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The must-have Macro Loupe for all watch lovers

A dress watch in appearance, with a sporty feel, the AJ-300, with its dial sourced from an E-Type hood, is rather discreet yet undeniably original. It features many subtle references to the car. I really like this watch; you can feel the quality. Atelier Jalaper continues to move upmarket. However, at this price point, one could easily consider well-established brands.

So british....

The most elegant watch in my collection, with its midnight blue that's hard to capture in photos.

A gift from my wife for my 50th birthday five years ago already 😭. Even though I don't wear it often, I love it.
Under magnification, you can see all the finesse and precision of this piece of jewelry; it's incredible.
It's a quartz, yes, but with two hands, so while I'm more of an automatic person, it doesn't bother me at all.
On the wrist, it's a marvel, incredibly comfortable thanks to its slim profile and the supple, high-quality bracelet (Hermès).
Its crystal is very slightly domed; everything about this watch is subtle, a true work of art.

elegant evening

Who doesn't know this Serica Field watch? I love it; it's perfect for any occasion—out and about, for a night out, it's so versatile.

I'd always been fascinated by it, watching videos, reviews, seeing photos, and reading opinions. Then one day, I saw it in real life on the wrist of a guy doing his shopping. Even from four meters away, I recognized the watch immediately, and it was love at first sight. I went home and ordered it right away.

I love its enamel dial with its deep black color, and the Californian style, even though I usually hate Roman numerals, but here, it's a perfect match. The Commando version is also very nice; I hesitated for a long time.
The bracelet is incredible, unique, original, and adjustable to the millimeter.
It's truly one of my favorites.

She follows me everywhere

My second of the three Longines I own. There's something about this watch that has always appealed to me, but I can't quite put my finger on it.

Well, actually, I think it's its serious, perhaps even sophisticated, classy, and prestigious masculine side—something along those lines. It's the most serious of my Longines, at least that's the impression it gives me, as if I've grown up with my 55 years 😂. It's the 38mm version, which looks great with either the steel or rubber strap. I didn't get the integrated rubber strap; it was far too expensive.

I would have liked a little polish on the chamfers.
The dial is black, but it has a slightly brownish tint, which is what I also notice.

Longines forever 

A little piece of history with this reissue: a watch made for the American army stationed in 1956 on the border between South and North Korea to defend it. I love the design of the Native American chief; it's a rather original watch compared to the others in my collection. My only disappointment is the NATO strap, which I replaced because it was very uncomfortable. Otherwise, it exudes quality and robustness, and is quite light for a steel watch.

A warrior

I always wanted a Longines, falling in love with several models but never enough to take the plunge. And yet, there it was, out of the catalog, well hidden. This superb elegant watch, almost simple in appearance before getting closer to see a whole bunch of subtleties. Beautiful Alpha or Dauphine hands for some, faceted and striated indexes, the silver color of the dial very very slightly iridescent depending on the light, a very fine typography, an art deco style from the 50s that I particularly like. With its 9.9mm case on a diameter of 38.5, this pretty watch will easily slip under your best shirts. As for me, it's without a shirt, just to admire it. I forgot the case back which is not bad, with its plane among the stars. Which could characterize me with my feet on the ground and my head in the stars. The only downside, its bracelet, too coarse for me.

