Iconic watch art prints. Made in Switzerland, lifetime guarantee

The must-have Macro Loupe for all watch lovers

After falling in love with it the moment it was released on social media, this reissue of Seiko's iconic 80s watch just wouldn't leave my mind! Without hesitation, I headed straight to the Seiko store on the day of its release to try them on with my daughter. The beauty of watchmaking? Sharing your passion? That's exactly what I did that day with my 21-month-old daughter, who chose the three colors for me (and it wasn't the one I had originally picked). A sweet little story that I'll remember every time I wear it.
Okay, so what about the watch itself, you ask? It's super fun, with a very easy-to-use rotating bezel, a bracelet with a finish that surpassed my expectations, and a secure clasp.

Back to 80's

My first foray into the world of Rolex with this Air-King 126900.

An extremely effective model that, in my humble opinion, is far too under-seen.

I love this black lacquered dial; admittedly busy, but the touches of yellow and green make it a unique model in the Rolex catalog.
If I had to recommend Rolex for the next Air-King? Let's be bold and go for a 39mm instead of the current 40mm 😊

The Rolex that doesn't get enough attention!

My summer 2025 watch with this orange guilloché dial that pops in the sun!

When the collaboration between the young brand Omnis and the Flyback podcast, which I regularly follow, was announced, I didn't hesitate for long and quickly clicked to get one of the 50 produced.

Just fun, no hassle, everything we love.

Guillochage at a great price!

Resulting from a collaboration with the artist Seconde Seconde, this Q Reissue model proudly displays the colors of the Marvel hero Hulk.

I love the format of the basic Reissue and the little details added by the collaboration are very nice, especially this dot-shaped second hand.

Bought for the superhero symbol and received the day after my daughter's birth, this watch will forever remain in my collection.

Hoping that one day she will be able to wear it herself and remember all the wonderful times we have had and will continue to have together!

Forever my first dad watch!

I'm not going to dwell on the specs of this watch seen and reviewed, because others would do it better than me!

Watch shared with wife since our engagement, it goes wonderfully from one wrist to another without flinching.

We love its timeless elegance with this design recognizable among 1000!

Timeless elegance

Looking for an el primero for a long time and after multiple searches, I came across this lesser-known version, the 146 heritage.

I love its contained diameter, its magnificent sunray blue dial and its two well-proportioned sub-counters.

A little extra detail, the small second at 9 o'clock which seems to float on the dial!

36000 ways to love it!

