Vicenterra - History, Models and Owners' Reviews

Vicenterra is a watch brand founded in 2010 in the Swiss Jura by Vincent Plomb. Born from a project initiated in the early 2000s and launched via a subscription model for its first watch, the brand caters to enthusiasts of independent watchmaking who enjoy poetic, spatial 3D displays produced in small runs with a Jura-based artisan network.

3D globe at 5 o’clock, layered dials and day/night disc

The instantly recognisable miniature Earth at around 5 o’clock completes one rotation every 24 hours and is set via a dedicated pusher; this “planet” interacts with the main time, a second time zone and a day/night disc. The staging—rooted in the debut model—turns the readout into a legible mechanical landscape without visual clutter.

From GMT-3 to Tycho Brahe and AstroLUNA

The brand’s creative path is coherent: first the travel-centric readout and 3D Earth, then a refined off-centred dial layout, and finally the meeting of Earth/Moon/Sun in volume; each line preserves the spatial DNA while addressing different use cases (daily wear, dressy, contemplative):

• Vicenterra GMT-3 — Inaugural tonneau-case model with retrograde date, dedicated GMT and rotating 3D globe; pusher at 4 o’clock to set Earth across 24 zones, multi-level dial.
• Vicenterra Tycho Brahe — “Dress-technical” line (titanium case), off-centred dial, globe in aperture, proprietary extra module on ETA base.
• Vicenterra AstroLUNA — 3D Earth and Moon (perpetual moon-phase), sometimes with a golden “Sun”; Aventurine/“Cosmos” executions in numbered editions.

Jura-built modules on proven bases

Vicenterra develops exclusive modules (time, second time zone, 3D Earth/Moon and associated displays) fitted to Swiss automatic bases (notably top-grade ETA 2892); this approach blends industrial reliability with the brand’s own kinetic poetry. Movements receive dedicated rotors and dressings, then are assembled/tested through a local Jura network.

Positioning, indicative pricing and distribution

Distribution is short (direct sales, selected agents/retailers) with numbered runs; as a guide, public sources place the GMT-3 “Tour du Monde” around CHF 13,555 ex-VAT, the Tycho Brahe T2 near CHF 4,814 before tax, and the AstroLUNA between roughly CHF 20,700 incl. VAT and CHF 23,500 incl. VAT depending on version. Annual volumes are modest, consistent with artisan-heavy production.

Conclusion

Vicenterra appeals to collectors seeking an expressive yet readable blend of travel and sky-watching complications, with distinctive wrist presence. The identity is defined by its 3D globe, relief dials and the discreet pairing of a second time zone with a day/night disc. Whether you favour travel practicality, dress refinement or celestial contemplation, each family offers a different flavour of use. To compare the promise with real-world wear (legibility, comfort, on-wrist feel), rely on Dialicious customer reviews.

(Updated August 2025)