My Grail from Longines

Atelier Jalaper is a Franco-Belgian watch brand founded in 2019 by Louis Jalaber and Simon Szleper. It is distinguished by a unique approach that merges traditional watchmaking with automotive heritage by integrating authentic elements of legendary cars into its watches.
<h3 dir="ltr">Origins and Foundation</h3>
Louis Jalaber and Simon Szleper met during their studies at ESCP Europe, sharing a common passion for watchmaking and automobiles. Their ambition was to create a watch that would not only be inspired by automotive design, but would truly incorporate a part of automotive history. This vision led them to found Atelier Jalaper in 2019.
<h3 dir="ltr">Concept and Philosophy</h3>
Atelier Jalaper's philosophy is based on the idea of ​​giving new life to iconic cars by integrating them into high-quality watches. Each timepiece is designed with dials made from authentic parts from legendary cars, providing enthusiasts with a tangible connection to automotive history.
<h3 dir="ltr">Collections and Models</h3>
Collection DB5
Atelier Jalaper's first collection pays homage to the Aston Martin DB5, an icon of the 1960s. The dials of these watches are cut from the aluminum cover of a real DB5, giving each piece a unique patina. The collection includes four models:
<ul>
<li dir="ltr" aria-level="1">
AJ001-S: Model with date display, stainless steel case
</li>
<li dir="ltr" aria-level="1">
AJ001-B:&nbsp;Version with black PVD case
</li>
<li dir="ltr" aria-level="1">
AJ002-S: Model with day and date display, stainless steel case
</li>
<li dir="ltr" aria-level="1">
AJ002-B: Version with black PVD case
</li>
</ul>
These watches are equipped with Miyota automatic movements, offering a power reserve of 42 hours.
Collection Miura
The second collection is inspired by the Lamborghini Miura, often considered the world's first supercar. The dials are made from authentic Miura parts, and the collection offers several variations:
<ul>
<li dir="ltr" aria-level="1">
AJ-P400-V: Version with green flange
</li>
<li dir="ltr" aria-level="1">
AJ-P400-N: Version with black flange
</li>
<li dir="ltr" aria-level="1">
AJ-P400-O: Version with orange flange
</li>
<li dir="ltr" aria-level="1">
AJ-P400-B: Version with blue flange
</li>
</ul>
These models are powered by Sellita SW270-1 M hand-wound movements, offering a power reserve of approximately 45 hours.
Jaguar E-Type Collection
The third collection is inspired by the Jaguar E-Type, one of the most recognizable cars of all. The dials are made from genuine parts from a 1962&nbsp;Jaguar E-Type semi-lightweight, and the collection offers two variants:
<ul>
<li dir="ltr" aria-level="1">
AJ-003-B: Version with vertically brushed dial
</li>
<li dir="ltr" aria-level="1">
AJ-003-W: Version with black anodized dial
</li>
</ul>
These models are driven by Sellita SW300-1 self-winding movements, offering a power reserve of approximately 42 hours.
<h3 dir="ltr">Manufacturing Process and Know-How</h3>
Atelier Jalaper collaborates with artisans and watchmaking experts based in La Chaux-de-Fonds, Switzerland, to ensure exceptional quality. The manufacturing process involves precise cutting of automotive parts to create unique dials, followed by careful assembly to ensure the reliability and aesthetics of each watch.
<h3 dir="ltr">Commitment to Authenticity and Innovation</h3>
The brand is committed to preserving the authenticity of the materials used while innovating in design and functionality. Each watch is numbered and carries within it the soul of the car from which it comes, offering collectors and enthusiasts a piece of automotive history on their wrist.
<h3 dir="ltr">Reception and Future Prospects</h3>
Since its launch, Atelier Jalaper has received positive feedback for its innovative concept and the quality of its watches. The brand continues to explore new collaborations with legendary cars, expanding its collection and strengthening its unique position at the intersection of watchmaking and automobiles.&nbsp;In conclusion, Atelier Jalaper stands out for its ability to merge the art of watchmaking with automotive heritage, creating watches that tell a unique story and offer an emotional experience to enthusiasts of both worlds.
Take inspiration from Dialicious customer reviews to choose the Atelier Jalaper watch that suits you best. Also discover the <a href="https://www.dialicious.com/en/top/the_best_brands_of_motor_sports_watches">ranking of watch brands inspired by motorsport</a>.
(Updated March 2025)

If you're a fan of fine mechanics, objects steeped in history, and inspired design, then this new creation from Atelier Jalaper deserves your full attention. The E-Type collection continues the brand's ambitious project: to bring the memory of iconic cars to life through watches with a strong character, designed for discerning enthusiasts and lovers of beautiful objects.

