The must-have Macro Loupe for all watch lovers

Iconic watch art prints. Made in Switzerland, lifetime guarantee

A watch with a recent history. Largely Swiss and partly Japanese in its movement.
Original in its way of telling time. It's pleasing to the eye and its color is unusual.
Admittedly, its pale green strap won't match every outfit, but I encourage you to try it. The sound of the oscillating weight is surprising and gives it a lively feel.

Breaks the rules

It's a sober watch
The only Rolex with the brand written in green and yellow logo. The lollypop minute hand is also green.
We appreciate the 3 - 6 - 9 which really lights up in the dark.
Its bracelet reveals the brand but it's a model that we rarely see.
This new model has a protected crown,
It's a legendary model that I recommend.
After the Datejust, this is the Rolex to own.


A Rolex apart

Accustomed to round sports watches with black backgrounds, this Cartier breaks my usual codes: square shape, white background, Roman numerals... it is a watch of incredible elegance, moreover it is unclassifiable. Cartier is a real watch manufacturer and this idea takes on its full meaning when you put it on your wrist.

Shake up the codes

Here is a purchase that was a crush or even an impulsive one!
The type of purchase that makes you wonder "why"...
In hindsight, the comic book character "Snoopy" called upon my emotional memory. A comic strip that few remember.
The caliber is the robust 4R36, this watch was released in few copies, however this is not what motivated the "impulsive" purchase. We like to watch it turn and its finish

An original Seiko

Hello, Moonswatch collector while agreeing to skip the pink and the yellow, the Neptune is the rarest.
Obviously no limited series, you just have to be patient and have luck. This blue is a real success. The detractors will say that it is only marketing ... do not listen to them! Treat yourself, the Neptune or any Moonwatch will get you some

The Moonswatch that discolored

I was 12 years old when I was given this Seamaster. At the time I had no idea what an incredible gift I was getting. It has survived the decades and is as good as new. This Omega had been designed for the French army but it was not selected. This timepiece is a symbol for me that I hope I will tell about one day, on Xavier's YouTube channel.

The most sentimental!

M.A.D.Editions. born in Geneva under Maximilian B&uuml;sser&rsquo;s impulse (the mind behind MB&amp;F), the brand was devised as an &ldquo;access path&rdquo; to experimental design at a controlled price: the debut M.A.D.1 went first to MB&amp;F&rsquo;s Friends &amp; Tribe in 2021 before opening to the public via lotteries, framing a community-driven, artisanal, and deliberately offbeat project.
<h3>A parallel venture for attainable avant-garde</h3>
The idea of a sister brand, more affordable than MB&amp;F, dates back to MB&amp;F&rsquo;s early days and materialized in 2020&ndash;2021: dramatic architecture, lateral time display, a showpiece rotor and bold volume, yet with industrial choices to keep pricing in check; the promise is to extend MB&amp;F-like aesthetics to more enthusiasts while maintaining tight distribution and direct relationships, in order to put the wearing experience first.
<h3>Visual language: side reading and a theatrical rotor</h3>
M.A.D.Editions&rsquo; instant signature is a case-band time display via cylinders, while an openworked rotor whirls &ldquo;on top&rdquo; like kinetic sculpture; the setup creates strong wrist presence&mdash;half playful object, half expressive instrument&mdash;with bold colors (Tribe blue, red, green, later specific tones) meant to deliver legibility in a concept usually reserved for haute horlogerie.
<h3>Model timeline (M.A.D.1 &rarr; M.A.D.1S)</h3>
The product story unfolds in waves: 2021 launches M.A.D.1 (Blue, Friends &amp; Tribe), 2022 brings the M.A.D.1 Red (with a second 2023 wave), September 2023 adds the M.A.D.1 Green, and 2024 introduces the thinner M.A.D.1S powered by a Swiss calibre; in 2025, a vibrant trio with designer Yinka Ilori extends the pop-experimental DNA&mdash;an approach that keeps the project in ongoing creative dialogue with its community.
<ul>
<li>M.A.D.Editions M.A.D.1 (Blue, 2021) &mdash; First run for Friends &amp; Tribe: lateral readout, kinetic rotor, community launch.</li>
<li>M.A.D.Editions M.A.D.1 Red (2022/2023) &mdash; Public release via raffles, two waves totaling about 3,000 pieces reported by specialist media.&nbsp;</li>
<li>M.A.D.Editions M.A.D.1 Green (2023) &mdash; Circa 1,500 pieces at 2,900 CHF, same architecture in a mint-green livery. M.A.D.Editions M.A.D.1S (2024) &mdash; Slimmer case and a Swiss La Joux-Perret G101, in Purple (members) and Ice Blue (public).</li>
<li>M.A.D.Editions &times; Yinka Ilori (2025) &mdash; Limited trio, bold materials and colors, raffle sales window.</li>
</ul>
<h3>Mechanics: from Miyota 821A to La Joux-Perret G101</h3>
The original M.A.D.1 used the battle-tested Miyota 821A whose unidirectional rotor was integral to the spectacle, enabling an unusually low retail price for such a concept; in 2024 the M.A.D.1S moved to the Swiss G101 (68-hour reserve), slimming the case and raising spec while staying true to the founding idea of bringing attainable avant-garde to the wrist.&nbsp;
<h3>Positioning, pricing, volumes, and access</h3>
Positioned &ldquo;accessible-to-mid&rdquo; for a look normally priced far higher, the brand has communicated reference pricing around 2,900 CHF depending on editions, with tight volumes and raffles to manage demand vastly exceeding supply; the supervised process helped shape a highly engaged community around each drop.
<h3>Distribution and community relationship</h3>
Sales are primarily direct, in short, announced waves; the &ldquo;Friends &amp; Tribe&rdquo; then public-raffle logic centers conversation (targeted updates, transparent allocation, clear calendars) while creative collaborations (colors, guest designers) feed ongoing interest; the goal is to embrace cheerful scarcity that prioritizes collective experience over speculation.
<h3>Selection advice</h3>
Decide first by aesthetics and wear: the original kinetic spectacle (M.A.D.1), the thinner, easier-to-wear case (M.A.D.1S), or a chromatic collaboration (Ilori); then confirm fit (diameter/thickness) and your daily context (desk/leisure), noting that side reading takes a short learning curve; finally, weigh horological interest (G101) against budget/rarity (821A), remembering that each edition tells a distinct chapter of the project.
<h3>Conclusion</h3>
M.A.D.Editions targets enthusiasts who want Geneva&rsquo;s experimental spirit in a wearable, financially realistic package. The vocabulary (side readout, kinetic rotor) is unmistakable, and the shift to the M.A.D.1S shows intent to refine comfort without losing whimsy. To choose among editions, start with ergonomics, budget, and your taste for color or collaboration. Scarcity requires patience and process (raffles, lists). Before finalizing, lean on Dialicious customer reviews to match expectations with real-world wear.
(Updated September 2025)

