Iconic watch art prints. Made in Switzerland, lifetime guarantee

The must-have Macro Loupe for all watch lovers

A slight military air to this "tropical" titanium model. The sunray green dial is stunning, and it remains very comfortable to wear with its FKM rubber strap. The power reserve is a little short at less than 2 days, but it nevertheless boasts a good water resistance of 100m.
The proportions are perfect, and this model is a great success for this price.
You can look at it on your wrist even if you know what time it is... a sign of the pleasure it provides.

"the tropics" on the wrist

A very beautiful watch, this Lord Matic won't please everyone due to its small 35mm diameter.
With its silver dial and chrome indexes, it's understated and classic, yet still effective in all circumstances.
Elegant and high-performance, it sits somewhere between a Seiko 5 and a King Seiko thanks to its High Beat movement and very smooth seconds hand.
The original strap is quite loose on my watch, but this makes it very comfortable.

SEIKO 1975

A very successful watch, this LIP is rather original due to its complication that allows you to take a pulse or breath from a person in distress.
The watch also comes with a blue/white/red NATO strap.
Its highly legible dial is truly pleasant, and it's a pleasure to wear with its rubber strap.

LIP TOOL WATCH

In the late 1990s/early 2000s, Swatch released this Scuba (diver's range) in an Irony (metal range) version.
Its major weakness is the durability of its dual-material strap and its small plastic interlinks that break after a few years.
Otherwise, despite its thickness, it's a pleasant and sturdy watch. Its domed glass makes it unique, but it makes an impact, in a positive way.

CURVED GLASS FOR A 200M DIVER

A beautiful sunburst dial for this Tsuyosa Limited Edition Europe (500 copies).
This "Magu" version is perfect for summer.
Citizen's best-selling model has allowed many of us to experience the entry-level world of watchmaking.
The only slight drawback might be its stamped metal strap and buckle. But frankly, it's not enough to put us off buying it. Dark!

entry ticket to the watchmaking world.

In the 1990s, this automatic Swatch with a leather strap was released.
It's quite rare to see an automatic movement in a Swatch.
It's thin and light and has a green leather strap.
The case back is open to reveal the oscillating weight.
It's a bit dated in terms of design but remains interesting as a precursor to the System 51.

