Iconic watch art prints. Made in Switzerland, lifetime guarantee

The must-have Macro Loupe for all watch lovers

Now a devoted fan of the O&W brand, I recently acquired this iconic diver's watch. It was love at first sight that led me to buy this superb Caribbean 1000, reference 702, fitted with a black tropic strap. Made in the 1960s, it's still in remarkably good condition. The domed crystal has been replaced with one identical to the original. It's a rare and magnificent piece that I never tire of wearing. It's not so common compared to other vintage dive watches, and when you delve a little into the technology that, at the time, allowed it to be patented for 1000m water resistance, you're amazed by the ingenuity and techniques used. It has a striking look, the bezel is sensational, the ETA movement, serviced a few years ago, performs its function perfectly, and even the hour hand, though incomplete, gives this piece an exceptional character. The build quality is incredible and still evident nearly 60 years after its assembly. OW's signature? A timepiece that, I believe, won't be leaving my collection anytime soon.

A vintage killer

I always wanted a speed. Vintage and from my birth year. Here I have one! And honestly, it's great. What a pleasure to wear, I can't see anything else. On the other hand, is it the holy grail that will make me stop buying watches? No, no, no! A piece from my birth year, bought from a watchmaker I know well. A unique sentimental value that surpasses this idea of owning a piece of a great human conquest. A piece that will remain in my collection and which, failing to go to the moon, will, I hope, cross the decades in my company!

Birth year hobby.

Found at Mizutani camera in Ueno, Tokyo, this little Lord Matic special is, and it's fair to say, very special to me. It embodies, just like the Orient on which I also posted a review, the memory of a first trip to the land of the rising sun. Bought for next to nothing after a very nice exchange with the owner of the store and a charming American couple looking for a military Hamilton, it represents what, for me, makes watches: an emotion, a memory, an indelible imprint frozen in time. The original strap is a little short for my Thanos wrist, but I haven't given up hope of finding a new jersey or a longer buckle extension. Its faceted glass is incredible and its blue dial is stunning. Despite its age, the piece runs perfectly. At Seiko, you can really treat yourself for little money and wear watches whose manufacturing quality is incredible. If you're passing through Tokyo, stop by Mizutani!

The beautiful memory

A fantastic Zenith AutoSport Luxe found at an antique dealer, in a deplorable state: scratched case, full of dents, very dirty dial and above all, 2562PC movement completely blocked. 

After a month spent at my watchmaker, it came back to me in working order, the case slightly renovated but not too much, so that the piece keeps the traces of its visibly tumultuous past. The case also has a small defect that must date from its manufacture, a kind of small steel stud on the right side, its signature! This watch quickly became one of the favorites of my collection and I must say that I wear it all the time. My first Zenith, and I'm crazy about it!

A nugget unearthed in pitiful condition

I had a real crush on this Omega Seamaster Cosmic 2000 watch from 1978. Bought from a photo from a watchmaker several years ago, I am still crazy about this definitively 70's watch today. Integrated bracelet, incredible depth between glass and dial, terrible look, this watch is one of the many testimonies of the design madness that was rampant at Omega in the 70s. Powered by the caliber 1020 which beats at 28,800 vph, it keeps the time precisely and dresses my wrist perfectly. There are many variations that bear the name Cosmic 2000, but this one is my favorite of this range apparently marketed under this name from 1972. A killer that I love to look at, admire and wear. The Omega crown is discreet and not always easy to use to set the time, but no matter, it's always a pleasure to take this watch out of the box. The bracelet needs to be adjusted properly or it will wander around a bit on the wrist. A love of a watch! As for the value for money, it's difficult to talk about on a vintage... the emotion can hardly be summed up in a number... so let's say that it doesn't matter, as long as there is pleasure!

70's Madness at Omega

A few months ago, while browsing a Facebook group dedicated to vintage Seikos, I fell completely in love with this 7016 8001 model. The look is absolutely amazing, the blue dial is sublime, in short it's a total killer. After seeing it on this group, I became completely obsessed with this model. While I had not planned on buying a new watch, I had the opportunity to grab one on Chrono 24 for a few hundred euros. And what a treat!! A flyback chronograph, equipped with the 7016a movement (which also powers the Seiko Monaco, my next purchase I think!!) which will accompany me on an upcoming trip to Japan. The watch has a very small diameter but, despite my tanos wrist, it sits very well on it. Beyond the flyback function, it should be noted that there is no second hand, but frankly, I don't care. You can also change the day by pressing the crown. A super fun watch, rather rare and equipped with what appears, according to my readings, to be one of the most interesting movements produced by Daini Seikosha.

