The must-have Macro Loupe for all watch lovers

Iconic watch art prints. Made in Switzerland, lifetime guarantee

The main attraction of this timepiece obviously lies in its original time display.
Indeed, while the watch is reminiscent of a wandering hour, it still stands out because there is an hour hand, even if it is divided into three branches and not discs. The hours are read in the arc located at the top of the dial under the bezel.
The minutes can be read through the bezel, and the seconds are marked by a more traditional sweep second hand.
I particularly like the balance wheel and the bridges that secure it, which is particularly remarkable for a watch that's water-resistant to 200 meters... and yes, it's a diver's watch... even if I doubt its readability underwater.
The case is made of matte steel and the crystal is sapphire.
Finally, the strap is made of rubber and is very comfortable. Some will miss the Miyota 8215 base, but it remains very reliable and offers exceptional value for money.

The big blue

Adding a chronograph to my collection was an obvious and important step in my watchmaking journey. However, I wanted a model from a brand that was certainly accessible, but also respected, which is the case with Hamilton.
Furthermore, I didn't want this complication to diminish the dressy character I often seek. So I found what I was looking for with this timepiece, which remains more elegant than sporty.
I particularly appreciate the quality of the finishes: whether it's the dial, the decoration of the oscillating weight, or the folding clasp.
I've always considered the Valjoux 7750 caliber to be a watchmaking essential, so I wanted a model equipped with one of its heirs, which is the case with this H21.
It's a shame that this watch is too thin, barely fitting under a shirt, but this is unfortunately the case with most less expensive automatic chronographs.

Top chrono !

I was particularly impressed by this watch's attractive orange sunray dial.
The poor-quality strap, as well as the Miyota 8215 movement, while reliable and robust but a little rustic, may put some people off, but honestly, is that really a problem for a timepiece in this price range?
The case back is screwed down, not clipped, which is particularly appreciated for a model that is clearly a tool watch.

A Clockwork Orange (automatic)

This watch is truly historic because it is the heir to a model that equipped British troops at the beginning of the 20th century, hence the name. I particularly appreciate the typography of the numbers, as well as the hands, slightly disproportionate to the relatively modest dial. Finally, the very thick glass in the shape of a beveled dome sublimates the tenderly old-fashioned character of the timepiece.

So wow!

This watch has a cushion-shaped mirror-polished steel case. Briston has the great merit of bringing cases of this shape up to date. I appreciate the refined character of the dial and its Bordeaux red color. The pointed hands are very well matched with the indexes. The crown, for its part, is stamped with the brand logo. The original NATO strap detracted from the dressy character of the model, which is why I replaced it with a more elegant leather one. Finally, the white background of the date is a real negative point.

She's in the red!

This watch has a polished steel case - mirror. The dial, a deep blue, offers applied indexes, no numbers, a day/night indicator, as well as a date which has the great merit of having a tone-on-tone background with the dial. The indexes, associated with the sharp hands, give a real impression of dynamism. The original strap, brown in color, gave the model an impersonal appearance. In addition, it attenuated the depth of the blue, which explains its replacement. Finally, it should be noted the overly common character of the case which diminishes the personality of the timepiece.

