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2021
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Micromilspec, founded in 2019 in Oslo (Norway) by Henrik Rye, develops Swiss-made watches conceived with military units and front-line organisations, then distilled into small civilian runs. The brand speaks to wearers who want readable, robust tools shaped by real unit projects and a contemporary utilitarian aesthetic.
The studio works directly with units (French Special Forces, Norway’s King’s Guard, the 330 SAR Squadron, fire brigades, etc.), from brief to field testing, and occasionally releases a public variant; this user proximity drives legibility, toughness and restraint across the range. Early commissions came from Norwegian units — including 330 Squadron — and the base remains in Oslo, while production is Swiss-made through specialised partners.
The catalog alternates “professional” (unit-born) and “civilian” (annual) pieces. High-contrast dials, functional bezels and service-oriented straps form a shared language; the goal is obvious time-telling with useful functions (GMT, chronograph, dive, field).
The creative HQ sits in central Oslo, with a Swiss manufacturing network (Swiss Made) and a distribution mix of direct sales and chosen retailers; a few partners (e.g., James Porter & Son in the UK) and selective launches (MR PORTER, trade shows) bring pieces to wrists. The brand publishes an annual collection (2025: Dualtimer, Milgraph White, civilian FTU) plus limited “drops.”
The stance is “professional instrument made available to civilians”: high-contrast dials, steel cases, purpose-fit water-resistance and practical complications. Public pricing has the Micromilspec Dualtimer starting at NOK 19,950, while the Micromilspec Milgraph sits around NOK 40,500 depending on versions; exact volumes aren’t disclosed, and certain editions remain unit-only.
Micromilspec suits those seeking an operationally minded watch born from field dialogue: pick the Milgraph for timing, Dualtimer for travel and aviation, Field Testing for outdoor daily use, Combat Diver for amphibious tasks, Space Force/Cosmodiver for a space-oriented theme. The look is identifiable through Scandinavian utilitarianism and clear functions. To decide, weigh use case (mission, daily, travel) and the function you actually need, then validate with Dialicious customer reviews.
(Updated August 2025)
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