Undone - History, Models and Owners' Reviews

The watch brand UNDONE, founded in 2014 by Michael Young in Hong Kong, quickly established itself as a reference in the world of customizable watches. By combining vintage design, modern technologies and extensive customization, UNDONE offers its customers the opportunity to create unique watches, reflecting their personality and preferences.

Origins and Philosophy of the Brand

Michael Young, a watch enthusiast and vintage watch restoration expert, founded UNDONE with the idea that luxury lies not just in price, but in the ability to customize a product to one's desires. According to him, “luxury is choice”. This philosophy translates into a customer-centric approach, offering a wide range of customization options to create a truly unique watch.

Personalization: A Unique Experience

UNDONE stands out for its online personalization tool, allowing customers to modify various elements of their watch, such as:

• Housing : choice of size, finish and material.

• Dial : color, texture, index and possibility of adding text or a logo.

• Needles : varied shapes and colors.

• Bracelet : various materials and colors available.

• Box bottom : image engraving or printing option.
  
  

This approach allows each customer to design a watch that suits them, while benefiting from impeccable manufacturing quality.

Iconic Collections

Urban Series

The collection Urban is inspired by vintage chronographs from the 1960s. With a 40mm case and a Seiko VK61 meca-quartz movement, these watches offer a retro aesthetic combined with modern technology.

Aqua Series

Designed for diving enthusiasts, the collection Aqua offers robust watches with water resistance up to 200 meters. Equipped with the Seiko NH35 automatic movement, these watches combine performance and personalization.

Terra Series

The collection Earth is aimed at urban adventurers, with designs inspired by military field watches. Featuring automatic movements and stainless steel cases, these watches are both stylish and functional.

Collaborations and Limited Editions

UNDONE has collaborated with various entities to create unique limited editions, including:

• DC Comics : watches inspired by Batman, Superman and Wonder Woman.

• The Rolling Stones : models celebrating the legendary rock group.

• Hokusai Museum : watches showcasing traditional Japanese art.
  
  

These collaborations reinforce UNDONE's commitment to offering watches that tell a story and reflect diverse passions.

Quality and Manufacturing

UNDONE watches are assembled by hand in Hong Kong, using high quality components, such as:

• Japanese movements : Seiko VK61 for the meca-quartz models and NH35 for the automatics.

• Glasses : sapphire or K1 for increased scratch resistance.

• Enclosures : in stainless steel, with various finishes available.
  
  

This attention to detail ensures watches are durable and reliable, whilst providing excellent value for money.

Reception and Impact

Since its creation, UNDONE has attracted an international clientele, thanks to its innovative and accessible approach to watchmaking. Reviews highlight the build quality, diversity of customization options, and attentive customer service.

The brand has also taken advantage of social networks to promote its products, encouraging customers to share their creations with the hashtag #undonemonday, thus strengthening the community around the brand.

Conclusion

UNDONE redefines luxury watchmaking with a focus on personalization and accessibility. By offering everyone the opportunity to design a unique watch, the brand meets the expectations of customers seeking originality and personal expression. With impeccable manufacturing quality and a customer-centric approach, UNDONE has established itself as an innovative alternative in the contemporary watchmaking landscape.

Get inspired by reviews from real customers to choose the watch that suits you.

(Updated April 2025)