we will see in use. In any case a beautiful dress watch with an original case. The Roman numerals bring a very nice classic touch.

High Fidelity

I let myself be tempted by this diver bought on a well-known Chinese site. We are clearly in a "manly" style with this screwed case protection which protects the bezel. The beautiful blue dial which changes depending on the brightness is very successful. On the motorization side we find a classic NH35 automatic which makes coffee. The steel bracelet is quite qualitative except for the pressed metal buckle but at the price sold of the watch you should not be too fussy, especially since the finishes are rather good. The watch is delivered in a small black plastic box simple but solid. The tool to adjust the bracelet is delivered with it. It is a good watch for water sports (30atm) without taking the head.

Under the influence of its blue dial

The Tsuyosa, a watch already spotted when it came out but it was the ice blue version that made up my mind. Ordered from an AD (Parrenin Joaillier) in St Germain. The beauty arrived at the end of July, just in time to go on holiday with it. It is a very pleasant watch to wear and to look at thanks to its superb sunburst dial. Compared to my Tissot PRX it seems subjectively smaller to me because of its more rounded shape. The only real flaw concerns the water resistance limited to 5 ATM. So you have to have another watch for swimming.

Citizen T

Yema is born in Besan&ccedil;on (France) in 1948 under the drive of Henry-Louis Belmont, the brand established itself with robust tool watches aimed at diving, motorsport, aviation and even spaceflight, keeping a Franche-Comt&eacute; industrial footprint and a design identity that is immediately recognizable.
<h3>Superman and bezel-lock: a French take on the diver&rsquo;s tool</h3>
The brand&rsquo;s emblem, the 1963 Superman, introduced a bezel-locking device adjacent to the crown, designed to prevent accidental rotation underwater and turned into a signature detail of modern re-editions&mdash;a simple, legible solution that embodies the tool-watch brief while asserting angular casework and a very &ldquo;instrumental&rdquo; mid-case, resulting in confident wrist presence without sacrificing function.
Beyond the lock itself, alternating brushed and polished planes define crisp volumes, generous markers secure readability, and water-resistance targets real use, so the look flows from function; this coherence&mdash;often imitated in spirit but hard to reproduce in detail&mdash;anchors the Superman as the quintessential &ldquo;French diver,&rdquo; worn as much for its stance as for its endurance, with a technical signature instantly spotted by seasoned enthusiasts.
<h3>Rallye, Rallygraf, Meangraf, Yachtingraf: racing and regatta chronographs</h3>
In the 1960s&ndash;1970s, Yema produced graphic, highly legible chronographs linked to car racing (Rallye/Rallygraf, Meangraf) and sailing (Yachtingraf), with high-contrast dials and purposeful scales; the lineage lives on in current re-issues and in emblematic anecdotes, such as Mario Andretti&rsquo;s chronograph during the 1969 Indy 500, evidence that the brand accompanied real competitive use with simple, robust solutions built around readability in demanding conditions.
<ul>
<li>Yema Rallygraf &mdash; &ldquo;Racing&rdquo; spirit, contrasting sub-dials, clear markers.</li>
<li>Yema Meangraf &mdash; Bold 1970s codes, immediate legibility, strong graphics.</li>
<li>Yema Yachtingraf &mdash; Regatta timing features, nautical aesthetics.</li>
<li>Yema Flygraf &mdash; Pilot-oriented, purposeful field readability.</li>
</ul>
<h3>Spationaute and CNES: Yema&rsquo;s journey into space</h3>
On June 24, 1982, Jean-Loup Chr&eacute;tien, the first Frenchman in space, launched to Salyut 7 wearing a Yema Spationaute&mdash;recognized as the first Western European watch flown into orbit&mdash;kicking off a series tied to CNES missions; the episode bolsters the image of a broadly accessible brand meeting exacting briefs while fueling a national narrative where a wrist-borne instrument serves as a mission companion that is pragmatic, durable and symbolic at once.
Beyond the space anecdote, the point is continuity: an &ldquo;instrument&rdquo; mindset, contrasted hands and bezel, robustness prioritized over ornament, and respectful nods to period graphics; it is less the one-off feat than the way it permeates the collections that matters, with editions that recall the lineage without caricature so as to cultivate a technical memory serving modern-day use.
<h3>&ldquo;in-house&rdquo; movement path: MBP1000, YEMA2000/3000 and CMM.20</h3>
