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Mido is a Swiss watch brand founded in 1918 in Biel/Bienne by Georges G. Schaeren; now part of Swatch Group and based in Le Locle, it built a reputation on practical, durable watchmaking (water-resistance, shock and magnetic protection) established as early as the interwar years, then on staple lines&mdash;Multifort, Commander, Ocean Star and Baroncelli&mdash;that still anchor the contemporary range.
<h3>Multifort 1934, Aquadura 1930: tool-watch thinking before it had a name</h3>
In the 1930s Mido developed a treated-cork crown-stem seal&mdash;later dubbed Aquadura&mdash;that protected the winding system, a rare solution at the time aimed at un-fussy daily use, and this practical innovation became a cornerstone of the brand&rsquo;s toughness narrative.
In 1934 the Multifort line brought together automatic winding, water-resistance, shock protection and anti-magnetism in a single watch, placing Mido on a pragmatic, use-first path, and this &ldquo;all-terrain&rdquo; synthesis became the company&rsquo;s best-seller from the 1930s into the 1950s.&nbsp;Independent American testing in the 1930s further underpinned this stance, with communications that favoured proof in use over hyperbole, and that culture of trial and endurance still colours how the Multifort name is read today.
<h3>Commander 1959, Ocean Star and monocoque construction</h3>
Launched in 1959, the Mido Commander features a monocoque case with an integrated Milanese bracelet and period logo, a set of hallmarks for a model produced without interruption since inception, and this unusual continuity makes it a quiet Swiss staple.
In the same spirit of simple robustness, the Ocean Star family&mdash;whose historic pieces leverage one-piece cases and in-house sealing&mdash;anchors Mido&rsquo;s maritime identity, and the brand updates that chapter today with divers rated up to 600 m and GMT variants.&nbsp;
The modern Ocean Star 600 Chronometer adds a helium valve, technical bezel and, depending on versions, chronometer certification, showing the historic DNA translated into credible specifications, and this coherence strengthens the range&rsquo;s appeal for frequent waterside wear.&nbsp;
<h3>Baroncelli and &ldquo;Inspired by Architecture&rdquo;: classicism and emblematic places</h3>
Since 2002 Mido has embraced an explicit architecture link&mdash;kicked off by the All Dial line inspired by Rome&rsquo;s Colosseum&mdash;that guides design beyond mere d&eacute;cor, and this approach has spawned anniversary series across several core families.
The Mido Baroncelli, introduced in 1976, embodies the brand&rsquo;s dress side, with editions that dialog with the Rennes Opera House among other cues, and these balanced proportions pair well with modern movements for everyday formality.
The &ldquo;architecture&rdquo; thread also reads as a language of calm lines, understated dials and contained volumes echoed by Commander, All Dial, Multifort and Ocean Star, and this disciplined drawing avoids short-lived trends in favour of a readable identity
<h3>Modern mechanics: Caliber 80, silicon and chronometer certification</h3>
At the core of recent collections, Caliber 80 delivers roughly 80 hours of power reserve and, in its Chronometer Silicon guise, a silicon balance spring with anti-magnetic properties, with COSC-certified variants by model, and the result signals a clear focus on stability and accuracy in use.
This architecture serves both sport and dress lines (Ocean Star, Multifort, Baroncelli, Commander), with water-resistance and regulation tuned to each scenario, and the net effect is a more legible line-up for buyers cross-shopping families.
Select references add useful complications&mdash;local-jumping GMT, chronometer timing, decompression bezel&mdash;without bloat, and this functional restraint stays true to Mido&rsquo;s historic tool-watch culture.
<h3>Today&rsquo;s families and quick orientation</h3>
To navigate the catalogue, start with each lineage&rsquo;s signature and two or three concrete use points, and the short list below gathers distinctive landmarks for an efficient first pass.
<ul>
<li>Mido Multifort &mdash; heir to the 1934 &ldquo;all-terrain&rdquo; watch; versatile sport, shock/magnetic resistance, long-reserve automatics (Caliber 80).</li>
<li>Mido Commander 1959 &mdash; monocoque case, integrated Milanese bracelet, unbroken production since 1959; readable, relaxed-dress.</li>
<li>Mido Ocean Star 600 Chronometer &mdash; 600 m, helium valve, serious dive spec; intensive water/sport use.</li>
<li>Mido Ocean Star GMT &mdash; Caliber 80 C07.661 with local-jump hour, 80 h, clear 24-hour read; travel and multi-time work.</li>
<li>Mido Baroncelli Chronometer Silicon &mdash; classic dress, silicon balance, COSC variants and extended warranty; office and formal wear.</li>
<li>Mido All Dial &mdash; born 2002, Colosseum-inspired; layered &ldquo;bezel-less&rdquo; dial architecture with a distinct stance.</li>
<li>Mido Ocean Star Decompression Timer 1961 &mdash; reissue of a historic rainbow decompression dial; leisure diving and heritage.</li>
</ul>
This overview doesn&rsquo;t exhaust the range, but it lets you oppose &ldquo;water-sport,&rdquo; &ldquo;urban-sport,&rdquo; and &ldquo;dress&rdquo; at a glance, and this framework helps you prioritise criteria before trying pieces on.
<h3>Positioning, indicative prices and distribution</h3>
Mido sits in Swatch Group&rsquo;s Swiss mid-core, with public prices that, depending on family and market, roughly span &euro;800 to &euro;1,600 (e.g., Commander 1959 around $860 in the U.S.; Ocean Star GMT listed between ~CHF 1,190 and ~CHF 1,400), and this middle ground targets serious, durable watches without prestige bloat.
Distribution blends the official e-shop, authorised retailers and the group&rsquo;s global network, alongside structured after-sales and long-term parts support, and this footprint reassures buyers about maintenance well into the second decade.&nbsp;Annual production volumes are not disclosed, but the depth of the line and worldwide presence imply steady output paced by launches, and the addressable audience spans first-time buyers and seasoned wearers alike.
<h3>Conclusion</h3>
Mido suits those after durable, legible, properly engineered watches, with clearly drawn families and pertinent tech choices (historic Aquadura, monocoque cases, Caliber 80, silicon balances). Identify your dominant use to oppose Ocean Star (water/travel), Multifort/Commander (urban-sport) and Baroncelli (dress), then tune size and strap. The brand&rsquo;s &ldquo;function over fuss&rdquo; ethos makes it recognisable without theatrics. To align your pick with lived ownership, a helpful compass remains Dialicious customer reviews.
Mido is part of the&nbsp;<a href="https://www.dialicious.com/en/top/the_best_swiss_watch_brands">ranking of the most popular Swiss watch brands</a>.
(Updated August 2025)

