The must-have Macro Loupe for all watch lovers

Iconic watch art prints. Made in Switzerland, lifetime guarantee

The Mansart Petite Seconde Gold is a watch that combines reliable mechanics with aesthetic modularity (double dial). It's aimed at lovers of elegant watches who want a piece that stands out from classic models, while still benefiting from a Joux-Perret movement, which is admittedly a bit noisy. Gold watches aren't always easy to wear every day, but this one is a truly excellent exception. Well done, March LAB, it's stunning... The class of Los Angeles or Biarritz...

A tiny second that shines

A Speedmaster with the caliber 3861 in 39 mm? Excellent! It's a bit like wanting a DeLorean, but without the time travel option (although, with a Speedmaster, you're still in history), it's the "First Omega in Space", a reissue of the Speedmaster CK 2998 that traveled into space in 1962 on the wrist of Walter Schirra. So if you're tired of watches that have never seen anything other than offices and trendy cafes, this one has a stellar CV. An ultra-classy blue-gray dial, "Alpha" hands with Super-LumiNova (because reading the time in the dark is an underestimated superpower). And of course, it's powered by the caliber 3861, a hyper-precise Master Chronometer co-axial movement, antimagnetic up to 15,000 gauss. Let me tell you that even if you're caught in an electromagnetic storm in orbit (or right next to a big magnet), it will continue to turn.
On the back, you have a seahorse medallion (because we like cool details), and the words "THE FIRST OMEGA IN SPACE", just to remind you that this watch has an intergalactic pedigree.
In short, it's a Speedmaster that has everything a big one has, except the 42 mm diameter. If you want the elegance of a Moonwatch with a historical twist and a slightly more compact format, this is clearly an excellent choice.
Want one? Better hurry up before it becomes as rare as a first class seat on a flight to Mars.



Speed neo retro

Let's talk about this young and beautiful watchmaking adventure or dive into a world of seriousness and quality! Each watch is dazzling with audacity with dials that make you say 'Wow!' accompanied by a unique and personalized bracelet (materials and stitching), all this in a very beautiful case... This MM.01 proves it... so don't hesitate... go go go....

"Watchmaking Elegance: Belgian Splendor"

March LA.B is a watch brand founded in 2009, born from a dual anchor between Biarritz and Los Angeles around Alain Marhic, designer J&eacute;r&ocirc;me Mage, and their partner Joseph Chatel. The first collections reached the market in 2011, with a clear promise: sleek everyday watches inspired by the 1960s&ndash;1970s, designed for life rather than for display. The aesthetic embraces sophisticated restraint (polished-brushed cases, high-contrast dials, crown at 4 o&rsquo;clock), while assembly is rooted in France, in a &ldquo;as French as possible&rdquo; approach.
The brand speaks to those who want a well-drawn, durable and legible object without needless fanfare.
<h3>Between Biarritz and Los Angeles: a deliberately seventies look</h3>
The design language draws on taut lines and controlled volumes: polished bezels edged by brushed planes, crisp facets that catch the light, clear dials where typography keeps legibility first, and a 4 o&rsquo;clock crown for comfort. On some &ldquo;Electric&rdquo; references, the date shows a green &ldquo;3&rdquo; once a month, a chromatic wink sometimes echoed by the green caseback. The grammar stays consistent across families: sensible sizes, integrated or straight bracelets depending on intent, and finishing that favors contrast over ornament. Within this framework, a stance of utilitarian elegance, free from excess, sets March LA.B apart from literal throwbacks: it salutes the era while drawing for today.
<h3>Mansart, AM and Belza: strong identities, clear use-cases</h3>
The range is organized into easy-to-grasp families: square or angular watches for assertive city wear, classic round models for versatility, and water-ready sport pieces for sea and active life. Diameters and thicknesses remain reasonable, finishing alternates polished and brushed surfaces, and the 4 o&rsquo;clock crown signature runs throughout the collection. The aim is straightforward: each family maps to a wearing scenario without losing the brand&rsquo;s common flair.
<ul>
<li>March LA.B Mansart &mdash; Geometric French casework, sharp facets and sober dial; an architected piece tailored to chic-urban attire.</li>
<li>March LA.B AM1 &mdash; Clean-cut sixties spirit, balanced proportions and strong legibility; the modernized &ldquo;classic&rdquo; for daily wear.</li>
<li>March LA.B AM2 &mdash; A racier line, at times offered with a GMT for travelers; pronounced angles, assertive presence and comfortable reading.</li>
<li>March LA.B AM69 &mdash; Compact format (36 mm on many versions), domed sapphire and a deliberate play of reflections; an elegant nod to period-correct mixed-size watches.</li>
<li>March LA.B Belza &mdash; Surf-diver with Atlantic inspiration, grippy bezel and reinforced water resistance; a sport watch built for water&hellip; and for the city.</li>
</ul>
<h3>French assembly and Franco-Swiss calibres: the Besan&ccedil;on pipeline</h3>
Product development and assembly are conducted in France, with casing in Besan&ccedil;on, while the engine relies on a recent Swiss base. Current collections integrate the automatic G100 calibre (La Joux-Perret), three-hands/date with extended power reserve, while some older references or quartz variants still coexist depending on the line. This organization serves product coherence: brand-led design, assembly control in France, and the reliability of a modern Swiss movement. In practice, the G100 movement is assembled in France prior to casing, reinforcing the collection&rsquo;s &ldquo;Made in France&rdquo; positioning while ensuring straightforward maintenance via partner watchmakers. Exact annual volumes are non communiqu&eacute;, but strategy favors stable families over a proliferation of references.
<h3>Positioning, distribution and clientele: French-style &ldquo;tool-chic&rdquo;</h3>
March LA.B sits in an upper-mid segment: careful finishing, a marked identity and a current-generation movement, at prices that remain below the most entrenched heritage houses (detailed ranges: non communiqu&eacute;). Distribution combines direct online sales, a network of selected retailers and a Paris boutique, with strong presence across France and partners abroad. The target audience is design-minded wearers who want a distinctive yet everyday-friendly watch&mdash;legible and well-built. In this equation, the value proposition leans more on design and assembly than on technical one-upmanship: right-sized proportions, contrasting finishes, on-wrist comfort and a personality recognizable at first glance.
<h3>Conclusion</h3>
If you want a watch that is both dressy and concrete, with an updated 60s&ndash;70s flavor, March LA.B offers clearly-drawn families: Mansart for architectural character, AM1/AM2/AM69 for refined versatility, Belza for everyday sport. The identity rests on measured volumes, polished-brushed surfaces, a discreet 4 o&rsquo;clock crown, and French assembly around a modern Swiss engine. To choose, start from intended use (urban, travel, aquatic), wrist-friendly size, and your preference (automatic or quartz depending on the lines). Finally, to confront drawing with real-world wear, consult Dialicious customer reviews: comfort, readability, perceived quality&hellip; owners&rsquo; experience will guide you better than any slogan.
Check out the<a href="https://www.dialicious.com/en/top/the_best_french_watch_brands"> Ranking of the best French watch brands</a>, including March LA.B.
(Updated September 2025)

