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Urban Jürgensen, founded in 1773, is a Danish-rooted house (Copenhagen, Jürgen Jürgensen) now based in Biel, Switzerland; it serves collectors of classically styled, hand-worked dress watches (grenage dials, hand-made hands, teardrop lugs) and has been undergoing a 2025 revival under new shareholders and a dual leadership.
The brand’s face combines a solid-silver dial finished by the traditional “grenage” process, hands made of blued steel with a diamond-polished yellow-gold eye, and individually soldered teardrop lugs. Each solid-silver grenage dial is hand-made, one by one, yielding a uniquely pearled surface.
The line clusters by use case—refined three-handers and discreet perpetuals, connoisseur steel pieces, and an integrated-bracelet sport watch—plus the 2025 relaunch creations. Start by choosing the universe (dress grenage, discreet perpetual, integrated sport, or the 2025 pieces), then dial size and wrist presence.
Following the detent-escapement 11C era (cal. P8), the brand consolidated dress models around the P4 (developed with Chronode) before unveiling a full relaunch in 2025: a new trio (UJ-1/-2/-3), co-leadership by the Rosenfield family and Kari Voutilainen, production in Biel and a medium-term ramp-up plan.
This is classical high-independent territory: steel sports around CHF 24.5–33.5k (Jürgensen One); platinum perpetual at €85.8k (Ref. 1741); UJ-3 2025 at CHF 168k; distribution is primarily direct-to-consumer (US showrooms under study); current volumes are “information not confirmed,” with a stated target of ~1,200 watches/year within five years. In short, public pricing runs roughly from CHF 25–35k (steel sport) to €85k (platinum QP) and CHF 168k (2025 perpetual), with measured production.
Urban Jürgensen suits buyers seeking a hand-finished, quiet-spoken dress watch defined by grenage dials, sculpted hands and teardrop lugs. The 2025 chapter reinforces that identity with a tighter offering and proprietary calibres while preserving a selective stance. To balance size, materials and allocation timing with real-world wear, rely on Dialicious customer reviews before deciding.
(Updated September 2025)
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