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The must-have Macro Loupe for all watch lovers

Knowing the micro brand Serica through articles and videos on the internet.
But it was while accompanying a friend who was looking for his Serica Field California on rue Turenne at the end of July 2023 that I was able to look closely and test on the wrist the different models of the Serica collection available in store, moreover we were very well received by Nicolas.
I was not specifically looking for a watch, but the Serica GMT and divers immediately seduced me, with their 39 mm diameters it is the ideal size for me.

I tested the Field, the GMT and the diver, the last two are very pretty.
At the time the Serica divers were not yet COSC certified, but I already appreciate the watch on the display. A diver different from the other divers we are used to seeing.
The model available in store was the version with black dial (5303-1).
Put on my wrist, I appreciate it enormously. There are many details that I love.

- Like the sublime double bicolor bezel with ceramic insert with a double hour/minute graduation.
- No date on the dial, it doesn't bother me at all, there is a perfect symmetry on the dial and you don't need to set the date when wearing the watch.
- Beautiful lacquered "broad arrow" hands that are very readable.
- Satellite indexes that fill the dial nicely.
- The brand name is discreetly placed at six o'clock, which is very original.
-The Milanese-style woven strap is comfortable, a grip to attach the strap is necessary 😊

Not to mention the codes of diving watches:
- A large screw-down crown,
- A rotating bezel, solid case back,
- Water-resistant to a depth of more than 200m (300m for this watch) to wash the dishes in peace 😊 )

I didn't have a diving watch in my collection and wasn't looking for one at the time either. But this Serica had mesmerized me.

I was told that the COSC version would be released in September and that I could pre-order in July.

At home I found out a little more about Serica and saw that there was the crystal blue version of the diver (5303-3) which is even prettier and more original than the black version (personal opinion of course).

After 2 weeks of thinking about it, I decided to pre-order the watch in August.
Unfortunately I missed the pre-order wave that closed at the end of July.

I had to wait until September to pre-order and receive the watch in December.

The 5-month wait is worth it because the watch received in store is magnificent

Serica 5303-3 prevents bleu crystallin

This is my first automatic hand-wound watch with small seconds (ETA 7001 hand-wound movement). The movement is very flat. This watch seduced me with its small thickness, the patterns on its dial, the horns that integrate very well with the bracelet, the partially open case back, the pleasure of winding the watch before each use.

Edox Les Bémonts of 2011

This is a vintage watch from 1970, inside a high-frequency 5Hz hand-wound movement (5740c).
I like its symmetrical, readable and simple dial (no date). It is a watch that goes everywhere with its sunray dial and faceted baton indexes. I enjoy winding it up every time I use it.

Lord Marvel 1970

Interested in the history of Seiko and the rivalry between King Seiko and Grand Seiko, I got this watch. 
It is a vintage from 1972, kanji date, 4Hz movement. This is the first vintage watch in my collection. I like its high frequency movement, its original knife-cut case, its sunray dial as well as the finishing of the hands and indexes.

Seiko King from 1972

A vintage watch from 1974 with a 5740c hand-wound movement, high frequency 5Hz.
This is my second vintage Lord Marvel.
I love its hi-beat movement of the sliding second hand, its silver linen dial that changes color over time and the font of the Arabic numerals applied to the dial.

Lord Marvel 1974

Vintage Titus watch from 1970, not very prestigious but with a timeless design and character.
This is my first watch with an electromechanical tuning fork movement (Bulova ESA 1962), the case is the Omega f300hz. It seems that Titus bought all the old Omega tuning fork stock when they stopped making their f300 Hz range.
I like its blue guilloche dial, its tuning fork movement, the spinning seconds hand that slides almost continuously, I can watch this mechanism for hours :-)