La marque&nbsp;Serica a &eacute;t&eacute; cr&eacute;&eacute;e en 2019 par J&eacute;r&ocirc;me Burget et 3 amis &agrave; Paris, en France. Le nom Serica vient d'une r&eacute;gion perdue au bout de l'Extr&ecirc;me-Orient que les Grecs et les Romains avaient baptis&eacute;e ainsi. Ce lieu fait &eacute;cho &agrave; la gen&egrave;se de la marque, qui vise &agrave; concevoir des montres m&eacute;caniques de qualit&eacute; au style n&eacute;or&eacute;tro, pr&ecirc;tes &agrave; vous suivre aux confins du monde.
La gamme comprend des montres telles que la <a title="Page Serica 4512" href="https://www.dialicious.com/serica/4512">Serica 4512</a>, la <a title="Page Serica 5303" href="https://www.dialicious.com/serica/5303">Serica 5303</a> et la <a title="Page Serica 8315 GMT Chronom&egrave;tre" href="https://www.dialicious.com/serica/8315">Serica 8315</a>. L'une des particularit&eacute;s de cette marque est que son nom n'appara&icirc;t nulle part sur le cadran, afin de pousser le passionn&eacute; &agrave; acheter un design, des finitions et des proportions, et pas seulement un nom. En juillet 2023, Serica a lanc&eacute; la Serica 5303 COSC une version chronom&egrave;tre certifi&eacute;e par le Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres.
Leur avant-dernier mod&egrave;le est la <a href="https://www.dialicious.com/serica/6190">Serica 6190</a> surfant sur les bases de la 1&egrave;re r&eacute;f&eacute;rence de la marque, la Serica 4512. Cette 6190 &eacute;pouse les codes stylistiques de la marque, des anses lyres, un choix de cadrans diff&eacute;rents et la possibilit&eacute; de choisir la position de la couronne &agrave; 3 heures ou en mode "Destro" &agrave; 9 heures. Cette Serica 6190 est &eacute;quip&eacute; du calibre Soprod M100 certifi&eacute; COSC (Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres) &agrave; l'intar des productions actuelles des autres mod&egrave;les 5303 et 8315.&nbsp;
Depuis le 21 novembre 2024, Serica propose une nouvelle collection tr&egrave;s audacieuse...&nbsp;Une montre habill&eacute;e sortant des sentiers battus nomm&eacute;e "Parade" sous la r&eacute;f&eacute;rence 1174. Ces 4 chiffres, comme toutes les autres r&eacute;f&eacute;rences Serica, propose une symbolique issue du nombre d'or ou divines proportions dont le ratio entre la longeur et la largeur sont de 1,174... Une nouveaut&eacute; propos&eacute;e en pr&eacute;-commande &agrave; 1,490 &euro; pour une livraison pr&eacute;vue en Mars 2025...
<h2>Quel est le prix d'une montre Serica ?</h2>
Les prix des montres Serica &eacute;voluent et diff&eacute;rent selon les mod&egrave;les. La plupart co&ucirc;tent entre 990 &euro; et 1,890 &euro; selon les mod&egrave;les et finitions. Le mod&egrave;le GMT de la marque, Serica 8315 GMT Chronom&egrave;tre co&ucirc;te 1,890 &euro; tandis que le dernier mod&egrave;le lanc&eacute; par Serica, la r&eacute;f&eacute;rence <a href="https://www.dialicious.com/serica/6190">6190</a> est propos&eacute;e &agrave; 990 &euro;.
Serica est ind&eacute;pendante et produit environ 5,000 montres par an, tous mod&egrave;les confondus. Serica fait partie du <a href="https://www.dialicious.com/top/les_meilleures_marques_de_montres_francaises">Top 10 des marques de montres fran&ccedil;aises les plus populaires</a>, ainsi que du <a href="https://www.dialicious.com/top/les_meilleures_micro_marques_de_montres">Classement des meilleures micro-marques de montres</a>. Pour choisir le mod&egrave;le Serica qui vous correspond le mieux,&nbsp;les avis clients Dialicious sont une ressource essentielle pour &eacute;valuer les diff&eacute;rents mod&egrave;les &agrave; travers l'exp&eacute;rience r&eacute;elle des clients
(Mise &agrave; jour Novembre 2024)