Industrially, Yema communicates a gradual strengthening of its own calibres: after MBP1000 (announced in 2011), YEMA2000 (three-hand) and YEMA3000 (GMT) update the base with an emphasis on precision and durability, then a &ldquo;CMM.20&rdquo; micro-rotor of manufacture grade crowns the range&mdash;conceived, developed and assembled in French workshops&mdash;an offer meant to combine accessibility and independence through a measured progression rather than a speculative leap.
In practice, these evolutions coexist with references powered by other suppliers depending on era and use; coherence across the lineup relies as much on case architecture and perceived quality as on the movement spec itself, so the buyer&rsquo;s key step is to define the need (three-hand, GMT, chrono) and weigh what each calibre brings in power reserve, accuracy and service, to secure a credible technical match to the intended use.
<h3>Relocalization, workshops and distribution: a Besan&ccedil;on&ndash;Morteau through-line</h3>
Geographic anchoring remains a cue: between historic Besan&ccedil;on and today&rsquo;s development/assembly in Morteau, the brand structures a value chain re-centered on Franche-Comt&eacute; while keeping targeted external partners&mdash;an organization aiming to secure skills and lead times and to better control quality upstream, in a spirit of industrial proximity and traceability of key operations.
On the distribution side, Yema blends direct sales with selected retailers and builds editorial context around re-issues (Superman 63, Navygraf, Rallygraf) and their updates; scarcity is not artificially staged but comes from reasonable volumes and production cycles, hence the value, for enthusiasts, of tracking availability windows and trying sizes at the right time to lock a choice that is informed, personal and grounded in real use.&nbsp;
<h3>Positioning and pricing: a clear-identity French tool-watch</h3>
Yema&rsquo;s stance is easy to read: tool watches with strong design at studied prices relative to spec (exact public ranges: not disclosed), options in steel, bronze, titanium or ceramic depending on the line, and stepping up via complications or in-house movements; the value equation lies in the balance of design/function and in the stated French industrial narrative, appealing to enthusiasts of characterful &ldquo;tools&rdquo; more than to seekers of overtly decorative luxury pieces.
Value in use, however, hinges on ownership fit: bracelet comfort, lug-to-lug, dial contrast, night legibility and water-resistance aligned with your activities; put differently, the right Yema is the one that disappears into the action&mdash;swimming, driving, flying, sailing&mdash;while keeping its aesthetic signature, which calls for trying multiple diameters and thicknesses to validate stable, morphology-friendly wearing comfort.
<h3>Choosing your Yema: sizing, context and care</h3>
Start by defining dominant use: daily versatility (Navygraf, &ldquo;skin&rdquo; Superman), nautical activity (Yachtingraf), automotive (Rallygraf/Meangraf), aviation (Flygraf); then confirm real-world size (diameter/thickness/lug-to-lug) and bracelet ergonomics, and arbitrate between a recent &ldquo;in-house&rdquo; calibre and a proven third-party option according to your technical appetite and service constraints&mdash;the aim being long-term coherence among style, function and maintenance.
<ul>
<li>Yema Superman &mdash; Emblematic diver, bezel lock, strong identity.</li>
<li>Yema Navygraf &mdash; High-contrast legibility, versatile marine spirit.</li>
<li>Yema Rallygraf &mdash; Racing codes, readable chronographs.</li>
<li>Yema Yachtingraf &mdash; Regatta indications, nautical styling.</li>
<li>Yema Flygraf &mdash; Pilot orientation, clear functional cues.</li>
</ul>
For care, follow service intervals and have water-resistance checked after any shock or opening; clean bracelet and bezel recesses regularly, and remember that precise adjustment and appropriate lubrication extend timekeeping stability&mdash;simple habits that underpin everyday performance over the long run.
<h3>Conclusion</h3>
Yema addresses enthusiasts who want expressive tool watches rooted in a French narrative and designed for use first&mdash;diving, road, cockpit or deck. You recognize them by crisp dials, forthright cases and design details that prioritize function. To decide, start from your real practice, refine by size and readability, then choose between heritage re-editions and contemporary interpretations. Finally, cross-check your pick with Dialicious customer reviews to validate long-term relevance.
(Updated October 2025)

