The must-have Macro Loupe for all watch lovers

Iconic watch art prints. Made in Switzerland, lifetime guarantee

The watch has a magnificent dial, a beautiful shade of green that shifts from light to dark depending on the light.

The clasp can be precisely adjusted without removing the watch. The case and strap size are perfect for my wrist, making it very comfortable.

The strap can be changed in an innovative way without removing the spring bars. It can also be shortened without tools.

For me, this watch is perfect. The only drawback is that the leather strap is only available with a tang buckle, not a folding clasp. The 5-day power reserve and 10 bar water resistance make this watch suitable for everyday wear and any occasion.



The details make the difference between boredom and excitement

The watch is very comfortable thanks to its height.

Because of its width, it's better suited to people who like larger watches.

The interchangeable bezel allows for numerous color combinations. However, I would like to see a wider variety of bezels available. For example, with the same design as the GMT version or in aluminum.

The straps are very innovative; the buckles have fine adjustment, even the rubber one. I find this really great. Unfortunately, the strap width is 22 mm; otherwise, I could also use the straps on other watches.

The metal bracelet scratches quite easily. The Sellita movement is COSC certified, but could be more accurate.

Overall, it's an excellent watch for beginners. It's also highly recommended for people who don't want to invest too much money or who own several watches.

A modular watch for everyday use

For me, this is the perfect watch for special occasions.

Because it's black, it's discreet and doesn't draw too much attention. The polished hour markers and case give it a touch of elegance. Since it's an elegant watch, I'm glad it doesn't have any luminous surfaces or hands.

The leather strap is very comfortable and has a rubber lining. The butterfly clasp prevents the watch from falling off. The small seconds subtly adds a touch of serenity.
The highlight is the beautiful movement with its special rotor that doesn't obstruct the view of the movement.
Due to the polished finish, I wouldn't wear this watch every day.

Magnificent dress watch

<p dir="ltr">The <strong>IWC</strong> brand was created in <strong>1868</strong> by the American Florentine Ariosto Jones in northeastern Switzerland. He founded a watch factory in Switzerland to supply the American market with quality movements and benefit from the know-how of the Swiss workforce. He settled in the town of Schaffhausen following his meeting with Johann Heinrich Moser, watchmaker and industrialist.</p>
<h2 dir="ltr">History of the IWC brand</h2>
<p dir="ltr">Known for its watches in areas such as scuba diving or combat with the<a href="https://www.dialicious.com/en/iwc/aquatimer"> IWC Aquatimer</a>, the house acquired its reputation with watches in the aeronautical sector from 1936. The brand is also recognized in the marine sector with the<a href="https://www.dialicious.com/en/iwc/portugieser"> IWC Portugieser</a> created in 1939 to meet the demand of two Portuguese importers of the brand, Rodrigues and Teixeira.</p>
<h2 dir="ltr">How much does an IWC watch cost?</h2>
<p dir="ltr">The prices of new IWC watches change every year, but most IWC models cost between CHF 8,000 and CHF 12,000. For example, a<a href="https://www.dialicious.com/en/iwc/ingenieur/review/65952649c78129179ad4037b"> IWC Ingenieur Automatic 40</a>, a reissue of the famous IWC Ingenieur SL designed by Gerald Genta, is sold for CHF 12,000, while an IWC Perpetual Calendar in Ceratanium costs CHF 53,000. IWC also offers models in precious materials and set with diamonds for a more feminine clientele.</p>
<h2 dir="ltr">IWC: Much more than aviator watches</h2>
<p dir="ltr">IWC is owned by the Richemont group as<a href="https://www.dialicious.com/en/panerai"> Panerai</a>,<a href="https://www.dialicious.com/en/vacheron_constantin"> Vacheron Constantin</a>,<a href="https://www.dialicious.com/en/cartier"> Cartier</a> and produces around 150,000 watches per year, all models combined. To choose an IWC that suits you best, Dialicious owners' reviews are a valuable resource for evaluating each of the different models through real customer experience.</p>
<p dir="ltr">(Updated January 2024)</p>