Titus Tuning Fork

The Seiko brand, founded in 1881 by Kintaro Hattori in the Ginza district of Tokyo, has become one of the most influential and respected watch companies in the world. Since the opening of its first store, Seiko has continued a path of constant growth and innovation.
<h2 dir="ltr">History of the Seiko brand</h2>
The year 1924 marked the first watch produced under the Seiko brand. The company continued to develop new technologies, and in 1956 it released the first self-winding wristwatch made in Japan. The real game-changer came in 1969 with the introduction of the Seiko Astron, the world's first quartz watch. This innovation not only changed the direction of Seiko but also revolutionized the entire watch industry.
During the 1970s and 1980s, Seiko solidified its reputation as a technological leader with the development of solar-powered watches and the introduction of professional divers' watches. In 2005, Seiko presented the Spring Drive, a unique movement combining the strength of mechanical watchmaking and the precision of quartz.
In recent years, Seiko has continued to innovate by creating eco-friendly watches and supporting various environmental initiatives. The brand is known for its commitment to quality, precision and sophisticated design.
<h2 dir="ltr">What are Seiko&rsquo;s iconic models?</h2>
<h3 dir="ltr"><a href="https://www.dialicious.com/en/seiko/prospex">Seiko Prospex</a></h3>
This collection is dedicated to those who seek adventure, whether underwater, on land or in the air. The Prospex offers solid cases, water resistance up to 200 meters, steel or silicone bracelets, and automatic or solar movement. These watches are often associated with professional divers and adventurers.
<h3 dir="ltr"><a href="https://www.dialicious.com/en/seiko/presage">Seiko Presage</a></h3>
Bringing together the best of traditional Japanese watchmaking and modern design, the Presage offers stainless steel cases, leather straps, automatic movement, and exquisite dials. The collection is appreciated for its elegance and style.
<h3 dir="ltr"><a href="https://www.dialicious.com/en/seiko/astron">Seiko Astron</a></h3>
This iconic collection represents Seiko innovation. With titanium or stainless steel cases, water resistance up to 100 meters, metal bracelets, solar quartz movement with GPS, the Astron continues to be at the cutting edge of technology.
<h3 dir="ltr"><a href="https://www.dialicious.com/en/seiko/5_sports">Seiko 5 Sports</a></h3>
The Seiko 5 Sports collection is a symbol of youth and dynamism. With steel cases, water resistance up to 100 meters, steel or fabric straps, and automatic movement, it is designed for the active lifestyle.
<h2 dir="ltr">How much does a Seiko watch cost?</h2>
The prices of new Seiko watches change regularly and vary depending on the model. Most cost between &euro;500 and &euro;1,000 depending on the finishes. Price differences can be significant between the brand's different collections. For example, the price of a Seiko 5 fluctuates between &euro;200 and &euro;400 and the Seiko Prospex between &euro;300 and &euro;2,500. Prices also fluctuate depending on the distributor, and promotions sometimes allow you to benefit from a more competitive price. The second-hand market is also an opportunity to look at to buy a cheaper Seiko.
<h2 dir="ltr">Seiko: An essential brand for starting out in watchmaking</h2>
Seiko is a brand that has charted its path through over a century of innovation and excellence. Its main models reflect a diverse range that meets the needs of sportsmen, divers, luxury enthusiasts and fashionable young people. Seiko's positioning in the watch landscape is unique, offering high quality watches at different price points, and remaining at the forefront of technology and design.
To find out more about these models, the brand's website is a useful information resource. Furthermore, the Dialicious owners' reviews are essential to making the right choice from this historic brand. Choosing a Seiko watch is more than a purchase; it&rsquo;s an investment in a piece of Japanese watchmaking history that continues to shape the future. Some may prefer <a href="https://www.dialicious.com/en/grand_seiko">Grand Seiko</a> but this is another journey...
Check out the <a href="https://www.dialicious.com/en/top/the_best_japanese_watch_brands">Ranking of the best japanese watch brands</a>, including Seiko.
(Updated November 2023)

Here is a king seiko quartz
Year 70, crazy quartz caliber
Found in poor aesthetic condition, I managed to revive it (thanks yoyo), and yes you gave me the Seiko quartz virus, I was already well started with Japanese watches! 😂
It is equipped with the thermo-compensated caliber 4823, a good tractor!
I could not find an original bracelet, but I found one that suits it well.
It has a case that we recognize in the seiko or grand seiko style!
A sublime dial, which changes color, really crazy!
In short, I am under its spell!

King quartz 

I had been looking to taste the joys of the high beat seiko for a long time, on a vintage watch of course. I was able to buy it thanks to an ad on Facebook, it was the opportunity that made the thief.. The opportunity was too good, came like a divine message after 6 hours of waiting in line for nothing in front of the swatch store rue du cherche midi.. for only 100 euros more.. it brought me back down to earth and forgot the stroke of marketing genius of the famous collaboration. Far from being a simple consolation, this watch brought me a lot of pleasure, it is certainly the one I have worn the most for 6 months. Of course, it is not perfect and I bought it knowingly (slightly polished case and non-original crown) but it is mine and I have completely accepted these small defects which ultimately are not really any. I find it to be of a rare versatility and a complex simplicity. I also find that the gold medallion hidden on the bottom of the box -- besides providing an obvious cachet -- corresponds well to the whole Japanese philosophy: the primacy of personal delight over appearances.