The brand Serica was created in 2019 by J&eacute;r&ocirc;me Burget and 3 friends in Paris, France. The name Serica comes from a lost region at the end of the Far East that the Greeks and Romans named it like this. This place echoes the genesis of the brand, which aims to design quality mechanical watches in a neo-retro style, ready to follow you to the ends of the world.
The range includes watches such as the&nbsp;<a href="https://www.dialicious.com/en/serica/4512">Serica 4512</a>, the&nbsp;<a href="https://www.dialicious.com/en/serica/5303">Serica 5303</a> and the&nbsp;<a href="https://www.dialicious.com/en/serica/8315">Serica 8315</a>. One of the particularities of this brand is that its name does not appear anywhere on the dial, in order to encourage the enthusiast to buy a design, finishes and proportions, and not just a name. In July 2023, Serica launched the Serica 5303 COSC, a chronometer version certified by the Swiss Official Chronometer Testing Institute.
The&nbsp;<a href="https://www.dialicious.com/en/serica/6190">Serica 6190</a> surfing on the bases of the brand's first reference, the Serica 4512. This 6190 follows the stylistic codes of the brand, lyre lugs, a choice of different dials and the possibility of choosing the position of the crown at 3 o'clock or at &ldquo;Destro&rdquo; mode at 9 o&rsquo;clock. This Serica 6190 is powered with the Soprod M100 caliber COSC (Official Swiss Chronometer Certification) certified, like the current productions of the other 5303 and 8315 models.&nbsp;
Since November 21, 2024, Serica has been offering a very daring new collection... A dress watch off the beaten track called &ldquo;Parade&rdquo; under the reference 1174. These 4 figures, like all other Serica references, offer a symbolism derived from the golden number or divine proportions whose ratio between length and width is 1.174... A novelty offered for pre-order at &euro; 1,490 for one delivery planned for March 2025...
<h2 dir="ltr">How much does a Serica watch cost?</h2>
The prices of Serica watches change and differ depending on the model. Most cost between &euro; 990 and &euro; 1,890 depending on the models and finishes. The brand's GMT model, Serica 8315 GMT Chronometer costs &euro; 1,890 while the latest model launched by Serica, the reference&nbsp;<a href="https://www.dialicious.com/en/serica/6190">6190</a> is offered to &euro; 990.
Serica is independent and produces around 5,000 watches per year, all models combined. Serica is part of the&nbsp;<a href="https://preprod.dialicious.com/en/top/the_best_french_watch_brands">Top 10 most popular French watch brands</a>, as well as&nbsp;<a href="https://www.dialicious.com/en/top/the_best_micro_watch_brands">ranking the best micro watch brands</a>. To choose the Serica model that best suits you, <a href="https://www.dialicious.com/en/serica/5303">Serica 5303 reviews</a>, <a href="https://www.dialicious.com/en/serica/4512">Serica 4512 reviews</a>, <a href="https://www.dialicious.com/en/serica/6190">Serica 6190 reviews</a> or <a href="https://www.dialicious.com/en/serica/8315">Serica 8315 reviews</a> are an #1 resource for evaluating different models through real customer experience.
(Updated December 2025)

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