I entered this IWC boutique with a clear objective and the certainty that nothing could deter me: to buy a Portuguese. The final decision would hinge on the dial color, the strap material, and perhaps even the presence of a chronograph. After a good half hour, I settled on a three-hand model with a blue dial and sumptuous reflections. However, the available version didn't offer a strap of the optimal length, so the saleswoman ordered one in the correct size. I paid a deposit, the woman got up and left with her laptop. As she left her empty seat, she revealed to me a display case I hadn't noticed before, showcasing a Pilot Mark XX with a blue dial and metal bracelet, which I then asked her to show me. It took me 30 seconds to point it out instead of the Portuguese. It was therefore an emotional, instinctive purchase, which the context described here will convey far better than any words I could use to describe it; the photos will do the rest.

versatility between sporty and dressy styles

<p><strong>Apose</strong> est une marque horlog&egrave;re fran&ccedil;aise fond&eacute;e en <strong>2020</strong> &agrave; Mulhouse par le designer horloger Didier Finck et le physicien Ludovic Zussa, avec l&rsquo;ambition d&eacute;clar&eacute;e de b&acirc;tir une collection d&rsquo;automatiques haut de gamme au dessin &eacute;pur&eacute;, d&rsquo;en maximiser la part de fabrication fran&ccedil;aise et d&rsquo;ancrer la production finale en Alsace (atelier et assemblage &agrave; Mulhouse).</p>
<h3>Histoire d&rsquo;Apose (Mulhouse 2020) : fondateurs, mission &laquo; 100 % fran&ccedil;aise &raquo; et ancrage territorial</h3>
<p>N&eacute;e en pleine effervescence des micro-marques hexagonales, Apose revendique une d&eacute;marche &laquo; retour &agrave; la puret&eacute; &raquo; qui s&rsquo;oppose &agrave; la surench&egrave;re de complications et de styles criards : le duo Finck/Zussa, fort d&rsquo;exp&eacute;riences chez Swatch Group et en innovation produit, fixe un cap tr&egrave;s lisible &mdash; dessin minimaliste, composants sourc&eacute;s en France chaque fois que possible, assemblage local et partenariats tricolores (cadrans, aiguilles, bracelets, &eacute;b&eacute;nisterie d&rsquo;&eacute;crin) &mdash; afin de prouver qu&rsquo;une montre contemporaine et d&eacute;sirable peut &eacute;galement servir de vitrine au savoir-faire national, si bien que <strong>la promesse d&rsquo;Apose tient dans l&rsquo;&eacute;quation &laquo; &eacute;l&eacute;gance fran&ccedil;aise, automatisme fiable, cha&icirc;ne d&rsquo;approvisionnement localis&eacute;e &raquo;</strong>.</p>
<h3>Design minimaliste Apose : &eacute;l&eacute;gance fran&ccedil;aise, bo&icirc;tier 40 mm et finitions lisibles au quotidien</h3>