King seiko vintage - le high beat nipon 

For the relaunch of the king seiko they’ve relaunch the little brother of grand seiko this beautiful piece is a limited edition of 1200 yes 1200 worldwide the dial is inspired by the first seiko boutique in Tokyo which sadly burned because of an earthquake too actually think that they did such a little amount of them it’s amazing truly a big fans watch 

The king is back

I was looking for an elegant watch, with an elegant diameter and an elegant dial. I was largely served by this King Seiko model SPB291J1 which was a new variant of this collection last summer (2022 if I remember correctly), at the time of my research. Beyond the story telling of the model ("The dial of this second new King Seiko creation features a sunburst finish whose soft purple hues capture the subtlety and beauty of Kameido's wisteria in its delicate gradient from the center to the edge."), I was truly captivated by the particular color of the dial evolving with the ambient light (one sometimes has the impression that the dial is backlit...), by the detailed work of the indexes, by these dauphine hands and by the general cleanliness with the beveled atmosphere of this watch. In my opinion, it expresses all its qualities on a metal bracelet, whose work I also find exceptional, and gives off a freshness that I never tire of. On a purely technical level, the power reserve is exceptional (weekend proof) and I confirm a previous comment: it is more precise than the manufacturer's display even if this is not an important criterion for me. The fact that it is a special edition only sold in Seiko stores was also not displeasing to me. In short, this watch will remain in my collection for a very long time...

Elegantly fresh!

I have had this watch for almost a year and I can tell you that I am still under its spell. The finishes are truly exemplary. The case is contained which gives it that vintage side that I love so much. The horns are perfectly beveled with an alternation of brushed and mirror polished. The indexes are splendid with a zaratsu finish which gives them a rainbow shine depending on the light. The dauphine hands give the impression of having been cut like a Japanese katana. The bracelet pays homage to the original model. It greatly reflects the light and is very comfortable if you take the time to have it adjusted properly (no fine adjustment with the butterfly clasp). In the end, it almost feels like you have a Grande Seiko on your wrist. What it lacks is certainly the caliber to achieve this level of finish. For my part, my caliber is very well adjusted. The daily drift is much more precise than that mentioned by Seiko. The red model remains the most interesting for me. I recommend it for people who already have a large watch collection. Its acquisition remains complicated. When I bought it, it was only available in official Seiko stores.

My first Seiko SPB287J1 is a King Seiko

La marque&nbsp;Serica a &eacute;t&eacute; cr&eacute;&eacute;e en 2019 par J&eacute;r&ocirc;me Burget et 3 amis &agrave; Paris, en France. Le nom Serica vient d'une r&eacute;gion perdue au bout de l'Extr&ecirc;me-Orient que les Grecs et les Romains avaient baptis&eacute;e ainsi. Ce lieu fait &eacute;cho &agrave; la gen&egrave;se de la marque, qui vise &agrave; concevoir des montres m&eacute;caniques de qualit&eacute; au style n&eacute;or&eacute;tro, pr&ecirc;tes &agrave; vous suivre aux confins du monde.
La gamme comprend des montres telles que la <a title="Page Serica 4512" href="https://www.dialicious.com/serica/4512">Serica 4512</a>, la <a title="Page Serica 5303" href="https://www.dialicious.com/serica/5303">Serica 5303</a> et la <a title="Page Serica 8315 GMT Chronom&egrave;tre" href="https://www.dialicious.com/serica/8315">Serica 8315</a>. L'une des particularit&eacute;s de cette marque est que son nom n'appara&icirc;t nulle part sur le cadran, afin de pousser le passionn&eacute; &agrave; acheter un design, des finitions et des proportions, et pas seulement un nom. En juillet 2023, Serica a lanc&eacute; la Serica 5303 COSC une version chronom&egrave;tre certifi&eacute;e par le Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres.
Leur avant-dernier mod&egrave;le est la <a href="https://www.dialicious.com/serica/6190">Serica 6190</a> surfant sur les bases de la 1&egrave;re r&eacute;f&eacute;rence de la marque, la Serica 4512. Cette 6190 &eacute;pouse les codes stylistiques de la marque, des anses lyres, un choix de cadrans diff&eacute;rents et la possibilit&eacute; de choisir la position de la couronne &agrave; 3 heures ou en mode "Destro" &agrave; 9 heures. Cette Serica 6190 est &eacute;quip&eacute; du calibre Soprod M100 certifi&eacute; COSC (Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres) &agrave; l'intar des productions actuelles des autres mod&egrave;les 5303 et 8315.&nbsp;
Depuis le 21 novembre 2024, Serica propose une nouvelle collection tr&egrave;s audacieuse...&nbsp;Une montre habill&eacute;e sortant des sentiers battus nomm&eacute;e "Parade" sous la r&eacute;f&eacute;rence 1174. Ces 4 chiffres, comme toutes les autres r&eacute;f&eacute;rences Serica, propose une symbolique issue du nombre d'or ou divines proportions dont le ratio entre la longeur et la largeur sont de 1,174... Une nouveaut&eacute; propos&eacute;e en pr&eacute;-commande &agrave; 1,490 &euro; pour une livraison pr&eacute;vue en Mars 2025...
<h2>Quel est le prix d'une montre Serica ?</h2>
Les prix des montres Serica &eacute;voluent et diff&eacute;rent selon les mod&egrave;les. La plupart co&ucirc;tent entre 990 &euro; et 1,890 &euro; selon les mod&egrave;les et finitions. Le mod&egrave;le GMT de la marque, Serica 8315 GMT Chronom&egrave;tre co&ucirc;te 1,890 &euro; tandis que le dernier mod&egrave;le lanc&eacute; par Serica, la r&eacute;f&eacute;rence <a href="https://www.dialicious.com/serica/6190">6190</a> est propos&eacute;e &agrave; 990 &euro;.
Serica est ind&eacute;pendante et produit environ 5,000 montres par an, tous mod&egrave;les confondus. Serica fait partie du <a href="https://www.dialicious.com/top/les_meilleures_marques_de_montres_francaises">Top 10 des marques de montres fran&ccedil;aises les plus populaires</a>, ainsi que du <a href="https://www.dialicious.com/top/les_meilleures_micro_marques_de_montres">Classement des meilleures micro-marques de montres</a>. Pour choisir le mod&egrave;le Serica qui vous correspond le mieux,&nbsp;les avis clients Dialicious sont une ressource essentielle pour &eacute;valuer les diff&eacute;rents mod&egrave;les &agrave; travers l'exp&eacute;rience r&eacute;elle des clients
(Mise &agrave; jour Novembre 2024)