After the Aston Martin DB5 and the Lamborghini Miura, the story continues with another British legend: the Jaguar E-Type. A sleek car, with lines that are both pure and sensual, echoed here in a watch that is as coherent as it is inspired.

▶️ A dial born from a Tour Auto victory

The raw material is unmistakable: the dial of the Atelier Jalaper AJ-003-B is cut from an authentic aluminum hood of a Jaguar E-Type Semi-Lightweight, the very car that won the 2020 Tour Auto with Raphaël Favaro at the wheel, accompanied by Lucien-Charles Nicolet. A fragment of a race, transformed into a timepiece, embodying both the feat and the transmission of mechanical emotion.

The raw texture of the metal brings the dial to life. Its machining preserves the marks of a material that has experienced wind, heat, and speed. This is not a simple tribute, but a real fragment, imbued with a tangible past.

▶️ A line dictated by fluidity

The design of the watch was entrusted to Xavier Perrenoud, a Swiss industrial designer renowned for his refined and fluid approach, already seen at Ebel and Movado. In his hand, the E-Type takes on a form that is never overdone, but always balanced. The soft lines of the case gently recall the muted aerodynamics of the car that inspired it.

This design seems to follow in the footsteps of Malcolm Sayer, aerodynamic engineer and designer of the E-Type body, whose formal language would influence Jaguar for nearly 30 years. This is therefore not a simple inspiration: it is a watchmaking filtration of an automobile design, with the same taste for purity of form and visual balance.

▶️ An asymmetrical case with thoughtful geometry

The case, designed with evident care, displays a discreet but significant asymmetry: the convex lugs at 12 o'clock contrast with shorter, concave lugs at 6 o'clock, a delicate nuance that recalls the imbalance of the Jaguar E-Type characterized by the endless length of its hood. This detail isn't immediately apparent, but it reveals itself as you observe, wear, and experience the watch.

The feel on the wrist is fluid and natural. The finishing work brings a softness to the touch, while the line of the case plays with the light like polished bodywork.

▶️ A readable, lived-in dial full of winks

Under a subtly adjusted domed glass, without compromising readability, the dial displays a beautiful graphic richness. The minute track echoes the design of the Smiths counters, emblematic of British cars from the 1930s to the 1980s, often associated with Jaeger. A fitting tribute, as this duo also made their mark on watchmaking history: Smiths, with its prototypes for Edmund Hillary's expedition to Mount Everest, and Jaeger, whose merger with LeCoultre gave birth to the watchmaking house well-known to enthusiasts.

Another new feature for Atelier Jalaper: the logo is applied here, a nod to the delicate chrome of historic Jaguars. The deeply worked flange features two visible screws at 10:30 and 4:30, whose presence likely evokes the visible fasteners on dashboard counters. A discreet and well-chosen touch.

▶️ A movement certified for the race of time

Mechanically, the AJ-003-B is powered by the Sellita caliber SW300-1 B, here in the COSC (Swiss Official Chronometer Testing Institute) version. This Swiss movement, oscillating at 28,800 vibrations/hour (4 Hz), has been regulated according to the strictest chronometric standards, just like engines prepared for competition. The parallel is clear: a precision regulated (-4 / +6 seconds per day), just as one would regulate a power unit to tackle the challenges of the Tour Auto.

▶️ A watch for lovers of distinguished elegance

The E-Type is not an ostentatious object. It doesn't seek to seduce everyone, but to deeply touch those who know how to read between the lines, those who perceive power in restraint. Every detail is meaningful, every design choice is justified, every element is a bridge between two worlds: passionate watchmaking and automotive heritage.

This is a watch for those who view vintage cars not for their performance, but for their formal language, for what they tell of their era. A watch for those who know that elegance is often hidden in the least obvious curves.