1st generation of automatic SWATCH

Citizen was founded in 1918 in Japan by Kamekichi Yakamazi of the Shokosha Watch Research Institute in Tokyo. Now one of the world's largest watch companies, recognized for its innovative watches and cutting-edge technology. The history of Citizen begins with the launch of its first pocket watch in 1924, called the "CITIZEN".
<h2 dir="ltr">History of the Citizen brand</h2>
This watch was equipped with a high-quality mechanical movement and was highly valued for its precision and reliability. It quickly gained popularity, establishing the foundation of Citizen's reputation in watchmaking.
Over the following years, Citizen continued to innovate and push the boundaries of watchmaking technology. In 1956, the company introduced the world's first pocket wristwatch, which revolutionized the way watches were worn. This innovation paved the way for a new era of more practical and functional watches. In the 1960s, Citizen released several revolutionary watches, including the Citizen Parawater, Japan's first waterproof watch, and the Citizen Cosmotron, the country's first solar-powered electronic watch. These technological advances have solidified Citizen's position as a pioneer in the watch industry.
Citizen has also played a key role in the quartz watch industry. In 1973, the company introduced the Citizen Crystron Solar Cell, the first quartz watch powered by solar energy. This innovation paved the way for a new generation of more precise and durable quartz watches with the 1976 launch of the technology&nbsp;<a href="https://www.dialicious.com/en/citizen/eco-drive">Citizen Eco-Drive</a>.
Over the decades, Citizen has continued to introduce new features and technologies into its watches. In 1993, the company launched the&nbsp;<a href="https://www.dialicious.com/en/citizen/promaster_aqualand">Citizen Promaster Aqualand</a>, a diver's watch that has pushed the boundaries of underwater performance. It was equipped with features such as measuring depth and diving time, which allowed divers to explore the seabed safely.
In the 2000s, Citizen began developing ecological watches. In 2008, the company introduced the Citizen Eco-Drive Satellite Wave, the first solar-powered watch capable of receiving satellite signals for optimal accuracy around the world. This revolutionary technology eliminated the need to change batteries, providing a more durable and convenient solution for watch enthusiasts. Over the past few years, Citizen has maintained its leading position in the watch industry. The company continues to innovate in design, technology and sustainability, while maintaining its commitment to quality and precision.
Today, Citizen is a globally recognized brand, offering a wide range of watches to suit all tastes and needs. Whether for lovers of classic watches, diving watches, connected watches or sports watches, Citizen offers varied options meeting the expectations of consumers around the world. Citizen is one of the 3 major Japanese watchmaking groups with&nbsp;<a href="https://www.dialicious.com/en/seiko">Seiko</a> and&nbsp;<a href="https://www.dialicious.com/en/casio">Casio</a>.
The current range includes models such as&nbsp;<a href="https://www.dialicious.com/en/citizen/eco-drive">Citizen Eco-Drive</a>, <a href="https://www.dialicious.com/en/citizen/promaster_diver">Citizen Promaster Diver</a>, <a href="https://www.dialicious.com/en/citizen/tsuyosa">Citizen Tsuyoza</a>, Citizen Skyhawk or&nbsp;<a href="https://www.dialicious.com/en/citizen/chronomaster">Citizen Chronomaster</a>.
<h2 dir="ltr">How much does a Citizen watch cost?</h2>
The prices of Citizen watches change regularly and vary depending on the model. Most cost between $400 and $800 depending on the models and finishes. As an example, a&nbsp;<a href="https://www.dialicious.com/en/citizen/eco-drive_diver_200m">Citizen Eco-Drive</a> starts to $250 and the top of the range Citizen with the collection&nbsp;<a href="https://www.dialicious.com/en/citizen/the_citizen">The Citizen</a> oscillates between $3,000 and $7,000. Prices also fluctuate depending on the distributor, and promotions sometimes allow you to benefit from a more competitive price. The second-hand market is also an opportunity to look at to buy a cheaper Citizen.
<h2 dir="ltr">Citizen: The other giant of Japanese watchmaking</h2>
Citizen Watch is a renowned Japanese watch company with a history dating back almost a century. From its first mechanical watches to its innovations in solar energy, quartz and sustainability, Citizen has played a major role in the evolution of the watch industry. Today, Citizen continues to position itself as a global leader, offering superior quality watches combining functionality, design and innovation.
Citizen is owned by a Japanese industrial group in the same way as the brands <a href="https://www.dialicious.com/en/bulova">Bulova</a>,&nbsp;<a href="https://www.dialicious.com/en/alpina">Alpina</a>, Arnold &amp; Son and&nbsp;<a href="https://www.dialicious.com/en/frederique_constant">Frederique Constant</a>. Citizen produces several million watches per year, all models combined. To choose the Citizen model that best suits you, Dialicious customer reviews are a valuable resource for evaluating different models through real owner experience.
Check out the <a href="https://www.dialicious.com/en/top/the_best_japanese_watch_brands">ranking of the best japanese watch brands</a>, including Citizen.
(Updated December 2023)

I present to you my Citizen Ice Blue NJ0151-88M that I love, it's my only watch that is not a diver or a chronograph... the model that I present was for a long time only available on the Japanese market but now it is on sale in France, it is an automatic model of 40mm in diameter and 5 ATM... it has a superb color that varies in the light and a pretty integrated bracelet of 3 branches, in short a watch that I like and I find that the Japanese manufacturer Citizen is not recognized in France at its true value while in the USA this manufacturer of the rising sun is a hit... Citizen has iconic models like the Aqualand JP2000 (the big blue 1988) the promaster NY0040 and the Chalenge Diver Futjisubo titanium which has an incredible history hence the name (Bernacle in French) that I also have it is the rival of the SPB143 62 MAS from Seiko and this Tsuyosa Ice Blue (strength) in Japanese is a real hit…

My Citizen integrated bracelet in an incredible blue…

She made so much noise! 
A pebble in the pond, this citizen will have left its mark, I will not introduce it to you because we know it now, it is finally available so we should not deprive ourselves of it, it is magnificent in real life better than in the photo, to be consumed without moderation, it is well made and the words criticized the clasp, it is done I have kept it up 😉. Anything is possible.

