Iconic watch art prints. Made in Switzerland, lifetime guarantee

The must-have Macro Loupe for all watch lovers

Hamilton Khaki Field Murph, 38 mm, steel bracelet.

I really loved Interstellar...and when Hamilton released its "spin-off," I thought, I have to have it. The only drawbacks were the 42 mm size, the leather strap (which I really didn't like), and the cathedral hands. I wanted a 39 mm with a steel bracelet. I waited and only took the plunge this month. I love it for what it represents, but objectively speaking, I'm still disappointed. The bracelet looks cheap, and the buckle is too big for the watch's diameter. The legibility isn't great, and the crystal has very little anti-reflective coating. On the other hand, the Powermatic 80 movement is excellent, and the hands (the Empire State Building for the minutes and a snake's head for the hours...that's my interpretation) are very pretty...still, €1075.

I find it expensive for what it offers. But I loved Interstellar, so...

I idealized him too much...

Kuoe Kyoto, Old Smith bronze, 38mm, automatic, made in Japan.

I'd been eyeing them since a trip to Japan but hadn't been won over because of the 35mm models usually on offer. Looking for a Christmas gift to myself, I took another look at this brand. Bingo! Three retailers in France, including one in Toulouse! I was able to go to a store, avoiding the uncertainties of online ordering, to see the one I liked and which was actually available. And there...it was love at first sight. Even prettier than in the photos. Perfect size, textured brown dial, applied numerals, Luminova, no date, screw-down crown, khaki NATO strap, a bronze case that will develop a patina over time, and a Seiko NH38 caliber...I was completely charmed. The only downsides are the yellow PVD metal buckle and the price increase in the last year. Elegant and understated, it's a truly great buy and a crowd-pleaser.

An original alternative to the others...

Tissot PRX digital, 40 mm. I bought it about ten days ago and almost left a review immediately. That would have been a mistake, given the initial rush. The quartz movement/price ratio seemed unfair, especially since the functions are so basic! But then, as the days went by, the perceived quality, the comfort, and its certain elegance made me change my mind...or almost. Why PRX? Is the brand solid enough to create a different design and name? Given the success of the original model, I understand the continuation. This model is just as heavy as the automatic version. The readability is good. An important detail: the discount applied at the time of purchase. I wouldn't have bought it at full price. A good buy nonetheless.

Why PRX?

Citizen BM8560-45L, Eco-Drive, Titanium, 42 mm...
I could have found tons of different review titles.
What can I say...Given the "thickness" of the Citizen group, they can afford to release models like this.
Titanium case, solar quartz movement, calfskin strap for around 180 euros with the sales...The latter is heavier than the case!
Lightness, readability, reliability, water resistance...I got the all-blue model, which is as pretty as it is discreet.
In the morning, don't want to wind an automatic? It's always available; it's comfortable.
The only downside is the small size of the date/day window, which isn't very legible. No big deal.
Too perfect? No, just ideal for everyday reading.
Top buy.

Do as I do, wear a...

Codhor watch, from the 80s, bought less than 10 years ago in NOS condition on eBay...about 36 mm in diameter, hand-wound...never serviced, keeps time perfectly with a power reserve of about 40 hours!!!...You have to wonder if you should spend more?!...fortunately there is something else, than the utilitarian side, in the passion for watches...I rarely wear it but I am happy to own one in this condition, it reminds me of another era with this famous ad.

Codhor watch, I love it...(easy...)

Swatch Obsidian Shimmer, 40 mm
Very flat metal case, metal pin buckle, very supple silicone strap. Very comfortable and very readable. Its dial could be mesmerizing. No lume for nighttime use, which is a shame. No second hand, extremely silent. Impulse purchase at a price (€215) that I find excessive for such a watch.

A silent but expensive Swatch...

