RZE - History, Models and Owners' Reviews

RZE is a watchmaking brand founded in 2020 in Singapore by Travis Tan, a former airline pilot and watch enthusiast. Created with the ambition of offering accessible, robust, and contemporary tool watches, the brand quickly gained recognition for its innovative materials and community-driven approach. Its name, pronounced “Rez,” evokes both precision and resilience, values the brand seeks to embody in each creation.

Minimalist design and advanced materials

The strength of RZE lies in its clean-lined cases, inspired by functional minimalism, often reinforced with an exclusive UltraHex coating that protects titanium steel from scratches. This technical choice is one of the brand’s signatures, ensuring durability and aesthetics in everyday use. The dials emphasize legibility with geometric indexes, wide hands, and generous luminous treatment. The approach is to offer watches suitable for demanding environments while maintaining a sleek aesthetic.

Key collections: Resolute, Endeavour and Valour

Since its inception, RZE has built a clear catalog around three main families:

• RZE Resolute — a three-hand titanium watch, ultra-light, designed as a modern, robust, and minimalist field watch.
• RZE Endeavour — a diver water-resistant to 200 meters, with unidirectional bezel and highly legible dial, built for aquatic adventure.
• RZE Valour — a utilitarian chronograph with balanced proportions and clear readability.

The brand has also introduced special or limited editions, including colorful dials and textile or rubber straps. Each collection aims to translate a specific use, from urban terrain to diving.

Price positioning and direct distribution

RZE adopts an accessible positioning relative to perceived quality, with watches often priced between 500 and 800 euros depending on configurations and limited editions. This value-for-money factor is a strong selling point in the microbrand segment. Distribution is almost exclusively direct through the official site and crowdfunding campaigns, enabling controlled pricing while fostering proximity with the buyer community.

Community and adventurous spirit

From the outset, the brand has focused on engaging with its community, collecting feedback from early customers and refining its models with each iteration. This participatory approach fosters trust and loyalty. RZE communicates openly on ideas of adventure, exploration, and real-world resilience, rather than marketing artifices. Owners are encouraged to share their experiences and wrist shots, strengthening the brand’s collective identity.

Selection advice and usage

The choice of an RZE model will depend primarily on intended use:

• For lightweight daily wear, the RZE Resolute offers titanium comfort and minimalist design.
• For aquatic activities or a versatile diver, the RZE Endeavour is the go-to option.
• For a more technical and sporty feel, the RZE Valour provides a robust, legible chronograph.

In all cases, the UltraHex coating ensures increased scratch resistance, making these watches particularly suitable for everyday wear without fear of premature wear. Interchangeable straps also provide valuable versatility, allowing the watch to adapt to different contexts.

Conclusion

RZE appeals to enthusiasts of contemporary, robust, and affordable watches who seek a thoughtful balance between minimalist design and practical use. With titanium, lightness, and coherent collections, the Singaporean brand has quickly carved out a place in the independent microbrand universe. To decide between Resolute, Endeavour or Valour, start by defining your main use, then let Dialicious customer reviews guide you, reflecting the real wrist experience.

(Updated September 2025)