Citizen Tsuyosa

Citizen is making a strong comeback this year in the watchmaking world, this tsuyosa also means STRENGTH in Japanese! This watch is available in several colors: blue, green, black and yellow for France. Other variations are planned for the future. Today I present to you the yellow model, a model that sold very well to the point that I had to put myself on a waiting list and after 4 months I was finally able to receive it! The watch is well built with a diameter of 40mm and a thickness of 11.7mm, the crown is at 4 o'clock, the glass is sapphire, very good for this price range. The movement comes from Myota, a house owned by Citizen, it is the caliber 8210, 21 jewels with a power reserve of 40 hours, it is given for +- 20 seconds per day. The movement echoes the dial, it is gilded with its Citizen Japan engraved balance wheel, it is visible, which is a plus for me but it also has a disadvantage for the waterproofness and as the crown is not screwed the watch is given for 5 atm too bad! the yellow dial is a mixture of matte and sunray because it appears matte at first glance but in strong light it becomes a little sunray. The stick-type indexes have a luminescent layer that shines only by its name! indeed it is very very light! The glass has a cyclops for a "magnifying glass effect" of the date, some will like it or not. the integrated "president" type bracelet brushed at the ends and polished in the center adds a chic side to this watch. Now let's talk about the price, for less than 300e Citizen offers you a refreshing watch with these different colors, pretty, summery, well finished and automatic with a sapphire crystal! Any flaws? yes of course: A water resistance of 5 ATM while the Tissot prx is at 10 ATM, a crown at 4 o'clock which is just a disaster for setting the time for someone with "man's" fingers and no nails! I also noticed for setting the date a problem with the caliber 8210, in fact no stop second and forced to make a whole revolution of the hands for the date because if I try to go back, the second hand does not like it at all and starts to go back what am I saying to jump 5 seconds back! I did not insist suddenly. The "lume" is also ridiculous compared to a diver! apart from these few small inconveniences it is a watch that I recommend and which will give a lot of pleasure to its owner.

Citizen Tsuyosa, a summer watch?

This citizen tsuyosa is just incredible 😍! At first I wanted to buy a Tissot PRX quartz because I liked its design. I went to a jewelry store and tried it on but I found it too big for my wrist. I waited and citizen released the tsuyosa shortly after. I went to try it on and I fell in love with it. Once I had the money I bought it on the ocarat website for around €260 I think. This watch is my first really beautiful automatic watch. It is also the one I wear the most and the one I enjoy wearing the most. It can be worn in all situations, whether with a shirt for a chic evening or with a t-shirt for sports. 

Its jubilee-style bracelets are very comfortable and very beautiful. The polishing and chamfers of the case are of very good quality. It has a sapphire crystal with a cyclops. It has the stop second and is equipped with a miyota 8210 movement that can be seen from the glass case back. It has a scratch-resistant sapphire crystal. It is not very precise but you can always have it adjusted if it bothers you.

All in all, I am very happy with my purchase and I recommend this watch to any enthusiast or beginner. Due to its very good value for money, I think that this watch can suit both beginners in watchmaking and seasoned collectors. Do not hesitate to buy it, you will not be disappointed! ⌚⌚⌚


The best watch for less than 300€

This is my 33rd birthday watch, a rather biased gift. The watch is as pleasant to wear as it is to look at. The finishes are really very beautiful and what can I say about this yellow dial. The indexes, hands, dates, bracelet, everything is perfectly proportioned. The transparent back reveals the movement. The only downside is probably the clasp, a little tinny but effective.

