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The must-have Macro Loupe for all watch lovers

I was seduced by the California dial of this watch while wanting to support an independent brand that has made a lot of noise, rightly so. But after a few months, the honeymoon ended and I wear it less and less. However, the dimensions are perfect, it is forgotten on the wrist and it is an adventurer at heart. The design of the dial is original. However, it seems too simple to me and I realize that field watches are not for me.

The ephemeral emotion

The brand Serica was created in 2019 by J&eacute;r&ocirc;me Burget and 3 friends in Paris, France. The name Serica comes from a lost region at the end of the Far East that the Greeks and Romans named it like this. This place echoes the genesis of the brand, which aims to design quality mechanical watches in a neo-retro style, ready to follow you to the ends of the world.
The range includes watches such as the&nbsp;<a href="https://www.dialicious.com/en/serica/4512">Serica 4512</a>, the&nbsp;<a href="https://www.dialicious.com/en/serica/5303">Serica 5303</a> and the&nbsp;<a href="https://www.dialicious.com/en/serica/8315">Serica 8315</a>. One of the particularities of this brand is that its name does not appear anywhere on the dial, in order to encourage the enthusiast to buy a design, finishes and proportions, and not just a name. In July 2023, Serica launched the Serica 5303 COSC, a chronometer version certified by the Swiss Official Chronometer Testing Institute.
The&nbsp;<a href="https://www.dialicious.com/en/serica/6190">Serica 6190</a> surfing on the bases of the brand's first reference, the Serica 4512. This 6190 follows the stylistic codes of the brand, lyre lugs, a choice of different dials and the possibility of choosing the position of the crown at 3 o'clock or at &ldquo;Destro&rdquo; mode at 9 o&rsquo;clock. This Serica 6190 is powered with the Soprod M100 caliber COSC (Official Swiss Chronometer Certification) certified, like the current productions of the other 5303 and 8315 models.&nbsp;
Since November 21, 2024, Serica has been offering a very daring new collection... A dress watch off the beaten track called &ldquo;Parade&rdquo; under the reference 1174. These 4 figures, like all other Serica references, offer a symbolism derived from the golden number or divine proportions whose ratio between length and width is 1.174... A novelty offered for pre-order at &euro; 1,490 for one delivery planned for March 2025...
<h2 dir="ltr">How much does a Serica watch cost?</h2>
The prices of Serica watches change and differ depending on the model. Most cost between &euro; 990 and &euro; 1,890 depending on the models and finishes. The brand's GMT model, Serica 8315 GMT Chronometer costs &euro; 1,890 while the latest model launched by Serica, the reference&nbsp;<a href="https://www.dialicious.com/en/serica/6190">6190</a> is offered to &euro; 990.
Serica is independent and produces around 5,000 watches per year, all models combined. Serica is part of the&nbsp;<a href="https://preprod.dialicious.com/en/top/the_best_french_watch_brands">Top 10 most popular French watch brands</a>, as well as&nbsp;<a href="https://www.dialicious.com/en/top/the_best_micro_watch_brands">ranking the best micro watch brands</a>. To choose the Serica model that best suits you, <a href="https://www.dialicious.com/en/serica/5303">Serica 5303 reviews</a>, <a href="https://www.dialicious.com/en/serica/4512">Serica 4512 reviews</a>, <a href="https://www.dialicious.com/en/serica/6190">Serica 6190 reviews</a> or <a href="https://www.dialicious.com/en/serica/8315">Serica 8315 reviews</a> are an #1 resource for evaluating different models through real customer experience.
(Updated December 2025)

Instant love at first sight for the not so common California dial of this young and beautiful French brand, which is reminiscent of distant memories of Rolex Bubble Back… for the rest, muscular specs in a tasteful military case, with ideal and refined proportions. 37.7mm x 11.3mm. Far from the competition often cruder and less singular in terms of design in this price range. Swiss quality at the rendezvous with a special mention for the black enamel dial and the brushed grosgrain of the bezel. I changed the original bonclip bracelet for a pretty black pigskin bracelet which responds well to the depth of the dial, accentuated by the double domed sapphire crystal. The manual winding of the Soprod P24 movement adds an additional charm to the whole. A success.

