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The N, for Nautilus or Nemo, is the first watch from the Ukrainian-Singaporean micro-brand Horizon. Its founders, Fred Bekher and Sugi Kusumadi, are mad, as surely are all those who create a micro-brand out of passion. But they are truly obsessed.

The first models are all dedicated to the world of Jules Verne. And it's a success; it's not just a marketing gimmick (how many brands say, "Hey, let's release a blue version and call it '20,000 Leagues Under the Sea,' and a red one and call it 'Journey to the Center of the Earth'?"). The watch really makes you think Captain Nemo could wear it. The date is hidden, integrated into the 4 o'clock marker. This is one of their trademarks: visually integrating the date.
I hesitated when I saw this model offered on Kickstarter. I didn't own a dive watch. I don't actually dive, except for staying on the surface with a mask and snorkel. However, I adore Jules Verne's books; he truly is the creator of pop culture in the modern sense of the term, and many characters in his world of extraordinary voyages are every bit as compelling as James Bond, Indiana Jones, MacGyver, or Han Solo. I was hesitant, but then after seeing a prototype on a YouTube channel, I decided to support the project. It was far from simple, because between the pre-orders and delivery, there was the resurgence of Covid in China and the lockdowns we thought were over, followed by the military invasion of Ukraine, the capture of Kherson, and its bloody occupation. But the watch was finally delivered after nine months. Its thickness initially impressed me, but you get used to it, and underwater, I must say the effect is impressive; it's like a shaft of light. I don't take underwater photos, so I'd have trouble showing what I'm talking about, but it looks much better underwater with a ray of sunlight. Divers from Marseille and Iceland have photographed it extensively, but I think it's even better in person than in the photos.

The movement is a Seiko NH35, which is inexpensive and easy to find. That's not what makes the watch stand out. The case back, however, is unique. It depicts a diver discovering a Jules Verne book in a chest, all behind a sapphire crystal. The initial idea was to include a gold coin found in the ocean by Captain Nemo (to finance anti-colonial struggles). But that wasn't realistic given the limited budget (€400) and reasonable thickness (14.1mm). The result gives the impression of diving into this imaginary world.

The character of Nemo is complex. Jules Verne was inspired by a Polish nobleman whose family was ruthlessly massacred by Russian imperialist repression, and who now dedicates his solitary existence to revenge, relentlessly harassing the Russian fleet. His publisher, P.J. Hertzel, would later develop the character into a Native American devoted to exploring the oceans, financing the anti-colonial war, and waging war against the British fleet. Indeed, from today's perspective, this was a judicious choice in 1869; British decolonialism had been far more successful in the previous century and a half than Russian decolonialism, which was only just beginning. Nevertheless, Hertzel's position was not pro-Russian either. Just a few weeks after the publication of 20,000 Leagues Under the Sea, the Prussian War against France and the occupation of Alsace-Lorraine altered the perception of the world. The following year, in 1871, he identified the occupied territories and defeated France with Ukraine under Russian oppression, coinciding with the publication of Maroussia by the Ukrainian writer Marko Vovtchok, which he himself adapted into French. Maroussia was, in fact, a huge bestseller.

Captain Nemo, which means "nobody" in Latin, is nobody, just as Ulysses at the beginning of the Odyssey is nobody in the face of the Cyclops. Nemo literally means "not a man," "ne" being the prefix of negation and "hemo" an archaic form of "homo," meaning man. Captain Nemo is no longer a man because his pain, his anger at the mass murder he miraculously escaped, the imperialist repression that killed all his people without exception, means that he no longer has any connection with other men except those who have sworn him devotion and who form his crew. He is no longer a man, for he no longer wishes to live on land but underwater with the fish and marine mammals. He has become something indefinable, somewhere between monster and god; he can act malevolently, as in 20,000 Leagues Under the Sea, or benevolently, as in The Mysterious Island. In the 20th century, he would inspire the creation of superheroes like Captain Future or Captain Flam, or conversely, villains in the James Bond series. It's no coincidence that there are so many watch models named Nautilus.

The promise of creating a watch that evokes the world of Jules Verne without succumbing to Steampunk or mere marketing hype is fully fulfilled. The bronze case version is perhaps even more evocative, but I chose the steel version with the more classic Aegean blue dial. I added the rice grain strap, which suits it very well.