<p>L&rsquo;identit&eacute; formelle d&rsquo;Apose repose sur des volumes sobres et des contrastes ma&icirc;tris&eacute;s : carrure acier 316L aux facettes tendues, architecture de bo&icirc;tier souvent &laquo; en trois &eacute;tages &raquo;, alternance de bross&eacute;s et polis, cadrans &agrave; niveaux avec index int&eacute;gr&eacute;s et aiguilles textur&eacute;es ; l&rsquo;ergonomie se veut universelle autour d&rsquo;un diam&egrave;tre signature de 40 mm et d&rsquo;une &eacute;paisseur contenue, avec des verres saphir trait&eacute;s antireflets et des &eacute;tanch&eacute;it&eacute;s r&eacute;alistes (jusqu&rsquo;&agrave; 10 ATM selon les r&eacute;f&eacute;rences), l&rsquo;objectif &eacute;tant de faire d&rsquo;une montre de ville un compagnon &laquo; tous les jours &raquo; plut&ocirc;t qu&rsquo;un objet de vitrine, d&rsquo;o&ugrave; le fait que <strong>la lisibilit&eacute; et la tenue au port&eacute; priment syst&eacute;matiquement sur l&rsquo;effet de manche</strong>.</p>
<h3>Mod&egrave;les Apose n&deg;3-100, Radial, Douz et Pur : rep&egrave;res de collection et usages</h3>
<p>La gamme Apose s&rsquo;articule en familles clairement diff&eacute;renci&eacute;es, dont l&rsquo;&eacute;volution illustre la mont&eacute;e en &laquo; francisation &raquo; des composants : s&eacute;rie N&deg;3-100 (&eacute;dition &agrave; composants exclusivement fran&ccedil;ais), d&eacute;clinaisons Radial (anneau cannel&eacute; sur cadran) et Douz / Pur (variantes esth&eacute;tiques plus &eacute;pur&eacute;es), chacune pens&eacute;e pour un port quotidien chic plut&ocirc;t que sportif ; les bracelets, propos&eacute;s en acier ou en cuir pleine fleur, ont &eacute;t&eacute; d&eacute;velopp&eacute;s notamment avec Longchamp sur certaines s&eacute;ries, consolidant l&rsquo;ADN d&rsquo;une montre urbaine fran&ccedil;aise qui assume ses choix de style sans recourir &agrave; des complications spectaculaires, de telle sorte que <strong>le choix entre les lignes tient surtout &agrave; l&rsquo;ambiance de cadran et au degr&eacute; de &laquo; mati&egrave;re &raquo; souhait&eacute;</strong>.</p>
<ul>
<li><strong>Apose n&deg;3-100</strong> &mdash; S&eacute;rie limit&eacute;e &laquo; 100 % fran&ccedil;aise &raquo; : composants d&rsquo;origine hexagonale, bracelet issu de chutes de cuir Longchamp, mouvement fran&ccedil;ais Pequignet Initial (65 h).</li>
<li><strong>Apose Radial</strong> &mdash; Cadran soulign&eacute; d&rsquo;un anneau cannel&eacute; anodis&eacute;, multiples coloris (indigo, azur, etc.), propositions sur cuir Longchamp ou acier.</li>
<li><strong>Apose Douz</strong> &mdash; Variation plus sobre du cadran n&deg;3 (lecture tr&egrave;s &eacute;pur&eacute;e) ; d&eacute;tails exacts selon s&eacute;ries et mill&eacute;simes (certaines fiches d&eacute;taillants).Mouvement Pequignet Initial (65 h) et partenaires Longchamp : ce qu&rsquo;il faut savoir sur l&rsquo;&laquo; &eacute;cosyst&egrave;me &raquo;</li>