The story of Grand Seiko is closely linked to that of <a href="https://www.dialicious.com/en/seiko">Seiko</a>, the famous Japanese watch brand. However, Grand Seiko has a distinct identity as Seiko's premium division, focusing on watchmaking excellence, precision and refined aesthetics. Since its beginnings, Grand Seiko has strived to compete with the best Swiss watch brands, embodying Japanese know-how and developing its own vision of luxury watchmaking.
<h2 dir="ltr">History of Grand Seiko</h2>
The story of Grand Seiko dates back to the late 1950s, when <a href="https://www.dialicious.com/en/seiko">Seiko</a> decided to create a line of high-end watches to compete with renowned Swiss brands. The goal was to design and manufacture watches that met the highest standards of precision, durability and finish.
In 1960, Grand Seiko was officially launched, with the introduction of the Grand Seiko "First" model. This watch was equipped with a manual mechanical movement and was distinguished by its exceptional precision and readability. The dial features a distinctive logo, &ldquo;GS&rdquo;, which will become emblematic of the brand. The first Grand Seiko models were received with praise, not only in Japan, but also abroad. The watches were particularly valued for their unparalleled precision, reliability and clean aesthetic. Grand Seiko quickly gained a reputation for watchmaking excellence, rivaling established Swiss brands.
Over the decades, Grand Seiko has continued to innovate and improve its watches. The brand introduced high-precision quartz movements in the 1970s, which were considered the most precise in the world at the time. However, Grand Seiko has always maintained its commitment to mechanical movements, developing sophisticated calibers with complications such as chronographs, minute repeaters and tourbillons.
In the 1990s, Grand Seiko faced challenges due to the growing popularity of quartz watches and the decline of interest in mechanical watches. However, the brand has continued to produce high quality watches with meticulous attention to detail and precision, cementing its reputation for watchmaking excellence.&nbsp;At the turn of the 21st century, Grand Seiko experienced a renaissance. The brand was reintroduced to the international market, with particular attention given to the United States and Europe. Grand Seiko watches were now presented as luxury products, with distinctive designs and high-end finishes.
The Grand Seiko line has also diversified with the introduction of collections such as the Grand Seiko Heritage, Grand Seiko Elegance, Grand Seiko Sport and Grand Seiko Nature of Time. Each collection offers a diversity of styles and features to meet the tastes and needs of watch enthusiasts around the world.
Over the past few years, Grand Seiko has consolidated its position as an internationally recognized luxury watch brand. Grand Seiko watches are made at the Shinshu Studio factory, located in the mountains of Japan, where master craftsmen are committed to creating watches of exceptional quality. Each watch is assembled by hand and undergoes careful checks to guarantee its precision and reliability.
The constant pursuit of watchmaking perfection is a key characteristic of Grand Seiko. The brand has developed innovative technologies, such as Grand Seiko's alloy spring movement and Zaratsu polishing, which gives the cases an impeccable mirror-polished finish. These advances demonstrate the brand's commitment to innovation and superior quality.
Grand Seiko has also been recognized for its distinctive design, combining elegance and functionality. Watches often feature sleek dials with precise indexes and hands, providing exceptional readability. The cases are designed with balanced lines and highly polished finishes, adding a touch of sophistication to each model.
The Grand Seiko watch has become a symbol of Japanese craftsmanship and watchmaking excellence. The brand is proud of its motto "The Nature of Time", which reflects the deep connection between nature, time and the creation of each watch. This philosophy is reflected in dials inspired by nature, such as the Mount Iwate motif or the dials of the "Snowflake" series, which recall the beauty and purity of Japanese landscapes.
<h2 dir="ltr">How much does a Grand Seiko watch cost?</h2>
Prices for new Grand Seikos change regularly and vary depending on the model. Most cost between $7,000 and $9,000 depending on the models and finishes. A Grand Seiko Spring Drive begins at $5,000, while a Grand Seiko Kodo Constant-force Tourbillon (limited to 20 pieces) costs no less than $370,000. The second-hand market is also an opportunity to look at to buy a less expensive Grand Seiko.
<h2 dir="ltr">Grand Seiko: The discretion of luxury Japanese watchmaking</h2>
In summary, the story of Grand Seiko is that of a Japanese watch brand which has established itself as a major player in the world of luxury watchmaking. With its commitment to watchmaking excellence, unparalleled precision and refined aesthetics, Grand Seiko has captivated watch enthusiasts around the world.
To choose the Grand Seiko model that best suits you, the Dialicious owners&rsquo; reviews are a valuable resource for evaluating different models through real customer experience. Check out the <a href="https://www.dialicious.com/en/top/the_best_luxury_watch_brands">Ranking of the best Luxury watch brands</a>, including Grand Seiko.
(Updated January 2024)

An iconic watch from the Grand Seiko catalog for several years. 
This SBGM221 ticks all the Grand Seiko boxes. 
The indexes, the hands, the polishing of the case, the balance, the precision... 
And what about this ivory dial that perfectly juggles between the blued hand and the reflections of the sun. 
For me the most beautiful dress GMT on the market!

The most beautiful GMT dress on the market!