Yema is born in Besan&ccedil;on (France) in 1948 under the drive of Henry-Louis Belmont, the brand established itself with robust tool watches aimed at diving, motorsport, aviation and even spaceflight, keeping a Franche-Comt&eacute; industrial footprint and a design identity that is immediately recognizable.
<h3>Superman and bezel-lock: a French take on the diver&rsquo;s tool</h3>
The brand&rsquo;s emblem, the 1963 Superman, introduced a bezel-locking device adjacent to the crown, designed to prevent accidental rotation underwater and turned into a signature detail of modern re-editions&mdash;a simple, legible solution that embodies the tool-watch brief while asserting angular casework and a very &ldquo;instrumental&rdquo; mid-case, resulting in confident wrist presence without sacrificing function.
Beyond the lock itself, alternating brushed and polished planes define crisp volumes, generous markers secure readability, and water-resistance targets real use, so the look flows from function; this coherence&mdash;often imitated in spirit but hard to reproduce in detail&mdash;anchors the Superman as the quintessential &ldquo;French diver,&rdquo; worn as much for its stance as for its endurance, with a technical signature instantly spotted by seasoned enthusiasts.
<h3>Rallye, Rallygraf, Meangraf, Yachtingraf: racing and regatta chronographs</h3>
In the 1960s&ndash;1970s, Yema produced graphic, highly legible chronographs linked to car racing (Rallye/Rallygraf, Meangraf) and sailing (Yachtingraf), with high-contrast dials and purposeful scales; the lineage lives on in current re-issues and in emblematic anecdotes, such as Mario Andretti&rsquo;s chronograph during the 1969 Indy 500, evidence that the brand accompanied real competitive use with simple, robust solutions built around readability in demanding conditions.
<ul>
<li>Yema Rallygraf &mdash; &ldquo;Racing&rdquo; spirit, contrasting sub-dials, clear markers.</li>
<li>Yema Meangraf &mdash; Bold 1970s codes, immediate legibility, strong graphics.</li>
<li>Yema Yachtingraf &mdash; Regatta timing features, nautical aesthetics.</li>
<li>Yema Flygraf &mdash; Pilot-oriented, purposeful field readability.</li>
</ul>
<h3>Spationaute and CNES: Yema&rsquo;s journey into space</h3>
On June 24, 1982, Jean-Loup Chr&eacute;tien, the first Frenchman in space, launched to Salyut 7 wearing a Yema Spationaute&mdash;recognized as the first Western European watch flown into orbit&mdash;kicking off a series tied to CNES missions; the episode bolsters the image of a broadly accessible brand meeting exacting briefs while fueling a national narrative where a wrist-borne instrument serves as a mission companion that is pragmatic, durable and symbolic at once.
Beyond the space anecdote, the point is continuity: an &ldquo;instrument&rdquo; mindset, contrasted hands and bezel, robustness prioritized over ornament, and respectful nods to period graphics; it is less the one-off feat than the way it permeates the collections that matters, with editions that recall the lineage without caricature so as to cultivate a technical memory serving modern-day use.
<h3>&ldquo;in-house&rdquo; movement path: MBP1000, YEMA2000/3000 and CMM.20</h3>
Industrially, Yema communicates a gradual strengthening of its own calibres: after MBP1000 (announced in 2011), YEMA2000 (three-hand) and YEMA3000 (GMT) update the base with an emphasis on precision and durability, then a &ldquo;CMM.20&rdquo; micro-rotor of manufacture grade crowns the range&mdash;conceived, developed and assembled in French workshops&mdash;an offer meant to combine accessibility and independence through a measured progression rather than a speculative leap.
In practice, these evolutions coexist with references powered by other suppliers depending on era and use; coherence across the lineup relies as much on case architecture and perceived quality as on the movement spec itself, so the buyer&rsquo;s key step is to define the need (three-hand, GMT, chrono) and weigh what each calibre brings in power reserve, accuracy and service, to secure a credible technical match to the intended use.
<h3>Relocalization, workshops and distribution: a Besan&ccedil;on&ndash;Morteau through-line</h3>
Geographic anchoring remains a cue: between historic Besan&ccedil;on and today&rsquo;s development/assembly in Morteau, the brand structures a value chain re-centered on Franche-Comt&eacute; while keeping targeted external partners&mdash;an organization aiming to secure skills and lead times and to better control quality upstream, in a spirit of industrial proximity and traceability of key operations.
On the distribution side, Yema blends direct sales with selected retailers and builds editorial context around re-issues (Superman 63, Navygraf, Rallygraf) and their updates; scarcity is not artificially staged but comes from reasonable volumes and production cycles, hence the value, for enthusiasts, of tracking availability windows and trying sizes at the right time to lock a choice that is informed, personal and grounded in real use.&nbsp;
<h3>Positioning and pricing: a clear-identity French tool-watch</h3>
Yema&rsquo;s stance is easy to read: tool watches with strong design at studied prices relative to spec (exact public ranges: not disclosed), options in steel, bronze, titanium or ceramic depending on the line, and stepping up via complications or in-house movements; the value equation lies in the balance of design/function and in the stated French industrial narrative, appealing to enthusiasts of characterful &ldquo;tools&rdquo; more than to seekers of overtly decorative luxury pieces.
Value in use, however, hinges on ownership fit: bracelet comfort, lug-to-lug, dial contrast, night legibility and water-resistance aligned with your activities; put differently, the right Yema is the one that disappears into the action&mdash;swimming, driving, flying, sailing&mdash;while keeping its aesthetic signature, which calls for trying multiple diameters and thicknesses to validate stable, morphology-friendly wearing comfort.
<h3>Choosing your Yema: sizing, context and care</h3>
Start by defining dominant use: daily versatility (Navygraf, &ldquo;skin&rdquo; Superman), nautical activity (Yachtingraf), automotive (Rallygraf/Meangraf), aviation (Flygraf); then confirm real-world size (diameter/thickness/lug-to-lug) and bracelet ergonomics, and arbitrate between a recent &ldquo;in-house&rdquo; calibre and a proven third-party option according to your technical appetite and service constraints&mdash;the aim being long-term coherence among style, function and maintenance.
<ul>
<li>Yema Superman &mdash; Emblematic diver, bezel lock, strong identity.</li>
<li>Yema Navygraf &mdash; High-contrast legibility, versatile marine spirit.</li>
<li>Yema Rallygraf &mdash; Racing codes, readable chronographs.</li>
<li>Yema Yachtingraf &mdash; Regatta indications, nautical styling.</li>
<li>Yema Flygraf &mdash; Pilot orientation, clear functional cues.</li>
</ul>
For care, follow service intervals and have water-resistance checked after any shock or opening; clean bracelet and bezel recesses regularly, and remember that precise adjustment and appropriate lubrication extend timekeeping stability&mdash;simple habits that underpin everyday performance over the long run.
<h3>Conclusion</h3>
Yema addresses enthusiasts who want expressive tool watches rooted in a French narrative and designed for use first&mdash;diving, road, cockpit or deck. You recognize them by crisp dials, forthright cases and design details that prioritize function. To decide, start from your real practice, refine by size and readability, then choose between heritage re-editions and contemporary interpretations. Finally, cross-check your pick with Dialicious customer reviews to validate long-term relevance.
(Updated October 2025)