</ul>
<p>En 2022, Apose franchit une &eacute;tape symbolique avec la <strong>Apose N&deg;3-100</strong> : l&rsquo;&eacute;dition adopte le calibre fran&ccedil;ais &laquo; Initial &raquo; (65 heures de r&eacute;serve de marche, 4Hz, masse oscillante tungst&egrave;ne) manufactur&eacute; par Pequignet, tandis que Longchamp fournit des bracelets r&eacute;alis&eacute;s &agrave; partir de ses chutes de cuir, au service d&rsquo;un cahier des charges &laquo; 100 % France &raquo; (composants et assemblage) ; cette configuration n&rsquo;a pas vocation &agrave; rendre obsol&egrave;tes les autres N&deg;3, mais &agrave; d&eacute;montrer la faisabilit&eacute; industrielle d&rsquo;un haut niveau de &laquo; made in France &raquo; sur une montre de s&eacute;rie limit&eacute;e, c&rsquo;est-&agrave;-dire que <strong>l&rsquo;exploit industriel sert d&rsquo;abord une coh&eacute;rence d&rsquo;ensemble (design + cha&icirc;ne d&rsquo;approvisionnement)</strong>..</p>
<h3>Guide d&rsquo;achat Apose : comment choisir sa montre automatique &laquo; made in France &raquo;</h3>
<p>Pour s&eacute;lectionner votre Apose, commencez par la ligne : Apose Radial si vous aimez un cadran anim&eacute; par un anneau cannel&eacute; et des contrastes plus marqu&eacute;s, Apose N&deg;3-100 si la dimension &laquo; int&eacute;gralement fran&ccedil;aise &raquo; (y compris le mouvement Pequignet) est d&eacute;terminante, Apose Pur ou Apose Douz si vous voulez la sobri&eacute;t&eacute; maximale ; poursuivez par la couleur de cadran et la texture de bracelet (acier ou cuir Longchamp), puis v&eacute;rifiez le confort &agrave; 40 mm de diam&egrave;tre et l&rsquo;&eacute;paisseur au poignet, en gardant &agrave; l&rsquo;esprit que <strong>le v&eacute;ritable b&eacute;n&eacute;fice d&rsquo;une Apose r&eacute;side dans l&rsquo;&eacute;quilibre entre dessin, lisibilit&eacute; et provenance des composants</strong>.</p>
<h3>Conclusion</h3>
<p><strong>En quelques ann&eacute;es, Apose a impos&eacute; un style reconnaissable</strong> &mdash; coupe nette des volumes, cadrans architectur&eacute;s, bracelets soign&eacute;s &mdash; et une ambition rare de &laquo; francisation &raquo; int&eacute;grale avec la <strong>Apose N&deg;3-100</strong>. La situation juridique de 2025 introduit une incertitude de distribution, mais la proposition reste claire pour l&rsquo;acheteur : une montre automatique au dessin contemporain qui valorise un tissu de partenaires fran&ccedil;ais. Si vous h&eacute;sitez entre une Apose Radial, une Apose N&deg;3-100, pesez d&rsquo;abord votre rapport au &laquo; made in France &raquo;, &agrave; la couleur et &agrave; la polyvalence ; <strong>pour conforter votre d&eacute;cision par des retours concrets, fiez-vous&nbsp;aux avis clients Dialicious.</strong></p>
<p>(Mise &agrave; jour Ao&ucirc;t 2025)</p>

