The must-have Macro Loupe for all watch lovers

Iconic watch art prints. Made in Switzerland, lifetime guarantee

The iconic Captain Willard! I love the story of this watch, seen in the film Apocalypse Now on the wrist of Captain WILLARD but especially also worn by the Japanese explorer Ueshimura! Its textured and sunburst gray dial is superb, I also really like the color of the indexes and its magnificent hands. And the shape of the case is unique and recognizable at first glance... The Nato Straps provided are exceptional with their Seichu braiding. In a word, a watch made for adventure and so endearing!

An adventurer!!!

This piece is the reissue of one of the first automatic chronographs from 1968 that Heuer, Breitling and Hamilton made in collaboration. Its 40mm diameter and 100m water resistance make it very versatile. Its look, both sporty and classic, allows it to be worn with many outfits. Its dial is very pretty with its applied indexes, textured counters and slightly recessed tachymeter scale. Also nice is its Hamilton movement derived from the 7750 that you can feel living on your wrist. In short, a versatile and endearing watch with a beautiful presence.

A legendary automatic chronograph

A pilot without date that ticks all the boxes: ideal diameter of 39mm, extremely readable with its white hands, water resistant to 300m. I love this watch with its imposing vertically brushed bezel as well as its matte black dial which is also. The 24h circle inside the dial also gives it a very nice military look. The bracelet is a 19-16, comfortable and fully brushed too. The watch is very well finished and full of character with a rather raw look, plus the in-house Yema 2000 movement is very precise. With all its qualities, this watch has become my daily watch.

a versatile aviator

The Seiko brand, founded in 1881 by Kintaro Hattori in the Ginza district of Tokyo, has become one of the most influential and respected watch companies in the world. Since the opening of its first store, Seiko has continued a path of constant growth and innovation.
<h2 dir="ltr">History of the Seiko brand</h2>
The year 1924 marked the first watch produced under the Seiko brand. The company continued to develop new technologies, and in 1956 it released the first self-winding wristwatch made in Japan. The real game-changer came in 1969 with the introduction of the Seiko Astron, the world's first quartz watch. This innovation not only changed the direction of Seiko but also revolutionized the entire watch industry.
During the 1970s and 1980s, Seiko solidified its reputation as a technological leader with the development of solar-powered watches and the introduction of professional divers' watches. In 2005, Seiko presented the Spring Drive, a unique movement combining the strength of mechanical watchmaking and the precision of quartz.
In recent years, Seiko has continued to innovate by creating eco-friendly watches and supporting various environmental initiatives. The brand is known for its commitment to quality, precision and sophisticated design.
<h2 dir="ltr">What are Seiko&rsquo;s iconic models?</h2>
<h3 dir="ltr"><a href="https://www.dialicious.com/en/seiko/prospex">Seiko Prospex</a></h3>
This collection is dedicated to those who seek adventure, whether underwater, on land or in the air. The Prospex offers solid cases, water resistance up to 200 meters, steel or silicone bracelets, and automatic or solar movement. These watches are often associated with professional divers and adventurers.
<h3 dir="ltr"><a href="https://www.dialicious.com/en/seiko/presage">Seiko Presage</a></h3>
Bringing together the best of traditional Japanese watchmaking and modern design, the Presage offers stainless steel cases, leather straps, automatic movement, and exquisite dials. The collection is appreciated for its elegance and style.
<h3 dir="ltr"><a href="https://www.dialicious.com/en/seiko/astron">Seiko Astron</a></h3>
This iconic collection represents Seiko innovation. With titanium or stainless steel cases, water resistance up to 100 meters, metal bracelets, solar quartz movement with GPS, the Astron continues to be at the cutting edge of technology.
<h3 dir="ltr"><a href="https://www.dialicious.com/en/seiko/5_sports">Seiko 5 Sports</a></h3>
The Seiko 5 Sports collection is a symbol of youth and dynamism. With steel cases, water resistance up to 100 meters, steel or fabric straps, and automatic movement, it is designed for the active lifestyle.
<h2 dir="ltr">How much does a Seiko watch cost?</h2>
The prices of new Seiko watches change regularly and vary depending on the model. Most cost between &euro;500 and &euro;1,000 depending on the finishes. Price differences can be significant between the brand's different collections. For example, the price of a Seiko 5 fluctuates between &euro;200 and &euro;400 and the Seiko Prospex between &euro;300 and &euro;2,500. Prices also fluctuate depending on the distributor, and promotions sometimes allow you to benefit from a more competitive price. The second-hand market is also an opportunity to look at to buy a cheaper Seiko.
<h2 dir="ltr">Seiko: An essential brand for starting out in watchmaking</h2>
Seiko is a brand that has charted its path through over a century of innovation and excellence. Its main models reflect a diverse range that meets the needs of sportsmen, divers, luxury enthusiasts and fashionable young people. Seiko's positioning in the watch landscape is unique, offering high quality watches at different price points, and remaining at the forefront of technology and design.
To find out more about these models, the brand's website is a useful information resource. Furthermore, the Dialicious owners' reviews are essential to making the right choice from this historic brand. Choosing a Seiko watch is more than a purchase; it&rsquo;s an investment in a piece of Japanese watchmaking history that continues to shape the future. Some may prefer <a href="https://www.dialicious.com/en/grand_seiko">Grand Seiko</a> but this is another journey...
Check out the <a href="https://www.dialicious.com/en/top/the_best_japanese_watch_brands">Ranking of the best japanese watch brands</a>, including Seiko.
(Updated November 2023)

