The must-have Macro Loupe for all watch lovers

Iconic watch art prints. Made in Switzerland, lifetime guarantee

I have always liked this brand which despite its history and unfortunately too little known I fell last year for this superb ocean star font Vert which is just magnificent no regrets format of the case contents waterproof 200 meters as beautiful in the city as at sea I find it balanced

Bewitching

First of all I wanted to thank Xavier for creating this platform which brought me by pure chance to this micro brand that I found interesting after some research having checked the opinions of several people here I said to myself there could be something nice I went to check its Bell discovery site I liked the self-taught approach and I ordered an m.m01 package received today super packaging the watch is really nice there is potential I liked the malacite dial all and very well finished Swiss Sellita SW200 movement leather strap in shark nubbukvde super well worked if I can make a small criticism but it marks at 1 year too bad the movement is held by a plastic ring which on a sapphire background looking closely this is it could be easily corrected by a steel ring which would allow to have a more accomplished watch but pleasantly surprised no regrets for the price go check it and really not crazy in short I validate 😉

Common gold

After the resurrection of this iconic brand in 2021 thanks to Guillaume Ladet who, thanks to his vision and his marketing, was able to help revive this sublime and emblematic Swiss watch brand Vulcain, I had to buy one, but I absolutely wanted a resolutely modern Vulcain in specifications while having its vintage side, so I went for the Vulcain Lagoon Bleu which has a fine work, a movement that is certainly simple but ultra-robust, a 2824, but what captivated me was the level of finish for such a reasonable price, happy to have added this piece of history to my collection.

History

When yema returned from the ashes following its buyout I became interested again and fell for the 1st and reissue of their superman series and fell for the superman quartz one of the only watches that I own in Quartz by the way because at the beginning their automatic amber movement had had some problems resolved since what is wonderful this watch accompanies me occasionally but I still love it as much

Iconic

I bought this yema superman which is no longer produced for its maxi dial I love everything in this watch its case its dial its movement and the revival of the legendary superman maxi dial from the 80s it still accompanies me in the coves of carry le rouet '' or elsewhere superb watch

Legendary

My Hamilton khaki field GMT watch that I bought about ten years ago has followed me on so many adventures and trips that it is the ultimate watch for the adventurer, waterproof 200 meters GMT. I don't wear it much anymore, but when I take it out again, it brings back a sense of nostalgia, I still love it as much.