Third and final episode of my "watchmaking adventure" series, this Grand Seiko logically complemented my speed panda and my bb58 that you can discover on my Instagram @watchyab . The idea was to find an unusual dress watch, with a white or ivory dial, with a different identity from my other two watches. This is how, after multiple searches, I came across this Grand Seiko SBGM021 with GMT complication! In terms of emotion, I remember the shivers that rose up my arm when I put it on my wrist! Its ivory dial is to die for, as is the polishing of the case and hands that the firm calls zaratzu. Three other details that are to die for: the transparent back revealing a beautifully finished auto caliber, the date window with an incredible finish, and finally the writing of the 24h gmt in navy blue on the very fine dial! After two years on my wrist, this watch is a delight, it shines brightly while remaining discreet with its 39.8mm! Its leather strap is also very classy, as is the pin buckle! It looks super dressy with a classic old side, it is ideal with a suit! In short, with an equivalent finish you would have to spend very high financially to acquire it if it was a Jaeger Lecoultre or an Omega! Of my three watches, it is the one that offers the highest level of finish and by far! The quality-price ratio is phenomenal! I can only recommend it to you! What about my fourth watch now?! Lol

My dress watch with a Japanese twist

Clarification on the reference: GMT automatic SBGM245. There are watches that catalog photos do not always pay homage to or do not really attract more than that. This GMT is one of them. If I had missed a video or a fitting at the Paris Vendôme boutique, I would have missed it and yet.... So there are a number of GS that attract me, some that have become unobtainable or unaffordable such as the Peacock with its green hammered dial, itself a GMT. And then I came across this one - a little more modest (everything is relative of course) - I think it was a Youtube video from a fanboy in Singapore that most invited me to go and try it. For the description, I appreciate its proximity to the Rolex Explorer 2 and especially its differences with a thinner bezel although its 40mm case excluding the crown is close, this gives it a larger dial opening. What strikes me in general with GS and this one is not usual are the finishes. So from afar, it looks "not bad" but up close the magic (IMHO) works! I will not talk about the magnificent chamfers present on the cases and the handles (that some big brands would be wise to always apply IMHO ...), a finesse in the details passing by the indexes, a slightly sunrayed dark blue dial, a subtly two-tone inner flange to distinguish the hours of day vs. those of night. I come back to the case because the play of textures (brushed, polished, micronillé ..) are magnificent, also present on the bracelet also manufactured by GS. A real GMT moreover with adjustment and safe return back. The softness of the crown is also a detail both when winding the watch and when setting the hours / dates / minutes. A defect? probably the high weight due to materials or GS is not economical, a fixed bezel (is it a defect?...) .... In short, controlled dimensions, a pleasure watch. The Japanese no longer have much to envy/learn from their Swiss colleagues!

The photos don't do him justice.

A rather atypical watch in the Grand Seiko collection, it doesn't fully embrace Taro Tanaka's design language for the case (the rounded shape is inspired by the first Grand Seiko from the early 1960s, versus the angular design that followed). As always with Grand Seiko, the quality of the finish is impressive at this price point (Zaratzu polishing of the case, hands, and hour markers). A beautiful timepiece that evokes emotion, timeless with its magnificent cream dial. And the icing on the cake? It's one of the "least expensive" Grand Seiko models in the catalog.

A classic in the Grand Seiko collection

In my quest for the ultimate watch, one that would tick all my boxes, I set out to buy this beautiful GS. I'd never spent such a fortune on a watch before. I was speechless at the exquisite workmanship, whether on the case, the indexes, the hands, or the caseback...

A year later, I still take it off my wrist to play with the light. Its dial changes from deep black to a slightly sunburst blue; it's almost frustrating that it isn't a little more so.

Insanely legible day and night, with very powerful and high-quality Lum on the hands (including the GMT) and the cardinal points.

When worn, it remains present, which is what I like. With its 20 ATM resistance, the minimum for me, its thickness remains reasonable, and the feel on the wrist is, as always, well-designed with GS.

What was supposed to become my everyday watch has finally taken the place of the watch I wear when I'm not working. Indeed, my job as a sound technician requires me to handle a lot of equipment, and... at the first knock on the bezel, I rethought my decision, telling myself that it wasn't ultimately reasonable to unnecessarily expose this beautiful watch with such fine finishes to handling that might shock or scratch it a little too often for my liking...

I also remain impressed by this in-house caliber (9S66), which is incredibly precise. I'm on average within +1 second/day regardless of the outside temperature, my activity, whether I'm wearing it or not...