My Seiko Prospex
Mini-Turtle SRPC39K1 42mm...I really like this Seiko mini turtle with a smaller diameter than the turtle from the same manufacturer, my model is no longer made but it is still possible to find a new green or black model on online sites in Japan. The watch has a sapphire crystal.

Ma Seiko Mini Turtle

The SEIKO Prospex special (but not limited) Save the Ocean edition blew me away when they were released in June 2022. The 3 models, respectively tributes to the SEIKO divers from 1965 (the famous 62MAS), 1968 (the first SEIKO operating at 5 Hz and water-resistant to 300 m) and 1970 (the famous turtle) feature sumptuous textured dials, each evoking a different shade of the ice of our poles, from deep blue to white, including sky blue. After trying them on, the hardest part for me was choosing. But as the saying goes that when you love, you don't count, I finally find myself owning all three... ;-) The choice was too difficult and they all had to be on my wrist. On this model (SPB299J1), it is still the 6R35 movement, which has a good autonomy of 70 hours, and good precision. As easy to wear as its little sister (SPB297J1), it nevertheless stands out with its sky blue textured dial of the most beautiful effect, its "pie server" second hand and its crown at 4 o'clock. I like almost everything on this watch, I really don't have much to reproach it for. Some will say or think that for the price of the three, I could have had a TUDOR. I tell myself that for the price of a TUDOR, I had three watches that I love... 😂

Save the glaciers

Seiko has managed to tick most of the boxes with this GMT: beautiful proportions with case work that highlights the watch, impeccable finishes (with anti-scratch treatment of the steel), perfect wearing comfort and a real upgrade of the bracelet (consistent with the positioning).

I had spotted this watch when it came out, which had caught my eye: for once a diver that mixes classic codes while keeping a spirit of elegance and, while remaining in Seiko codes, a form of modernity compared to the essentials of the brand.

This watch contains many small details that for me avoid falling into the pitfall of market references: without comparing it with the Submariner (factor 5 on the price), I always found the latter too bland (black, black and black ...), the same for the Pelagos, too clinical. Here the GMT hand brings a well-integrated complication, the red dot on the "shovel" second hand animates the dial, the reflections of the ceramic bezel remain sparing, the alternations of polishes and brushes of the cases are well-dosed. Even the crown at 4 o'clock brings a little originality without being ostentatious. In a way, Seiko "corrects" the small imperfections (for me in any case) of historic blockbusters of the sector...

In essence, a watch that can be kept without problem every day, or alternated thanks to its comfortable power reserve (72 hours), and which can, like again a Sub or a Speed, be worn on any occasion, elegant enough for a suit but sporty enough for vacations. A summary of sport-chic a little Bondian in its spirit, and a real success of Seiko!

A real success

Not my first Seiko, but my first diver's watch from the brand.

This is an edition I wasn't familiar with, different from the PADI models currently offered on the SEIKO website. As a reminder, PADI is the Professional Association of Diving Instructors. Don't ask me more, I'm a novice in this field.