Seiko 7016 8001 "Flyback"

<p dir="ltr">Founded in <strong>1848</strong>, <strong>Omega</strong> is one of the oldest and most respected brand in the industry. The story of Omega is punctuated by innovations, technological achievements and a constant quest for precision. Steeped in exploration and adventure and closely associated with the conquest of the Moon, the brand has left an indelible mark on global watchmaking.</p>
<h2 dir="ltr">History of the Omega brand</h2>
<p dir="ltr">In La Chaux-de-Fonds, Switzerland, a young man named Louis Brandt opened a watch assembly workshop. Using parts from various local artisans, he builds and sells his watches throughout Europe. These first watches simply bore his name, but it was the beginning of what would become a global brand. After his death in 1879, his sons took over the business and introduced revolutionary manufacturing techniques. In 1894, <strong>a new caliber for pocket watches was introduced, named "Omega"</strong>, symbolizing the ultimate achievement in watchmaking. It was so successful that the company would later adopt the name as a brand.</p>
<h3 dir="ltr">The conquest of precision (1900-1940)</h3>
<p dir="ltr">The 20th century saw Omega rise as a dominant force in the field of watchmaking precision. In 1931, Omega watches won all the prizes during chronometry tests at the Geneva Observatory. This quest for precision led the brand to be chosen as <strong>official timekeeper of the Olympic Games from 1932</strong>, a title it still holds today.</p>
<h3 dir="ltr">Innovations et exploits (1940-1970)</h3>
<p dir="ltr">During and after World War II, Omega supplied watches to the British armed forces, cementing its reputation for reliability and durability. It was also at this time that the Seamaster was launched, a waterproof watch designed to withstand the most difficult conditions.</p>
<p dir="ltr">These thirty glorious years saw the launch of the Omega Seamaster in 1948 and the Omega Constellation in 1952. But it was the Speedmaster, introduced in 1957, which stood out the most. In 1965, <strong>it was officially chosen by NASA to accompany astronauts on space missions</strong>, and in 1969, it became the first watch worn on the moon, earning the nickname "Moonwatch".</p>
<h3 dir="ltr">The dark years (1970-2000)</h3>
<p dir="ltr">Faced with the rise of Japanese quartz watches, Omega is fighting to maintain its position. The brand launches <strong>its own quartz watch, the "Marine Chronometer"</strong>, which is recognized as one of the most precise quartz watches ever produced. Omega, like the entire Swiss watch industry, is very impacted by this new competition from Japan and must significantly reduce its workforce.</p>
<p dir="ltr">The 90s saw a resurgence of interest in luxury mechanical watches, and Omega, with its classic models and innovations, such as the co-axial movement, remained at the forefront.</p>
<h3 dir="ltr">The new millennium (2000 to the present)</h3>
<p dir="ltr">The 21st century sees Omega go from strength to strength with famous collaborations and ambassadors, such as James Bond and actor Daniel Craig. Innovative technologies, such as movements resistant to magnetic fields and the use of materials such as ceramic, demonstrate the brand's desire to combine tradition and modernity.</p>
<h2 dir="ltr">What are the main models of the Omega brand?</h2>
<h3 dir="ltr"><a href="https://www.dialicious.com/en/omega/speedmaster">Omega Speedmaster</a></h3>
<p dir="ltr">The Omega Speedmaster collection is one of the most iconic and recognized watch ranges in the world. Launched in 1957, the Speedmaster was initially designed to meet the needs of motorsport professionals, with its distinctive tachometer for measuring speed.</p>
<p dir="ltr">However, it is best known for its role in space exploration. In 1965, after rigorous testing, NASA selected the Speedmaster as its official watch for all manned missions. It was worn during the first lunar landing in 1969 by astronaut Buzz Aldrin and has since been nicknamed "<a href="https://www.dialicious.com/en/omega/speedmaster_moonwatch">Moonwatch</a>".</p>
<p dir="ltr">Aside from its space pedigree, the Speedmaster is also appreciated for its timeless design and robust mechanics. Over the years, Omega has introduced many variations of the Speedmaster such as the Omega Speedmaster Mark II, Mark III or Omega Speedmaster 38. It is often considered a must-have watch for collectors and watch enthusiasts.</p>
<h3 dir="ltr"><a href="https://www.dialicious.com/en/omega/seamaster">Omega Seamaster</a></h3>
<p dir="ltr">The Omega Seamaster collection, introduced in 1948, is one of the oldest and most popular luxury watches. Originally designed as a dive watch, it combines robust functionality with elegant design. <strong>Water resistance and durability have been key features</strong> of the Seamaster from its inception. Over time, this collection has evolved, encompassing a diverse range of models from professional diving watches to sophisticated pieces suitable for formal occasions.</p>
<p dir="ltr">A notable turning point for the Seamaster was its association with James Bond. Since 1995, with the film "GoldenEye", James Bond has worn a Seamaster in almost all of his films, cementing his status as a cultural icon.&nbsp;</p>
<p dir="ltr">The different variants, such as<a href="https://www.dialicious.com/en/omega/seamaster_300m"> Seamaster Diver 300M</a>, the Aqua Terra or the Planet Ocean or the PLOPROF show the adaptability of the collection to various needs and aesthetic preferences. Each watch is a reflection of Omega's watchmaking expertise and commitment to quality and innovation.</p>
<h3 dir="ltr"><a href="https://www.dialicious.com/en/omega/seamaster_planet_ocean_600m_co-axial_master_chronometer">Omega Planet Ocean</a></h3>
<p dir="ltr">The Seamaster Planet Ocean collection, first introduced in 2005, is a modern homage to Omega's rich maritime heritage. These watches are true diving instruments, offering water resistance of up to 60 ATM. They often feature ceramic bezels, dials with luminescent indexes, and a scratch-resistant sapphire crystal.&nbsp;</p>
<h3 dir="ltr"><a href="https://www.dialicious.com/en/omega/seamaster_aqua_terra">Omega Aqua Terra</a></h3>
<p dir="ltr">The Seamaster Aqua Terra is another illustrious member of the Seamaster family, launched in the early 2000s. With its aesthetic inspired by the wooden decks of luxury yachts, the Aqua Terra is a perfect mix between a dive watch and a dress watch. It is water resistant to 150 meters and is equally suited to a day at the office or a trip to the sea. The Aqua Terra has also been a showcase for some of Omega's most recent innovations, including co-axial movement and improved resistance to magnetic fields, making these watches some of the most reliable and precise timepieces available.</p>