Ocean blue

Ferro &amp; Company is a Canadian watch brand founded in 2014 by brothers Bob and Ary Shahbakhshi. Their ambition was to create high-quality watches, inspired by the vintage aesthetic of aviation and motor racing, while remaining accessible in terms of price. Having not found models corresponding to their expectations on the market, they decided to design their own timepieces, combining retro design and modern technologies.
<h3 dir="ltr">Philosophy and Inspirations</h3>
Ferro &amp; Company's philosophy is based on creating watches that tell a story, drawing inspiration from the golden age of aviation and motor racing. Each model is designed to evoke a bygone era, while incorporating contemporary materials and movements. This approach allows the brand to offer unique pieces, combining nostalgia and performance.
<h3 dir="ltr">Iconic Collections</h3>
Distinct Series
The collection Distinct is one of the most emblematic of Ferro &amp; Company. These watches are distinguished by their single-hand display, a feature reminiscent of classic racing car speedometers. The clean, minimalist design of this series has won over many watch enthusiasts. Notable models include the Distinct 3.0 Grand Prix Automatic, which features colors inspired by legendary motor racing.
AGL Series
Inspired by 1940s aviation, the collection AGL (Above Ground Level) pays homage to the on-board instruments of aircraft of this era. These watches feature clear, readable dials, with details reminiscent of altimeters and other aeronautical gauges. The models in this series are equipped with Swiss and Japanese movements, guaranteeing precision and reliability.
Time Master 70s
Launched in 2024, the Time Master 70s is a watch that captures the essence of 1970s style. With its vibrant and original design, it evokes the timepieces worn by the icons of that decade. This model demonstrates Ferro &amp; Company&rsquo;s ability to draw from different eras to create watches with a unique character.
<h3 dir="ltr">Crowdfunding Campaigns</h3>
Ferro &amp; Company regularly uses crowdfunding platforms to launch its new collections. This approach allows the brand to test public interest in its designs and directly involve customers in the development process. For example, the Kickstarter campaign for the watch inspired by the Le Mans races far exceeded its initial objective, demonstrating the enthusiasm for the brand's designs.
<h3 dir="ltr">Quality and Accessibility</h3>
One of Ferro &amp; Company's strengths is its ability to offer high quality watches at affordable prices. By collaborating with renowned manufacturers and using premium materials, the brand assures its customers of durable and efficient products. The Swiss and Japanese movements incorporated into their models are renowned for their precision, while the careful designs reflect careful attention to detail.
<h3 dir="ltr">International Presence</h3>
Based in Vancouver, Canada, Ferro &amp; Company has expanded its international presence thanks to its innovative approach and the quality of its products. The brand's watches are available on their official website, as well as at various retailers around the world. In France, for example, the Ocarat online store offers a selection of Ferro &amp; Company models, thus facilitating access to these pieces for French watch enthusiasts.
<h3 dir="ltr">Conclusion</h3>
Ferro &amp; Company embodies the successful fusion of vintage design and modern technology. Inspired by the history of aviation and automobile racing, the Canadian brand offers watches with a unique character, combining retro aesthetics and contemporary performance. Thanks to an approach focused on quality, accessibility and innovation, Ferro &amp; Company has forged a place of choice in the international watchmaking landscape, attracting enthusiasts looking for authentic timepieces steeped in history.
Get inspired by the reviews of real customers to find the watch that suits you.
(Updated March 2025)

This watch has a mirror-polished case and a screw-down crown. The main asset of this timepiece is to offer an original reading of the time with its single hand. The glass is made of sapphire. The original bracelet with its slightly sporty side and its orange stitching gives an additional appeal to the watch. The white flange offers an interesting contrast with the black dial. Obviously the version with a Swiss movement is more prestigious but that does not detract from the attraction that this timepiece exerts.

Japanese automatic movement

La marque&nbsp;Serica a &eacute;t&eacute; cr&eacute;&eacute;e en 2019 par J&eacute;r&ocirc;me Burget et 3 amis &agrave; Paris, en France. Le nom Serica vient d'une r&eacute;gion perdue au bout de l'Extr&ecirc;me-Orient que les Grecs et les Romains avaient baptis&eacute;e ainsi. Ce lieu fait &eacute;cho &agrave; la gen&egrave;se de la marque, qui vise &agrave; concevoir des montres m&eacute;caniques de qualit&eacute; au style n&eacute;or&eacute;tro, pr&ecirc;tes &agrave; vous suivre aux confins du monde.
La gamme comprend des montres telles que la <a title="Page Serica 4512" href="https://www.dialicious.com/serica/4512">Serica 4512</a>, la <a title="Page Serica 5303" href="https://www.dialicious.com/serica/5303">Serica 5303</a> et la <a title="Page Serica 8315 GMT Chronom&egrave;tre" href="https://www.dialicious.com/serica/8315">Serica 8315</a>. L'une des particularit&eacute;s de cette marque est que son nom n'appara&icirc;t nulle part sur le cadran, afin de pousser le passionn&eacute; &agrave; acheter un design, des finitions et des proportions, et pas seulement un nom. En juillet 2023, Serica a lanc&eacute; la Serica 5303 COSC une version chronom&egrave;tre certifi&eacute;e par le Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres.
Leur avant-dernier mod&egrave;le est la <a href="https://www.dialicious.com/serica/6190">Serica 6190</a> surfant sur les bases de la 1&egrave;re r&eacute;f&eacute;rence de la marque, la Serica 4512. Cette 6190 &eacute;pouse les codes stylistiques de la marque, des anses lyres, un choix de cadrans diff&eacute;rents et la possibilit&eacute; de choisir la position de la couronne &agrave; 3 heures ou en mode "Destro" &agrave; 9 heures. Cette Serica 6190 est &eacute;quip&eacute; du calibre Soprod M100 certifi&eacute; COSC (Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres) &agrave; l'intar des productions actuelles des autres mod&egrave;les 5303 et 8315.&nbsp;
Depuis le 21 novembre 2024, Serica propose une nouvelle collection tr&egrave;s audacieuse...&nbsp;Une montre habill&eacute;e sortant des sentiers battus nomm&eacute;e "Parade" sous la r&eacute;f&eacute;rence 1174. Ces 4 chiffres, comme toutes les autres r&eacute;f&eacute;rences Serica, propose une symbolique issue du nombre d'or ou divines proportions dont le ratio entre la longeur et la largeur sont de 1,174... Une nouveaut&eacute; propos&eacute;e en pr&eacute;-commande &agrave; 1,490 &euro; pour une livraison pr&eacute;vue en Mars 2025...
<h2>Quel est le prix d'une montre Serica ?</h2>
Les prix des montres Serica &eacute;voluent et diff&eacute;rent selon les mod&egrave;les. La plupart co&ucirc;tent entre 990 &euro; et 1,890 &euro; selon les mod&egrave;les et finitions. Le mod&egrave;le GMT de la marque, Serica 8315 GMT Chronom&egrave;tre co&ucirc;te 1,890 &euro; tandis que le dernier mod&egrave;le lanc&eacute; par Serica, la r&eacute;f&eacute;rence <a href="https://www.dialicious.com/serica/6190">6190</a> est propos&eacute;e &agrave; 990 &euro;.
Serica est ind&eacute;pendante et produit environ 5,000 montres par an, tous mod&egrave;les confondus. Serica fait partie du <a href="https://www.dialicious.com/top/les_meilleures_marques_de_montres_francaises">Top 10 des marques de montres fran&ccedil;aises les plus populaires</a>, ainsi que du <a href="https://www.dialicious.com/top/les_meilleures_micro_marques_de_montres">Classement des meilleures micro-marques de montres</a>. Pour choisir le mod&egrave;le Serica qui vous correspond le mieux,&nbsp;les avis clients Dialicious sont une ressource essentielle pour &eacute;valuer les diff&eacute;rents mod&egrave;les &agrave; travers l'exp&eacute;rience r&eacute;elle des clients
(Mise &agrave; jour Novembre 2024)