<p><strong>Apose</strong> is a French watch brand founded in <strong>2020</strong> in Mulhouse by watch designer Didier Finck and physicist Ludovic Zussa. The project set out to build a line of high-end automatic watches with a pared-back aesthetic, to maximise French-made components, and to keep final assembly in Alsace (workshop and assembly in Mulhouse).</p>
<h3>Apose&rsquo;s story (Mulhouse 2020): founders, &ldquo;100% French&rdquo; mission and regional roots</h3>
<p>Born amid the revival of French microbrands, Apose frames a &ldquo;back-to-purity&rdquo; stance against escalating complications and flashy styling: the Finck/Zussa duo &mdash; drawing on Swatch Group and product-innovation experience &mdash; set a crisp brief of minimalist design, France-sourced components wherever feasible, local assembly and tricolour partnerships (dials, hands, straps, presentation) to demonstrate that a contemporary, desirable watch can also showcase domestic know-how, which is why <strong>Apose&rsquo;s core promise is the triad &ldquo;French elegance, dependable automatic movements, localised supply chain&rdquo;</strong>.</p>
<h3>Minimalist Apose design: French elegance, 40 mm casework and everyday legibility</h3>
<p>The brand&rsquo;s formal identity relies on restrained geometry and controlled contrasts: 316L steel cases with taut facets, often a &ldquo;three-storey&rdquo; architecture, brushed/polished interplay, multi-level dials with integrated markers and textured hands; ergonomics stay universal around a signature 40 mm diameter and moderate thickness, with anti-reflective sapphire crystals and realistic water-resistance (up to 10 ATM depending on reference). The aim is to deliver a city watch genuinely suited to daily use rather than a display piece, meaning <strong>legibility and on-wrist comfort consistently outweigh theatrics</strong>.</p>
<h3>Apose models N&deg;3-100, Radial, Douz and Pur: lineup map and use cases</h3>
<p>Apose structures the catalogue into clearly distinct families that illustrate the brand&rsquo;s increasing &ldquo;made-in-France&rdquo; content: the N&deg;3-100 series (exclusively French components), the Radial (fluted ring on the dial) and Douz / Pur (more stripped-back aesthetics) &mdash; all geared to refined daily wear rather than outright sport. Straps in steel or full-grain leather have included Longchamp collaborations on some runs, reinforcing the idea of a French urban watch that owns its style without resorting to showy complications, so <strong>choosing between lines is chiefly about dial atmosphere and the level of &ldquo;materiality&rdquo; you want</strong>.</p>
<ul>
<li><strong>Apose N&deg;3-100</strong> - Limited series &ldquo;100% French&rdquo;: domestically sourced components, Longchamp-derived leather straps, French Pequignet Initial movement (65 h).</li>
<li><strong>Apose Radial</strong> - Dial accented by an anodised fluted ring, multiple colours (indigo, azur, etc.), straps in matched leather or steel.</li>
<li><strong>Apose Douz</strong> - A more understated n&deg;3 dial treatment (very clean read-out); specifics vary by series and model year (per retailer listings).</li>
</ul>
<h3>Pequignet Initial (65 h) movement and Longchamp partnerships: the Apose &ldquo;ecosystem&rdquo; explained</h3>
<p>In 2022 Apose crossed a symbolic threshold with the <strong>Apose N&deg;3-100</strong>: the edition adopted Pequignet&rsquo;s French-made &ldquo;Initial&rdquo; calibre (65-hour reserve, 4Hz, tungsten mass) while Longchamp supplied straps cut from offshoots of its leathers &mdash; delivering a &ldquo;100% France&rdquo; spec (components and assembly). The point is not to supersede other n&deg;3 references but to validate the industrial feasibility of a very high French content in a limited run, i.e., <strong>the industrial feat exists to reinforce overall coherence (design plus sourcing)</strong>.</p>
<h3>Buying guide: how to pick the right &ldquo;made-in-France&rdquo; Apose automatic</h3>
<p>Start by choosing the collection: Radial if you enjoy a dial animated by a fluted ring and bolder contrasts; N&deg;3-100 if achieving an &ldquo;entirely French&rdquo; build (including the Pequignet movement) is decisive; Douz / Pur if you want the most pared-back look. Then decide on dial colour and strap texture (steel or Longchamp leather), and check how the 40 mm diameter and thickness wear on your wrist. Ultimately, <strong>the core value of an Apose lies in the balance of design, legibility and component provenance</strong>.</p>
<h3>Conclusion</h3>
<p><strong>Within a few years Apose carved out a recognisable style</strong> &mdash; crisp casework, architectural dials, thoughtful straps &mdash; and pushed an unusually ambitious &ldquo;French-content&rdquo; agenda with the <strong>Apose N&deg;3-100</strong>. The 2025 legal situation clouds distribution, yet the proposition remains clear for buyers: a contemporary automatic that highlights a network of French partners. If you are torn between the more expressive n&deg;3-radial, the manifesto-grade N&deg;3-100 and a more austere variant, weigh first your stance on &ldquo;made in France,&rdquo; preferred colours and versatility; <strong>to validate shortlists with real-world feedback, consult Dialicious customer reviews.</strong></p>
<p>(Updated August 2025)</p>

IWC Pilot’s Watch Mark XX Owner Review : Beautiful, pleasant and elegant

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IWC Pilot’s Watch Mark XX Owner Review : Beautiful, pleasant and elegant

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