<p dir="ltr">These two models, like the previous ones, reflect Omega's ongoing commitment to combining technical innovation with timeless design. They embody all the diversity of the Seamaster collection.</p>
<h3 dir="ltr"><a href="https://www.dialicious.com/en/omega/constellation">Omega Constellation</a></h3>
<p dir="ltr">The Omega Constellation collection, introduced in 1952, is the <strong>symbol of excellence in watchmaking and design</strong>. Known for its timeless elegance, the Constellation is a demonstration of Omega's expertise in precision and craftsmanship. Distinctive for its unique claws on the case, which were originally intended to ensure the water resistance of the watch, it has become one of the characteristic features of the Constellation design.</p>
<p dir="ltr">Over time, Omega has continued to innovate within this collection, introducing new movements, designs and materials, while maintaining the distinctive character and elegance of the Constellation. The range has branched out to include models for men and women, offering a variety of sizes, dials and straps.</p>
<h3 dir="ltr"><a href="https://www.dialicious.com/en/omega/de_ville">Omega De Ville</a></h3>
<p dir="ltr">The <strong>Omega De Ville collection is a reflection of refinement and urban elegance</strong> within Omega's extensive portfolio. Introduced in the 1960s, the De Ville was created as a more dressy and contemporary line, distinguishing itself from the brand's sports and diving watches.</p>
<p dir="ltr">Since its beginnings, the De Ville has been synonymous with sophistication and technical innovation. While preserving a classic design, it has often been the testing ground for Omega's new watchmaking technologies, such as reducing the complexity of movement components or the introduction of Co-Axial movements.&nbsp;With its clean lines and minimalist aesthetic, the De Ville collection is perfect for a professional setting or formal occasions. It includes several sub-collections, including the famous Hour Vision, Ladymatic and Tresor, each bringing its own touch of distinction.</p>
<p dir="ltr">Sophistication and simplicity. Designed for those who appreciate understated luxury, the De Ville is elegant while being technically impressive. Co-Axial movements and varied designs, ranging from simple models to complications like the tourbillon.</p>
<h3 dir="ltr"><a href="https://www.dialicious.com/en/omega/geneve">Omega Geneva</a></h3>
<p dir="ltr">In the 1950s and into the 1970s, the name &ldquo;Geneva&rdquo; was associated with the Omega watch line intended <strong>to honor the birthplace of Swiss watchmaking, Geneva</strong>. This range was meant to reflect the high quality standards for which the city was known. The Geneva model was finally integrated into the DeVille collection. Featuring a sober and elegant design, the Omega Gen&egrave;ve was appreciated for its versatility, being both a dress watch and suitable for everyday use and positioned at that time as an entry-level Omega.</p>
<h3 dir="ltr"><a href="https://www.dialicious.com/en/omega/dynamic">Omega Dynamic</a></h3>
<p dir="ltr">First launched in 1967, the Omega Dynamic is a distinctive model with a very '70s design. Initially designed as a watch for the younger generation, it had an elliptical case shape and colorful dials, reflecting the bold aesthetic of the era. Later, in the 1990s, the Dynamic was relaunched with a very different design inspired by pilot watches, under the name Omega Dynamic III.</p>
<h3 dir="ltr">Omega Seamaster Omegamatic</h3>
<p dir="ltr">Combining the precision of quartz with the autonomy of an automatic watch, the Omegamatic, launched in the 1990s, is a hybrid auto-quartz watch. It uses a rotor, similar to that of automatic watches, to charge a battery which powers a quartz movement, thus providing exceptional precision while retaining certain mechanical elements.</p>
<h3 dir="ltr">Omega Polaris</h3>
<p dir="ltr">Introduced in the 1980s, the Omega Polaris collection is remarkable for its unique design combining stainless steel and gold, often in a surprising so-called "two-tone" construction. These watches were equipped with quartz movements and equipped with complications, such as alarms or chronographs Their geometric aesthetic and multi-layered design made them immediately recognizable and accessible at low prices on the vintage market.</p>
<p dir="ltr">Each of these models brings a unique touch to the rich history of the Omega house, demonstrating its ability to innovate and adapt to changing watchmaking trends while remaining true to its roots of quality and precision.</p>
<h2 dir="ltr">How much does an Omega watch cost?</h2>
<p dir="ltr">Prices for Omega watches change every year, but <strong>most Omega models cost between $3,500 and $40,000</strong>. An Omega De Ville Prestige Co-Axial Chronometer costs $3,500 while an Omega Speedmaster in yellow gold Sedna costs $45,800. The second-hand market is also an opportunity to look at buying an Omega potentially cheaper than new.</p>
<h2 dir="ltr">Omega: Eclectic models for all tastes&nbsp;</h2>
<p dir="ltr">The story of Omega is one of a relentless quest for precision, innovation and excellence. From its humble beginnings in a small Swiss workshop to its presence on the moon, in the depths of the ocean and on the Olympic slopes, <strong>Omega has demonstrated its watchmaking mastery time</strong> and again. As a pioneer, innovator and explorer, Omega continues to push the boundaries of what is possible in the world of luxury watchmaking. Omega stands out for its fusion of styles, performance and history. Whether exploring the depths of the ocean, timing Olympic athletes, or accompanying astronauts into space, Omega has proven its excellence time and time again.</p>
<p dir="ltr">For those looking to learn more about Omega watches, the brand's official website offers a wealth of information. In addition, to obtain authentic and detailed reviews, do not hesitate to consult customer feedback on Dialicious. This perspective could prove valuable to those considering an Omega watch.</p>
<p dir="ltr">The Omega brand belongs to the Swatch Group, in the same way as other prestigious brands such as<a href="https://www.dialicious.com/en/breguet"> Breguet</a>,<a href="https://www.dialicious.com/en/blancpain"> Blancpain</a> or<a href="https://www.dialicious.com/en/jaquet_droz"> Jaquet Droz</a> and produces around 600,000 watches per year, all models combined. The Omega brand is also part of the ranking <a href="https://www.dialicious.com/en/top/the_best_luxury_watch_brands">Ranking of most popular luxury watch brands</a>. To choose the Omega model that best suits you, the <strong>Dialicious owners' reviews</strong> are a valuable resource for evaluating different models through real customer experience.</p>
<p dir="ltr">(Updated December 2023)</p>