Yema watch from the early 70s, in new condition with manual winding...with a diameter of 37 mm it fits perfectly on my 16.5 cm wrist...it has an original tropic bracelet...I had it serviced last year and the watchmaker told me that it was an indestructible model. I find it very elegant.

I adore...

At the beginning of March, knowing that my 60th birthday was coming (August 2nd), I said to myself, why not a watch from 1964 or close to it, in short from the 60s.
So I searched on forums, internet, word of mouth for an early French watch if possible and given the production at the time, I had to find one.
So it was on a Belgian site that I found it; the site; sometimes and it's this Yema automatic with a Swiss ETA caliber.
The site, super serious, watch ordered on a Sunday, received the following Wednesday.
I opened the package, super serious and it is MAGNIFICENT .....
Then I put it aside and opened it again on August 2nd for my 60th birthday.

My 60th birthday.....

Yema YEAU 011, automatic, 40 mm diameter. I think I've had it for 8 years (?) ... I don't wear it... not to my taste anymore. It works very well and is in new condition. I don't know what the movement is, Yema 2000 perhaps? A model without problems that makes me think of an attempt at a revival of the brand. Since then, the evolution is striking and so much the better.

First step for change

Yema has produced an extremely diverse range of watches over the years, a richness rarely found elsewhere (at Lip, Omega, or Seiko). This watch dates from the 1990s, a period I particularly appreciate in watchmaking, although it's not widely embraced by the enthusiast community. This piece, therefore, is from the Yema-Seiko era, a model absent from the definitive book "Time of Heroes," which recounts the brand's history. The bezel is rotating, and the hand with the red arrow is used to set the alarm. Simply pull the crown at 4 o'clock to activate the alarm (which causes a red dot to appear around 6 o'clock). Unfortunately, the alarm isn't very precise, but it remains a fun accessory, with a charming and playful colorful dial. A cute and unpretentious watch.

The alarm watch, Nineties style!

I was immediately captivated by this family watch, a vintage rounded rectangular Yema, gold-plated but with a steel case back. 
This watch has a history, and that's what makes it so beautiful... Not only because it comes from the family, but especially because it was serviced by one of the greatest watchmakers in Cairo, who has had his shop passed down from great-grandfather to son since 1903....

A fascinating watchmaker, who also showed me a magnificent Baume et Mercier chronograph engraved in full gold in Arabic on the case back in honor of a high-ranking officer from the time of the great Nasser...

It was this Yema, bequeathed by my uncle, that got me into watchmaking. The beauty of a timepiece, its history, its precision mechanics are worth more to me than the precision of an atomic clock!

The most beautiful of all...