Citizen Tsuyosa Jaune

La marque&nbsp;Serica a &eacute;t&eacute; cr&eacute;&eacute;e en 2019 par J&eacute;r&ocirc;me Burget et 3 amis &agrave; Paris, en France. Le nom Serica vient d'une r&eacute;gion perdue au bout de l'Extr&ecirc;me-Orient que les Grecs et les Romains avaient baptis&eacute;e ainsi. Ce lieu fait &eacute;cho &agrave; la gen&egrave;se de la marque, qui vise &agrave; concevoir des montres m&eacute;caniques de qualit&eacute; au style n&eacute;or&eacute;tro, pr&ecirc;tes &agrave; vous suivre aux confins du monde.
La gamme comprend des montres telles que la <a title="Page Serica 4512" href="https://www.dialicious.com/serica/4512">Serica 4512</a>, la <a title="Page Serica 5303" href="https://www.dialicious.com/serica/5303">Serica 5303</a> et la <a title="Page Serica 8315 GMT Chronom&egrave;tre" href="https://www.dialicious.com/serica/8315">Serica 8315</a>. L'une des particularit&eacute;s de cette marque est que son nom n'appara&icirc;t nulle part sur le cadran, afin de pousser le passionn&eacute; &agrave; acheter un design, des finitions et des proportions, et pas seulement un nom. En juillet 2023, Serica a lanc&eacute; la Serica 5303 COSC une version chronom&egrave;tre certifi&eacute;e par le Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres.
Leur avant-dernier mod&egrave;le est la <a href="https://www.dialicious.com/serica/6190">Serica 6190</a> surfant sur les bases de la 1&egrave;re r&eacute;f&eacute;rence de la marque, la Serica 4512. Cette 6190 &eacute;pouse les codes stylistiques de la marque, des anses lyres, un choix de cadrans diff&eacute;rents et la possibilit&eacute; de choisir la position de la couronne &agrave; 3 heures ou en mode "Destro" &agrave; 9 heures. Cette Serica 6190 est &eacute;quip&eacute; du calibre Soprod M100 certifi&eacute; COSC (Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres) &agrave; l'intar des productions actuelles des autres mod&egrave;les 5303 et 8315.&nbsp;
Depuis le 21 novembre 2024, Serica propose une nouvelle collection tr&egrave;s audacieuse...&nbsp;Une montre habill&eacute;e sortant des sentiers battus nomm&eacute;e "Parade" sous la r&eacute;f&eacute;rence 1174. Ces 4 chiffres, comme toutes les autres r&eacute;f&eacute;rences Serica, propose une symbolique issue du nombre d'or ou divines proportions dont le ratio entre la longeur et la largeur sont de 1,174... Une nouveaut&eacute; propos&eacute;e en pr&eacute;-commande &agrave; 1,490 &euro; pour une livraison pr&eacute;vue en Mars 2025...
<h2>Quel est le prix d'une montre Serica ?</h2>
Les prix des montres Serica &eacute;voluent et diff&eacute;rent selon les mod&egrave;les. La plupart co&ucirc;tent entre 990 &euro; et 1,890 &euro; selon les mod&egrave;les et finitions. Le mod&egrave;le GMT de la marque, Serica 8315 GMT Chronom&egrave;tre co&ucirc;te 1,890 &euro; tandis que le dernier mod&egrave;le lanc&eacute; par Serica, la r&eacute;f&eacute;rence <a href="https://www.dialicious.com/serica/6190">6190</a> est propos&eacute;e &agrave; 990 &euro;.
Serica est ind&eacute;pendante et produit environ 5,000 montres par an, tous mod&egrave;les confondus. Serica fait partie du <a href="https://www.dialicious.com/top/les_meilleures_marques_de_montres_francaises">Top 10 des marques de montres fran&ccedil;aises les plus populaires</a>, ainsi que du <a href="https://www.dialicious.com/top/les_meilleures_micro_marques_de_montres">Classement des meilleures micro-marques de montres</a>. Pour choisir le mod&egrave;le Serica qui vous correspond le mieux,&nbsp;les avis clients Dialicious sont une ressource essentielle pour &eacute;valuer les diff&eacute;rents mod&egrave;les &agrave; travers l'exp&eacute;rience r&eacute;elle des clients
(Mise &agrave; jour Novembre 2024)

