The must-have Macro Loupe for all watch lovers

Iconic watch art prints. Made in Switzerland, lifetime guarantee

After falling in love with it the moment it was released on social media, this reissue of Seiko's iconic 80s watch just wouldn't leave my mind! Without hesitation, I headed straight to the Seiko store on the day of its release to try them on with my daughter. The beauty of watchmaking? Sharing your passion? That's exactly what I did that day with my 21-month-old daughter, who chose the three colors for me (and it wasn't the one I had originally picked). A sweet little story that I'll remember every time I wear it.
Okay, so what about the watch itself, you ask? It's super fun, with a very easy-to-use rotating bezel, a bracelet with a finish that surpassed my expectations, and a secure clasp.

Back to 80's

My first foray into the world of Rolex with this Air-King 126900.

An extremely effective model that, in my humble opinion, is far too under-seen.

I love this black lacquered dial; admittedly busy, but the touches of yellow and green make it a unique model in the Rolex catalog.
If I had to recommend Rolex for the next Air-King? Let's be bold and go for a 39mm instead of the current 40mm 😊

The Rolex that doesn't get enough attention!

My summer 2025 watch with this orange guilloché dial that pops in the sun!

When the collaboration between the young brand Omnis and the Flyback podcast, which I regularly follow, was announced, I didn't hesitate for long and quickly clicked to get one of the 50 produced.

Just fun, no hassle, everything we love.

Guillochage at a great price!

Resulting from a collaboration with the artist Seconde Seconde, this Q Reissue model proudly displays the colors of the Marvel hero Hulk.

I love the format of the basic Reissue and the little details added by the collaboration are very nice, especially this dot-shaped second hand.

Bought for the superhero symbol and received the day after my daughter's birth, this watch will forever remain in my collection.

Hoping that one day she will be able to wear it herself and remember all the wonderful times we have had and will continue to have together!

Forever my first dad watch!

I'm not going to dwell on the specs of this watch seen and reviewed, because others would do it better than me!

Watch shared with wife since our engagement, it goes wonderfully from one wrist to another without flinching.

We love its timeless elegance with this design recognizable among 1000!

Timeless elegance

Looking for an el primero for a long time and after multiple searches, I came across this lesser-known version, the 146 heritage.

I love its contained diameter, its magnificent sunray blue dial and its two well-proportioned sub-counters.

A little extra detail, the small second at 9 o'clock which seems to float on the dial!

36000 ways to love it!

The Seiko brand, founded in 1881 by Kintaro Hattori in the Ginza district of Tokyo, has become one of the most influential and respected watch companies in the world. Since the opening of its first store, Seiko has continued a path of constant growth and innovation.
<h2 dir="ltr">History of the Seiko brand</h2>
The year 1924 marked the first watch produced under the Seiko brand. The company continued to develop new technologies, and in 1956 it released the first self-winding wristwatch made in Japan. The real game-changer came in 1969 with the introduction of the Seiko Astron, the world's first quartz watch. This innovation not only changed the direction of Seiko but also revolutionized the entire watch industry.
During the 1970s and 1980s, Seiko solidified its reputation as a technological leader with the development of solar-powered watches and the introduction of professional divers' watches. In 2005, Seiko presented the Spring Drive, a unique movement combining the strength of mechanical watchmaking and the precision of quartz.
In recent years, Seiko has continued to innovate by creating eco-friendly watches and supporting various environmental initiatives. The brand is known for its commitment to quality, precision and sophisticated design.
<h2 dir="ltr">What are Seiko&rsquo;s iconic models?</h2>
<h3 dir="ltr"><a href="https://www.dialicious.com/en/seiko/prospex">Seiko Prospex</a></h3>
This collection is dedicated to those who seek adventure, whether underwater, on land or in the air. The Prospex offers solid cases, water resistance up to 200 meters, steel or silicone bracelets, and automatic or solar movement. These watches are often associated with professional divers and adventurers.
<h3 dir="ltr"><a href="https://www.dialicious.com/en/seiko/presage">Seiko Presage</a></h3>
Bringing together the best of traditional Japanese watchmaking and modern design, the Presage offers stainless steel cases, leather straps, automatic movement, and exquisite dials. The collection is appreciated for its elegance and style.
<h3 dir="ltr"><a href="https://www.dialicious.com/en/seiko/astron">Seiko Astron</a></h3>
This iconic collection represents Seiko innovation. With titanium or stainless steel cases, water resistance up to 100 meters, metal bracelets, solar quartz movement with GPS, the Astron continues to be at the cutting edge of technology.
<h3 dir="ltr"><a href="https://www.dialicious.com/en/seiko/5_sports">Seiko 5 Sports</a></h3>
The Seiko 5 Sports collection is a symbol of youth and dynamism. With steel cases, water resistance up to 100 meters, steel or fabric straps, and automatic movement, it is designed for the active lifestyle.
<h2 dir="ltr">How much does a Seiko watch cost?</h2>
The prices of new Seiko watches change regularly and vary depending on the model. Most cost between &euro;500 and &euro;1,000 depending on the finishes. Price differences can be significant between the brand's different collections. For example, the price of a Seiko 5 fluctuates between &euro;200 and &euro;400 and the Seiko Prospex between &euro;300 and &euro;2,500. Prices also fluctuate depending on the distributor, and promotions sometimes allow you to benefit from a more competitive price. The second-hand market is also an opportunity to look at to buy a cheaper Seiko.
<h2 dir="ltr">Seiko: An essential brand for starting out in watchmaking</h2>
Seiko is a brand that has charted its path through over a century of innovation and excellence. Its main models reflect a diverse range that meets the needs of sportsmen, divers, luxury enthusiasts and fashionable young people. Seiko's positioning in the watch landscape is unique, offering high quality watches at different price points, and remaining at the forefront of technology and design.
To find out more about these models, the brand's website is a useful information resource. Furthermore, the Dialicious owners' reviews are essential to making the right choice from this historic brand. Choosing a Seiko watch is more than a purchase; it&rsquo;s an investment in a piece of Japanese watchmaking history that continues to shape the future. Some may prefer <a href="https://www.dialicious.com/en/grand_seiko">Grand Seiko</a> but this is another journey...
Check out the <a href="https://www.dialicious.com/en/top/the_best_japanese_watch_brands">Ranking of the best japanese watch brands</a>, including Seiko.
(Updated November 2023)