With this E-Type, Atelier Jalaper refines its language, asserts its signature. And we find ourselves dreaming: could a Porsche 911 one day take over from the Jaguar E-Type? A model inspired by the most legendary Porsche, with over 1.3 million units produced since 1963, would undoubtedly be a challenge to attract even more and more people…

One thing is certain: the road ahead promises to be beautiful!

▶️ Available for pre-order at €2,400 excluding VAT, this Atelier Jalaper Type E is part of a deliberate move upmarket. With its meticulous finishing, choice of high-quality materials, and certified movement, the approach is solid. But at this price point, a second strap and/or a booklet documenting the history of the hood and the Tour Auto victory would have been welcome to further anchor the watch in its story.

The Atelier Jalaper Type E is available in a limited edition of 200 numbered pieces in two distinct references, with a raw aluminum dial (reference AJ-003-B) and an anodized aluminum dial (reference AJ-003-W).

Expected delivery in July 2025.

My "Mood Board" with this Atelier Jalaper Type E:
Film: Austin Powers (1997)
Music: Slow Pulse Boy (And Also The Trees)
Location: Goodwood Motor Circuit, Chichester (United Kingdom)

All technical specifications below or on the brand's website.

XS

Watchmaking elegance and automotive design

Atelier Jalaper est une marque horlog&egrave;re franco-belge fond&eacute;e en 2019 par Louis Jalaber et Simon Szleper. Elle se distingue par une approche unique qui fusionne l'horlogerie traditionnelle avec l'h&eacute;ritage automobile en int&eacute;grant des &eacute;l&eacute;ments authentiques de voitures l&eacute;gendaires dans ses montres.
<h3>Origines et Fondation</h3>
Louis Jalaber et Simon Szleper se sont rencontr&eacute;s lors de leurs &eacute;tudes &agrave; l'ESCP Europe, partageant une passion commune pour l'horlogerie et l'automobile. Leur ambition &eacute;tait de cr&eacute;er une montre qui ne se contenterait pas de s'inspirer du design automobile, mais qui int&eacute;grerait v&eacute;ritablement une partie de l'histoire automobile. Cette vision les a conduits &agrave; fonder Atelier Jalaper en 2019.
<h3>Concept et Philosophie</h3>
La philosophie d'Atelier Jalaper repose sur l'id&eacute;e de donner une nouvelle vie &agrave; des voitures embl&eacute;matiques en les int&eacute;grant dans des montres de haute qualit&eacute;. Chaque garde-temps est con&ccedil;u avec des cadrans fabriqu&eacute;s &agrave; partir de pi&egrave;ces authentiques de voitures l&eacute;gendaires, offrant ainsi aux passionn&eacute;s une connexion tangible avec l'histoire automobile.
<h3>Collections et Mod&egrave;les</h3>
Collection DB5
La premi&egrave;re collection d'Atelier Jalaper rend hommage &agrave; l'Aston Martin DB5, une ic&ocirc;ne des ann&eacute;es 1960. Les cadrans de ces montres sont d&eacute;coup&eacute;s dans le capot en aluminium d'une v&eacute;ritable DB5, conf&eacute;rant &agrave; chaque pi&egrave;ce une patine unique. La collection comprend quatre mod&egrave;les :
<ul>
<li>AJ001-S : Mod&egrave;le avec affichage de la date, bo&icirc;tier en acier inoxydable</li>
<li>AJ001-B : Version avec bo&icirc;tier en PVD noir</li>
<li>AJ002-S : Mod&egrave;le avec affichage du jour et de la date, bo&icirc;tier en acier inoxydable</li>
<li>AJ002-B : Version avec bo&icirc;tier en PVD noir</li>
</ul>
Ces montres sont &eacute;quip&eacute;es de mouvements automatiques Miyota, offrant une r&eacute;serve de marche de 42 heures.