She breathes her DNA

Mido is a Swiss watch brand founded in 1918 in Biel/Bienne by Georges G. Schaeren; now part of Swatch Group and based in Le Locle, it built a reputation on practical, durable watchmaking (water-resistance, shock and magnetic protection) established as early as the interwar years, then on staple lines&mdash;Multifort, Commander, Ocean Star and Baroncelli&mdash;that still anchor the contemporary range.
<h3>Multifort 1934, Aquadura 1930: tool-watch thinking before it had a name</h3>
In the 1930s Mido developed a treated-cork crown-stem seal&mdash;later dubbed Aquadura&mdash;that protected the winding system, a rare solution at the time aimed at un-fussy daily use, and this practical innovation became a cornerstone of the brand&rsquo;s toughness narrative.
In 1934 the Multifort line brought together automatic winding, water-resistance, shock protection and anti-magnetism in a single watch, placing Mido on a pragmatic, use-first path, and this &ldquo;all-terrain&rdquo; synthesis became the company&rsquo;s best-seller from the 1930s into the 1950s.&nbsp;Independent American testing in the 1930s further underpinned this stance, with communications that favoured proof in use over hyperbole, and that culture of trial and endurance still colours how the Multifort name is read today.
<h3>Commander 1959, Ocean Star and monocoque construction</h3>
Launched in 1959, the Mido Commander features a monocoque case with an integrated Milanese bracelet and period logo, a set of hallmarks for a model produced without interruption since inception, and this unusual continuity makes it a quiet Swiss staple.
In the same spirit of simple robustness, the Ocean Star family&mdash;whose historic pieces leverage one-piece cases and in-house sealing&mdash;anchors Mido&rsquo;s maritime identity, and the brand updates that chapter today with divers rated up to 600 m and GMT variants.&nbsp;
The modern Ocean Star 600 Chronometer adds a helium valve, technical bezel and, depending on versions, chronometer certification, showing the historic DNA translated into credible specifications, and this coherence strengthens the range&rsquo;s appeal for frequent waterside wear.&nbsp;
<h3>Baroncelli and &ldquo;Inspired by Architecture&rdquo;: classicism and emblematic places</h3>
Since 2002 Mido has embraced an explicit architecture link&mdash;kicked off by the All Dial line inspired by Rome&rsquo;s Colosseum&mdash;that guides design beyond mere d&eacute;cor, and this approach has spawned anniversary series across several core families.
The Mido Baroncelli, introduced in 1976, embodies the brand&rsquo;s dress side, with editions that dialog with the Rennes Opera House among other cues, and these balanced proportions pair well with modern movements for everyday formality.
The &ldquo;architecture&rdquo; thread also reads as a language of calm lines, understated dials and contained volumes echoed by Commander, All Dial, Multifort and Ocean Star, and this disciplined drawing avoids short-lived trends in favour of a readable identity
<h3>Modern mechanics: Caliber 80, silicon and chronometer certification</h3>
At the core of recent collections, Caliber 80 delivers roughly 80 hours of power reserve and, in its Chronometer Silicon guise, a silicon balance spring with anti-magnetic properties, with COSC-certified variants by model, and the result signals a clear focus on stability and accuracy in use.
This architecture serves both sport and dress lines (Ocean Star, Multifort, Baroncelli, Commander), with water-resistance and regulation tuned to each scenario, and the net effect is a more legible line-up for buyers cross-shopping families.
Select references add useful complications&mdash;local-jumping GMT, chronometer timing, decompression bezel&mdash;without bloat, and this functional restraint stays true to Mido&rsquo;s historic tool-watch culture.
<h3>Today&rsquo;s families and quick orientation</h3>
To navigate the catalogue, start with each lineage&rsquo;s signature and two or three concrete use points, and the short list below gathers distinctive landmarks for an efficient first pass.
<ul>
<li>Mido Multifort &mdash; heir to the 1934 &ldquo;all-terrain&rdquo; watch; versatile sport, shock/magnetic resistance, long-reserve automatics (Caliber 80).</li>
<li>Mido Commander 1959 &mdash; monocoque case, integrated Milanese bracelet, unbroken production since 1959; readable, relaxed-dress.</li>
<li>Mido Ocean Star 600 Chronometer &mdash; 600 m, helium valve, serious dive spec; intensive water/sport use.</li>
<li>Mido Ocean Star GMT &mdash; Caliber 80 C07.661 with local-jump hour, 80 h, clear 24-hour read; travel and multi-time work.</li>
<li>Mido Baroncelli Chronometer Silicon &mdash; classic dress, silicon balance, COSC variants and extended warranty; office and formal wear.</li>
<li>Mido All Dial &mdash; born 2002, Colosseum-inspired; layered &ldquo;bezel-less&rdquo; dial architecture with a distinct stance.</li>
<li>Mido Ocean Star Decompression Timer 1961 &mdash; reissue of a historic rainbow decompression dial; leisure diving and heritage.</li>
</ul>
This overview doesn&rsquo;t exhaust the range, but it lets you oppose &ldquo;water-sport,&rdquo; &ldquo;urban-sport,&rdquo; and &ldquo;dress&rdquo; at a glance, and this framework helps you prioritise criteria before trying pieces on.
<h3>Positioning, indicative prices and distribution</h3>
Mido sits in Swatch Group&rsquo;s Swiss mid-core, with public prices that, depending on family and market, roughly span &euro;800 to &euro;1,600 (e.g., Commander 1959 around $860 in the U.S.; Ocean Star GMT listed between ~CHF 1,190 and ~CHF 1,400), and this middle ground targets serious, durable watches without prestige bloat.
Distribution blends the official e-shop, authorised retailers and the group&rsquo;s global network, alongside structured after-sales and long-term parts support, and this footprint reassures buyers about maintenance well into the second decade.&nbsp;Annual production volumes are not disclosed, but the depth of the line and worldwide presence imply steady output paced by launches, and the addressable audience spans first-time buyers and seasoned wearers alike.
<h3>Conclusion</h3>
Mido suits those after durable, legible, properly engineered watches, with clearly drawn families and pertinent tech choices (historic Aquadura, monocoque cases, Caliber 80, silicon balances). Identify your dominant use to oppose Ocean Star (water/travel), Multifort/Commander (urban-sport) and Baroncelli (dress), then tune size and strap. The brand&rsquo;s &ldquo;function over fuss&rdquo; ethos makes it recognisable without theatrics. To align your pick with lived ownership, a helpful compass remains Dialicious customer reviews.
Mido is part of the&nbsp;<a href="https://www.dialicious.com/en/top/the_best_swiss_watch_brands">ranking of the most popular Swiss watch brands</a>.
(Updated August 2025)

