The must-have Macro Loupe for all watch lovers

Iconic watch art prints. Made in Switzerland, lifetime guarantee

Where to begin, given how different this watch is from others, particularly its sister, the black Black Bay 54. Where the latter emphasizes discretion, robustness, and functionality, the Blue Lagoon takes a completely different direction.

With its Jubilee bracelet, polished bezel, and subtly textured dial, this version presents itself as a timepiece that is at once elegant, luminous, and invigorating. A watch that literally seems to evolve with its surroundings, as its reflections and nuances vary according to the light. Capturing the essence of this timepiece is a challenge: even the most beautiful photos struggle to do it justice.

Acquiring this watch was, for me, one of my best watchmaking choices. From the moment I opened the case, I felt that special emotion, the one that sends shivers down your spine, the one that reminds you why you fell in love with watchmaking in the first place.

With this Black Bay 54 Blue Lagoon, Tudor has really made a name for itself!

Light at the heart of time

The sun has a superpower! Yes, it powers this watch thanks to its Solargraph movement, but above all, it provokes in me and many watch enthusiasts an irrepressible desire to buy a new, fun and colorful watch as soon as it appears.

When TAG Heuer announced the reissue of its 1986 Formula 1, I was immediately captivated. Even more so by this Silverstone green version, limited to 3,000 pieces worldwide. Its white dial combined with a green bezel makes it fresh and dynamic. What better way to enjoy summer?

A true technical gem suitable for both small and large wrists:

With its small diameter, it fits perfectly on my 14.2 cm wrist. The steel bracelet gives it a more premium look than the MoonSwatch. And the icing on the cake: it's equipped with a T-FIT style system, ideal for adjusting the strap length on the fly, which is particularly practical in summer when our wrists tend to swell.

Lightness, comfort, style:

Weight-wise, it's surprisingly light and easy to forget you're wearing it. When we tell you, everything has been thought of to make it the perfect Summer Watch!
But it would be reductive to see it only as a summer watch. Sure, it might not become your year-round daily wear, but it's also an excellent weekend watch.

For me, trying it on meant adopting it!

The perfect little treat for summer and beyond!

Mainly a customer of Swiss watchmakers such as Tudor and Rolex, this didn't stop me from taking the plunge and buying this Swiss diver's watch... from a French brand: the 5303-3 by Serica.

Not being Parisian (only boutique), and although I've always had a positive attitude towards the brand, it was with some trepidation that I ordered online without being able to try the watch on first (fortunately, the 14-day return period reassured me).

Several questions were running through my mind:
* Would the real quality be there?
* Would the watch fit my small 14.2 cm wrist?
* Was the mesh bracelet a good aesthetic choice?

Once I received the watch and placed it on my wrist... the magic happened immediately.
A "small" 39 mm, perfectly suited to slim wrists. The ceramic/steel bezel, in a superb sea green shade, is simply splendid, and its click is a true delight to the ears. The dial, meanwhile, appears black at first glance, but reveals a subtle and deep midnight blue under certain lights. It's discreet and truly successful.
And the mesh bracelet? I was skeptical, and that's one of the reasons I hesitated to take the plunge. But once I had the watch in my hands, all my doubts vanished. The diver's case/link bracelet combo works wonderfully. It reinforces the piece's uniqueness and clearly sets it apart from other divers on the market.
The only small point that could be improved, in my opinion, is the bracelet attachment, which isn't easy.

Finally, the addition of this watch to my collection was a wonderful discovery, not to say a revelation.

Serica is stronger than you! (Video game fans will know the reference).

The diver's watch suitable for small wrists!

The luminous and elegant watch from Rolex or more simply the Datejust 36. 

A magnificent green dial that changes color depending on the light, a contained diameter compared to the pro versions of the brand and a jubilee bracelet that is very pleasant on the wrist make it a perfect watch for both dress and sport chic. 
A little extra compared to the old version, the easy link that allows you to adjust the bracelet by 0.5 cm, which is very practical especially in summer. 

Finally, if like me you have a small wrist and are looking for a versatile watch that has a chic but casual side, then this one is for you. 



The elegant and luminous watch from Rolex

A legendary watch from Rolex as well as from the world of watchmaking, this new version of the GMT MASTER II called Batgirl brings a slight touch of exoticism with the blue of the hand and the bezel while remaining much more discreet than the Pepsi or Sprite version. To be moderated however, because although wiser than the other two references, it inevitably attracts benevolent glances or not ... 

Indeed, with the multiplication of aggression problems, it can be difficult to wear depending on its geographical location. 
It is all the more unfortunate that the Jubilee bracelet ensures great comfort to the point of almost forgetting that you have the watch on your wrist. 
Still concerning the bracelet, the Easylink adjustment system is also well thought out and allows you to adjust the watch on the fly in summer. 