The hands are absolutely fantastic; they evoke the world of the Nautilus like no other. Of course, there is some difficulty in reading the minute hand in certain positions, which can be annoying and was corrected on subsequent watches (the Pilgrim and the Nemo), but this removes some of the charm of these Nautilus hands.

The music I would listen to with it would be Für Elise by Nautilus Pompilius https://www.youtube.com/watch?v=RTGGTLM05I4. The group's entire universe revolves around the ocean and its imagery. And Beethoven's Für Elise is an aspiration to the ideal, a love that is not of this world, and a universal work that absolutely everyone knows.

A romantic epic

Automatic watches weren't the most common type of Soviet-era production; they were thicker and heavier than manual-winding watches, even though winding a watch daily isn't exactly the most strenuous activity of the day.

This one, however, is relatively lightweight at 79g with a metal bracelet, measuring 42mm in width (including the crown) and 12mm in thickness. Its design, with English inscriptions, gives it a rather exotic look. There's a strong contrast between the chrome-plated brass case, the black dial, and the fluted gold bezel, which matches the crown.

The movement is a Poljot 2616.2H automatic, with 23 jewels. The soundtrack that comes to mind when I think of this watch is Machina Vermeni, specifically "Povorot," the band's iconic song from 1979 that describes a rally driver's race, turning corner after corner, the rhythm marking the steering wheel's movements as they anticipate what lies beyond the next turn. A metaphor from motorsport that represents life in the 1980s, a time of constant twists and turns and radical changes.

https://youtu.be/8SK1qaDCGVk?si=o6gMryEjvAWxLqew&t=23 Adjectives: roaring, automatic, contrasting, swaggering

One turning point after another

The simplest-looking watches aren't necessarily the most common. This one, the Luch 75349026-1801.1, is a prime example. Its dial is white with a minute track and elongated black Roman numerals, and it has only two hands, but the result is very successful. The case is made of chrome-plated brass, 36mm in diameter and 7.9mm thick, with a snap-on steel case back.

As is often the case with Luch, elegance is combined with simplicity.

The movement is tiny, as you can see when you unclip the case back. The risk with a two-hand watch is that it can be flat and static, but in my opinion, there's none of that here. There's such a sense of tension on the dial that the seconds hand doesn't feel out of place. I can't quite explain why.

The soundtrack that reminds me of this unisex watch is 90s Britpop, specifically Elastica https://www.youtube.com/watch?v=HHlypG2kJuc
Adjectives: classic, classy, simple, clean



High voltage

If there's one thing that's certain, it's that I dream of watches that don't exist. But they correspond to sensations I've experienced in dreams or when recalling a memory: a painting from an exhibition, a piece from a concert, a moment from a trip. Ring watches, in this respect, are a powerful dreamlike device; they're on the finger, on the projective element of the hand. It's as if they're flying, as if they're obeying us instead of remaining demurely behind the wrist like wristwatches. Unfortunately, there are few ring watches available. I've always bought cheap Chinese knock-offs, quartz watches with hands, all the while dreaming of something of higher quality.

And now, after fifty-one years in business, Casio is offering G-Shock watches to wear on your finger. The design choice for this Nano DWN-5600 is to create a miniature G-Shock wristwatch, designed to give the impression of a wrist on your fingertip. This is what makes this watch so compelling, fun, but also so weak.

Its strength lies in its convincing design and meticulous execution. It's fun because it's truly quirky and amusing. Its weakness is that, ultimately, it wasn't designed to be a ring watch. Readability isn't the best; the time only occupies the lower half of the screen, with the upper half reserved for the mode: Dual Time or Chronograph. The pin buckle strap is there to mimic a wristwatch, but in practice, it's not very practical for a ring. The main drawback of a ring watch is that you often have to remove it to wash your hands. Previous models with elastic straps are probably better suited for everyday wear, although less fun.

Interestingly, by reducing the size of the watch, you make it much more visible, eye-catching, and striking. This even harks back to the origin of the French word "montre" (watch), referring to the time-telling device that is displayed, unlike in other languages where it's the object itself that indicates the hours, or the object that signals when to raise one's guard. Naturally, on the fingers, this is noticeable. And it can be a signal: when you want to indicate to someone that time is important, rather than wearing a chronograph that day to subtly convey this message, don't hesitate to wear a G-Shock Nano; it's even clearer.

