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The must-have Macro Loupe for all watch lovers

This magnificent Squale was released in a limited edition for the brand's 60th anniversary. It is the Squale 30 ATMOS Tono-Argento. Squale was the subcontractor of many established brands for the manufacture of their cases, such as Tag Hueur, Douane, Doxa and even... Blancpain. We understand better why this 30 ATMOS looks so much like the Fifty-Fathoms. Its dial is smoked and sunrayed. Its anti-reflective sapphire crystal is domed, creating a charming visual distortion on its periphery. The hands and indexes are covered with Super-Luminova "Old Radium"... the vintage effect is very successful, at the expense of the brilliance of the luminescence which is a little dull. With its 40mm diameter (overflowing bezel) and 12mm thickness, it has contained dimensions. The bezel insert is made of sapphire crystal. The case and lugs are particularly elegant. The patinated leather strap is a total success. Water-resistant to 300 meters and equipped with an elaborate Selitta SW200-1, it is a diving watch full of charm and style. It was produced in only 75 copies and remains now impossible to find.

Fifty-Fathoms looks?

This Zodiac ZO9287 is a very beautiful watch, offered as a tribute to the "Baby Blue" of the same brand. Zodiac had launched its first Sea Wolf in 1953 (hence their current nickname: Super Sea Wolf 53), but it was only after being presented at the Swiss Watch Pavilion at the World's Fair in New York in 1964 that they were adopted by the public who still identify them today with the Vietnam War and the US Navy Seals. Its dial is a real visual delight, with its vintage lines, which evoke the 50s, and these colors that put you in a good mood. It measures 40 mm in diameter, 48 mm from lug to lug, 13 mm thick. It is water-resistant to 20 ATM. The hands, indexes (applied) and the point at noon on the bezel are covered with Super-Luminova C3 and the minute hand with BGW9. It houses a STP 3-13 caliber regulated for a precision of -2 / +5s per day. The case, in 316L steel, is very simple and classic, which highlights its dial and its glass bezel with the appearance of Bakelite.

The new "Baby Blue"

When Evant presented this model, I was immediately won over. How could I not be? For less than €600 excluding VAT, you get everything you could expect from a good diver's watch, with a touch of originality that is relatively discreet at first glance but which really makes it stand out: sunray dioptaz green dial with a domed ring on the periphery, Mercedes-type hour hand (without the cross), Super-Luminova BGW9 on the hands, indexes and bezel markers (in ceramic!), flat sapphire crystal with anti-reflective treatment, 30 ATM, elaborate Selitta SW200-1, very good quality leather strap, 39.5 mm in diameter, 49 mm from lug to lug, 13 mm thick... reasonable dimensions, but be careful, don't be fooled, it looks thin and elegant on the wrist. It fits perfectly on the wrist and is wonderfully worn as a dress watch. This watch is one of my favorites. Versatile, contemporary with a vintage touch, in short original and above all, so beautiful. This Polestar is disorienting!

A complete steampunk-style diving watch

This beautiful watch from Copenhagen created by a small brand, Richardt & Mejer, which unfortunately seems to have closed its doors, gives me a unique emotion when I wear it. Its unusual design with its bold angles, with its dial topped with a light bottle green sunburst central disc on which the main applied indexes fit, offers a refined and refined design. It is 38mm in diameter, 11mm thick with its flat anti-reflective sapphire crystal, 47 from horn to horn, 5 ATM and fits a well-regulated STP 1-11. Acquired in 2020 for €621, this is a rare piece and will not leave my collection anytime soon ;).

A refined Viking design

This Zodiac (ZO9905) has it all: retro look, with this cushion-brushed case on the surface, so typical of vintage, and this sunburst scarlet dial... a grenadine red, almost insolent, but which fits perfectly into this ensemble, in resonance with the dark yellow color found on the minute track, at the base of the applied indexes, in the center of the main hands and which entirely covers the second hand. The genuine leather strap in the color of Starsky's jacket completes the whole thing and plunges us - not into the ocean where its 10 ATM would not be sufficient for great depths - but into a TV series from the late 70s. This is a model produced in 75 pieces. Acquired in 2019 for just under €850, it is 39mm in diameter and 12.5mm thick. It is equipped with a thick sapphire crystal with anti-reflective treatment, with a transparent back to admire its very well regulated premium STP 11-1.