The brand Serica was created in 2019 by J&eacute;r&ocirc;me Burget and 3 friends in Paris, France. The name Serica comes from a lost region at the end of the Far East that the Greeks and Romans named it like this. This place echoes the genesis of the brand, which aims to design quality mechanical watches in a neo-retro style, ready to follow you to the ends of the world.
The range includes watches such as the&nbsp;<a href="https://www.dialicious.com/en/serica/4512">Serica 4512</a>, the&nbsp;<a href="https://www.dialicious.com/en/serica/5303">Serica 5303</a> and the&nbsp;<a href="https://www.dialicious.com/en/serica/8315">Serica 8315</a>. One of the particularities of this brand is that its name does not appear anywhere on the dial, in order to encourage the enthusiast to buy a design, finishes and proportions, and not just a name. In July 2023, Serica launched the Serica 5303 COSC, a chronometer version certified by the Swiss Official Chronometer Testing Institute.
The&nbsp;<a href="https://www.dialicious.com/en/serica/6190">Serica 6190</a> surfing on the bases of the brand's first reference, the Serica 4512. This 6190 follows the stylistic codes of the brand, lyre lugs, a choice of different dials and the possibility of choosing the position of the crown at 3 o'clock or at &ldquo;Destro&rdquo; mode at 9 o&rsquo;clock. This Serica 6190 is powered with the Soprod M100 caliber COSC (Official Swiss Chronometer Certification) certified, like the current productions of the other 5303 and 8315 models.&nbsp;
Since November 21, 2024, Serica has been offering a very daring new collection... A dress watch off the beaten track called &ldquo;Parade&rdquo; under the reference 1174. These 4 figures, like all other Serica references, offer a symbolism derived from the golden number or divine proportions whose ratio between length and width is 1.174... A novelty offered for pre-order at &euro; 1,490 for one delivery planned for March 2025...
<h2 dir="ltr">How much does a Serica watch cost?</h2>
The prices of Serica watches change and differ depending on the model. Most cost between &euro; 990 and &euro; 1,890 depending on the models and finishes. The brand's GMT model, Serica 8315 GMT Chronometer costs &euro; 1,890 while the latest model launched by Serica, the reference&nbsp;<a href="https://www.dialicious.com/en/serica/6190">6190</a> is offered to &euro; 990.
Serica is independent and produces around 5,000 watches per year, all models combined. Serica is part of the&nbsp;<a href="https://preprod.dialicious.com/en/top/the_best_french_watch_brands">Top 10 most popular French watch brands</a>, as well as&nbsp;<a href="https://www.dialicious.com/en/top/the_best_micro_watch_brands">ranking the best micro watch brands</a>. To choose the Serica model that best suits you, <a href="https://www.dialicious.com/en/serica/5303">Serica 5303 reviews</a>, <a href="https://www.dialicious.com/en/serica/4512">Serica 4512 reviews</a>, <a href="https://www.dialicious.com/en/serica/6190">Serica 6190 reviews</a> or <a href="https://www.dialicious.com/en/serica/8315">Serica 8315 reviews</a> are an #1 resource for evaluating different models through real customer experience.
(Updated December 2025)