The brand Serica was created in 2019 by J&eacute;r&ocirc;me Burget and 3 friends in Paris, France. The name Serica comes from a lost region at the end of the Far East that the Greeks and Romans named it like this. This place echoes the genesis of the brand, which aims to design quality mechanical watches in a neo-retro style, ready to follow you to the ends of the world.
The range includes watches such as the&nbsp;<a href="https://www.dialicious.com/en/serica/4512">Serica 4512</a>, the&nbsp;<a href="https://www.dialicious.com/en/serica/5303">Serica 5303</a> and the&nbsp;<a href="https://www.dialicious.com/en/serica/8315">Serica 8315</a>. One of the particularities of this brand is that its name does not appear anywhere on the dial, in order to encourage the enthusiast to buy a design, finishes and proportions, and not just a name. In July 2023, Serica launched the Serica 5303 COSC, a chronometer version certified by the Swiss Official Chronometer Testing Institute.
The&nbsp;<a href="https://www.dialicious.com/en/serica/6190">Serica 6190</a> surfing on the bases of the brand's first reference, the Serica 4512. This 6190 follows the stylistic codes of the brand, lyre lugs, a choice of different dials and the possibility of choosing the position of the crown at 3 o'clock or at &ldquo;Destro&rdquo; mode at 9 o&rsquo;clock. This Serica 6190 is powered with the Soprod M100 caliber COSC (Official Swiss Chronometer Certification) certified, like the current productions of the other 5303 and 8315 models.&nbsp;
Since November 21, 2024, Serica has been offering a very daring new collection... A dress watch off the beaten track called &ldquo;Parade&rdquo; under the reference 1174. These 4 figures, like all other Serica references, offer a symbolism derived from the golden number or divine proportions whose ratio between length and width is 1.174... A novelty offered for pre-order at &euro; 1,490 for one delivery planned for March 2025...
<h2 dir="ltr">How much does a Serica watch cost?</h2>
The prices of Serica watches change and differ depending on the model. Most cost between &euro; 990 and &euro; 1,890 depending on the models and finishes. The brand's GMT model, Serica 8315 GMT Chronometer costs &euro; 1,890 while the latest model launched by Serica, the reference&nbsp;<a href="https://www.dialicious.com/en/serica/6190">6190</a> is offered to &euro; 990.
Serica is independent and produces around 5,000 watches per year, all models combined. Serica is part of the&nbsp;<a href="https://preprod.dialicious.com/en/top/the_best_french_watch_brands">Top 10 most popular French watch brands</a>, as well as&nbsp;<a href="https://www.dialicious.com/en/top/the_best_micro_watch_brands">ranking the best micro watch brands</a>. To choose the Serica model that best suits you, <a href="https://www.dialicious.com/en/serica/5303">Serica 5303 reviews</a>, <a href="https://www.dialicious.com/en/serica/4512">Serica 4512 reviews</a>, <a href="https://www.dialicious.com/en/serica/6190">Serica 6190 reviews</a> or <a href="https://www.dialicious.com/en/serica/8315">Serica 8315 reviews</a> are an #1 resource for evaluating different models through real customer experience.
(Updated December 2025)

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