This watch immediately catches the eye with its rounded pebble shape. The dial, original with its two moving discs, is out of the ordinary. But the most fascinating element remains the visible movement of the oscillating weight. Indeed, the dial reveals, on its periphery, the oscillating weight in depth, offering a very aesthetic perspective. The luminescent points further amplify the perception of this movement, giving it an almost hypnotic quality. It is a versatile watch, which will not fail to elicit admiring comments!

A living watch!

La marque&nbsp;Serica a &eacute;t&eacute; cr&eacute;&eacute;e en 2019 par J&eacute;r&ocirc;me Burget et 3 amis &agrave; Paris, en France. Le nom Serica vient d'une r&eacute;gion perdue au bout de l'Extr&ecirc;me-Orient que les Grecs et les Romains avaient baptis&eacute;e ainsi. Ce lieu fait &eacute;cho &agrave; la gen&egrave;se de la marque, qui vise &agrave; concevoir des montres m&eacute;caniques de qualit&eacute; au style n&eacute;or&eacute;tro, pr&ecirc;tes &agrave; vous suivre aux confins du monde.
La gamme comprend des montres telles que la <a title="Page Serica 4512" href="https://www.dialicious.com/serica/4512">Serica 4512</a>, la <a title="Page Serica 5303" href="https://www.dialicious.com/serica/5303">Serica 5303</a> et la <a title="Page Serica 8315 GMT Chronom&egrave;tre" href="https://www.dialicious.com/serica/8315">Serica 8315</a>. L'une des particularit&eacute;s de cette marque est que son nom n'appara&icirc;t nulle part sur le cadran, afin de pousser le passionn&eacute; &agrave; acheter un design, des finitions et des proportions, et pas seulement un nom. En juillet 2023, Serica a lanc&eacute; la Serica 5303 COSC une version chronom&egrave;tre certifi&eacute;e par le Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres.
Leur avant-dernier mod&egrave;le est la <a href="https://www.dialicious.com/serica/6190">Serica 6190</a> surfant sur les bases de la 1&egrave;re r&eacute;f&eacute;rence de la marque, la Serica 4512. Cette 6190 &eacute;pouse les codes stylistiques de la marque, des anses lyres, un choix de cadrans diff&eacute;rents et la possibilit&eacute; de choisir la position de la couronne &agrave; 3 heures ou en mode "Destro" &agrave; 9 heures. Cette Serica 6190 est &eacute;quip&eacute; du calibre Soprod M100 certifi&eacute; COSC (Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres) &agrave; l'intar des productions actuelles des autres mod&egrave;les 5303 et 8315.&nbsp;
Depuis le 21 novembre 2024, Serica propose une nouvelle collection tr&egrave;s audacieuse...&nbsp;Une montre habill&eacute;e sortant des sentiers battus nomm&eacute;e "Parade" sous la r&eacute;f&eacute;rence 1174. Ces 4 chiffres, comme toutes les autres r&eacute;f&eacute;rences Serica, propose une symbolique issue du nombre d'or ou divines proportions dont le ratio entre la longeur et la largeur sont de 1,174... Une nouveaut&eacute; propos&eacute;e en pr&eacute;-commande &agrave; 1,490 &euro; pour une livraison pr&eacute;vue en Mars 2025...
<h2>Quel est le prix d'une montre Serica ?</h2>
Les prix des montres Serica &eacute;voluent et diff&eacute;rent selon les mod&egrave;les. La plupart co&ucirc;tent entre 990 &euro; et 1,890 &euro; selon les mod&egrave;les et finitions. Le mod&egrave;le GMT de la marque, Serica 8315 GMT Chronom&egrave;tre co&ucirc;te 1,890 &euro; tandis que le dernier mod&egrave;le lanc&eacute; par Serica, la r&eacute;f&eacute;rence <a href="https://www.dialicious.com/serica/6190">6190</a> est propos&eacute;e &agrave; 990 &euro;.
Serica est ind&eacute;pendante et produit environ 5,000 montres par an, tous mod&egrave;les confondus. Serica fait partie du <a href="https://www.dialicious.com/top/les_meilleures_marques_de_montres_francaises">Top 10 des marques de montres fran&ccedil;aises les plus populaires</a>, ainsi que du <a href="https://www.dialicious.com/top/les_meilleures_micro_marques_de_montres">Classement des meilleures micro-marques de montres</a>. Pour choisir le mod&egrave;le Serica qui vous correspond le mieux,&nbsp;les avis clients Dialicious sont une ressource essentielle pour &eacute;valuer les diff&eacute;rents mod&egrave;les &agrave; travers l'exp&eacute;rience r&eacute;elle des clients
(Mise &agrave; jour Novembre 2024)