In short, it is a perfect Rolex to be worn both casually and sporty chic but you have to be aware that it is a source of covetousness for both enthusiasts and thieves.

The wisest of the GMT MASTER II

This new GMT from Tudor is a great success. Indeed, it is much less thick than the other models of the brand making it more harmonious. Still on the design side, vintage lovers will be seduced by perfectly balanced warm colors. Those having some reservations about the too pronounced gold side, go and discover the watch at a watchmaker, you will see that it is perfectly balanced on this point. The watch is also equipped with the T-fit bracelet which allows an adaptive adjustment according to the heat which is very appreciable. 

The only point of improvement could be the fact of adding a cyclops on the date in order to be able to facilitate the reading of the latter.

The best GMT from Tudor

This Tissot was my first automatic watch. I had the opportunity to acquire it more than 10 years ago when I really knew nothing about watchmaking. 
We met on the web, as many couples do these days. 
Indeed, while looking for a beautiful watch to go with my defense outfit, I met it on a watchmaker's website. It was love at first sight! 
Its quality leather strap, its gold case and more generally its attractive design quickly made me capsize and take the plunge. 

Today, with hindsight, I tell myself that even if I didn't know what I was buying, I still got it right. A reliable ETA movement, an elegant design and an attractive price make this watch a perfect timepiece. 

If I were given the opportunity to go back 15 years, I would definitely make the same choice! Indeed, although it is a bit thick and the movement is not manufactured, this absolutely does not prevent me from always taking enormous pleasure when it is on my wrist.

Since then, I have mostly bought Toolwatches but I already know that the next dress Watch will be a Cartier.

The reliable and affordable dress watch

A historic piece from Rolex, this pink OP Candy mixes the DNA of a classic piece combined with a touch of freshness with its pink dial. It is an ideal watch both in summer where it will blend into the summer atmosphere as well as in winter where it will bring a touch of cheerfulness. With its 70-hour power reserve, its 100 meters of water resistance as well as its go-anywhere side, it has everything to be a dailywatch however, I would advise before buying this one to have more sober dials.

The Rolex goes everywhere with a touch of freshness

The Swiss watch brand Tag Heuer is the result of the merger in 1985 between the company Heuer, founded in 1860, and the group TAG (Avant Garde Techniques). This union marked the beginning of a new era for the brand, characterized by a combination of technological innovations and a rich watchmaking heritage.
<h2 dir="ltr">Background of the Merger in 1985</h2>
In the 1970s, the Swiss watch industry went through a tumultuous period, known as the "quartz crisis". The mass introduction of cheap quartz watches, mainly from Asia, threatens the survival of traditional mechanical watch manufacturers. Heuer, despite its established reputation in the field of chronographs, did not escape this crisis and encountered financial difficulties.
In 1985, the group TAG, specialized in cutting-edge technologies, particularly in aeronautics and Formula 1, acquires Heuer. This merger gives rise to Tag Heuer, combining Heuer's watchmaking heritage with TAG's technological expertise.
<h2 dir="ltr">Renaissance and Modernization (1985-1999)</h2>
Under new leadership, TAG Heuer is undertaking a strategy to revitalize the brand by building on its heritage while incorporating modern innovations. The brand is reintroducing flagship models such as the TAG Heuer Carrera and the TAG Heuer Monaco, adapting them to contemporary tastes while retaining their iconic design. These reissues are a success with watch enthusiasts.
TAG Heuer is also introducing new product lines, including the<a href="https://www.dialicious.com/en/tag_heuer/2000_series"> TAG Heuer Series 2000</a>, a collection of waterproof sports watches, and the<a href="https://www.dialicious.com/en/tag_heuer/6000_series"> TAG Heuer Series 6000</a>, which combines elegance and performance. The brand strengthens its association with the world of sport, in particular Formula 1, by becoming the official timekeeper of several teams and events. These partnerships reinforce the dynamic and innovative image of TAG Heuer.
<h2 dir="ltr">Acquisition par LVMH et Expansion (1999-2010)</h2>
In 1999, the French luxury group LVMH (Mo&euml;t Hennessy Louis Vuitton) acquires TAG Heuer, thus integrating the brand into its prestigious portfolio. Under the aegis of LVMH, TAG Heuer invests in research and development to design its own movements. In 2004, the brand unveiled the Calibre 360, a mechanical chronograph capable of measuring 1/100th of a second, a world first.
TAG Heuer continues to innovate with models such as the TAG Heuer Monaco V4 in 2009, the first watch in the world equipped with a movement driven by belts, and the TAG Heuer Microtimer Flying 1000 in 2011, capable of measuring 1/1000th of a second.
The brand is expanding its global presence by opening flagship stores in key cities and strengthening its distribution network.
<h2 dir="ltr">Diversification and Connected Watches (2010-2020)</h2>
Faced with the emergence of connected watches, TAG Heuer decides to adapt to new technological trends.
In 2015, the brand launched the TAG Heuer Connected, its first smartwatch, in collaboration with Google and Intel. This model combines the traditional design of TAG Heuer with the functionality of a modern smartwatch. TAG Heuer is expanding its historic strategy of partnerships, particularly with automotive brands such as Porsche, and offers limited editions celebrating iconic events or personalities.
<h2 dir="ltr">Recent Commitments and Future Outlook (2020 - present)</h2>
TAG Heuer continues to strengthen its position in the luxury watch market by focusing on innovation and respect for its heritage. The brand offers reissues of historic models, such as the<a href="https://www.dialicious.com/en/tag_heuer/carrera_chronograph"> TAG Heuer Carrera</a> and the<a href="https://www.dialicious.com/en/tag_heuer/monaco"> TAG Heuer Monaco</a>, incorporating modern technical improvements while retaining the original design. Many limited series will be released to the delight of collectors.
TAG Heuer is committed to green initiatives, including reducing its carbon footprint and using sustainable materials in its products and packaging. In 2024, LVMH, parent company of TAG Heuer, enters into a 10-year partnership with Formula 1, strengthening the brand's association with motorsport.
In conclusion, since its merger with TAG in 1985, TAG Heuer has navigated between tradition and innovation, consolidating its strong position in luxury watchmaking. By combining its rich heritage with technological advancements and strategic partnerships, the brand continues to appeal to watch enthusiasts around the world.
Check out th&nbsp;<a href="https://www.dialicious.com/en/top/the_best_swiss_watch_brands">Ranking of the best Swiss watch brands</a> or the <a href="https://www.dialicious.com/en/top/the_best_brands_of_motor_sports_watches">Ranking of the best watch brands inspired by motorsports</a>, including TAG Heuer.
(Updated November 2024)