La Mido Multifort TV Big Date est une montre &eacute;l&eacute;gante qui allie parfaitement design vintage et fonctionnalit&eacute; moderne. Cet ajout &agrave; la collection Mido Multifort offre une combinaison attrayante d'&eacute;l&eacute;gance et de praticit&eacute; &agrave; un prix abordable. Elle s'inscrit parfaitement dans le style tr&egrave;s populaire des montres de sport de luxe. Et avec plusieurs options de couleur de cadran, elle a un large attrait et une histoire int&eacute;ressante, remontant jusqu'&agrave; 1973.
La marque <a href="https://www.dialicious.com/mido">Mido</a> a &eacute;t&eacute; fond&eacute;e en 1918 et s'est initialement concentr&eacute;e sur la production de montres fantaisie et de cr&eacute;ateur aux designs inspir&eacute;s de l'art d&eacute;co. Dans les ann&eacute;es 1930, Mido a chang&eacute; de cap en introduisant la montre Multifort, qui se vantait d'&ecirc;tre &eacute;tanche, antimagn&eacute;tique et r&eacute;sistante aux chocs. Ce fut un tournant significatif pour la marque, &eacute;tablissant sa r&eacute;putation en tant que v&eacute;ritable horloger. La Mido Multifort Automatic, lanc&eacute;e en 1935, a encore renforc&eacute; le succ&egrave;s de Mido en combinant pour la premi&egrave;re fois dans une m&ecirc;me montre un remontage automatique, une &eacute;tanch&eacute;it&eacute;, une r&eacute;sistance aux champs magn&eacute;tiques et aux impacts. La ligne Multifort est devenue le best-seller de Mido jusqu'aux ann&eacute;es 1950, restant un pilier de la marque.
La collection Multifort a &eacute;volu&eacute; au cours des derni&egrave;res ann&eacute;es tout en restant fid&egrave;le &agrave; son patrimoine. La Mido Multifort TV Big Date s'inspire des archives de Mido et rend hommage &agrave; la forme rectangulaire et &agrave; l'esth&eacute;tique distinctive des &eacute;crans de t&eacute;l&eacute;vision du milieu du 20e si&egrave;cle. Cette forme &eacute;tait r&eacute;pandue parmi les marques de montres dans les ann&eacute;es 1970, Mido inclus ; on peut trouver des exemples dans les collections <a href="https://www.dialicious.com/mido/great_wall">Mido Great Wall</a> et <a href="https://www.dialicious.com/mido/ocean_star">Mido Ocean Star</a> de cette &eacute;poque.
Ce design vintage inspir&eacute; de la t&eacute;l&eacute;vision se refl&egrave;te dans le bo&icirc;tier rectangulaire de 39,2mm x 40mm de la montre et dans la disposition du cadran, combinant le charme r&eacute;tro avec des fonctionnalit&eacute;s modernes. Le bo&icirc;tier a une &eacute;paisseur de 11,5mm, avec une lunette bross&eacute;e verticalement, une couronne viss&eacute;e et un fond de bo&icirc;tier en verre min&eacute;ral. Fid&egrave;le &agrave; la promesse Multifort, la montre offre une r&eacute;sistance &agrave; l'eau jusqu'&agrave; 100 m&egrave;tres (10 ATM).
La caract&eacute;ristique principale de la Mido Multifort TV Big Date est sa grande date positionn&eacute;e &agrave; 12 heures. Cette complication pratique am&eacute;liore la lisibilit&eacute; tout en ajoutant une touche d'&eacute;l&eacute;gance r&eacute;tro &agrave; la montre. Le cadran bross&eacute; horizontalement et les index rectangulaires trait&eacute;s au Super-LumiNova &agrave; 3, 6 et 9 heures contribuent &agrave; l'attrait vintage. Le chemin de fer des minutes est imprim&eacute;e sur la frange ext&eacute;rieure, et les aiguilles des heures et des minutes en forme de b&acirc;ton compl&egrave;tent l'esth&eacute;tique &eacute;l&eacute;gante.
La Mido Multifort TV Big Date est aliment&eacute;e par le calibre 80 &agrave; remontage automatique (un mouvement ETA C07.651) avec une r&eacute;serve de marche de 80 heures. Le ressort d'&eacute;quilibrage Nivachron assure une excellente r&eacute;sistance aux chocs et aux champs magn&eacute;tiques. Il peut &eacute;galement &ecirc;tre vu &agrave; travers le dos, avec le rotor sign&eacute; Mido.
La Mido Multifort TV Big Date est disponible en diff&eacute;rentes couleurs, avec des options de bracelet et de bracelet. Il y a cinq r&eacute;f&eacute;rences en tout, y compris des cadrans bleus et gris associ&eacute;s &agrave; des bracelets en caoutchouc bleu ou orange, respectivement, ainsi que des &eacute;ditions de bracelets en acier inoxydable pr&eacute;sentant des cadrans bleus, gris et verts. La Mido Multifort TV Big Date avec bracelet en caoutchouc est propos&eacute;e au prix de 1,170 &euro;, tandis que l'&eacute;dition avec bracelet acier est disponible pour 1,200 &euro;.
Inspirez-vous des avis d'authentiques clients pour choisir la montre qui vous ressemble.
(Mise &agrave; jour Mars 2025)