I found this watch by chance at a trade show that had nothing to do with watches, and I fell for this MASSIVE model: a 50 mm case. It's fine on my 20 cm wrist, but I have to admit that it doesn't go unnoticed.
Its deep blue, the bezel with the first 15 minutes in red and the rest in white, as well as the red minute and second hands, make it a striking watch full of character.

The rubber strap, however, isn't the most comfortable in hot weather: it doesn't breathe.

I think the bezel is ceramic. Actually, it doesn't matter: I love the way it reflects in the sun.

Note: I already have a small scratch on the glass. I'll see during the service whether I'll have it replaced... or not.

The watch is also heavy, but at least I can feel it on my wrist.

Finally, I really like this lugless design, which is a change from my usual watches.

A 50mm plunger

My first real watch, my first divers, it is extremely precise, contrary to what we may hear, and above all the color and design give it a soul that we never stop contemplating. When the sky darkens, the green color also darkens, which makes it even more beautiful. If I have to change something, it would be the size of the case in 42mm.

First miscellaneous

La marque&nbsp;Serica a &eacute;t&eacute; cr&eacute;&eacute;e en 2019 par J&eacute;r&ocirc;me Burget et 3 amis &agrave; Paris, en France. Le nom Serica vient d'une r&eacute;gion perdue au bout de l'Extr&ecirc;me-Orient que les Grecs et les Romains avaient baptis&eacute;e ainsi. Ce lieu fait &eacute;cho &agrave; la gen&egrave;se de la marque, qui vise &agrave; concevoir des montres m&eacute;caniques de qualit&eacute; au style n&eacute;or&eacute;tro, pr&ecirc;tes &agrave; vous suivre aux confins du monde.
La gamme comprend des montres telles que la <a title="Page Serica 4512" href="https://www.dialicious.com/serica/4512">Serica 4512</a>, la <a title="Page Serica 5303" href="https://www.dialicious.com/serica/5303">Serica 5303</a> et la <a title="Page Serica 8315 GMT Chronom&egrave;tre" href="https://www.dialicious.com/serica/8315">Serica 8315</a>. L'une des particularit&eacute;s de cette marque est que son nom n'appara&icirc;t nulle part sur le cadran, afin de pousser le passionn&eacute; &agrave; acheter un design, des finitions et des proportions, et pas seulement un nom. En juillet 2023, Serica a lanc&eacute; la Serica 5303 COSC une version chronom&egrave;tre certifi&eacute;e par le Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres.
Leur avant-dernier mod&egrave;le est la <a href="https://www.dialicious.com/serica/6190">Serica 6190</a> surfant sur les bases de la 1&egrave;re r&eacute;f&eacute;rence de la marque, la Serica 4512. Cette 6190 &eacute;pouse les codes stylistiques de la marque, des anses lyres, un choix de cadrans diff&eacute;rents et la possibilit&eacute; de choisir la position de la couronne &agrave; 3 heures ou en mode "Destro" &agrave; 9 heures. Cette Serica 6190 est &eacute;quip&eacute; du calibre Soprod M100 certifi&eacute; COSC (Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres) &agrave; l'intar des productions actuelles des autres mod&egrave;les 5303 et 8315.&nbsp;
Depuis le 21 novembre 2024, Serica propose une nouvelle collection tr&egrave;s audacieuse...&nbsp;Une montre habill&eacute;e sortant des sentiers battus nomm&eacute;e "Parade" sous la r&eacute;f&eacute;rence 1174. Ces 4 chiffres, comme toutes les autres r&eacute;f&eacute;rences Serica, propose une symbolique issue du nombre d'or ou divines proportions dont le ratio entre la longeur et la largeur sont de 1,174... Une nouveaut&eacute; propos&eacute;e en pr&eacute;-commande &agrave; 1,490 &euro; pour une livraison pr&eacute;vue en Mars 2025...
<h2>Quel est le prix d'une montre Serica ?</h2>
Les prix des montres Serica &eacute;voluent et diff&eacute;rent selon les mod&egrave;les. La plupart co&ucirc;tent entre 990 &euro; et 1,890 &euro; selon les mod&egrave;les et finitions. Le mod&egrave;le GMT de la marque, Serica 8315 GMT Chronom&egrave;tre co&ucirc;te 1,890 &euro; tandis que le dernier mod&egrave;le lanc&eacute; par Serica, la r&eacute;f&eacute;rence <a href="https://www.dialicious.com/serica/6190">6190</a> est propos&eacute;e &agrave; 990 &euro;.
Serica est ind&eacute;pendante et produit environ 5,000 montres par an, tous mod&egrave;les confondus. Serica fait partie du <a href="https://www.dialicious.com/top/les_meilleures_marques_de_montres_francaises">Top 10 des marques de montres fran&ccedil;aises les plus populaires</a>, ainsi que du <a href="https://www.dialicious.com/top/les_meilleures_micro_marques_de_montres">Classement des meilleures micro-marques de montres</a>. Pour choisir le mod&egrave;le Serica qui vous correspond le mieux,&nbsp;les avis clients Dialicious sont une ressource essentielle pour &eacute;valuer les diff&eacute;rents mod&egrave;les &agrave; travers l'exp&eacute;rience r&eacute;elle des clients
(Mise &agrave; jour Novembre 2024)