La marque&nbsp;Serica a &eacute;t&eacute; cr&eacute;&eacute;e en 2019 par J&eacute;r&ocirc;me Burget et 3 amis &agrave; Paris, en France. Le nom Serica vient d'une r&eacute;gion perdue au bout de l'Extr&ecirc;me-Orient que les Grecs et les Romains avaient baptis&eacute;e ainsi. Ce lieu fait &eacute;cho &agrave; la gen&egrave;se de la marque, qui vise &agrave; concevoir des montres m&eacute;caniques de qualit&eacute; au style n&eacute;or&eacute;tro, pr&ecirc;tes &agrave; vous suivre aux confins du monde.
La gamme comprend des montres telles que la <a title="Page Serica 4512" href="https://www.dialicious.com/serica/4512">Serica 4512</a>, la <a title="Page Serica 5303" href="https://www.dialicious.com/serica/5303">Serica 5303</a> et la <a title="Page Serica 8315 GMT Chronom&egrave;tre" href="https://www.dialicious.com/serica/8315">Serica 8315</a>. L'une des particularit&eacute;s de cette marque est que son nom n'appara&icirc;t nulle part sur le cadran, afin de pousser le passionn&eacute; &agrave; acheter un design, des finitions et des proportions, et pas seulement un nom. En juillet 2023, Serica a lanc&eacute; la Serica 5303 COSC une version chronom&egrave;tre certifi&eacute;e par le Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres.
Leur avant-dernier mod&egrave;le est la <a href="https://www.dialicious.com/serica/6190">Serica 6190</a> surfant sur les bases de la 1&egrave;re r&eacute;f&eacute;rence de la marque, la Serica 4512. Cette 6190 &eacute;pouse les codes stylistiques de la marque, des anses lyres, un choix de cadrans diff&eacute;rents et la possibilit&eacute; de choisir la position de la couronne &agrave; 3 heures ou en mode "Destro" &agrave; 9 heures. Cette Serica 6190 est &eacute;quip&eacute; du calibre Soprod M100 certifi&eacute; COSC (Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres) &agrave; l'intar des productions actuelles des autres mod&egrave;les 5303 et 8315.&nbsp;
La Serica Parade est quand &agrave; elle une collection audacieuse lanc&eacute;e en novembre 2024...&nbsp;Une montre habill&eacute;e sortant des sentiers battus nomm&eacute;e "Parade" sous la r&eacute;f&eacute;rence 1174. Ces 4 chiffres, comme toutes les autres r&eacute;f&eacute;rences Serica, propose une symbolique issue du nombre d'or ou divines proportions dont le ratio entre la longeur et la largeur sont de 1,174... Une montre tr&egrave;s &eacute;l&eacute;gante propos&eacute;e &agrave; 1,490 &euro;.
11 mars 2026 est la date de lancement d'une nouveaut&eacute; attendue par les collectionneurs... Enfin une Serica avec la fonction Date. La <a href="https://www.dialicious.com/serica/5330">Serica 5330</a> reprend les codes de la 5303 avec de multiples &eacute;volutions esth&eacute;tiques permettant d'int&eacute;grant le guichet date tout en subtilit&eacute;, comme Serica nous en donn&eacute; l'habitude. Patience, les pr&eacute;-commandes viennent d'ouvrir pour une 1&egrave;re livraison pr&eacute;vue d&eacute;but mai 2026, au prix de 1,690 &euro;.
<h2>Quel est le prix d'une montre Serica ?</h2>
Les prix des montres Serica &eacute;voluent et diff&eacute;rent selon les mod&egrave;les. La plupart co&ucirc;tent entre 990 &euro; et 1,890 &euro; selon les mod&egrave;les et finitions. Le mod&egrave;le GMT de la marque, Serica 8315 GMT Chronom&egrave;tre co&ucirc;te 1,890 &euro; tandis que le dernier mod&egrave;le lanc&eacute; par Serica, la r&eacute;f&eacute;rence <a href="https://www.dialicious.com/serica/6190">6190</a> est propos&eacute;e &agrave; 990 &euro;.
Serica est ind&eacute;pendante et produit environ 5,000 montres par an, tous mod&egrave;les confondus. Serica fait partie du <a href="https://www.dialicious.com/top/les_meilleures_marques_de_montres_francaises">Top 10 des marques de montres fran&ccedil;aises les plus populaires</a>, ainsi que du <a href="https://www.dialicious.com/top/les_meilleures_micro_marques_de_montres">Classement des meilleures micro-marques de montres</a>. Pour choisir le mod&egrave;le Serica qui vous correspond le mieux,&nbsp;les avis clients Dialicious sont une ressource essentielle pour &eacute;valuer les diff&eacute;rents mod&egrave;les &agrave; travers l'exp&eacute;rience r&eacute;elle des clients
(Mise &agrave; jour Novembre 2024)