An excellent compromise between the tool and the finishes +++

Gran Seiko is known for its precision work, both in its movements and for its dials and polishing. It's elegant, it's classy, it's simply a job well done.
I was looking for a GMT watch, I wanted it with a clear dial, and then I discovered this model and I recognized myself in this watch. What a pleasure to look at the blue GMT hand, the mirrored indexes, the balance of the dial which gives off an impression of sobriety while it has many indications. Its movement visible through a very beautiful sapphire gives you confidence.
It's classy, quite simply.

Japanese elegance

La marque&nbsp;Serica a &eacute;t&eacute; cr&eacute;&eacute;e en 2019 par J&eacute;r&ocirc;me Burget et 3 amis &agrave; Paris, en France. Le nom Serica vient d'une r&eacute;gion perdue au bout de l'Extr&ecirc;me-Orient que les Grecs et les Romains avaient baptis&eacute;e ainsi. Ce lieu fait &eacute;cho &agrave; la gen&egrave;se de la marque, qui vise &agrave; concevoir des montres m&eacute;caniques de qualit&eacute; au style n&eacute;or&eacute;tro, pr&ecirc;tes &agrave; vous suivre aux confins du monde.
La gamme comprend des montres telles que la <a title="Page Serica 4512" href="https://www.dialicious.com/serica/4512">Serica 4512</a>, la <a title="Page Serica 5303" href="https://www.dialicious.com/serica/5303">Serica 5303</a> et la <a title="Page Serica 8315 GMT Chronom&egrave;tre" href="https://www.dialicious.com/serica/8315">Serica 8315</a>. L'une des particularit&eacute;s de cette marque est que son nom n'appara&icirc;t nulle part sur le cadran, afin de pousser le passionn&eacute; &agrave; acheter un design, des finitions et des proportions, et pas seulement un nom. En juillet 2023, Serica a lanc&eacute; la Serica 5303 COSC une version chronom&egrave;tre certifi&eacute;e par le Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres.
Leur avant-dernier mod&egrave;le est la <a href="https://www.dialicious.com/serica/6190">Serica 6190</a> surfant sur les bases de la 1&egrave;re r&eacute;f&eacute;rence de la marque, la Serica 4512. Cette 6190 &eacute;pouse les codes stylistiques de la marque, des anses lyres, un choix de cadrans diff&eacute;rents et la possibilit&eacute; de choisir la position de la couronne &agrave; 3 heures ou en mode "Destro" &agrave; 9 heures. Cette Serica 6190 est &eacute;quip&eacute; du calibre Soprod M100 certifi&eacute; COSC (Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres) &agrave; l'intar des productions actuelles des autres mod&egrave;les 5303 et 8315.&nbsp;
Depuis le 21 novembre 2024, Serica propose une nouvelle collection tr&egrave;s audacieuse...&nbsp;Une montre habill&eacute;e sortant des sentiers battus nomm&eacute;e "Parade" sous la r&eacute;f&eacute;rence 1174. Ces 4 chiffres, comme toutes les autres r&eacute;f&eacute;rences Serica, propose une symbolique issue du nombre d'or ou divines proportions dont le ratio entre la longeur et la largeur sont de 1,174... Une nouveaut&eacute; propos&eacute;e en pr&eacute;-commande &agrave; 1,490 &euro; pour une livraison pr&eacute;vue en Mars 2025...
<h2>Quel est le prix d'une montre Serica ?</h2>
Les prix des montres Serica &eacute;voluent et diff&eacute;rent selon les mod&egrave;les. La plupart co&ucirc;tent entre 990 &euro; et 1,890 &euro; selon les mod&egrave;les et finitions. Le mod&egrave;le GMT de la marque, Serica 8315 GMT Chronom&egrave;tre co&ucirc;te 1,890 &euro; tandis que le dernier mod&egrave;le lanc&eacute; par Serica, la r&eacute;f&eacute;rence <a href="https://www.dialicious.com/serica/6190">6190</a> est propos&eacute;e &agrave; 990 &euro;.
Serica est ind&eacute;pendante et produit environ 5,000 montres par an, tous mod&egrave;les confondus. Serica fait partie du <a href="https://www.dialicious.com/top/les_meilleures_marques_de_montres_francaises">Top 10 des marques de montres fran&ccedil;aises les plus populaires</a>, ainsi que du <a href="https://www.dialicious.com/top/les_meilleures_micro_marques_de_montres">Classement des meilleures micro-marques de montres</a>. Pour choisir le mod&egrave;le Serica qui vous correspond le mieux,&nbsp;les avis clients Dialicious sont une ressource essentielle pour &eacute;valuer les diff&eacute;rents mod&egrave;les &agrave; travers l'exp&eacute;rience r&eacute;elle des clients
(Mise &agrave; jour Novembre 2024)