Silk 4512 California

Having discovered this young Serica brand on the internet I found a simplicity and a reinterpretation of the field Watch code magnificently designed by Jérôme
I wanted to see it in their showroom which is a showcase sublimating their creation what can I say how not to fall for all their variations of their 4512 and now their little sister the 6190 their dial with an impressive lacquer applied

Serica 4512 premiere watch masterstroke

The Serica 4512 Commando or how to make a "field watch" exciting!
This is a discreet and efficient watch but one that does not lack character. Its case is simply brushed but its large bezel - brushed vertically and with a polished chamfer - gives presence to this watch with very contained dimensions (diameter: 38 mm and horn-to-horn: 46 mm). Simple, contrasting and symmetrical, its deep black dial is a success. I particularly appreciate the typology adopted, the elongation of the markers at each hour and the deformation created by the sapphire crystal. A fan of "broad arrow" hands, those of this Serica are brushed and generously filled with Luminova ensuring optimal reading whatever the light. The manual Soprod P24 mechanism that powers this watch is a model of precision. The generously sized screw-down crown ensures pleasant winding and contributes to the water resistance of the watch announced at 200m. I naturally associate this 4512 with NATOs but its original bonklip-type strap is very comfortable and allows for a change from the military register. What is the little detail that I prefer on this watch? Its bezel certainly contributes to the charm of this piece but what I prefer is this magical moment when the sharp minute hand is superimposed on the hour hand, the whole thing then takes the shape of a fighter plane that systematically makes me dream (see the photo)! In 2023, Rambo would surely go on a mission with a G-Shock but it would not have the charm of this 4512 Commando!

4512, a revisited commando!

To put the purchase of this Serica into context, I was looking for my first watch after suddenly discovering a love for watchmaking.

In the early stages of our research, we make lots of discoveries, and often gravitate towards watches with more complications (I hesitated over a Seiko GMT). But the more we search, the less we find. And doubts gradually creep in before lingering.

Finally, while reading an interview with the brand's founders on DM&V, I realized we had the same references (it's not very difficult to love the 60s and 70s at the same time); and I stumbled upon the 4512 by chance on a well-known resale site.

And finally, in absolute simplicity, I found the watch that would truly introduce me to watchmaking, and what a pleasure it is. It's a watch made for everything. I've worn it in the mountains, on the beach, in the countryside, and in vegan restaurants in the 11th arrondissement; it blends in everywhere. The strap is comfortable to wear, and the mechanism doesn't require much experience; for me, it's a very good purchase for a first watch, and I'm satisfied with it.

I would also like to thank Xavier, who was extremely kind enough to take a photo of my watch when we met in Suresnes.

Wrist simplicity

A field watch as we like them. Beautiful proportions. A lacquered dial, a beautiful bezel (which will unfortunately take some stretching). The bracelet allows for micro adjustments which are appreciable in the summer when the wrists swell. A tractor that will accompany you on all occasions. Successful reinterpretation.