This Yema is magnificent. 39 mm, car, rally leather strap, sports literature all around, a quality finish and a splendid general look....I'm crazy about it! I had spotted it last year but it had slipped out of my sights...and then when I went to the brand's website, the beauty was on sale!!! No hesitation and no regrets upon receipt. Really a great purchase, as the vintage codes are there...Not passionate about car racing but loving cars in general, the collaboration with Alpine suits me very well. And this case back, and this pin buckle and this blue second hand signed Alpine and....and ...

A truly beautiful model from Yéma

Watch bought to treat myself, first automotive watch in my collection and first French brand watch (emblematic brand moreover), whose color recalls the logo of my BMW, although representing the Alpine Renault brand ;-)
Its blue and white colors give it a refreshing character, pleasant to wear on any occasion, even if I found it a little thick at first.

The watch in the colors of the BMW logo

As sleek as a Le Mans car, this little Rallygraf that doesn't look like any other Rallygraf from Yema, literally won me over.
It completely breathes the 80s, it smells of car racing, hot oil, the heat of the engines, the smell of rubber.
It also reminds me of my childhood with the famous rally cars of Group B.
This superb collaboration with Alpine went unnoticed, should equip part of the staff and mechanics of the endurance team of the 24 hours of Le Mans.
Speaking of racing, the white flange of the watch makes me think of a race track, I know, I'm going a bit far, I admit it.
A 39mm case with a thickness of 11.85mm will easily fit on all wrists, and a water resistance of 100 m, where we would leave the track to end up in a lake.
There would still be a lot to say about this watch but I'll leave you with the photos to talk about the rest.