A watch worn by 3 generations and I hope a fourth.

This transitional Omega Speedmaster 145022 is a watchmaking icon, renowned for its elegant design and exceptional precision.
I noticed very quickly that this Omega Speedmaster is a must-have piece for any collector.


My Grandfather's Watch bought in 1970

Wearing this watch gives me immense pleasure, whether with a leather strap or the original metal bracelet. This watch was produced in 1970 for the American market and is the "pre-moon" version.
The dial is lightly tropicalized, and the brown reflection in the sunlight is incredible.
The caliber 861 runs perfectly.

THE iconic watch par excellence

If there's one timeless watch, I think it's this one: for its history, for all its reissues since its creation in the 1960s, and I think that, along with the Rolex Submariner, OP, DJ, etc., it's a watch that remains timeless and whose appearance remains fairly close to the original.
From this, one might be tempted to say that there's a lack of originality, research, or even be tempted to assume that it's a clone: sacrilege!! :)
Joking aside... between the movement developments (since the 321 and its column wheel, the Lémania variations, the recent coaxial ones...), the color variations, special editions or reissues (which, between us, are becoming a bit too numerous for my taste, marketing marketing!...), it has come a long way, and not just from the Earth to the Moon (or to please the conspiracy theorists - of which I am not one - from Switzerland to Stanley Kubrick's Studio... lol)
This watch has another value for me too, and I'm not talking about the financial side. First of all, it's my second "Speed." I initially bought a recent one a few years ago with a magnificent oversized set, but above all bulky and hellish to store! And then... with sapphire crystal on top and underneath to admire the Lemania underneath. Frankly, I got tired of it: tired of the weight of the "beast," tired of the heavy straight steel bracelet with the built-in hair removal function; Tired of this kind of whitish circle because of the sapphire crystal: in short, tired of this lack of charm and character of the older ones. I sold it after 3-4 years.
I came across this one about a year and a half ago and fell in love with it (obviously I would have preferred one from the 60s with a 321, but it's difficult to find in good condition and especially impossible at a price that fits my budget). I fell in love, I said, with the patina of the indexes (the last tritium ones - from 1996), the overall cleanliness, which for a moment scared me a little about the risk of having a "Frankenwatch" (but not a good one, just well-maintained, preserved, and rarely worn by the previous owner), I fell in love with this original, discreet "plexiglass" crystal, and the feeling that it's ultimately my "first speed". Even the strap inspires me more (tapered with a thinner buckle making it more comfortable). Being a bit of a diehard when it comes to purchasing a watch, I have several reference books on the model and/or brand: Moonwatch Only (the bible), A Watch on the Moon, etc.
Ultimately, it's this blend of emotion and history that this beautiful Speedmaster inspires in me that I'm happy to share here.

