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<p><strong>Sartory Billard</strong> is a watch brand founded in <strong>2015</strong> in France, with a main workshop in Moselle and production capabilities in Sainte-Croix, Switzerland. Initiated by designer Armand Billard (originally co-created with Ludovic Sartory), the brand addresses collectors who want to co-design a truly bespoke watch, focused on material, colour and a clean time display.</p>
<h3>Bespoke in France: Moselle workshop and co-creation</h3>
<p>The core is a collaborative process where buyers choose materials, textures and finishes&mdash;heat-coloured titanium, stone, enamel, Combl&eacute;mine guilloch&eacute;&mdash;with assembly in France and a network of artisans in Switzerland, Germany and France; <strong>from sketch to assembly, the client co-drives every decision alongside Armand Billard</strong>.</p>
<h3>From SB01&ndash;SB03 to SB04, SB05 and the SB06 tourbillon</h3>
<p>Born as a side project in 2015, the early series (SB01, SB02, SB03) led to more mature families: SB04 (bespoke three-hander in 37 or 40 mm), SB05 (finer, more precious pieces) and SB06 (a flying tourbillon with a proprietary movement developed with Combl&eacute;mine); <strong>the evolution crystallised with the SB04 family, now the brand&rsquo;s most in-demand bespoke platform</strong>.</p>
<ul>
<li><strong>Sartory Billard SB04</strong> &mdash; Customisable three-hand model with titanium/stone/enamel dials; La Joux-Perret G100 automatic; steel/titanium cases (37 mm SB04-S or 40 mm).</li>
<li><strong>Sartory Billard SB05</strong> &mdash; More refined line (often tantalum), hand-guilloch&eacute;/enamel dials, LJP 7380 hand-wound calibre (90 h), compact sizing.</li>
<li><strong>Sartory Billard SB06</strong> &mdash; Flying tourbillon with SBT01 movement developed for the brand with Combl&eacute;mine; high customisation potential.</li>
<li><strong>Sartory Billard SB08</strong> &mdash; Recent development around a new architecture/aesthetic within the house&rsquo;s bespoke spirit.</li>
</ul>
<h3>Personalisation, budgets and materials</h3>
<p>Pricing varies with configurations (single-material, stone, guilloch&eacute;, dual-material dials, case options); <strong>for an SB04, the publicly stated entry point is around &euro;3,000&ndash;4,000 ex-VAT depending on finishes</strong>, with an indicative &euro;300&ndash;600 supplement for titanium cases (mixed, matte or fully polished). Pricing for more complex pieces (SB05, SB06) is shared on request based on personalisation level.</p>
<h3>Selective network and distribution</h3>
<p>The brand works primarily direct-to-collector via its bespoke journey, complemented by a few retail partners in Europe (e.g., a partnership announced in the Netherlands), while volumes are not disclosed; <strong>this intentionally short channel strengthens creative dialogue and order follow-up</strong>.</p>
<h3>Conclusion</h3>
<p><strong>Sartory Billard speaks to enthusiasts who want to co-author their watch: legible, material-driven, and unmistakably personal. </strong>The house is identifiable by its crafted dials (heat-coloured titanium, stone, enamel, guilloch&eacute;), assembly in France, and the founder&rsquo;s hands-on involvement. A <strong>Sartory Billard SB04</strong> suits highly personalised daily wear; a <strong>Sartory Billard SB05</strong> targets a more precious expression; a <strong>Sartory Billard SB06</strong> adds the poetic mechanics of a tourbillon. <strong>To refine your choice (real-world legibility, presence, comfort), rely on Dialicious customer reviews.</strong></p>
<p>(Updated August 2025)</p>

Emotion

Design

Precision

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Robust

QualityPrice

Quand l'artistique et la technique se combinent pour donner le meilleur de l'horlogerie, c'est définitivement une Sartory Billard. Cette pièce unique mélange les métaux et la pierre.

Certaines marques fabriquqent un million de montres par an avec un design 100 fois revisité. Heureusement que les temps changent et Sartory Billard est définitivement là pour faire bouger les lignes. Armand Billard est un des pionniers de la montre sur mesure qui réussit le tour de force de marier l’art et la technologie. 
Ce garde-temps allie la beauté naturelle de l'aventurine, la finesse du guillochage et la technicité du titane. L'élégance du mariage entre le métal et la gemme. L’équilibre est sublimé par un mélange de bleus et de gris qui traduit toutes les couleurs du ciel. 

When artistry and technique combine to give the best of watchmaking, it is definitely a Sartory Billard. This unique piece mixes metals and stone.

Some brands manufacture a million watches per year with a design revisited 100 times. Fortunately, times are changing and Sartory Billard is definitely there to shake things up. Armand Billard is one of the pioneers of the custom watch that succeeds in the feat of marrying art and technology.
This timepiece combines the natural beauty of aventurine, the finesse of guilloché and the technicality of titanium. The elegance of the marriage between metal and gemstone. The balance is sublimated by a mixture of blues and grays that translates all the colors of the sky.

La personalisation à l'infini

Infinite customization

When artistry and technique combine to give the best of watchmaking, it is definitely a Sartory Billard. This unique piece mixes metals and stone.

Some brands manufacture a million watches per year with a design revisited 100 times. Fortunately, times are changing and Sartory Billard is definitely there to shake things up. Armand Billard is one of the pioneers of the custom watch that succeeds in the feat of marrying art and technology.
This timepiece combines the natural beauty of aventurine, the finesse of guill…

Sartory Billard SB05 - References, Prices and Owners' Reviews

Owner reviews summary on Sartory Billard SB05

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