Now, I know that the word "épatage" (impressing/stunning) that I used in the title doesn't exist in French, contrary to what people who don't speak French might think, at least in this sense. The verb and the adjective do exist, but not the noun; it's a truly remarkable phenomenon in itself.

The soundtrack to listen to would be "Tonight We Fly" by The Divine Comedy, a sort of Neil Hannon reimagining Marc Chagall's Above the City. https://www.youtube.com/watch?v=ypeegdF7GyM

Adjectives: Fun, amusing, dreamlike, desirable, demonstrative, digital, ostentatious, stunning

Nano-show-off: how G-Shock wows the crowd

Fleux is a small Canadian brand that offers convincingly affordable neo-vintage timepieces. The brand name, pronounced "Flouksse," is a tribute to diving pioneer Henri Fleuss (1851–1933).

Of course, when we talk about neo-vintage, we find familiar elements from iconic watches in horological history, but the "neo" signifies something new, something fundamentally different. This model is entirely devoid of numerals or minute track. It's an abstraction: a black disc on a white background, divided into four sections by thin white bands. It could be Suprematism, abstract art. A Malevich or Mondrian dream. Even the bezel has no markings, just a simple dot; it's bidirectional, click-free, yet stable, allowing you to place a marker on the hour disc.

For me, it's a successful watch. It evokes a sense of déjà vu, a fleeting feeling of familiarity even if you've never seen it before, and simultaneously, a sense of novelty in its ascetic simplicity. It has the soul of a diver's watch, but mounted on a leather-Cordura strap. In fact, the strap is the only truly flawed element. It's a Spanish strap from Seaqual made from recycled material. It's too stiff and doesn't fit the wrist well. I replaced it with a black French Sibra strap, which is a much better fit. The domed crystal is made of Hesalite, which complements the overall vintage feel, but it does have the drawback of scratching easily. The FLX004 is the fourth watch from this young brand, concluding their efforts to revisit the skin diver aesthetic. It measures 39 mm in diameter and 14 mm in thickness (12 mm case + 2 mm crystal). The movement is a Seiko NH38A at 3Hz. The luminescent coating is Super-LumiNova C3 "Old Radium," which offers a superb contrast with the deep black of the dial.

The soundtrack could be the music of Panov Stelar, a patchwork of reminiscences yet a fully original work in its own right, captivating and invigorating: https://youtu.be/ljKdbYGO62Q?si=Zwk2WMfZYTt0jo8M&t=2041

Adjective: Dreamlike, classy, abstract, danceable, grounded, minimalist

The past revisited

Circula is a small German family brand that was resurrected a few years ago in the third generation. The models are quite well-crafted and there is an interesting community spirit around the brand. Customers are consulted on the choices made for the development of new models.

The Protrail is a military field watch released in 2022. It comes in 3 versions. Sand, Black and limited edition Black old radium. It is the latter that seduced me with its simplicity, going so far as to reduce the numbers to the four essential ones, its extreme readability in all conditions.

The case is quite massive (40mm in diameter and 12 millimeters thick for 100g with a leather/fabric strap) due to the anti-magnetic shielding. But the watch also knows how to be forgotten, it is black and even more than black, its color always fascinates me. It may be because it comes from the Black Forest or because it has a DLC (Diamond-like-Carbon) coating that gives it robustness.

Depending on the lighting conditions and the distance at which you stand, you can see the circular streaks in the center of the dial, which add a nuance in keeping with the brand name, which sometimes make you think of an old vinyl, a Chuck Berry record that you would put on the turntable. And there, daydreaming about old memories, you tell yourself that time is definitely passing and that you are already old. Chuck Berry is already dead and we don't play vinyl anymore, we are in another era. Making people dream of another era while being firmly anchored in the 21st century is the bet of Cornelius Huber who was able to resuscitate Huber & Co in Pforzheim at the time when he himself became a father.

This unclassifiable watch that I bought for a reason that I did not understand myself, I like it a lot, what is more this series limited to 99 copies and numbered and by the greatest of chances I came across my favorite number. The movement is a Sellita SW 200-1 Elaboré (COMPATIBLE ETA 2824), it has a discreet but clear noise at 4Hz. There is no date, so as not to compromise the antimagnetic shielding. Of course there are many Field watches that have a long military experience with which this watch is not really comparable, and yet it brings an air of freshness so pleasant.

