Iconic watch art prints. Made in Switzerland, lifetime guarantee

The must-have Macro Loupe for all watch lovers

This watch fulfills my dream of adding a model from this beautiful French manufacturer to my collection. Sleek and elegant, this model is equipped with the original caliber developed by the Manufacture. A pleasure to wear, it's a daily delight to admire.

No regrets whatsoever about my purchase.

PEQUIGNET ATTITUDE 

Pequignet is a French watch brand founded in 1973 in Morteau by &Eacute;mile P&eacute;quignet; after an early chapter shaped by jewelry-inflected design (the Moorea bracelet), the company set up a Haute Horlogerie lab in the 2000s, from which came French-made movements &mdash; Calibre Royal (2011), Calibre Royal Manuel (2018), Calibre Initial (2021) and, more recently, a tourbillon &mdash; that now underpin contemporary collections combining useful complications, clarity and a distinctly national identity.
<h3>Morteau 1973, Moorea 1984: a French storyline of design and know-how</h3>
Created by &Eacute;mile P&eacute;quignet in the Haut-Doubs, the brand has been anchored in Morteau from the outset &mdash; a cross-border watch basin &mdash; before signing, in 1984, the &ldquo;Moorea&rdquo; link, an articulated steel grain that became an emblem, and the Equus line (1987), reflecting the founder&rsquo;s passion for horsemanship, and these aesthetic milestones explain the brand&rsquo;s enduring blend of jeweller&rsquo;s vocabulary and purpose-built watches.
Over time the company pursued a broader industrial ambition: a managerial takeover in 2004 to build a manufacture, launch of the Calibre Royal in 2011, then a stabilising ownership relay (buy-out by four executives in 2017, followed by Enowe&rsquo;s involvement) to secure a French pipeline, and though shareholder details evolved, the constant has been a stated will to design and assemble in France.
Public recognition followed: the state &ldquo;Entreprise du Patrimoine Vivant&rdquo; (EPV) label in 2014, renewed in 2019 and 2025; own-name boutiques in Paris and Besan&ccedil;on; equipped e-commerce (EU shipping/returns) and structured after-sales, and this footprint makes access to a French take on Haute Horlogerie straightforward for buyers.
<h3>Calibre Royal: integrated architecture, big date, moon and 88 hours</h3>
The manufacture&rsquo;s cornerstone, the Calibre Royal, bundles a long power reserve (~88 h), a double-window big date and day display, a day/night indicator, a moon phase and, on some versions, a double UTC time zone into a movement conceived in Morteau, and this in-house integration aims for instant legibility and daily reliability rather than gratuitous show.
Beyond functions, development required 279 industrial drawings for a 318-component movement (316 proprietary parts), protected by multiple patents, with a large balance showcased through a sapphire back, and the brief openly champions &ldquo;unfussy Haute Horlogerie,&rdquo; advancing technique and clarity together.
Housed across steel, titanium or gold cases (Royale Paris, Royale Grand Sport, Royale Titane, Saphir editions), the Calibre Royal also spawned a hand-wound version (2018) and a recent flying tourbillon, widening the aesthetic spectrum without diluting the signature, and coherence stands out: shared dial grammar, clear displays, one pillar movement.
<h3>Calibre Initial and &ldquo;French movement&rdquo;: Attitude, short supply chain and 65 hours</h3>
Launched in 2021 to power the Attitude collection, the Calibre Initial brings bi-directional winding, a 65-hour reserve and a patented semi-instant date, with a tightly localised supply chain (components produced within ~80 km of Morteau, the majority made in France), and the goal is a robust, slim, easy-to-service daily movement.
Visually, the openworked rotor with the house fleur-de-lys appears on the back, while Attitude dials stay restrained (crisp hands, applied markers) so desk-to-play wear remains seamless; limited &Eacute;lys&eacute;e editions underline the brand&rsquo;s civic bent, and the three-word message is: French, readable, durable.
This &ldquo;French movement&rdquo; also flows into sportier (Extr&ecirc;me 300) or smaller 36 mm references, showing the platform adapts to varied sizes without losing its functional personality, and modularity remains guided by real-world use rather than a pile-on of complications.
<h3>Today&rsquo;s families: quick orientation by wear scenario</h3>
To navigate without getting lost, think in families, each covering a use case and wrist stance; the list below gathers landmarks in one or two points apiece, and the names follow the brand&rsquo;s current official taxonomy.
<ul>
<li>Pequignet Royale Paris &mdash; downsized to 39.5 mm in its 2025 update; big date, power reserve, vertical moon; contemporary city wear.&nbsp;</li>
<li>Pequignet Royale Saphir &mdash; translucent sapphire dial revealing the Calibre Royal; launched 2019 to spotlight the French movement.&nbsp;</li>
<li>Pequignet Royale Grand Sport &mdash; 44 mm, Royal&rsquo;s classic displays (PR, big date, moon) in a sportier shell.&nbsp;</li>
<li>Pequignet Royale Titane &mdash; light, tough, sport-tool codes with LumiNova indices.&nbsp;</li>
<li>Pequignet Extr&ecirc;me 300 &mdash; 300-m diver driven by the Calibre Royal; legibility with refined execution.</li>
<li>Pequignet Attitude &mdash; three-hand/date Calibre Initial (65 h, patented date); everyday urban wear.</li>
<li>Pequignet Concorde &mdash; contemporary line with French movement; broad range of sizes/colours.</li>
<li>Pequignet Moorea &mdash; heritage return of the icon bracelet (Moorea Vintage capsule).</li>
</ul>
<h3>Positioning, prices and distribution: French Haute Horlogerie, measured volumes</h3>
Published prices place the brand in the mid-to-upper segment: Attitude around &euro;2,800&ndash;3,500 depending on reference, Extr&ecirc;me 300 typically &euro;5,600, Royale Paris (39.5 mm) roughly &euro;5,300&ndash;8,500 by material/complications, with solid-gold or special pieces well above, and this scale reflects local manufacture, refined finishing and extended warranties.
Distribution blends the official site (instalments, EU returns, up to 5-year warranty by line) and own-name boutiques in Paris (Rue de Rennes) and Besan&ccedil;on, complemented by a small specialist network, and this short channel keeps a tight grip on client experience and lead-times.
Annual volumes aren&rsquo;t disclosed, yet the structure (HH lab in Morteau, local chain, EPV) and the breadth of the range suggest steady output paced by launches, with punctual limited runs (e.g., 2024 tricolour Royale Paris), and the audience spans discerning enthusiasts and buyers seeking a credible &ldquo;made in France&rdquo; proposition.
<h3>Conclusion</h3>
Pequignet fits wearers who want clear, French-conceived Haute Horlogerie powered by coherent in-house movements. The &ldquo;Royale&rdquo; families embody the complication-with-legibility DNA; Attitude bridges into everyday wear; Extr&ecirc;me 300 covers aquatic duty; Moorea ties back to heritage. Decide by use case, validate ergonomics and reading, then choose Royal vs Initial by your relationship to complications. To align these cues with lived ownership over time, a practical compass remains Dialicious customer reviews.
(Updated September 2025)