For the "forensic" description:
Full Set
Original "T Swiss made T" dial. Tritium indexes and hands with a beautiful cream patina.
Omega caliber 86.
Plexiglas crystal with Omega logo in the center.
42mm excluding the crown, which fits like a letter through the post with a fairly thin bezel and a moderate thickness!
The watch is equipped with its original steel bracelet, ref. 1479 with 812 end pieces.
But I most often wear it with a fine, lightly grained leather from Haddn (from Thailand) with a pin buckle, or with the Omega Space NATO strap (purchased later), or a woven one from Avel & Men.

3590.50 (ST 145022) from 1996 (last tritium)

Magnificent watch purchased for the birth of my son, making me dream for a long time, one of the last 1861 models available near me before the transition to the 3861. Purchased on an Omega alligator leather strap, then mounted on the steel bracelet of the 3861, and here presented on a Tuscany leather strap.

A symbolic speedmaster

This watch is a must-have.
When I first became interested in watches, I knew, it was a given, that one day I would have this watch in my collection.
It has been the reason for several of my "firsts":

- First purchase at this price point, purchased in February 2021
- First purchase on Chrono24
- First watch purchased pre-owned

I've worn it with everything from a very vintage "president" style strap, a leather strap with a folding clasp, a nylon/rubber strap that gives it a much sportier look—in short, it goes everywhere!

I'll never sell this watch, that's for sure.

Some people think that THE watch is the Submariner, but for me, THE watch is the Speedmaster.