The Mido Multifort TV Big Date is a stylish watch that perfectly combines vintage design and modern functionality. This addition to the Mido Multifort collection offers an attractive combination of elegance and practicality at an affordable price. It fits perfectly into the very popular style of luxury sports watches. And with several dial color options, it has broad appeal and an interesting history, dating all the way back to 1973.
The brand&nbsp;<a href="https://www.dialicious.com/en/mido">Mido</a> was founded in 1918 and initially focused on producing novelty and designer watches with art deco inspired designs. In the 1930s, Mido changed course by introducing the Multifort watch, which boasted being waterproof, anti-magnetic and shock resistant. This was a significant turning point for the brand, establishing its reputation as a true watchmaker. The Mido Multifort Automatic, launched in 1935, further strengthened the success of Mido by combining for the first time in the same watch automatic winding, water resistance, resistance to magnetic fields and impacts. The Multifort line became Mido's bestseller until the 1950s, remaining a mainstay of the brand.
The Multifort collection has evolved over recent years while remaining faithful to its heritage. The Mido Multifort TV Big Date is inspired by the Mido archives and pays homage to the rectangular shape and the distinctive aesthetic of mid-20th century television screens. This shape was common among watch brands in the 1970s, Mido included; examples can be found in the collections&nbsp;<a href="https://www.dialicious.com/en/mido/great_wall">Mido Great Wall</a> and&nbsp;<a href="https://www.dialicious.com/en/mido/ocean_star">Mido Ocean Star</a> of this era.
This vintage TV-inspired design is reflected in the rectangular case measuring 39.2mm x 40mm of the watch and in the layout of the dial, combining retro charm with modern functionality. The case has a thickness of 11.5mm, with a vertically brushed bezel, screw-down crown and mineral glass caseback. True to the Multifort promise, the watch offers water resistance up to 100 meters (10 ATM).
The main characteristic of the Mido Multifort TV Big Date is its large date positioned at 12 o&rsquo;clock. This practical complication improves readability while adding a touch of retro elegance to the watch. The horizontally brushed dial and rectangular Super-LumiNova-treated indexes at 3, 6 and 9 o'clock contribute to the vintage appeal. The minute track is printed on the outer fringe, and the stick-shaped hour and minute hands complete the sleek aesthetic.
The Mido Multifort TV Big Date is powered by the caliber 80 with automatic winding (an ETA C07.651 movement) with a power reserve of 80 hours. The Nivachron balancing spring ensures excellent resistance to shocks and magnetic fields. It can also be seen through the back, with the Mido signed rotor.
The Mido Multifort TV Big Date is available in different colors, with strap and bracelet options. There are five references in all, including blue and gray dials paired with blue or orange rubber straps, respectively, as well as stainless steel bracelet editions featuring blue, gray and green dials. The Mido Multifort TV Big Date with rubber strap is priced at &euro; 1,170, while the steel bracelet edition is available for &euro; 1,200.
Get inspired by authentic owners' reviews to choose the watch that suits you.
(Updated March 2025)