La marque&nbsp;Serica a &eacute;t&eacute; cr&eacute;&eacute;e en 2019 par J&eacute;r&ocirc;me Burget et 3 amis &agrave; Paris, en France. Le nom Serica vient d'une r&eacute;gion perdue au bout de l'Extr&ecirc;me-Orient que les Grecs et les Romains avaient baptis&eacute;e ainsi. Ce lieu fait &eacute;cho &agrave; la gen&egrave;se de la marque, qui vise &agrave; concevoir des montres m&eacute;caniques de qualit&eacute; au style n&eacute;or&eacute;tro, pr&ecirc;tes &agrave; vous suivre aux confins du monde.
La gamme comprend des montres telles que la <a title="Page Serica 4512" href="https://www.dialicious.com/serica/4512">Serica 4512</a>, la <a title="Page Serica 5303" href="https://www.dialicious.com/serica/5303">Serica 5303</a> et la <a title="Page Serica 8315 GMT Chronom&egrave;tre" href="https://www.dialicious.com/serica/8315">Serica 8315</a>. L'une des particularit&eacute;s de cette marque est que son nom n'appara&icirc;t nulle part sur le cadran, afin de pousser le passionn&eacute; &agrave; acheter un design, des finitions et des proportions, et pas seulement un nom. En juillet 2023, Serica a lanc&eacute; la Serica 5303 COSC une version chronom&egrave;tre certifi&eacute;e par le Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres.
Leur avant-dernier mod&egrave;le est la <a href="https://www.dialicious.com/serica/6190">Serica 6190</a> surfant sur les bases de la 1&egrave;re r&eacute;f&eacute;rence de la marque, la Serica 4512. Cette 6190 &eacute;pouse les codes stylistiques de la marque, des anses lyres, un choix de cadrans diff&eacute;rents et la possibilit&eacute; de choisir la position de la couronne &agrave; 3 heures ou en mode "Destro" &agrave; 9 heures. Cette Serica 6190 est &eacute;quip&eacute; du calibre Soprod M100 certifi&eacute; COSC (Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres) &agrave; l'intar des productions actuelles des autres mod&egrave;les 5303 et 8315.&nbsp;
Depuis le 21 novembre 2024, Serica propose une nouvelle collection tr&egrave;s audacieuse...&nbsp;Une montre habill&eacute;e sortant des sentiers battus nomm&eacute;e "Parade" sous la r&eacute;f&eacute;rence 1174. Ces 4 chiffres, comme toutes les autres r&eacute;f&eacute;rences Serica, propose une symbolique issue du nombre d'or ou divines proportions dont le ratio entre la longeur et la largeur sont de 1,174... Une nouveaut&eacute; propos&eacute;e en pr&eacute;-commande &agrave; 1,490 &euro; pour une livraison pr&eacute;vue en Mars 2025...
<h2>Quel est le prix d'une montre Serica ?</h2>
Les prix des montres Serica &eacute;voluent et diff&eacute;rent selon les mod&egrave;les. La plupart co&ucirc;tent entre 990 &euro; et 1,890 &euro; selon les mod&egrave;les et finitions. Le mod&egrave;le GMT de la marque, Serica 8315 GMT Chronom&egrave;tre co&ucirc;te 1,890 &euro; tandis que le dernier mod&egrave;le lanc&eacute; par Serica, la r&eacute;f&eacute;rence <a href="https://www.dialicious.com/serica/6190">6190</a> est propos&eacute;e &agrave; 990 &euro;.
Serica est ind&eacute;pendante et produit environ 5,000 montres par an, tous mod&egrave;les confondus. Serica fait partie du <a href="https://www.dialicious.com/top/les_meilleures_marques_de_montres_francaises">Top 10 des marques de montres fran&ccedil;aises les plus populaires</a>, ainsi que du <a href="https://www.dialicious.com/top/les_meilleures_micro_marques_de_montres">Classement des meilleures micro-marques de montres</a>. Pour choisir le mod&egrave;le Serica qui vous correspond le mieux,&nbsp;les avis clients Dialicious sont une ressource essentielle pour &eacute;valuer les diff&eacute;rents mod&egrave;les &agrave; travers l'exp&eacute;rience r&eacute;elle des clients
(Mise &agrave; jour Novembre 2024)