The Moonwatch Professional, THE MYTHICAL WATCH

<p><strong>Bausele</strong> est une marque horlog&egrave;re fond&eacute;e en <strong>2011</strong> &agrave; Sydney, en Australie, par Christophe Hoppe. Le nom, contraction de &ldquo;<strong>B</strong>eyond <strong>AUS</strong>tralian <strong>ELE</strong>ments&rdquo;, traduit l&rsquo;ADN fondateur de la maison : associer le design contemporain &agrave; un enracinement profond dans le territoire australien. Chaque montre int&egrave;gre un fragment physique du pays &ndash; sable, terre rouge, roche &ndash; ins&eacute;r&eacute; dans une capsule discr&egrave;te au niveau de la couronne.</p>
<p>Ce d&eacute;tail symbolique distingue imm&eacute;diatement Bausele de la concurrence internationale et transforme chaque montre en objet narratif, porteur d&rsquo;une part d&rsquo;identit&eacute; australienne. En un peu plus d&rsquo;une d&eacute;cennie, la marque s&rsquo;est impos&eacute;e comme le fer de lance de l&rsquo;horlogerie australienne contemporaine, conjuguant esprit d&rsquo;aventure, style affirm&eacute; et storytelling patriotique.</p>
<h3>Bausele et son identit&eacute; australienne unique</h3>
<p>Le c&oelig;ur de l&rsquo;identit&eacute; de Bausele r&eacute;side dans son lien avec l&rsquo;Australie. Dans un paysage horloger domin&eacute; par la Suisse et le Japon, la jeune maison revendique fi&egrave;rement son origine australienne et l&rsquo;int&egrave;gre physiquement dans ses cr&eacute;ations. Chaque montre contient un fragment authentique du pays dans une petite capsule int&eacute;gr&eacute;e &agrave; la couronne. Ce concept donne un sens suppl&eacute;mentaire &agrave; l&rsquo;objet : il ne s&rsquo;agit plus seulement d&rsquo;un instrument de mesure du temps, mais d&rsquo;un symbole d&rsquo;appartenance culturelle. Le design s&rsquo;inspire &eacute;galement de la nature australienne : le bleu profond de l&rsquo;oc&eacute;an Pacifique, les teintes ocres de l&rsquo;outback, ou encore la luminosit&eacute; des ciels c&ocirc;tiers. Ainsi, <strong>Bausele a su transformer son origine g&eacute;ographique en signature horlog&egrave;re distinctive</strong>, une d&eacute;marche rare dans une industrie souvent marqu&eacute;e par l&rsquo;homog&eacute;n&eacute;it&eacute; stylistique.</p>
<h3>Christophe Hoppe : de la Suisse &agrave; l&rsquo;Australie</h3>
<p>Le fondateur de Bausele, Christophe Hoppe, est originaire de Suisse. Apr&egrave;s une carri&egrave;re dans l&rsquo;industrie horlog&egrave;re helv&eacute;tique, il s&rsquo;installe en Australie et d&eacute;cide d&rsquo;y cr&eacute;er une marque qui marierait la rigueur technique suisse &agrave; l&rsquo;imaginaire australien. Ce double h&eacute;ritage est au c&oelig;ur de l&rsquo;ADN de la maison : la fiabilit&eacute; des mouvements et des composants s&rsquo;appuie sur des standards europ&eacute;ens, tandis que le design et le storytelling s&rsquo;ancrent dans le territoire australien. Cette approche originale lui permet d&rsquo;&eacute;viter le pi&egrave;ge de l&rsquo;imitation et d&rsquo;affirmer une identit&eacute; singuli&egrave;re. <strong>Bausele est ainsi le fruit d&rsquo;un m&eacute;tissage culturel et horloger unique</strong>, capable de s&eacute;duire aussi bien les Australiens attach&eacute;s &agrave; leur pays que les collectionneurs internationaux en qu&ecirc;te de nouveaut&eacute;s.</p>
<h3>Les collections embl&eacute;matiques de Bausele</h3>
<p>Bausele a d&eacute;clin&eacute; son identit&eacute; australienne dans plusieurs collections qui couvrent diff&eacute;rents usages &ndash; sport, aventure, aviation ou &eacute;l&eacute;gance d&eacute;contract&eacute;e. Chaque gamme raconte une histoire et met en avant un pan du mode de vie local :</p>
<ul>
<li><strong>Bausele OceanMoon</strong> &mdash; Une plongeuse robuste, &eacute;tanche 200 m, con&ccedil;ue pour les amateurs d&rsquo;oc&eacute;an et de sports nautiques. Elle traduit l&rsquo;attachement de la marque &agrave; la culture du surf et de la plong&eacute;e.</li>
<li><strong>Bausele Noosa</strong> &mdash; Inspir&eacute;e de la plage et de la douceur de vivre baln&eacute;aire, elle propose un design &eacute;l&eacute;gant, lumineux, id&eacute;al pour un usage quotidien casual chic.</li>
<li><strong>Bausele Pilot Automatic</strong> &mdash; Une montre inspir&eacute;e de l&rsquo;aviation et des explorateurs du ciel australien, avec une lisibilit&eacute; optimale et une esth&eacute;tique instrumentale.</li>
<li><strong>Bausele Endless Sunrise</strong> &mdash; S&eacute;rie limit&eacute;e &eacute;voquant les nuances flamboyantes des levers de soleil dans l&rsquo;outback australien.</li>