serica 4512

La marque&nbsp;Serica a &eacute;t&eacute; cr&eacute;&eacute;e en 2019 par J&eacute;r&ocirc;me Burget et 3 amis &agrave; Paris, en France. Le nom Serica vient d'une r&eacute;gion perdue au bout de l'Extr&ecirc;me-Orient que les Grecs et les Romains avaient baptis&eacute;e ainsi. Ce lieu fait &eacute;cho &agrave; la gen&egrave;se de la marque, qui vise &agrave; concevoir des montres m&eacute;caniques de qualit&eacute; au style n&eacute;or&eacute;tro, pr&ecirc;tes &agrave; vous suivre aux confins du monde.
La gamme comprend des montres telles que la <a title="Page Serica 4512" href="https://www.dialicious.com/serica/4512">Serica 4512</a>, la <a title="Page Serica 5303" href="https://www.dialicious.com/serica/5303">Serica 5303</a> et la <a title="Page Serica 8315 GMT Chronom&egrave;tre" href="https://www.dialicious.com/serica/8315">Serica 8315</a>. L'une des particularit&eacute;s de cette marque est que son nom n'appara&icirc;t nulle part sur le cadran, afin de pousser le passionn&eacute; &agrave; acheter un design, des finitions et des proportions, et pas seulement un nom. En juillet 2023, Serica a lanc&eacute; la Serica 5303 COSC une version chronom&egrave;tre certifi&eacute;e par le Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres.
Leur avant-dernier mod&egrave;le est la <a href="https://www.dialicious.com/serica/6190">Serica 6190</a> surfant sur les bases de la 1&egrave;re r&eacute;f&eacute;rence de la marque, la Serica 4512. Cette 6190 &eacute;pouse les codes stylistiques de la marque, des anses lyres, un choix de cadrans diff&eacute;rents et la possibilit&eacute; de choisir la position de la couronne &agrave; 3 heures ou en mode "Destro" &agrave; 9 heures. Cette Serica 6190 est &eacute;quip&eacute; du calibre Soprod M100 certifi&eacute; COSC (Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres) &agrave; l'intar des productions actuelles des autres mod&egrave;les 5303 et 8315.&nbsp;
Depuis le 21 novembre 2024, Serica propose une nouvelle collection tr&egrave;s audacieuse...&nbsp;Une montre habill&eacute;e sortant des sentiers battus nomm&eacute;e "Parade" sous la r&eacute;f&eacute;rence 1174. Ces 4 chiffres, comme toutes les autres r&eacute;f&eacute;rences Serica, propose une symbolique issue du nombre d'or ou divines proportions dont le ratio entre la longeur et la largeur sont de 1,174... Une nouveaut&eacute; propos&eacute;e en pr&eacute;-commande &agrave; 1,490 &euro; pour une livraison pr&eacute;vue en Mars 2025...
<h2>Quel est le prix d'une montre Serica ?</h2>
Les prix des montres Serica &eacute;voluent et diff&eacute;rent selon les mod&egrave;les. La plupart co&ucirc;tent entre 990 &euro; et 1,890 &euro; selon les mod&egrave;les et finitions. Le mod&egrave;le GMT de la marque, Serica 8315 GMT Chronom&egrave;tre co&ucirc;te 1,890 &euro; tandis que le dernier mod&egrave;le lanc&eacute; par Serica, la r&eacute;f&eacute;rence <a href="https://www.dialicious.com/serica/6190">6190</a> est propos&eacute;e &agrave; 990 &euro;.
Serica est ind&eacute;pendante et produit environ 5,000 montres par an, tous mod&egrave;les confondus. Serica fait partie du <a href="https://www.dialicious.com/top/les_meilleures_marques_de_montres_francaises">Top 10 des marques de montres fran&ccedil;aises les plus populaires</a>, ainsi que du <a href="https://www.dialicious.com/top/les_meilleures_micro_marques_de_montres">Classement des meilleures micro-marques de montres</a>. Pour choisir le mod&egrave;le Serica qui vous correspond le mieux,&nbsp;les avis clients Dialicious sont une ressource essentielle pour &eacute;valuer les diff&eacute;rents mod&egrave;les &agrave; travers l'exp&eacute;rience r&eacute;elle des clients
(Mise &agrave; jour Novembre 2024)

Serica 4512 Owner Review : Simple, efficient and consistent

The ephemeral emotion

Where to buy your Serica?

Serica

YOU ARE :

Serica
1174
Parade Linen Slate

Serica
1174
Parade Linen Tobacco

Serica
5303
Crystal Blue

Serica
5303
Enamel Black

Serica
5303
PLD

Serica
8315
Black Enamel

Serica
6190
MSL Black Enamel

Serica
6190
Denali

Serica
5303
Porcelaine White

Serica
1174
Parade Black

Serica
6190
MSL Storm Grey

Serica
6190
California

Serica
6190
Commando

Serica
1174
Parade Brass

Serica
8315
Desert Red

Serica
6190
MSL Polar White

Other Serica 4512 owners' reviews

Serica
4512

Serica
4512

Serica
4512

Serica
4512

Serica
4512

Customize your Serica with our selection of accessories:

ABP Concept

Iconic Switzerland

Eagle Eye Watches

Serica 4512 Owner Review : Simple, efficient and consistent

The ephemeral emotion

Where to buy your Serica?

Serica

YOU ARE :

Serica1174Parade Linen Slate

Serica1174Parade Linen Tobacco

Serica5303Crystal Blue

Serica5303Enamel Black

Serica5303PLD

Serica8315Black Enamel

Serica6190MSL Black Enamel

Serica6190Denali

Serica5303Porcelaine White

Serica1174Parade Black

Serica6190MSL Storm Grey

Serica6190California

Serica6190Commando

Serica1174Parade Brass

Serica8315Desert Red

Serica6190MSL Polar White

Other Serica 4512 owners' reviews

Serica4512

Serica4512

Serica4512

Serica4512

Serica4512

Customize your Serica with our selection of accessories:

ABP Concept

Iconic Switzerland

Eagle Eye Watches

Serica
1174
Parade Linen Slate

Serica
1174
Parade Linen Tobacco

Serica
5303
Crystal Blue

Serica
5303
Enamel Black

Serica
5303
PLD

Serica
8315
Black Enamel

Serica
6190
MSL Black Enamel

Serica
6190
Denali

Serica
5303
Porcelaine White

Serica
1174
Parade Black

Serica
6190
MSL Storm Grey

Serica
6190
California

Serica
6190
Commando

Serica
1174
Parade Brass

Serica
8315
Desert Red

Serica
6190
MSL Polar White

Serica
4512

Serica
4512

Serica
4512

Serica
4512

Serica
4512