Red suits him so well

This watch by Sergio Godoy DIRENZO is the little favorite of my large collection. Its design is incredibly accomplished. What strikes you first are these two arcs of circles from which emerge the indexes cut into the dial. The eye is then drawn to this absolutely unique cushion case with curved side edges, echoing the concave edges of the dial. According to its creator, this work was inspired by the Bugatti Aérolithe (Type 57)... not for any of the details of this 1935 sports car, but for its avant-garde concept. Powered by a Sellita SW 200-1, the DRZ02 has a domed sapphire crystal with double-sided anti-reflective treatment. The colors of this model, slate and orange, weave the link between vintage and the future. Acquired new for around €700 excluding tax, this atypical and classy watch is already sought after by collectors. However, it remains unobtainable on the second-hand market. I hope I make you want it ;).

A successful retro-futuristic design

Direnzo and 2016. Born in Geneva (Switzerland) from the vision of architect-designer Sergio Godoy Di Renzo, the brand channels mid-century car and aircraft aesthetics into Swiss-made daily watches with distinctive dials and measured proportions&mdash;an approach that privileges clean forms, quick reading and on-wrist ease over spec-sheet theatrics.
<h3>An architect in Geneva and the pursuit of moving forms</h3>
From the outset, Sergio Godoy Di Renzo set out not to trumpet technical fireworks but to translate streamlined objects &mdash; bonnets and airfoils, grilles and fuselages &mdash; into watch volumes with light that skims rather than shouts; hence the recurring &ldquo;staged dial&rdquo; where depth is controlled, markers are crisp and minutes lead the conversation, all in service of a first-glance read that comes before the spec sheet. Public sources place the start in 2016, while the brand&rsquo;s own narrative cites 2017 as a symbolic inception&mdash;minor timeline nuance, same trajectory: Geneva roots and design first, industrialization second.
<h3>A &ldquo;stage-dial&rdquo; grammar: circles, depth and symmetry</h3>
Direnzo&rsquo;s identity is less a single complication than a language: tidy chapter rings, controlled symmetry, layered planes without clutter and antireflective sapphire on top; minutes are assertive, hours are obvious and, on select references, the seconds recede into a floating dot&mdash;reminding you that presentation beats bravado and that the collection seeks a coherent object identity before chasing novelty.
The lineup is easy to map: a modernist three-hander, a sixties-tinted diver, an integrated sport-chic, a dual-crown compressor, a slim hand-wound with &ldquo;mystery seconds,&rdquo; and a versatile daily on a jubilee&mdash;each step strengthening the house style without breaking continuity, a use-driven progression where form follows context.
<ul>
<li>Direnzo DRZ type 250F &mdash; The first, anchoring the race/aviation design brief; foundational and now sold out.</li>
<li>Direnzo DRZ 02 / Direnzo DRZ 02R &mdash; Compact automatic three-handers, textured dials, recent &ldquo;Aerolite&rdquo; spins.</li>
<li>Direnzo DRZ 03 Eclipse &mdash; The brand&rsquo;s inaugural diver (40 mm), sixties inspiration re-stated, SW200, reinforced WR; V2 on offer.</li>
<li>Direnzo DRZ 04 Mondial &mdash; Integrated case/bracelet (316L), a candid nod to Genta-era codes, micro-adjust options and hardened finishing.</li>
<li>Direnzo DRZ 05 Solaris &mdash; Dual-crown compressor with numeral-less inner bezel, comfortable BOR bracelet and drilled lugs.</li>
<li>Direnzo DRZ 06 Wandering Star &mdash; Hand-wound (Sellita SW216-1), &ldquo;mystery seconds&rdquo; red dot, compact 38 mm proportions.</li>
<li>Direnzo DRZ 07 Universo &mdash; Versatile daily in 37.5/38 mm, 10 ATM, HV 800 hard coat, modern jubilee and SW200-1 with hacking seconds.</li>
</ul>
Sizes remain measured rather than macho: roughly 37.5&ndash;40 mm across families, thickness around 10&ndash;12.5 mm depending on crystal and calibre, with a sober palette (greys, blues, greens, salmon, occasional meteorite) that favours real wear over window dressing&mdash;evidence of a project tuned to wrists, not renders, and delivering above-average daily comfort among microbrands.
<h3>Build, movements and pricing: Swiss-made pragmatism with Sellita</h3>
Recent pieces state Swiss assembly with Sellita engines (SW200-1 automatics, SW216-1 hand-wound on DRZ 06)&mdash;workhorse choices that ease regulation, servicing and rate stability; public price markers put the DRZ 06 at ~840 CHF (GPHG), a DRZ 03 V2 around &euro;800 via EU retailers and the DRZ 07 near &euro;950&ndash;960, a rational stance for the spec and finish, with value in use that reads off the page and confirms on the wrist.
<h3>Bracelets, hard coats and ergonomic details</h3>
Bracelets are a point of pride: fully articulated integrated steel on the Direnzo DRZ 04 Mondial (with alternate clasps and hardened treatment), a very comfy BOR on the Direnzo DRZ 05 Solaris (six micro-adjust holes), and a modern jubilee on the Direnzo DRZ 07 Universo; cases receive HV 800 hard coat where stated, and heights stay trim for cuff-friendliness&mdash;all in aid of stable reading and enduring comfort.
<h3>Conclusion</h3>
Direnzo is for enthusiasts who value drawn-by-hand balance over bombast: stage-like dials, measured proportions and pragmatic Swiss engineering. Decide by use first, let your wrist arbitrate fit, and cross-check with Dialicious customer reviews to ground your choice in long-term, real-life wear.
Check out the&nbsp;<a href="https://www.dialicious.com/en/top/the_best_micro_watch_brands">Ranking of the best microbrand watches</a>, including Direnzo.
(Updated November 2025)