Collection Miura
La deuxi&egrave;me collection s'inspire de la Lamborghini Miura, souvent consid&eacute;r&eacute;e comme la premi&egrave;re supercar au monde. Les cadrans sont fabriqu&eacute;s &agrave; partir de pi&egrave;ces authentiques de la Miura, et la collection propose plusieurs variantes :
<ul>
<li>AJ-P400-V : Version avec r&eacute;haut vert</li>
<li>AJ-P400-N : Version avec r&eacute;haut noir</li>
<li>AJ-P400-O : Version avec r&eacute;haut orange</li>
<li>AJ-P400-B : Version avec r&eacute;haut bleu</li>
</ul>
Ces mod&egrave;les sont anim&eacute;s par des mouvements &agrave; remontage manuel Sellita SW270-1 M, offrant une r&eacute;serve de marche d'environ 45 heures.
Collection Jaguar Type E
La troisi&egrave;me collection s'inspire de la Jaguar Type E, l'une des autos les plus reconnaissables entre toutes. Les cadrans sont fabriqu&eacute;s &agrave; partir de pi&egrave;ces authentiques d'une Jaguar Type E semi-lightweight de 1962, et la collection propose deux variantes :
<ul>
<li>AJ-003-B : Version au cadran stri&eacute;</li>
<li>AJ-003-W : Version au cadran noir anodis&eacute;</li>
</ul>
Ces mod&egrave;les sont anim&eacute;s par des mouvements &agrave; remontage automatique Sellita SW300-1, offrant une r&eacute;serve de marche d'environ 42 heures.
<h3>Processus de Fabrication et Savoir-Faire</h3>
Atelier Jalaper collabore avec des artisans et des experts horlogers bas&eacute;s &agrave; La Chaux-de-Fonds, en Suisse, pour assurer une qualit&eacute; exceptionnelle. Le processus de fabrication implique une d&eacute;coupe pr&eacute;cise des pi&egrave;ces automobiles pour cr&eacute;er des cadrans uniques, suivie d'un assemblage minutieux pour garantir la fiabilit&eacute; et l'esth&eacute;tique de chaque montre.
<h3>Engagement envers l'Authenticit&eacute; et l'Innovation</h3>
La marque s'engage &agrave; pr&eacute;server l'authenticit&eacute; des mat&eacute;riaux utilis&eacute;s tout en innovant dans le design et la fonctionnalit&eacute;. Chaque montre est num&eacute;rot&eacute;e et porte en elle l'&acirc;me de la voiture dont elle est issue, offrant aux collectionneurs et aux passionn&eacute;s une pi&egrave;ce de l'histoire automobile &agrave; leur poignet.
<h3>R&eacute;ception et Perspectives d'Avenir</h3>
Depuis son lancement, Atelier Jalaper a re&ccedil;u des retours positifs pour son concept novateur et la qualit&eacute; de ses montres. La marque continue d'explorer de nouvelles collaborations avec des voitures l&eacute;gendaires, &eacute;largissant ainsi sa collection et renfor&ccedil;ant sa position unique &agrave; l'intersection de l'horlogerie et de l'automobile.
En conclusion, Atelier Jalaper se distingue par sa capacit&eacute; &agrave; fusionner l'art horloger avec l'h&eacute;ritage automobile, cr&eacute;ant des montres qui racontent une histoire unique et offrent une exp&eacute;rience &eacute;motionnelle aux passionn&eacute;s des deux univers.
Inspirez-vous des avis clients Dialicious pour choisir la montre Atelier Jalaper qui vous convient le mieux. D&eacute;couvrez &eacute;galement le <a href="https://www.dialicious.com/top/les_meilleures_marques_de_montres_de_sports_mecaniques">classement des marques de montres inspir&eacute;es du sport automobile</a>.
(Mise &agrave; jour Mars 2025)

Atelier Jalaper Type E AJ-003-B Owner Review : Asymmetrical, original and elegant

So british....

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Technical specifications of Atelier Jalaper Type E AJ-003-B