The brand Serica was created in 2019 by J&eacute;r&ocirc;me Burget and 3 friends in Paris, France. The name Serica comes from a lost region at the end of the Far East that the Greeks and Romans named it like this. This place echoes the genesis of the brand, which aims to design quality mechanical watches in a neo-retro style, ready to follow you to the ends of the world.
The range includes watches such as the&nbsp;<a href="https://www.dialicious.com/en/serica/4512">Serica 4512</a>, the&nbsp;<a href="https://www.dialicious.com/en/serica/5303">Serica 5303</a> and the&nbsp;<a href="https://www.dialicious.com/en/serica/8315">Serica 8315</a>. One of the particularities of this brand is that its name does not appear anywhere on the dial, in order to encourage the enthusiast to buy a design, finishes and proportions, and not just a name. In July 2023, Serica launched the Serica 5303 COSC, a chronometer version certified by the Swiss Official Chronometer Testing Institute.
The&nbsp;<a href="https://www.dialicious.com/en/serica/6190">Serica 6190</a> surfing on the bases of the brand's first reference, the Serica 4512. This 6190 follows the stylistic codes of the brand, lyre lugs, a choice of different dials and the possibility of choosing the position of the crown at 3 o'clock or at &ldquo;Destro&rdquo; mode at 9 o&rsquo;clock. This Serica 6190 is powered with the Soprod M100 caliber COSC (Official Swiss Chronometer Certification) certified, like the current productions of the other 5303 and 8315 models.&nbsp;
Since November 21, 2024, Serica has been offering a very daring new collection... A dress watch off the beaten track called &ldquo;Parade&rdquo; under the reference 1174. These 4 figures, like all other Serica references, offer a symbolism derived from the golden number or divine proportions whose ratio between length and width is 1.174... A novelty offered for pre-order at &euro; 1,490 for one delivery planned for March 2025...
<h2 dir="ltr">How much does a Serica watch cost?</h2>
The prices of Serica watches change and differ depending on the model. Most cost between &euro; 990 and &euro; 1,890 depending on the models and finishes. The brand's GMT model, Serica 8315 GMT Chronometer costs &euro; 1,890 while the latest model launched by Serica, the reference&nbsp;<a href="https://www.dialicious.com/en/serica/6190">6190</a> is offered to &euro; 990.
Serica is independent and produces around 5,000 watches per year, all models combined. Serica is part of the&nbsp;<a href="https://preprod.dialicious.com/en/top/the_best_french_watch_brands">Top 10 most popular French watch brands</a>, as well as&nbsp;<a href="https://www.dialicious.com/en/top/the_best_micro_watch_brands">ranking the best micro watch brands</a>. To choose the Serica model that best suits you, <a href="https://www.dialicious.com/en/serica/5303">Serica 5303 reviews</a>, <a href="https://www.dialicious.com/en/serica/4512">Serica 4512 reviews</a>, <a href="https://www.dialicious.com/en/serica/6190">Serica 6190 reviews</a> or <a href="https://www.dialicious.com/en/serica/8315">Serica 8315 reviews</a> are an #1 resource for evaluating different models through real customer experience.
(Updated December 2025)

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