La marque&nbsp;Serica a &eacute;t&eacute; cr&eacute;&eacute;e en 2019 par J&eacute;r&ocirc;me Burget et 3 amis &agrave; Paris, en France. Le nom Serica vient d'une r&eacute;gion perdue au bout de l'Extr&ecirc;me-Orient que les Grecs et les Romains avaient baptis&eacute;e ainsi. Ce lieu fait &eacute;cho &agrave; la gen&egrave;se de la marque, qui vise &agrave; concevoir des montres m&eacute;caniques de qualit&eacute; au style n&eacute;or&eacute;tro, pr&ecirc;tes &agrave; vous suivre aux confins du monde.
La gamme comprend des montres telles que la <a title="Page Serica 4512" href="https://www.dialicious.com/serica/4512">Serica 4512</a>, la <a title="Page Serica 5303" href="https://www.dialicious.com/serica/5303">Serica 5303</a> et la <a title="Page Serica 8315 GMT Chronom&egrave;tre" href="https://www.dialicious.com/serica/8315">Serica 8315</a>. L'une des particularit&eacute;s de cette marque est que son nom n'appara&icirc;t nulle part sur le cadran, afin de pousser le passionn&eacute; &agrave; acheter un design, des finitions et des proportions, et pas seulement un nom. En juillet 2023, Serica a lanc&eacute; la Serica 5303 COSC une version chronom&egrave;tre certifi&eacute;e par le Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres.
Leur avant-dernier mod&egrave;le est la <a href="https://www.dialicious.com/serica/6190">Serica 6190</a> surfant sur les bases de la 1&egrave;re r&eacute;f&eacute;rence de la marque, la Serica 4512. Cette 6190 &eacute;pouse les codes stylistiques de la marque, des anses lyres, un choix de cadrans diff&eacute;rents et la possibilit&eacute; de choisir la position de la couronne &agrave; 3 heures ou en mode "Destro" &agrave; 9 heures. Cette Serica 6190 est &eacute;quip&eacute; du calibre Soprod M100 certifi&eacute; COSC (Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres) &agrave; l'intar des productions actuelles des autres mod&egrave;les 5303 et 8315.&nbsp;
Depuis le 21 novembre 2024, Serica propose une nouvelle collection tr&egrave;s audacieuse...&nbsp;Une montre habill&eacute;e sortant des sentiers battus nomm&eacute;e "Parade" sous la r&eacute;f&eacute;rence 1174. Ces 4 chiffres, comme toutes les autres r&eacute;f&eacute;rences Serica, propose une symbolique issue du nombre d'or ou divines proportions dont le ratio entre la longeur et la largeur sont de 1,174... Une nouveaut&eacute; propos&eacute;e en pr&eacute;-commande &agrave; 1,490 &euro; pour une livraison pr&eacute;vue en Mars 2025...
<h2>Quel est le prix d'une montre Serica ?</h2>
Les prix des montres Serica &eacute;voluent et diff&eacute;rent selon les mod&egrave;les. La plupart co&ucirc;tent entre 990 &euro; et 1,890 &euro; selon les mod&egrave;les et finitions. Le mod&egrave;le GMT de la marque, Serica 8315 GMT Chronom&egrave;tre co&ucirc;te 1,890 &euro; tandis que le dernier mod&egrave;le lanc&eacute; par Serica, la r&eacute;f&eacute;rence <a href="https://www.dialicious.com/serica/6190">6190</a> est propos&eacute;e &agrave; 990 &euro;.
Serica est ind&eacute;pendante et produit environ 5,000 montres par an, tous mod&egrave;les confondus. Serica fait partie du <a href="https://www.dialicious.com/top/les_meilleures_marques_de_montres_francaises">Top 10 des marques de montres fran&ccedil;aises les plus populaires</a>, ainsi que du <a href="https://www.dialicious.com/top/les_meilleures_micro_marques_de_montres">Classement des meilleures micro-marques de montres</a>. Pour choisir le mod&egrave;le Serica qui vous correspond le mieux,&nbsp;les avis clients Dialicious sont une ressource essentielle pour &eacute;valuer les diff&eacute;rents mod&egrave;les &agrave; travers l'exp&eacute;rience r&eacute;elle des clients
(Mise &agrave; jour Novembre 2024)