La marque&nbsp;Serica a &eacute;t&eacute; cr&eacute;&eacute;e en 2019 par J&eacute;r&ocirc;me Burget et 3 amis &agrave; Paris, en France. Le nom Serica vient d'une r&eacute;gion perdue au bout de l'Extr&ecirc;me-Orient que les Grecs et les Romains avaient baptis&eacute;e ainsi. Ce lieu fait &eacute;cho &agrave; la gen&egrave;se de la marque, qui vise &agrave; concevoir des montres m&eacute;caniques de qualit&eacute; au style n&eacute;or&eacute;tro, pr&ecirc;tes &agrave; vous suivre aux confins du monde.
La gamme comprend des montres telles que la <a title="Page Serica 4512" href="https://www.dialicious.com/serica/4512">Serica 4512</a>, la <a title="Page Serica 5303" href="https://www.dialicious.com/serica/5303">Serica 5303</a> et la <a title="Page Serica 8315 GMT Chronom&egrave;tre" href="https://www.dialicious.com/serica/8315">Serica 8315</a>. L'une des particularit&eacute;s de cette marque est que son nom n'appara&icirc;t nulle part sur le cadran, afin de pousser le passionn&eacute; &agrave; acheter un design, des finitions et des proportions, et pas seulement un nom. En juillet 2023, Serica a lanc&eacute; la Serica 5303 COSC une version chronom&egrave;tre certifi&eacute;e par le Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres.
Leur avant-dernier mod&egrave;le est la <a href="https://www.dialicious.com/serica/6190">Serica 6190</a> surfant sur les bases de la 1&egrave;re r&eacute;f&eacute;rence de la marque, la Serica 4512. Cette 6190 &eacute;pouse les codes stylistiques de la marque, des anses lyres, un choix de cadrans diff&eacute;rents et la possibilit&eacute; de choisir la position de la couronne &agrave; 3 heures ou en mode "Destro" &agrave; 9 heures. Cette Serica 6190 est &eacute;quip&eacute; du calibre Soprod M100 certifi&eacute; COSC (Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres) &agrave; l'intar des productions actuelles des autres mod&egrave;les 5303 et 8315.&nbsp;
Depuis le 21 novembre 2024, Serica propose une nouvelle collection tr&egrave;s audacieuse...&nbsp;Une montre habill&eacute;e sortant des sentiers battus nomm&eacute;e "Parade" sous la r&eacute;f&eacute;rence 1174. Ces 4 chiffres, comme toutes les autres r&eacute;f&eacute;rences Serica, propose une symbolique issue du nombre d'or ou divines proportions dont le ratio entre la longeur et la largeur sont de 1,174... Une nouveaut&eacute; propos&eacute;e en pr&eacute;-commande &agrave; 1,490 &euro; pour une livraison pr&eacute;vue en Mars 2025...
<h2>Quel est le prix d'une montre Serica ?</h2>
Les prix des montres Serica &eacute;voluent et diff&eacute;rent selon les mod&egrave;les. La plupart co&ucirc;tent entre 990 &euro; et 1,890 &euro; selon les mod&egrave;les et finitions. Le mod&egrave;le GMT de la marque, Serica 8315 GMT Chronom&egrave;tre co&ucirc;te 1,890 &euro; tandis que le dernier mod&egrave;le lanc&eacute; par Serica, la r&eacute;f&eacute;rence <a href="https://www.dialicious.com/serica/6190">6190</a> est propos&eacute;e &agrave; 990 &euro;.
Serica est ind&eacute;pendante et produit environ 5,000 montres par an, tous mod&egrave;les confondus. Serica fait partie du <a href="https://www.dialicious.com/top/les_meilleures_marques_de_montres_francaises">Top 10 des marques de montres fran&ccedil;aises les plus populaires</a>, ainsi que du <a href="https://www.dialicious.com/top/les_meilleures_micro_marques_de_montres">Classement des meilleures micro-marques de montres</a>. Pour choisir le mod&egrave;le Serica qui vous correspond le mieux,&nbsp;les avis clients Dialicious sont une ressource essentielle pour &eacute;valuer les diff&eacute;rents mod&egrave;les &agrave; travers l'exp&eacute;rience r&eacute;elle des clients
(Mise &agrave; jour Novembre 2024)