Emotion

Design

Precision

Confort

Robust

QualityPrice

Je me suis intéressé à la marque Midi un peu par hasard en tombant dessus chez un horloger à la passion contagieuse. 
Il avait l'air assez fan de la marque en me l'a décrit avec passion. Je me suis donc laissé charmer par ce modèle et grand bien m'en a fait car je la trouve vraiment réussie.
La marque Mido n'est pas forcément répandue et je dois avouer que c'est un petit plaisir de l'avoir au poignet car elle ne laisse pas indifférent.
Les finitions sont soignées et les deux bracelets que je possède (canvas et acier en sus) sont d'une qualité assez étourdissante compte tenu du placement de Mido. 
La complication GMT est également un petit plus appréciable. 
Concernant son cadran, il varie en fonction de la lumière variant du noir au bleu marine.
Vous l'aurez compris j'en suis raide dingue!!

I became interested in the Midi brand a bit by chance when I came across it at a watchmaker with a contagious passion. 
He seemed quite a fan of the brand and described it to me with passion. So I let myself be charmed by this model and it did me a lot of good because I find it really successful. 
The Mido brand is not necessarily widespread and I must admit that it is a little pleasure to have it on my wrist because it does not leave you indifferent. 
The finishes are neat and the two bracelets that I have (canvas and steel in addition) are of a rather stunning quality considering the placement of Mido. 
The GMT complication is also a nice little extra. 
Regarding its dial, it varies according to the light, ranging from black to navy blue. 
You will have understood that I am crazy about it!!

Le savoir faire de Mido

Mido's know-how

I became interested in the Midi brand a bit by chance when I came across it at a watchmaker with a contagious passion. 
He seemed quite a fan of the brand and described it to me with passion. So I let myself be charmed by this model and it did me a lot of good because I find it really successful. 
The Mido brand is not necessarily widespread and I must admit that it is a little pleasure to have it on my wrist because it does not leave you indifferent. 
The finishes are neat and the two bracelets that I have (canvas…

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