The brand Serica was created in 2019 by J&eacute;r&ocirc;me Burget and 3 friends in Paris, France. The name Serica comes from a lost region at the end of the Far East that the Greeks and Romans named it like this. This place echoes the genesis of the brand, which aims to design quality mechanical watches in a neo-retro style, ready to follow you to the ends of the world.
The range includes watches such as the&nbsp;<a href="https://www.dialicious.com/en/serica/4512">Serica 4512</a>, the&nbsp;<a href="https://www.dialicious.com/en/serica/5303">Serica 5303</a> and the&nbsp;<a href="https://www.dialicious.com/en/serica/8315">Serica 8315</a>. One of the particularities of this brand is that its name does not appear anywhere on the dial, in order to encourage the enthusiast to buy a design, finishes and proportions, and not just a name. In July 2023, Serica launched the Serica 5303 COSC, a chronometer version certified by the Swiss Official Chronometer Testing Institute.
The&nbsp;<a href="https://www.dialicious.com/en/serica/6190">Serica 6190</a> surfing on the bases of the brand's first reference, the Serica 4512. This 6190 follows the stylistic codes of the brand, lyre lugs, a choice of different dials and the possibility of choosing the position of the crown at 3 o'clock or at &ldquo;Destro&rdquo; mode at 9 o&rsquo;clock. This Serica 6190 is powered with the Soprod M100 caliber COSC (Official Swiss Chronometer Certification) certified, like the current productions of the other 5303 and 8315 models.&nbsp;
Since November 21, 2024, Serica has been offering a very daring new collection... A dress watch off the beaten track called &ldquo;Parade&rdquo; under the reference 1174. These 4 figures, like all other Serica references, offer a symbolism derived from the golden number or divine proportions whose ratio between length and width is 1.174... A novelty offered for pre-order at &euro; 1,490 for one delivery planned for March 2025...
<h2 dir="ltr">How much does a Serica watch cost?</h2>
The prices of Serica watches change and differ depending on the model. Most cost between &euro; 990 and &euro; 1,890 depending on the models and finishes. The brand's GMT model, Serica 8315 GMT Chronometer costs &euro; 1,890 while the latest model launched by Serica, the reference&nbsp;<a href="https://www.dialicious.com/en/serica/6190">6190</a> is offered to &euro; 990.
Serica is independent and produces around 5,000 watches per year, all models combined. Serica is part of the&nbsp;<a href="https://preprod.dialicious.com/en/top/the_best_french_watch_brands">Top 10 most popular French watch brands</a>, as well as&nbsp;<a href="https://www.dialicious.com/en/top/the_best_micro_watch_brands">ranking the best micro watch brands</a>. To choose the Serica model that best suits you, <a href="https://www.dialicious.com/en/serica/5303">Serica 5303 reviews</a>, <a href="https://www.dialicious.com/en/serica/4512">Serica 4512 reviews</a>, <a href="https://www.dialicious.com/en/serica/6190">Serica 6190 reviews</a> or <a href="https://www.dialicious.com/en/serica/8315">Serica 8315 reviews</a> are an #1 resource for evaluating different models through real customer experience.
(Updated December 2025)

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