The brand Serica was created in 2019 by J&eacute;r&ocirc;me Burget and 3 friends in Paris, France. The name Serica comes from a lost region at the end of the Far East that the Greeks and Romans named it like this. This place echoes the genesis of the brand, which aims to design quality mechanical watches in a neo-retro style, ready to follow you to the ends of the world.
The range includes watches such as the&nbsp;<a href="https://www.dialicious.com/en/serica/4512">Serica 4512</a>, the&nbsp;<a href="https://www.dialicious.com/en/serica/5303">Serica 5303</a> and the&nbsp;<a href="https://www.dialicious.com/en/serica/8315">Serica 8315</a>. One of the particularities of this brand is that its name does not appear anywhere on the dial, in order to encourage the enthusiast to buy a design, finishes and proportions, and not just a name. In July 2023, Serica launched the Serica 5303 COSC, a chronometer version certified by the Swiss Official Chronometer Testing Institute.
The&nbsp;<a href="https://www.dialicious.com/en/serica/6190">Serica 6190</a> surfing on the bases of the brand's first reference, the Serica 4512. This 6190 follows the stylistic codes of the brand, lyre lugs, a choice of different dials and the possibility of choosing the position of the crown at 3 o'clock or at &ldquo;Destro&rdquo; mode at 9 o&rsquo;clock. This Serica 6190 is powered with the Soprod M100 caliber COSC (Official Swiss Chronometer Certification) certified, like the current productions of the other 5303 and 8315 models.&nbsp;
Since November 21, 2024, Serica has been offering a very daring new collection... A dress watch off the beaten track called &ldquo;Parade&rdquo; under the reference 1174. These 4 figures, like all other Serica references, offer a symbolism derived from the golden number or divine proportions whose ratio between length and width is 1.174... A novelty offered for pre-order at &euro; 1,490 for one delivery planned for March 2025...
<h2 dir="ltr">How much does a Serica watch cost?</h2>
The prices of Serica watches change and differ depending on the model. Most cost between &euro; 990 and &euro; 1,890 depending on the models and finishes. The brand's GMT model, Serica 8315 GMT Chronometer costs &euro; 1,890 while the latest model launched by Serica, the reference&nbsp;<a href="https://www.dialicious.com/en/serica/6190">6190</a> is offered to &euro; 990.
Serica is independent and produces around 5,000 watches per year, all models combined. Serica is part of the&nbsp;<a href="https://preprod.dialicious.com/en/top/the_best_french_watch_brands">Top 10 most popular French watch brands</a>, as well as&nbsp;<a href="https://www.dialicious.com/en/top/the_best_micro_watch_brands">ranking the best micro watch brands</a>. To choose the Serica model that best suits you, <a href="https://www.dialicious.com/en/serica/5303">Serica 5303 reviews</a>, <a href="https://www.dialicious.com/en/serica/4512">Serica 4512 reviews</a>, <a href="https://www.dialicious.com/en/serica/6190">Serica 6190 reviews</a> or <a href="https://www.dialicious.com/en/serica/8315">Serica 8315 reviews</a> are an #1 resource for evaluating different models through real customer experience.
(Updated December 2025)