The brand Serica was created in 2019 by J&eacute;r&ocirc;me Burget and 3 friends in Paris, France. The name Serica comes from a lost region at the end of the Far East that the Greeks and Romans named it like this. This place echoes the genesis of the brand, which aims to design quality mechanical watches in a neo-retro style, ready to follow you to the ends of the world.
The range includes watches such as the&nbsp;<a href="https://www.dialicious.com/en/serica/4512">Serica 4512</a>, the&nbsp;<a href="https://www.dialicious.com/en/serica/5303">Serica 5303</a> and the&nbsp;<a href="https://www.dialicious.com/en/serica/8315">Serica 8315</a>. One of the particularities of this brand is that its name does not appear anywhere on the dial, in order to encourage the enthusiast to buy a design, finishes and proportions, and not just a name. In July 2023, Serica launched the Serica 5303 COSC, a chronometer version certified by the Swiss Official Chronometer Testing Institute.
The&nbsp;<a href="https://www.dialicious.com/en/serica/6190">Serica 6190</a> surfing on the bases of the brand's first reference, the Serica 4512. This 6190 follows the stylistic codes of the brand, lyre lugs, a choice of different dials and the possibility of choosing the position of the crown at 3 o'clock or at &ldquo;Destro&rdquo; mode at 9 o&rsquo;clock. This Serica 6190 is powered with the Soprod M100 caliber COSC (Official Swiss Chronometer Certification) certified, like the current productions of the other 5303 and 8315 models.&nbsp;
The Serica Parade is a bold collection launched in November 2024... A dress watch that breaks the mold, named &ldquo;Parade&rdquo; and bearing the reference number 1174. These four digits, like all other Serica reference numbers, embody the symbolism of the golden ratio&mdash;or divine proportions&mdash;where the ratio of length to width is 1.174... A very elegant watch priced at &euro;1,490.
March 11, 2026, marks the launch date of a new model eagerly awaited by collectors... Finally, a Serica with a date function. The <a href="https://www.dialicious.com/en/serica/5330">Serica 5330</a> builds on the design of the 5303 with numerous aesthetic updates that allow for the date window to be seamlessly integrated, as we&rsquo;ve come to expect from Serica. Be patient&mdash;pre-orders have just opened for a first shipment scheduled for early May 2026, priced at &euro;1,690.
<h2 dir="ltr">How much does a Serica watch cost?</h2>
The prices of Serica watches change and differ depending on the model. Most cost between &euro; 990 and &euro; 1,890 depending on the models and finishes. The brand's GMT model, Serica 8315 GMT Chronometer costs &euro; 1,890 while the latest model launched by Serica, the reference&nbsp;<a href="https://www.dialicious.com/en/serica/6190">6190</a> is offered to &euro; 990.
Serica is independent and produces around 5,000 watches per year, all models combined. Serica is part of the&nbsp;<a href="https://preprod.dialicious.com/en/top/the_best_french_watch_brands">Top 10 most popular French watch brands</a>, as well as&nbsp;<a href="https://www.dialicious.com/en/top/the_best_micro_watch_brands">ranking the best micro watch brands</a>. To choose the Serica model that best suits you, <a href="https://www.dialicious.com/en/serica/5303">Serica 5303 reviews</a>, <a href="https://www.dialicious.com/en/serica/4512">Serica 4512 reviews</a>, <a href="https://www.dialicious.com/en/serica/6190">Serica 6190 reviews</a> or <a href="https://www.dialicious.com/en/serica/8315">Serica 8315 reviews</a> are an #1 resource for evaluating different models through real customer experience.
(Updated December 2025)

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