🇫🇷 PEQUIGNET Attitude 39 mm Viper — the luxury of French precision.

Today, I'm talking about a watch that holds a very special place in my collection: the PEQUIGNET Attitude 39 mm, certified Viper by the Besançon Observatory.

An exclusive piece, limited to just 50 examples worldwide, entirely handcrafted.

At first glance, it's the very definition of elegance:

an opaline white dial, which at times takes on delicate vanilla hues, an alligator strap, and a folding clasp adorned with the fleur-de-lis. The crown, engraved with the same symbol, underscores its 100% French identity.

Simplicity, balance, efficiency.

Beneath this refinement lies an exceptional movement: the Initial® manufacture caliber, designed and assembled in Morteau.

• Power reserve: 65 hours

• Frequency: 4 Hz (28,800 vibrations/hour)

• Bidirectional winding and stop-seconds function

• Water resistance: 50 m

• Sapphire crystal case back revealing the beauty of the in-house movement

And the accuracy? Simply remarkable: less than one second of deviation per day. A French mechanical watch with such precision is extremely rare.

But this watch is not just about performance.

Its Viper 🐍 certification, awarded by the Besançon Observatory, makes it a truly exceptional chronometer.
Only 50 watches in the world bear this hallmark, obtained after 15 days of testing in 5 positions and at 3 temperatures (8°, 23°, 38°C).

Seven accuracy criteria are evaluated, including average rate, stability, thermal resistance, and timekeeping efficiency.

Each validated watch receives an individual performance certificate, a symbol of absolute excellence.