The brand Serica was created in 2019 by J&eacute;r&ocirc;me Burget and 3 friends in Paris, France. The name Serica comes from a lost region at the end of the Far East that the Greeks and Romans named it like this. This place echoes the genesis of the brand, which aims to design quality mechanical watches in a neo-retro style, ready to follow you to the ends of the world.
The range includes watches such as the&nbsp;<a href="https://www.dialicious.com/en/serica/4512">Serica 4512</a>, the&nbsp;<a href="https://www.dialicious.com/en/serica/5303">Serica 5303</a> and the&nbsp;<a href="https://www.dialicious.com/en/serica/8315">Serica 8315</a>. One of the particularities of this brand is that its name does not appear anywhere on the dial, in order to encourage the enthusiast to buy a design, finishes and proportions, and not just a name. In July 2023, Serica launched the Serica 5303 COSC, a chronometer version certified by the Swiss Official Chronometer Testing Institute.
The&nbsp;<a href="https://www.dialicious.com/en/serica/6190">Serica 6190</a> surfing on the bases of the brand's first reference, the Serica 4512. This 6190 follows the stylistic codes of the brand, lyre lugs, a choice of different dials and the possibility of choosing the position of the crown at 3 o'clock or at &ldquo;Destro&rdquo; mode at 9 o&rsquo;clock. This Serica 6190 is powered with the Soprod M100 caliber COSC (Official Swiss Chronometer Certification) certified, like the current productions of the other 5303 and 8315 models.&nbsp;
Since November 21, 2024, Serica has been offering a very daring new collection... A dress watch off the beaten track called &ldquo;Parade&rdquo; under the reference 1174. These 4 figures, like all other Serica references, offer a symbolism derived from the golden number or divine proportions whose ratio between length and width is 1.174... A novelty offered for pre-order at &euro; 1,490 for one delivery planned for March 2025...
<h2 dir="ltr">How much does a Serica watch cost?</h2>
The prices of Serica watches change and differ depending on the model. Most cost between &euro; 990 and &euro; 1,890 depending on the models and finishes. The brand's GMT model, Serica 8315 GMT Chronometer costs &euro; 1,890 while the latest model launched by Serica, the reference&nbsp;<a href="https://www.dialicious.com/en/serica/6190">6190</a> is offered to &euro; 990.
Serica is independent and produces around 5,000 watches per year, all models combined. Serica is part of the&nbsp;<a href="https://preprod.dialicious.com/en/top/the_best_french_watch_brands">Top 10 most popular French watch brands</a>, as well as&nbsp;<a href="https://www.dialicious.com/en/top/the_best_micro_watch_brands">ranking the best micro watch brands</a>. To choose the Serica model that best suits you, <a href="https://www.dialicious.com/en/serica/5303">Serica 5303 reviews</a>, <a href="https://www.dialicious.com/en/serica/4512">Serica 4512 reviews</a>, <a href="https://www.dialicious.com/en/serica/6190">Serica 6190 reviews</a> or <a href="https://www.dialicious.com/en/serica/8315">Serica 8315 reviews</a> are an #1 resource for evaluating different models through real customer experience.
(Updated December 2025)

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