The brand Serica was created in 2019 by J&eacute;r&ocirc;me Burget and 3 friends in Paris, France. The name Serica comes from a lost region at the end of the Far East that the Greeks and Romans named it like this. This place echoes the genesis of the brand, which aims to design quality mechanical watches in a neo-retro style, ready to follow you to the ends of the world.
The range includes watches such as the&nbsp;<a href="https://www.dialicious.com/en/serica/4512">Serica 4512</a>, the&nbsp;<a href="https://www.dialicious.com/en/serica/5303">Serica 5303</a> and the&nbsp;<a href="https://www.dialicious.com/en/serica/8315">Serica 8315</a>. One of the particularities of this brand is that its name does not appear anywhere on the dial, in order to encourage the enthusiast to buy a design, finishes and proportions, and not just a name. In July 2023, Serica launched the Serica 5303 COSC, a chronometer version certified by the Swiss Official Chronometer Testing Institute.
The&nbsp;<a href="https://www.dialicious.com/en/serica/6190">Serica 6190</a> surfing on the bases of the brand's first reference, the Serica 4512. This 6190 follows the stylistic codes of the brand, lyre lugs, a choice of different dials and the possibility of choosing the position of the crown at 3 o'clock or at &ldquo;Destro&rdquo; mode at 9 o&rsquo;clock. This Serica 6190 is powered with the Soprod M100 caliber COSC (Official Swiss Chronometer Certification) certified, like the current productions of the other 5303 and 8315 models.&nbsp;
Since November 21, 2024, Serica has been offering a very daring new collection... A dress watch off the beaten track called &ldquo;Parade&rdquo; under the reference 1174. These 4 figures, like all other Serica references, offer a symbolism derived from the golden number or divine proportions whose ratio between length and width is 1.174... A novelty offered for pre-order at &euro; 1,490 for one delivery planned for March 2025...
<h2 dir="ltr">How much does a Serica watch cost?</h2>
The prices of Serica watches change and differ depending on the model. Most cost between &euro; 990 and &euro; 1,890 depending on the models and finishes. The brand's GMT model, Serica 8315 GMT Chronometer costs &euro; 1,890 while the latest model launched by Serica, the reference&nbsp;<a href="https://www.dialicious.com/en/serica/6190">6190</a> is offered to &euro; 990.
Serica is independent and produces around 5,000 watches per year, all models combined. Serica is part of the&nbsp;<a href="https://preprod.dialicious.com/en/top/the_best_french_watch_brands">Top 10 most popular French watch brands</a>, as well as&nbsp;<a href="https://www.dialicious.com/en/top/the_best_micro_watch_brands">ranking the best micro watch brands</a>. To choose the Serica model that best suits you, <a href="https://www.dialicious.com/en/serica/5303">Serica 5303 reviews</a>, <a href="https://www.dialicious.com/en/serica/4512">Serica 4512 reviews</a>, <a href="https://www.dialicious.com/en/serica/6190">Serica 6190 reviews</a> or <a href="https://www.dialicious.com/en/serica/8315">Serica 8315 reviews</a> are an #1 resource for evaluating different models through real customer experience.
(Updated December 2025)

Seiko Rotocall Owner Review : Memorable, timeless and functional

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Q Timex Reissue

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