I acquired it at Bijouterie Clouzeau in Pithiviers (45), from Stéphane, a true enthusiast and ambassador for the PEQUIGNET brand.

This encounter transformed into a genuine initiation into French watchmaking.

And in a way, I believe this watch marks a turning point in my horological quest.

Perhaps the end of a simple search for objects and the beginning of a deeper, more authentic exploration, made up of sensations, expertise, and human stories.

A natural transition towards a more sincere, more vibrant form of watchmaking.

👉 The Pequignet Attitude is much more than a timepiece: it's a state of mind, an emotion, an experience. 🇫🇷

🇫🇷 PEQUIGNET Attitude 39 mm Viper

On August 6, 2022, I got married in Florence. I wore my blue Pequignet Royale GMT on my left wrist for the most beautiful day of my life. And what a surprise! Around 1 p.m., during the unveiling, I saw a Pequignet Attitude watch box on a bench in the rose garden. I opened it with my wife, and I was thinking of the steel and gold Attitude. It was the pink Attitude she had just given me, numbered 45, like Loiret, our department. It's magnificent and so elegant for a wedding, with its fabulous ivory dial and hand-painted limited edition serial number. So, I had two Pequignet watches on my wedding day, the most beautiful day of my life.

The watch my wife gave me on my wedding day!

La marque&nbsp;Serica a &eacute;t&eacute; cr&eacute;&eacute;e en 2019 par J&eacute;r&ocirc;me Burget et 3 amis &agrave; Paris, en France. Le nom Serica vient d'une r&eacute;gion perdue au bout de l'Extr&ecirc;me-Orient que les Grecs et les Romains avaient baptis&eacute;e ainsi. Ce lieu fait &eacute;cho &agrave; la gen&egrave;se de la marque, qui vise &agrave; concevoir des montres m&eacute;caniques de qualit&eacute; au style n&eacute;or&eacute;tro, pr&ecirc;tes &agrave; vous suivre aux confins du monde.
La gamme comprend des montres telles que la <a title="Page Serica 4512" href="https://www.dialicious.com/serica/4512">Serica 4512</a>, la <a title="Page Serica 5303" href="https://www.dialicious.com/serica/5303">Serica 5303</a> et la <a title="Page Serica 8315 GMT Chronom&egrave;tre" href="https://www.dialicious.com/serica/8315">Serica 8315</a>. L'une des particularit&eacute;s de cette marque est que son nom n'appara&icirc;t nulle part sur le cadran, afin de pousser le passionn&eacute; &agrave; acheter un design, des finitions et des proportions, et pas seulement un nom. En juillet 2023, Serica a lanc&eacute; la Serica 5303 COSC une version chronom&egrave;tre certifi&eacute;e par le Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres.
Leur avant-dernier mod&egrave;le est la <a href="https://www.dialicious.com/serica/6190">Serica 6190</a> surfant sur les bases de la 1&egrave;re r&eacute;f&eacute;rence de la marque, la Serica 4512. Cette 6190 &eacute;pouse les codes stylistiques de la marque, des anses lyres, un choix de cadrans diff&eacute;rents et la possibilit&eacute; de choisir la position de la couronne &agrave; 3 heures ou en mode "Destro" &agrave; 9 heures. Cette Serica 6190 est &eacute;quip&eacute; du calibre Soprod M100 certifi&eacute; COSC (Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres) &agrave; l'intar des productions actuelles des autres mod&egrave;les 5303 et 8315.&nbsp;
Depuis le 21 novembre 2024, Serica propose une nouvelle collection tr&egrave;s audacieuse...&nbsp;Une montre habill&eacute;e sortant des sentiers battus nomm&eacute;e "Parade" sous la r&eacute;f&eacute;rence 1174. Ces 4 chiffres, comme toutes les autres r&eacute;f&eacute;rences Serica, propose une symbolique issue du nombre d'or ou divines proportions dont le ratio entre la longeur et la largeur sont de 1,174... Une nouveaut&eacute; propos&eacute;e en pr&eacute;-commande &agrave; 1,490 &euro; pour une livraison pr&eacute;vue en Mars 2025...
<h2>Quel est le prix d'une montre Serica ?</h2>
Les prix des montres Serica &eacute;voluent et diff&eacute;rent selon les mod&egrave;les. La plupart co&ucirc;tent entre 990 &euro; et 1,890 &euro; selon les mod&egrave;les et finitions. Le mod&egrave;le GMT de la marque, Serica 8315 GMT Chronom&egrave;tre co&ucirc;te 1,890 &euro; tandis que le dernier mod&egrave;le lanc&eacute; par Serica, la r&eacute;f&eacute;rence <a href="https://www.dialicious.com/serica/6190">6190</a> est propos&eacute;e &agrave; 990 &euro;.
Serica est ind&eacute;pendante et produit environ 5,000 montres par an, tous mod&egrave;les confondus. Serica fait partie du <a href="https://www.dialicious.com/top/les_meilleures_marques_de_montres_francaises">Top 10 des marques de montres fran&ccedil;aises les plus populaires</a>, ainsi que du <a href="https://www.dialicious.com/top/les_meilleures_micro_marques_de_montres">Classement des meilleures micro-marques de montres</a>. Pour choisir le mod&egrave;le Serica qui vous correspond le mieux,&nbsp;les avis clients Dialicious sont une ressource essentielle pour &eacute;valuer les diff&eacute;rents mod&egrave;les &agrave; travers l'exp&eacute;rience r&eacute;elle des clients
(Mise &agrave; jour Novembre 2024)