The brand Serica was created in 2019 by J&eacute;r&ocirc;me Burget and 3 friends in Paris, France. The name Serica comes from a lost region at the end of the Far East that the Greeks and Romans named it like this. This place echoes the genesis of the brand, which aims to design quality mechanical watches in a neo-retro style, ready to follow you to the ends of the world.
The range includes watches such as the&nbsp;<a href="https://www.dialicious.com/en/serica/4512">Serica 4512</a>, the&nbsp;<a href="https://www.dialicious.com/en/serica/5303">Serica 5303</a> and the&nbsp;<a href="https://www.dialicious.com/en/serica/8315">Serica 8315</a>. One of the particularities of this brand is that its name does not appear anywhere on the dial, in order to encourage the enthusiast to buy a design, finishes and proportions, and not just a name. In July 2023, Serica launched the Serica 5303 COSC, a chronometer version certified by the Swiss Official Chronometer Testing Institute.
The&nbsp;<a href="https://www.dialicious.com/en/serica/6190">Serica 6190</a> surfing on the bases of the brand's first reference, the Serica 4512. This 6190 follows the stylistic codes of the brand, lyre lugs, a choice of different dials and the possibility of choosing the position of the crown at 3 o'clock or at &ldquo;Destro&rdquo; mode at 9 o&rsquo;clock. This Serica 6190 is powered with the Soprod M100 caliber COSC (Official Swiss Chronometer Certification) certified, like the current productions of the other 5303 and 8315 models.&nbsp;
Since November 21, 2024, Serica has been offering a very daring new collection... A dress watch off the beaten track called &ldquo;Parade&rdquo; under the reference 1174. These 4 figures, like all other Serica references, offer a symbolism derived from the golden number or divine proportions whose ratio between length and width is 1.174... A novelty offered for pre-order at &euro; 1,490 for one delivery planned for March 2025...
<h2 dir="ltr">How much does a Serica watch cost?</h2>
The prices of Serica watches change and differ depending on the model. Most cost between &euro; 990 and &euro; 1,890 depending on the models and finishes. The brand's GMT model, Serica 8315 GMT Chronometer costs &euro; 1,890 while the latest model launched by Serica, the reference&nbsp;<a href="https://www.dialicious.com/en/serica/6190">6190</a> is offered to &euro; 990.
Serica is independent and produces around 5,000 watches per year, all models combined. Serica is part of the&nbsp;<a href="https://preprod.dialicious.com/en/top/the_best_french_watch_brands">Top 10 most popular French watch brands</a>, as well as&nbsp;<a href="https://www.dialicious.com/en/top/the_best_micro_watch_brands">ranking the best micro watch brands</a>. To choose the Serica model that best suits you, <a href="https://www.dialicious.com/en/serica/5303">Serica 5303 reviews</a>, <a href="https://www.dialicious.com/en/serica/4512">Serica 4512 reviews</a>, <a href="https://www.dialicious.com/en/serica/6190">Serica 6190 reviews</a> or <a href="https://www.dialicious.com/en/serica/8315">Serica 8315 reviews</a> are an #1 resource for evaluating different models through real customer experience.
(Updated December 2025)

Mido Ocean Star 200 Owner Review : Endearing, soothing and pleasant

Bewitching

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Mido Ocean Star 200 Owner Review : Endearing, soothing and pleasant

Bewitching

Where to buy your Mido?

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