<li><strong>Bausele x Invictus Games</strong> &mdash; Montre con&ccedil;ue en partenariat avec l&rsquo;&eacute;v&eacute;nement sportif international fond&eacute; par le prince Harry, mettant en avant les valeurs de courage, de solidarit&eacute; et de r&eacute;silience.</li>
</ul>
<p>Avec ces collections, <strong>Bausele illustre sa capacit&eacute; &agrave; d&eacute;cliner une identit&eacute; forte dans des gammes vari&eacute;es</strong>, toujours ancr&eacute;es dans un imaginaire australien mais capables de s&eacute;duire un public international.</p>
<h3>Design et d&eacute;tails techniques chez Bausele</h3>
<p>Si le concept est australien, la r&eacute;alisation technique repose sur des collaborations internationales. Les mouvements proviennent de fournisseurs suisses (ETA, Sellita) ou japonais (Miyota, Seiko), garantissant fiabilit&eacute; et pr&eacute;cision. Les mat&eacute;riaux sont choisis pour leur robustesse : acier inoxydable, titane, verre saphir. Les bo&icirc;tiers, souvent massifs mais ergonomiques, s&rsquo;adressent &agrave; un public actif. La capsule int&eacute;gr&eacute;e dans la couronne demeure le d&eacute;tail distinctif qui conf&egrave;re &agrave; chaque montre un caract&egrave;re unique. Ainsi, <strong>Bausele combine rigueur suisse, accessibilit&eacute; japonaise et inspiration australienne</strong>, offrant des garde-temps hybrides mais coh&eacute;rents.</p>
<h3>Positionnement et client&egrave;le cible</h3>
<p>Bausele occupe un segment m&eacute;dian du march&eacute;. Les prix oscillent entre 500 et 2 000 CHF selon les mod&egrave;les, avec certaines &eacute;ditions sp&eacute;ciales plus ch&egrave;res. Cette strat&eacute;gie lui permet d&rsquo;attirer un public vari&eacute; : Australiens fiers de porter une montre nationale, expatri&eacute;s d&eacute;sireux de conserver un lien symbolique avec leur pays, mais aussi amateurs internationaux s&eacute;duits par l&rsquo;originalit&eacute; du concept. En misant sur l&rsquo;authenticit&eacute; et le storytelling, la marque propose plus qu&rsquo;un simple garde-temps : <strong>elle offre un objet porteur de sens et d&rsquo;appartenance</strong>. Les collectionneurs voient dans Bausele une alternative cr&eacute;dible et diff&eacute;renciante face aux marques &eacute;tablies.</p>
<h3>Distribution et rayonnement international</h3>
<p>Bausele privil&eacute;gie la vente directe via son site officiel, mais b&eacute;n&eacute;ficie &eacute;galement de la pr&eacute;sence de d&eacute;taillants en Australie, aux &Eacute;tats-Unis et en Europe. Cette distribution s&eacute;lective renforce son image de marque de niche. Les partenariats institutionnels &ndash; notamment avec l&rsquo;arm&eacute;e australienne et les Invictus Games &ndash; lui offrent une visibilit&eacute; m&eacute;diatique consid&eacute;rable. Les &eacute;ditions limit&eacute;es, produites en petites s&eacute;ries, circulent rapidement parmi les collectionneurs. Dans ce mod&egrave;le, <strong>la raret&eacute; devient un atout strat&eacute;gique</strong>, tout en entretenant un lien fort avec la communaut&eacute;.</p>
<h3>Bausele comme ambassadeur culturel australien</h3>
<p>Au-del&agrave; de l&rsquo;horlogerie, Bausele incarne une vision culturelle. Ses montres refl&egrave;tent la diversit&eacute; et la richesse de l&rsquo;Australie : l&rsquo;oc&eacute;an, le d&eacute;sert, les ciels infinis. Les valeurs associ&eacute;es &ndash; aventure, libert&eacute;, authenticit&eacute; &ndash; en font plus qu&rsquo;une marque : un v&eacute;ritable ambassadeur. Dans une industrie domin&eacute;e par les codes suisses, japonais ou allemands, cette originalit&eacute; attire l&rsquo;attention et permet de se d&eacute;marquer. Pour les acheteurs, acqu&eacute;rir une Bausele, c&rsquo;est non seulement porter une montre, mais aussi <strong>revendiquer une identit&eacute; culturelle singuli&egrave;re</strong>.</p>
<h3>Conclusion</h3>
<p><strong>Bausele est l&rsquo;exemple d&rsquo;une maison jeune qui a su transformer son origine en atout strat&eacute;gique.</strong> Ses montres, int&eacute;grant des &eacute;l&eacute;ments naturels australiens, sont &agrave; la fois fonctionnelles, symboliques et distinctives. Avec des collections comme l&rsquo;OceanMoon, la Noosa ou la Pilot Automatic, et des partenariats forts comme les Invictus Games, elle s&rsquo;impose comme une alternative cr&eacute;dible aux grandes marques &eacute;tablies. Pour les passionn&eacute;s en qu&ecirc;te d&rsquo;originalit&eacute; et de sens, Bausele repr&eacute;sente une option s&eacute;duisante. <strong>Pour affiner votre d&eacute;cision et consulter les retours d&rsquo;exp&eacute;rience des propri&eacute;taires, appuyez-vous sur les avis clients Dialicious.</strong></p>
<p>(Mise &agrave; jour Ao&ucirc;t 2025)</p>