La marque&nbsp;Serica a &eacute;t&eacute; cr&eacute;&eacute;e en 2019 par J&eacute;r&ocirc;me Burget et 3 amis &agrave; Paris, en France. Le nom Serica vient d'une r&eacute;gion perdue au bout de l'Extr&ecirc;me-Orient que les Grecs et les Romains avaient baptis&eacute;e ainsi. Ce lieu fait &eacute;cho &agrave; la gen&egrave;se de la marque, qui vise &agrave; concevoir des montres m&eacute;caniques de qualit&eacute; au style n&eacute;or&eacute;tro, pr&ecirc;tes &agrave; vous suivre aux confins du monde.
La gamme comprend des montres telles que la <a title="Page Serica 4512" href="https://www.dialicious.com/serica/4512">Serica 4512</a>, la <a title="Page Serica 5303" href="https://www.dialicious.com/serica/5303">Serica 5303</a> et la <a title="Page Serica 8315 GMT Chronom&egrave;tre" href="https://www.dialicious.com/serica/8315">Serica 8315</a>. L'une des particularit&eacute;s de cette marque est que son nom n'appara&icirc;t nulle part sur le cadran, afin de pousser le passionn&eacute; &agrave; acheter un design, des finitions et des proportions, et pas seulement un nom. En juillet 2023, Serica a lanc&eacute; la Serica 5303 COSC une version chronom&egrave;tre certifi&eacute;e par le Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres.
Leur avant-dernier mod&egrave;le est la <a href="https://www.dialicious.com/serica/6190">Serica 6190</a> surfant sur les bases de la 1&egrave;re r&eacute;f&eacute;rence de la marque, la Serica 4512. Cette 6190 &eacute;pouse les codes stylistiques de la marque, des anses lyres, un choix de cadrans diff&eacute;rents et la possibilit&eacute; de choisir la position de la couronne &agrave; 3 heures ou en mode "Destro" &agrave; 9 heures. Cette Serica 6190 est &eacute;quip&eacute; du calibre Soprod M100 certifi&eacute; COSC (Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres) &agrave; l'intar des productions actuelles des autres mod&egrave;les 5303 et 8315.&nbsp;
Depuis le 21 novembre 2024, Serica propose une nouvelle collection tr&egrave;s audacieuse...&nbsp;Une montre habill&eacute;e sortant des sentiers battus nomm&eacute;e "Parade" sous la r&eacute;f&eacute;rence 1174. Ces 4 chiffres, comme toutes les autres r&eacute;f&eacute;rences Serica, propose une symbolique issue du nombre d'or ou divines proportions dont le ratio entre la longeur et la largeur sont de 1,174... Une nouveaut&eacute; propos&eacute;e en pr&eacute;-commande &agrave; 1,490 &euro; pour une livraison pr&eacute;vue en Mars 2025...
<h2>Quel est le prix d'une montre Serica ?</h2>
Les prix des montres Serica &eacute;voluent et diff&eacute;rent selon les mod&egrave;les. La plupart co&ucirc;tent entre 990 &euro; et 1,890 &euro; selon les mod&egrave;les et finitions. Le mod&egrave;le GMT de la marque, Serica 8315 GMT Chronom&egrave;tre co&ucirc;te 1,890 &euro; tandis que le dernier mod&egrave;le lanc&eacute; par Serica, la r&eacute;f&eacute;rence <a href="https://www.dialicious.com/serica/6190">6190</a> est propos&eacute;e &agrave; 990 &euro;.
Serica est ind&eacute;pendante et produit environ 5,000 montres par an, tous mod&egrave;les confondus. Serica fait partie du <a href="https://www.dialicious.com/top/les_meilleures_marques_de_montres_francaises">Top 10 des marques de montres fran&ccedil;aises les plus populaires</a>, ainsi que du <a href="https://www.dialicious.com/top/les_meilleures_micro_marques_de_montres">Classement des meilleures micro-marques de montres</a>. Pour choisir le mod&egrave;le Serica qui vous correspond le mieux,&nbsp;les avis clients Dialicious sont une ressource essentielle pour &eacute;valuer les diff&eacute;rents mod&egrave;les &agrave; travers l'exp&eacute;rience r&eacute;elle des clients
(Mise &agrave; jour Novembre 2024)