M.A.D.2 is a model launched in 2025 by M.A.D.Editions (MB&amp;F&rsquo;s accessible parallel brand) and designed by Eric Giroud: a bi-directional jumping-hour with trailing-minutes display at the center, an in-house MB&amp;F module atop a La Joux-Perret G101 automatic (64 h). A pebble-shaped 42 mm &times; 12.3 mm steel case with domed sapphire front and back, and raffle-based allocation make for a playful, readable daily wearer.&nbsp;
<h3>Design &amp; legibility: the model&rsquo;s identity</h3>
The face is minimalist yet surprising: two metallic &ldquo;almond-like&rdquo; pointers at center indicate the jumping hour and trailing minutes, within a stage that nods to a vinyl turntable (Technics SL-1200 inspiration from Eric Giroud). The domed sapphire enhances depth, the oversized rotor adds motion, and the layout stays purposely uncluttered for quick reading, so the &ldquo;pebble&rdquo; case plus central jumping display forms an instantly recognisable signature.
<h3>Case, strap and daily comfort</h3>
The 42 mm steel case (12.3 mm thick) is all smooth curves with near-invisible lugs and twin domed sapphires; water-resistance is 30 m (3 ATM), and the compact stance wears short. On leather (folding clasp) or technical textile depending on runs, it remains stable, while low mass and a rounded back ease cuff-sliding. In practice, the 42 &times; 12.3 mm format prioritises &ldquo;presence vs comfort&rdquo; balance over hard-core sport specs.&nbsp;
<h3>Movement: architecture, performance and care</h3>
Under the hood is La Joux-Perret&rsquo;s G101 (4 Hz, ~64 h) topped by MB&amp;F&rsquo;s bi-directional jumping-hour module: you can set time forwards or backwards and the hour snaps either way, avoiding the approximation of the M.A.D.1. Expect conventional 4&ndash;5-year service intervals (usage-dependent); rate stability and winding are solid for this modern Swiss base, meaning the G101 plus MB&amp;F jumping module combines practical legibility with healthy autonomy.
<h3>Timeline &amp; main models (2025&ndash;2025)</h3>
(2025) M.A.D.Editions M.A.D.2 Green:
The headline launch variant: green tone around the central display, oversized rotor on show, steel 42 mm case and domed sapphires. The hue adds contemporary presence without sacrificing clarity; at just 12.3 mm, it wears cleanly for office-to-weekend duty. Allocation via raffle; indicative launch price CHF 2,900 before tax.
(2025) M.A.D.Editions M.A.D.2 Orange:
A vivid orange take with the same tech (G101 + MB&amp;F bi-directional module), dimensions and twin domes. The bright tone boosts contrast of the central indicators and underlines the watch&rsquo;s playful brief, while preserving instant reading. Allocation remains raffle-driven within defined windows. Generic identifier.
(2025) M.A.D.Editions M.A.D.2 &ldquo;Steel/Silver Dial&rdquo;:
Marketplace listings reveal a steel/silver-dominant variant, confirming multiple finishes on the same language: polished pebble case, central jumping display, prominent rotor and 3 ATM water-resistance. This execution skews dressier and versatile, ideal on dark leather.&nbsp;
(2025) M.A.D.Editions M.A.D.2 &ldquo;By Raffle &ndash; March&rdquo;:
The first sales cycle ran via late-March raffle, aligning with the brand&rsquo;s inclusive intent amid demand exceeding supply. This access model shapes the community perception and purchase calendar.&nbsp;
(2025) M.A.D.Editions M.A.D.2 &ldquo;Eric Giroud Edition&rdquo;:
Official communication foregrounds Eric Giroud&rsquo;s authorship: turntable-inspired staging, pure pebble volumes and brushed metal pointers at center. This design signature explains coherent colorways while preserving readability.&nbsp;
<h3>Conclusion</h3>
M.A.D.2 targets enthusiasts who want joy, identity and clarity: modern Swiss mechanics, a unique central display and a very wearable &ldquo;pebble&rdquo; presence. Choose your tone (discreet vs expressive), then your usage (office/weekend) and mind raffle timing. To validate comfort, reliability and daily perception, rely on Dialicious customer reviews.
(Updated September 2025)

M.A.D.EDITIONS M.A.D.2 Owner Review : Atypical, original and amazing

Breaks the rules

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