<p><strong>Bausele</strong> is a watch brand founded in <strong>2011</strong> in Sydney, Australia, by Christophe Hoppe. Its name is a contraction of &ldquo;<strong>B</strong>eyond <strong>AUS</strong>tralian <strong>ELE</strong>ments,&rdquo; reflecting the founding DNA of the maison: combining contemporary design with a deep anchoring in Australian territory. Each watch integrates a tangible fragment of the country &ndash; sand, red soil, or stone &ndash; set in a discreet capsule inside the crown. This symbolic detail immediately distinguishes Bausele from international competitors and turns each watch into a narrative object, carrying a piece of Australian identity. In just over a decade, the brand has positioned itself as the spearhead of contemporary Australian watchmaking, blending adventure, modern styling, and patriotic storytelling.</p>
<h3>Bausele&rsquo;s unique Australian identity</h3>
<p>The heart of Bausele&rsquo;s identity lies in its link to Australia. In a watch landscape dominated by Switzerland and Japan, this young brand proudly claims its Australian roots and integrates them physically into its creations. Each watch contains an authentic fragment of the country inside a crown capsule. This idea gives new meaning to the object: no longer simply a timekeeper, but a cultural symbol of belonging. Design choices also draw inspiration from the natural environment: the deep blue of the Pacific Ocean, the ochre tones of the outback, or the brightness of coastal skies. In this way, <strong>Bausele has turned its geographic origin into a distinctive horological signature</strong>, something rare in an industry often defined by stylistic uniformity.</p>
<h3>Christophe Hoppe: from Switzerland to Australia</h3>
<p>Bausele&rsquo;s founder, Christophe Hoppe, hails from Switzerland. After a career in the Swiss watch industry, he settled in Australia with the ambition of creating a brand that would marry Swiss technical reliability with Australian imagination. This dual heritage lies at the heart of the brand&rsquo;s DNA: the dependability of Swiss and Japanese movements on one hand, and the Australian storytelling and design inspiration on the other. By combining the two, Hoppe avoided imitation and built an original identity. <strong>Bausele is therefore the result of a unique cultural and horological fusion</strong>, appealing both to Australians proud of their roots and to international collectors seeking something fresh.</p>
<h3>Bausele&rsquo;s flagship collections and iconic watches</h3>
<p>Bausele has declined its Australian identity across several collections, each tied to a particular lifestyle or environment. The most notable include:</p>
<ul>
<li><strong>Bausele OceanMoon</strong> &mdash; A robust diving watch, water-resistant to 200 meters, designed for ocean lovers and surfers. One of the brand&rsquo;s cornerstones.</li>
<li><strong>Bausele Noosa</strong> &mdash; Inspired by beach living and casual elegance, this line offers a luminous, everyday casual chic design.</li>
<li><strong>Bausele Pilot Automatic</strong> &mdash; Aviation-inspired, with maximum readability and an instrument-like design, it pays homage to Australia&rsquo;s pioneers of the sky.</li>
<li><strong>Bausele Endless Sunrise</strong> &mdash; A limited series evoking the brilliant hues of outback sunrises.</li>
<li><strong>Bausele x Invictus Games</strong> &mdash; A collaboration with the international sporting event founded by Prince Harry, carrying values of courage, solidarity, and resilience.</li>
</ul>
<p>Through these collections, <strong>Bausele demonstrates its ability to anchor itself in local culture while addressing an international audience</strong>, offering watches that are both narrative and functional.</p>
<h3>Design language and technical details of Bausele watches</h3>
<p>While its concept is Australian, the technical execution relies on international collaborations. Movements come from Swiss suppliers (ETA, Sellita) or Japanese manufacturers (Miyota, Seiko), ensuring reliability and precision. Materials such as stainless steel, titanium, and sapphire crystal are selected for durability. Cases are often bold yet ergonomic, appealing to an active clientele. The distinctive capsule inside the crown remains the unique storytelling detail that gives each watch symbolic value. <strong>Bausele thus combines Swiss rigor, Japanese accessibility, and Australian inspiration</strong>, producing timepieces that are hybrid yet coherent.</p>
<h3>Market positioning and Bausele&rsquo;s target audience</h3>
<p>Bausele positions itself in the mid-range segment of the market. Prices range from 500 to 2,000 CHF depending on the model, with some special editions priced higher. This strategy allows it to appeal to varied audiences: Australians proud of wearing a national brand, expatriates looking for a symbolic link to their homeland, and international collectors intrigued by originality. By focusing on authenticity and narrative, the brand sells more than just a timepiece: <strong>it offers an object loaded with meaning and belonging</strong>. For collectors, Bausele stands out as a credible alternative in a market dominated by established players.</p>
<h3>Distribution strategy and international reach</h3>
<p>Bausele&rsquo;s distribution relies primarily on direct sales through its official website, ensuring control of its brand image and a close connection with customers. Select retailers in Australia, the United States, and Europe complement this. Partnerships with the Australian army and the Invictus Games have significantly boosted media visibility. Limited editions, produced in small batches, circulate rapidly among collectors. In this way, <strong>rarity becomes a strategic advantage</strong>, while maintaining a strong link with the brand&rsquo;s community.</p>
<h3>Bausele as a cultural ambassador for Australia</h3>
<p>Beyond watchmaking, Bausele positions itself as a cultural ambassador. Its watches embody the diversity of Australia &mdash; the ocean, the desert, and the skies &mdash; and values such as adventure, freedom, and authenticity. In an industry dominated by Swiss, Japanese, and German codes, this originality provides a unique voice. For buyers, owning a Bausele is not only about having a functional watch but also <strong>about carrying a symbolic piece of Australia</strong>. This dimension elevates the brand beyond traditional watchmaking boundaries.</p>
<h3>Conclusion</h3>
<p><strong>Bausele is a young brand that successfully turned its geographic origin into a strategic strength.</strong> Its watches, integrating natural Australian elements, are functional, symbolic, and distinctive. With collections such as OceanMoon, Noosa, and Pilot Automatic, and strong partnerships like the Invictus Games, it has established itself as a credible alternative to established houses. For enthusiasts looking for originality and meaning, Bausele represents an appealing choice. <strong>To refine your decision and compare your impressions with real ownership experiences, consult Dialicious customer reviews.</strong></p>
<p>(Updated August 2025)</p>

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