24 hours of time

I was looking for a sports watch that embodies the world of automobiles, and I immediately fell in love with this Rallygraf in collaboration with Alpine. It ticked all the boxes: a French, elegant watch, and deeply rooted in the world of motorsports.
The YEMA Rallygraf Alpine Endurance Team - Méca-Quartz, sand dial is a true celebration of automotive passion and French excellence. Inspired by rallies, this special edition celebrates the partnership between YEMA and the iconic Alpine Endurance Team, a symbol of performance and innovation.
Its finely textured sand dial evokes extreme terrain and perfectly matches the blue accents and black subdials, a nod to Alpine's visual identity. On the mechanical side, it features a hybrid meca-quartz movement, combining modern precision with the tactile sensation and charm of a traditional chronograph.
With its 39 mm stainless steel case, both compact and ergonomic, and its tachymeter bezel ideal for measuring speeds, this watch combines aesthetics and functionality. The perforated leather strap, inspired by vintage, brings a retro touch while offering optimal comfort.

Ma Meca quartz sport auto design 

La marque&nbsp;Serica a &eacute;t&eacute; cr&eacute;&eacute;e en 2019 par J&eacute;r&ocirc;me Burget et 3 amis &agrave; Paris, en France. Le nom Serica vient d'une r&eacute;gion perdue au bout de l'Extr&ecirc;me-Orient que les Grecs et les Romains avaient baptis&eacute;e ainsi. Ce lieu fait &eacute;cho &agrave; la gen&egrave;se de la marque, qui vise &agrave; concevoir des montres m&eacute;caniques de qualit&eacute; au style n&eacute;or&eacute;tro, pr&ecirc;tes &agrave; vous suivre aux confins du monde.
La gamme comprend des montres telles que la <a title="Page Serica 4512" href="https://www.dialicious.com/serica/4512">Serica 4512</a>, la <a title="Page Serica 5303" href="https://www.dialicious.com/serica/5303">Serica 5303</a> et la <a title="Page Serica 8315 GMT Chronom&egrave;tre" href="https://www.dialicious.com/serica/8315">Serica 8315</a>. L'une des particularit&eacute;s de cette marque est que son nom n'appara&icirc;t nulle part sur le cadran, afin de pousser le passionn&eacute; &agrave; acheter un design, des finitions et des proportions, et pas seulement un nom. En juillet 2023, Serica a lanc&eacute; la Serica 5303 COSC une version chronom&egrave;tre certifi&eacute;e par le Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres.
Leur avant-dernier mod&egrave;le est la <a href="https://www.dialicious.com/serica/6190">Serica 6190</a> surfant sur les bases de la 1&egrave;re r&eacute;f&eacute;rence de la marque, la Serica 4512. Cette 6190 &eacute;pouse les codes stylistiques de la marque, des anses lyres, un choix de cadrans diff&eacute;rents et la possibilit&eacute; de choisir la position de la couronne &agrave; 3 heures ou en mode "Destro" &agrave; 9 heures. Cette Serica 6190 est &eacute;quip&eacute; du calibre Soprod M100 certifi&eacute; COSC (Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres) &agrave; l'intar des productions actuelles des autres mod&egrave;les 5303 et 8315.&nbsp;
Depuis le 21 novembre 2024, Serica propose une nouvelle collection tr&egrave;s audacieuse...&nbsp;Une montre habill&eacute;e sortant des sentiers battus nomm&eacute;e "Parade" sous la r&eacute;f&eacute;rence 1174. Ces 4 chiffres, comme toutes les autres r&eacute;f&eacute;rences Serica, propose une symbolique issue du nombre d'or ou divines proportions dont le ratio entre la longeur et la largeur sont de 1,174... Une nouveaut&eacute; propos&eacute;e en pr&eacute;-commande &agrave; 1,490 &euro; pour une livraison pr&eacute;vue en Mars 2025...
<h2>Quel est le prix d'une montre Serica ?</h2>
Les prix des montres Serica &eacute;voluent et diff&eacute;rent selon les mod&egrave;les. La plupart co&ucirc;tent entre 990 &euro; et 1,890 &euro; selon les mod&egrave;les et finitions. Le mod&egrave;le GMT de la marque, Serica 8315 GMT Chronom&egrave;tre co&ucirc;te 1,890 &euro; tandis que le dernier mod&egrave;le lanc&eacute; par Serica, la r&eacute;f&eacute;rence <a href="https://www.dialicious.com/serica/6190">6190</a> est propos&eacute;e &agrave; 990 &euro;.
Serica est ind&eacute;pendante et produit environ 5,000 montres par an, tous mod&egrave;les confondus. Serica fait partie du <a href="https://www.dialicious.com/top/les_meilleures_marques_de_montres_francaises">Top 10 des marques de montres fran&ccedil;aises les plus populaires</a>, ainsi que du <a href="https://www.dialicious.com/top/les_meilleures_micro_marques_de_montres">Classement des meilleures micro-marques de montres</a>. Pour choisir le mod&egrave;le Serica qui vous correspond le mieux,&nbsp;les avis clients Dialicious sont une ressource essentielle pour &eacute;valuer les diff&eacute;rents mod&egrave;les &agrave; travers l'exp&eacute;rience r&eacute;elle des clients
(Mise &agrave; jour Novembre 2024)

