Pragma - History, Models and Owners' Reviews

Pragma is a watch brand founded in 2024 in Geneva, Switzerland. Created by Christopher Wegener with design direction notably by Kai-Hsuan Liu, the brand aims for contemporary high watchmaking that merges full origin transparency, responsible material choices, and crisp, highly legible time display.

Full traceability: 100% Swiss and 82.7% recycled content

Pragma provides an entirely Swiss and documented supply chain (case in Panatere Solar Stainless Steel, movement components in recycled titanium, technical textile straps) with a declared 82.7% recycled-material content for its debut collection; the stated goal is to raise this figure further over the coming years.

Architectural design, two-part indices and a logo-free dial

The P1 — Perseverance features a 39 mm case with carefully balanced proportions, a sandblasted, highly legible dial free of any printed branding, and two-part indices that play with light; the design draws on “Swiss architecture” cues (Botta, Zumthor) and lets the product speak without ostentatious markings.

Chronode 1031-1 caliber, chronometer spec and rotating discs

Developed with Chronode, the automatic 1031-1 caliber (mainplate and bridges in 100% recycled titanium) is ISO 3159-certified, offers a 60-hour power reserve, and shows small seconds and date via windows on rotating discs; this pared-back display language makes the readout distinctive yet immediately intuitive.

P1 — Perseverance: variants and key traits

The collection spans Solar Stainless Steel and 5N gold executions, some as limited editions, with CORDURA re/cor™ straps and biosourced options; the logo-free dial, textured finishes, and slim profile (10.5 mm) support true daily-wear versatility.

• Pragma P1 – Perseverance Solar Stainless Steel Basalt Black — Solar steel case, 39 mm / 10.5 mm, 50 m; galvanic black dial with strong contrast.
• Pragma P1 – Perseverance Solar Stainless Steel Fluorite Purple — Limited to 16 pieces; purple dial with the same case architecture.
• Pragma P1 – Perseverance Solar Stainless Steel Granite Gray / Silver — Sandblasted gray or silver options with rhodium-plated applied indices.
• Pragma P1 – Perseverance Rose Gold 5N — Limited to 12 pieces; 5N gold case, dark “mica” dial, a more precious take.

Positioning, pricing and distribution

The brand sits among upper-tier independents, with launch pricing communicated at around CHF 24,900 ex-VAT for the steel version (5N gold on request) and a short distribution chain: direct sales, dedicated events (Time to Watches, London Watch Week), and a handful of vetted independent retailers. An original scheme even ties the gold version to an equity participation (as publicly announced).

Conclusion

Pragma appeals to collectors seeking a characterful watch that is materially responsible and exceptionally legible, without compromising finishing. The house is identifiable by its logo-free dial, architecturally inspired indices, and manufacturing transparency. Steel variants suit daily wear, while 5N gold targets collectors after a rarer, more engaging proposition. To refine your pick and test the promise against real-world wear, consult Dialicious customer reviews.

(Updated August 2025)