The brand Serica was created in 2019 by J&eacute;r&ocirc;me Burget and 3 friends in Paris, France. The name Serica comes from a lost region at the end of the Far East that the Greeks and Romans named it like this. This place echoes the genesis of the brand, which aims to design quality mechanical watches in a neo-retro style, ready to follow you to the ends of the world.
The range includes watches such as the&nbsp;<a href="https://www.dialicious.com/en/serica/4512">Serica 4512</a>, the&nbsp;<a href="https://www.dialicious.com/en/serica/5303">Serica 5303</a> and the&nbsp;<a href="https://www.dialicious.com/en/serica/8315">Serica 8315</a>. One of the particularities of this brand is that its name does not appear anywhere on the dial, in order to encourage the enthusiast to buy a design, finishes and proportions, and not just a name. In July 2023, Serica launched the Serica 5303 COSC, a chronometer version certified by the Swiss Official Chronometer Testing Institute.
The&nbsp;<a href="https://www.dialicious.com/en/serica/6190">Serica 6190</a> surfing on the bases of the brand's first reference, the Serica 4512. This 6190 follows the stylistic codes of the brand, lyre lugs, a choice of different dials and the possibility of choosing the position of the crown at 3 o'clock or at &ldquo;Destro&rdquo; mode at 9 o&rsquo;clock. This Serica 6190 is powered with the Soprod M100 caliber COSC (Official Swiss Chronometer Certification) certified, like the current productions of the other 5303 and 8315 models.&nbsp;
Since November 21, 2024, Serica has been offering a very daring new collection... A dress watch off the beaten track called &ldquo;Parade&rdquo; under the reference 1174. These 4 figures, like all other Serica references, offer a symbolism derived from the golden number or divine proportions whose ratio between length and width is 1.174... A novelty offered for pre-order at &euro; 1,490 for one delivery planned for March 2025...
<h2 dir="ltr">How much does a Serica watch cost?</h2>
The prices of Serica watches change and differ depending on the model. Most cost between &euro; 990 and &euro; 1,890 depending on the models and finishes. The brand's GMT model, Serica 8315 GMT Chronometer costs &euro; 1,890 while the latest model launched by Serica, the reference&nbsp;<a href="https://www.dialicious.com/en/serica/6190">6190</a> is offered to &euro; 990.
Serica is independent and produces around 5,000 watches per year, all models combined. Serica is part of the&nbsp;<a href="https://preprod.dialicious.com/en/top/the_best_french_watch_brands">Top 10 most popular French watch brands</a>, as well as&nbsp;<a href="https://www.dialicious.com/en/top/the_best_micro_watch_brands">ranking the best micro watch brands</a>. To choose the Serica model that best suits you, <a href="https://www.dialicious.com/en/serica/5303">Serica 5303 reviews</a>, <a href="https://www.dialicious.com/en/serica/4512">Serica 4512 reviews</a>, <a href="https://www.dialicious.com/en/serica/6190">Serica 6190 reviews</a> or <a href="https://www.dialicious.com/en/serica/8315">Serica 8315 reviews</a> are an #1 resource for evaluating different models through real customer experience.
(Updated December 2025)

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