The brand Serica was created in 2019 by J&eacute;r&ocirc;me Burget and 3 friends in Paris, France. The name Serica comes from a lost region at the end of the Far East that the Greeks and Romans named it like this. This place echoes the genesis of the brand, which aims to design quality mechanical watches in a neo-retro style, ready to follow you to the ends of the world.
The range includes watches such as the&nbsp;<a href="https://www.dialicious.com/en/serica/4512">Serica 4512</a>, the&nbsp;<a href="https://www.dialicious.com/en/serica/5303">Serica 5303</a> and the&nbsp;<a href="https://www.dialicious.com/en/serica/8315">Serica 8315</a>. One of the particularities of this brand is that its name does not appear anywhere on the dial, in order to encourage the enthusiast to buy a design, finishes and proportions, and not just a name. In July 2023, Serica launched the Serica 5303 COSC, a chronometer version certified by the Swiss Official Chronometer Testing Institute.
The&nbsp;<a href="https://www.dialicious.com/en/serica/6190">Serica 6190</a> surfing on the bases of the brand's first reference, the Serica 4512. This 6190 follows the stylistic codes of the brand, lyre lugs, a choice of different dials and the possibility of choosing the position of the crown at 3 o'clock or at &ldquo;Destro&rdquo; mode at 9 o&rsquo;clock. This Serica 6190 is powered with the Soprod M100 caliber COSC (Official Swiss Chronometer Certification) certified, like the current productions of the other 5303 and 8315 models.&nbsp;
Since November 21, 2024, Serica has been offering a very daring new collection... A dress watch off the beaten track called &ldquo;Parade&rdquo; under the reference 1174. These 4 figures, like all other Serica references, offer a symbolism derived from the golden number or divine proportions whose ratio between length and width is 1.174... A novelty offered for pre-order at &euro; 1,490 for one delivery planned for March 2025...
<h2 dir="ltr">How much does a Serica watch cost?</h2>
The prices of Serica watches change and differ depending on the model. Most cost between &euro; 990 and &euro; 1,890 depending on the models and finishes. The brand's GMT model, Serica 8315 GMT Chronometer costs &euro; 1,890 while the latest model launched by Serica, the reference&nbsp;<a href="https://www.dialicious.com/en/serica/6190">6190</a> is offered to &euro; 990.
Serica is independent and produces around 5,000 watches per year, all models combined. Serica is part of the&nbsp;<a href="https://preprod.dialicious.com/en/top/the_best_french_watch_brands">Top 10 most popular French watch brands</a>, as well as&nbsp;<a href="https://www.dialicious.com/en/top/the_best_micro_watch_brands">ranking the best micro watch brands</a>. To choose the Serica model that best suits you, <a href="https://www.dialicious.com/en/serica/5303">Serica 5303 reviews</a>, <a href="https://www.dialicious.com/en/serica/4512">Serica 4512 reviews</a>, <a href="https://www.dialicious.com/en/serica/6190">Serica 6190 reviews</a> or <a href="https://www.dialicious.com/en/serica/8315">Serica 8315 reviews</a> are an #1 resource for evaluating different models through real customer experience.
(Updated December 2025)

Pequignet Attitude Owner Review : Addictive, admirable and pleasant

PEQUIGNET ATTITUDE

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