The brand Serica was created in 2019 by J&eacute;r&ocirc;me Burget and 3 friends in Paris, France. The name Serica comes from a lost region at the end of the Far East that the Greeks and Romans named it like this. This place echoes the genesis of the brand, which aims to design quality mechanical watches in a neo-retro style, ready to follow you to the ends of the world.
The range includes watches such as the&nbsp;<a href="https://www.dialicious.com/en/serica/4512">Serica 4512</a>, the&nbsp;<a href="https://www.dialicious.com/en/serica/5303">Serica 5303</a> and the&nbsp;<a href="https://www.dialicious.com/en/serica/8315">Serica 8315</a>. One of the particularities of this brand is that its name does not appear anywhere on the dial, in order to encourage the enthusiast to buy a design, finishes and proportions, and not just a name. In July 2023, Serica launched the Serica 5303 COSC, a chronometer version certified by the Swiss Official Chronometer Testing Institute.
The&nbsp;<a href="https://www.dialicious.com/en/serica/6190">Serica 6190</a> surfing on the bases of the brand's first reference, the Serica 4512. This 6190 follows the stylistic codes of the brand, lyre lugs, a choice of different dials and the possibility of choosing the position of the crown at 3 o'clock or at &ldquo;Destro&rdquo; mode at 9 o&rsquo;clock. This Serica 6190 is powered with the Soprod M100 caliber COSC (Official Swiss Chronometer Certification) certified, like the current productions of the other 5303 and 8315 models.&nbsp;
Since November 21, 2024, Serica has been offering a very daring new collection... A dress watch off the beaten track called &ldquo;Parade&rdquo; under the reference 1174. These 4 figures, like all other Serica references, offer a symbolism derived from the golden number or divine proportions whose ratio between length and width is 1.174... A novelty offered for pre-order at &euro; 1,490 for one delivery planned for March 2025...
<h2 dir="ltr">How much does a Serica watch cost?</h2>
The prices of Serica watches change and differ depending on the model. Most cost between &euro; 990 and &euro; 1,890 depending on the models and finishes. The brand's GMT model, Serica 8315 GMT Chronometer costs &euro; 1,890 while the latest model launched by Serica, the reference&nbsp;<a href="https://www.dialicious.com/en/serica/6190">6190</a> is offered to &euro; 990.
Serica is independent and produces around 5,000 watches per year, all models combined. Serica is part of the&nbsp;<a href="https://preprod.dialicious.com/en/top/the_best_french_watch_brands">Top 10 most popular French watch brands</a>, as well as&nbsp;<a href="https://www.dialicious.com/en/top/the_best_micro_watch_brands">ranking the best micro watch brands</a>. To choose the Serica model that best suits you, <a href="https://www.dialicious.com/en/serica/5303">Serica 5303 reviews</a>, <a href="https://www.dialicious.com/en/serica/4512">Serica 4512 reviews</a>, <a href="https://www.dialicious.com/en/serica/6190">Serica 6190 reviews</a> or <a href="https://www.dialicious.com/en/serica/8315">Serica 8315 reviews</a> are an #1 resource for evaluating different models through real customer experience.
(Updated December 2025)

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