A watch oxymoron, a clash of generations

Soundtrack: Chilean singer Mon Laferte - with her Zaz-like title "Esta Morra No Se Vende" https://www.youtube.com/watch?v=LI0c6IQpNFk
Chile is the world's leading producer and exporter of copper, so it's easy to associate the country with this essential material for contemporary life. Grebe, a small Chilean brand, offers captivating handcrafted copper dials. Some parts are engraved, revealing oxidized pieces, creating an original blend of colors.
This model, Matriz, reminds me of a map, the maze of streets of an unknown city. It also contains a little joke, because the brand logo, a discreet g, is elegantly placed at 3 o'clock, so much so that one would say, without knowing the watch, that it is a 9, placed at 3 o'clock and as there are no numbers on this artistic dial... could it be a sinister movement? Well no, because it is not a 9 but a g. The stainless steel case is 38mm in diameter and comes with a fairly high-quality 18mm wide leather strap. It is a watch without great pretensions but with a particularly successful and original dial that makes you dream when you contemplate it.

The dial, that's all

La marque&nbsp;Serica a &eacute;t&eacute; cr&eacute;&eacute;e en 2019 par J&eacute;r&ocirc;me Burget et 3 amis &agrave; Paris, en France. Le nom Serica vient d'une r&eacute;gion perdue au bout de l'Extr&ecirc;me-Orient que les Grecs et les Romains avaient baptis&eacute;e ainsi. Ce lieu fait &eacute;cho &agrave; la gen&egrave;se de la marque, qui vise &agrave; concevoir des montres m&eacute;caniques de qualit&eacute; au style n&eacute;or&eacute;tro, pr&ecirc;tes &agrave; vous suivre aux confins du monde.
La gamme comprend des montres telles que la <a title="Page Serica 4512" href="https://www.dialicious.com/serica/4512">Serica 4512</a>, la <a title="Page Serica 5303" href="https://www.dialicious.com/serica/5303">Serica 5303</a> et la <a title="Page Serica 8315 GMT Chronom&egrave;tre" href="https://www.dialicious.com/serica/8315">Serica 8315</a>. L'une des particularit&eacute;s de cette marque est que son nom n'appara&icirc;t nulle part sur le cadran, afin de pousser le passionn&eacute; &agrave; acheter un design, des finitions et des proportions, et pas seulement un nom. En juillet 2023, Serica a lanc&eacute; la Serica 5303 COSC une version chronom&egrave;tre certifi&eacute;e par le Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres.
Leur avant-dernier mod&egrave;le est la <a href="https://www.dialicious.com/serica/6190">Serica 6190</a> surfant sur les bases de la 1&egrave;re r&eacute;f&eacute;rence de la marque, la Serica 4512. Cette 6190 &eacute;pouse les codes stylistiques de la marque, des anses lyres, un choix de cadrans diff&eacute;rents et la possibilit&eacute; de choisir la position de la couronne &agrave; 3 heures ou en mode "Destro" &agrave; 9 heures. Cette Serica 6190 est &eacute;quip&eacute; du calibre Soprod M100 certifi&eacute; COSC (Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres) &agrave; l'intar des productions actuelles des autres mod&egrave;les 5303 et 8315.&nbsp;
Depuis le 21 novembre 2024, Serica propose une nouvelle collection tr&egrave;s audacieuse...&nbsp;Une montre habill&eacute;e sortant des sentiers battus nomm&eacute;e "Parade" sous la r&eacute;f&eacute;rence 1174. Ces 4 chiffres, comme toutes les autres r&eacute;f&eacute;rences Serica, propose une symbolique issue du nombre d'or ou divines proportions dont le ratio entre la longeur et la largeur sont de 1,174... Une nouveaut&eacute; propos&eacute;e en pr&eacute;-commande &agrave; 1,490 &euro; pour une livraison pr&eacute;vue en Mars 2025...
<h2>Quel est le prix d'une montre Serica ?</h2>
Les prix des montres Serica &eacute;voluent et diff&eacute;rent selon les mod&egrave;les. La plupart co&ucirc;tent entre 990 &euro; et 1,890 &euro; selon les mod&egrave;les et finitions. Le mod&egrave;le GMT de la marque, Serica 8315 GMT Chronom&egrave;tre co&ucirc;te 1,890 &euro; tandis que le dernier mod&egrave;le lanc&eacute; par Serica, la r&eacute;f&eacute;rence <a href="https://www.dialicious.com/serica/6190">6190</a> est propos&eacute;e &agrave; 990 &euro;.
Serica est ind&eacute;pendante et produit environ 5,000 montres par an, tous mod&egrave;les confondus. Serica fait partie du <a href="https://www.dialicious.com/top/les_meilleures_marques_de_montres_francaises">Top 10 des marques de montres fran&ccedil;aises les plus populaires</a>, ainsi que du <a href="https://www.dialicious.com/top/les_meilleures_micro_marques_de_montres">Classement des meilleures micro-marques de montres</a>. Pour choisir le mod&egrave;le Serica qui vous correspond le mieux,&nbsp;les avis clients Dialicious sont une ressource essentielle pour &eacute;valuer les diff&eacute;rents mod&egrave;les &agrave; travers l'exp&eacute;rience r&eacute;elle des clients
(Mise &agrave; jour Novembre 2024)