The brand Serica was created in 2019 by J&eacute;r&ocirc;me Burget and 3 friends in Paris, France. The name Serica comes from a lost region at the end of the Far East that the Greeks and Romans named it like this. This place echoes the genesis of the brand, which aims to design quality mechanical watches in a neo-retro style, ready to follow you to the ends of the world.
The range includes watches such as the&nbsp;<a href="https://www.dialicious.com/en/serica/4512">Serica 4512</a>, the&nbsp;<a href="https://www.dialicious.com/en/serica/5303">Serica 5303</a> and the&nbsp;<a href="https://www.dialicious.com/en/serica/8315">Serica 8315</a>. One of the particularities of this brand is that its name does not appear anywhere on the dial, in order to encourage the enthusiast to buy a design, finishes and proportions, and not just a name. In July 2023, Serica launched the Serica 5303 COSC, a chronometer version certified by the Swiss Official Chronometer Testing Institute.
The&nbsp;<a href="https://www.dialicious.com/en/serica/6190">Serica 6190</a> surfing on the bases of the brand's first reference, the Serica 4512. This 6190 follows the stylistic codes of the brand, lyre lugs, a choice of different dials and the possibility of choosing the position of the crown at 3 o'clock or at &ldquo;Destro&rdquo; mode at 9 o&rsquo;clock. This Serica 6190 is powered with the Soprod M100 caliber COSC (Official Swiss Chronometer Certification) certified, like the current productions of the other 5303 and 8315 models.&nbsp;
Since November 21, 2024, Serica has been offering a very daring new collection... A dress watch off the beaten track called &ldquo;Parade&rdquo; under the reference 1174. These 4 figures, like all other Serica references, offer a symbolism derived from the golden number or divine proportions whose ratio between length and width is 1.174... A novelty offered for pre-order at &euro; 1,490 for one delivery planned for March 2025...
<h2 dir="ltr">How much does a Serica watch cost?</h2>
The prices of Serica watches change and differ depending on the model. Most cost between &euro; 990 and &euro; 1,890 depending on the models and finishes. The brand's GMT model, Serica 8315 GMT Chronometer costs &euro; 1,890 while the latest model launched by Serica, the reference&nbsp;<a href="https://www.dialicious.com/en/serica/6190">6190</a> is offered to &euro; 990.
Serica is independent and produces around 5,000 watches per year, all models combined. Serica is part of the&nbsp;<a href="https://preprod.dialicious.com/en/top/the_best_french_watch_brands">Top 10 most popular French watch brands</a>, as well as&nbsp;<a href="https://www.dialicious.com/en/top/the_best_micro_watch_brands">ranking the best micro watch brands</a>. To choose the Serica model that best suits you, <a href="https://www.dialicious.com/en/serica/5303">Serica 5303 reviews</a>, <a href="https://www.dialicious.com/en/serica/4512">Serica 4512 reviews</a>, <a href="https://www.dialicious.com/en/serica/6190">Serica 6190 reviews</a> or <a href="https://www.dialicious.com/en/serica/8315">Serica 8315 reviews</a> are an #1 resource for evaluating different models through real customer experience.
(Updated December 2025)

Yema Rallygraf Alpine Endurance Team Owner Review : Addictive, timeless and tremendous

A truly beautiful model from Yéma

Where to buy your Yema?

YOU ARE :

Other reviews published by ErMaMe

Hamilton
Khaki Field Murph

Kuoe
Old Smith

Tissot
PRX Digital

Citizen
Super Titanium

Codhor

Other Yema Rallygraf Alpine Endurance Team owners' reviews