The brand Serica was created in 2019 by J&eacute;r&ocirc;me Burget and 3 friends in Paris, France. The name Serica comes from a lost region at the end of the Far East that the Greeks and Romans named it like this. This place echoes the genesis of the brand, which aims to design quality mechanical watches in a neo-retro style, ready to follow you to the ends of the world.
The range includes watches such as the&nbsp;<a href="https://www.dialicious.com/en/serica/4512">Serica 4512</a>, the&nbsp;<a href="https://www.dialicious.com/en/serica/5303">Serica 5303</a> and the&nbsp;<a href="https://www.dialicious.com/en/serica/8315">Serica 8315</a>. One of the particularities of this brand is that its name does not appear anywhere on the dial, in order to encourage the enthusiast to buy a design, finishes and proportions, and not just a name. In July 2023, Serica launched the Serica 5303 COSC, a chronometer version certified by the Swiss Official Chronometer Testing Institute.
The&nbsp;<a href="https://www.dialicious.com/en/serica/6190">Serica 6190</a> surfing on the bases of the brand's first reference, the Serica 4512. This 6190 follows the stylistic codes of the brand, lyre lugs, a choice of different dials and the possibility of choosing the position of the crown at 3 o'clock or at &ldquo;Destro&rdquo; mode at 9 o&rsquo;clock. This Serica 6190 is powered with the Soprod M100 caliber COSC (Official Swiss Chronometer Certification) certified, like the current productions of the other 5303 and 8315 models.&nbsp;
Since November 21, 2024, Serica has been offering a very daring new collection... A dress watch off the beaten track called &ldquo;Parade&rdquo; under the reference 1174. These 4 figures, like all other Serica references, offer a symbolism derived from the golden number or divine proportions whose ratio between length and width is 1.174... A novelty offered for pre-order at &euro; 1,490 for one delivery planned for March 2025...
<h2 dir="ltr">How much does a Serica watch cost?</h2>
The prices of Serica watches change and differ depending on the model. Most cost between &euro; 990 and &euro; 1,890 depending on the models and finishes. The brand's GMT model, Serica 8315 GMT Chronometer costs &euro; 1,890 while the latest model launched by Serica, the reference&nbsp;<a href="https://www.dialicious.com/en/serica/6190">6190</a> is offered to &euro; 990.
Serica is independent and produces around 5,000 watches per year, all models combined. Serica is part of the&nbsp;<a href="https://preprod.dialicious.com/en/top/the_best_french_watch_brands">Top 10 most popular French watch brands</a>, as well as&nbsp;<a href="https://www.dialicious.com/en/top/the_best_micro_watch_brands">ranking the best micro watch brands</a>. To choose the Serica model that best suits you, <a href="https://www.dialicious.com/en/serica/5303">Serica 5303 reviews</a>, <a href="https://www.dialicious.com/en/serica/4512">Serica 4512 reviews</a>, <a href="https://www.dialicious.com/en/serica/6190">Serica 6190 reviews</a> or <a href="https://www.dialicious.com/en/serica/8315">Serica 8315 reviews</a> are an #1 resource for evaluating different models through real customer experience.
(Updated December 2025)

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