Citizen Tsuyosa was launched in 2022 as Citizen&rsquo;s accessible sport-chic line with an integrated bracelet: an automatic daily-wear watch that mixes legibility, comfort and a playful palette of dial colors. It targets a wide audience &mdash; first mechanical watch, weekday companion, lasting gift &mdash; offering an alternative to the &ldquo;integrated&rdquo; look at a measured price, while keeping the brand&rsquo;s hallmark practicality and reliability.
<h3>&ldquo;Tsuyosa&rdquo; origins (2022) and the integrated-bracelet silhouette</h3>
Born in 2022, the collection channels 1970s sport-chic codes with a softly sculpted case flowing into an integrated bracelet, yet avoids stiffness on the wrist; the idea is character with comfort. The sunray dial with a clear date at 3 o&rsquo;clock makes first-glance reading easy, while the softened case and brushed/polished play of light deliver presence without flash. This distinctive identity explains the line&rsquo;s quick success: an instantly recognizable look that moves from casual to office without learning curves or fussy settings.
<h3>Steel, 40 mm and sapphire: comfort and perceived quality</h3>
Most &ldquo;classic&rdquo; references use a ~40 mm steel case, everyday water resistance (50 m/5 bar) and a sapphire crystal that preserves legibility over time. This size/water-resistance/sapphire trio feels properly made on the wrist &mdash; slim enough for cuffs, solid enough for an active day. The integrated bracelet alternates brushed planes with softly broken edges for comfort and snag resistance. The result is an easy long-wear piece with flattering light play and practical surface durability for real-world use.
<h3>Core features: automatic caliber 8210, date and easy living</h3>
The most widespread engine in the range is the automatic 8210 (21 jewels, ~40 h power reserve), a straightforward, durable movement designed for low-stress maintenance. Pairing a proven automatic with a clear dial and well-placed date keeps the watch truly &ldquo;plug &amp; play&rdquo;: wear it, it winds itself, and time stays instantly legible in everyday situations. Five-bar water resistance covers daily needs and sapphire curbs micro-scratches &mdash; deliberate choices for a dependable, low-maintenance daily companion.
<h3>Variants, colors and new sizes (Small Second, 37 mm)</h3>
The family expanded fast: multiple colors (black, blue, green, yellow, white, etc.), &ldquo;Small Second&rdquo; models with a 6 o&rsquo;clock sub-seconds and caliber 8322, and more recently a 37 mm format for slimmer wrists or lovers of compact proportions. These evolutions widen access to the Tsuyosa style without changing the comfort-and-clarity recipe: same spirit, more choice. Small Second adds a discreet horological twist, while 37 mm boosts versatility on the wearability front; both keep the visual language and easy operation intact.
<h3>Positioning, price and intended audience</h3>
The line&rsquo;s spirit is &ldquo;rational fun&rdquo;: contemporary-icon looks, a serious movement, sapphire and neat finishing, at an approachable price point. In Europe, several references list around &euro;299&ndash;&euro;349 MSRP depending on version (color, treatment, bracelet), with retailer variance. Distribution blends Citizen country sites and multi-brand partners; color availability can fluctuate. The audience spans newcomers seeking a reliable first automatic and enthusiasts wanting a simple, joyful integrated look without technical excess.
<h3>Timeline anchors and principal models (2022&ndash;2025)</h3>
(2022) Citizen Tsuyosa NJ0150-81X:
The green sunray poster-child defines the Tsuyosa look: ~40 mm steel case, integrated bracelet, sapphire, 5 bar water resistance and the automatic 8210 (~40 h). The green dial&rsquo;s lively light play underlines the line&rsquo;s &ldquo;fun&rdquo; personality while keeping day-to-day legibility high. It is the natural entry point to understand the value proposition: distinctive style, straightforward robustness and immediate comfort. The date is intuitive to set, the reserve fits a sedentary weekend with a winder, and the brushed steel hides everyday marks well.
(2022) Citizen Tsuyosa NJ0150-81E:
The black &ldquo;go-anywhere&rdquo; option suits those who want the integrated silhouette without color calling attention. Black dials emphasize restraint and pair easily with office attire while keeping the same spec set: sapphire, 5 bar, 8210. Applied markers read crisply against the dark surface for quick glances. On the wrist it feels slim and stable; it vanishes under a cuff yet throws tasteful brushed/polished reflections in daylight. Ideal for wearers who prioritize discreet, versatile presence.
(2022) Citizen Tsuyosa NJ0150-81L:
The sunray blue is popular for balancing seriousness with a touch of play. This hue highlights the bracelet&rsquo;s longitudinal brushing and polished breaks, adding depth without glare. You get the same 8210/sapphire/5 bar formula for easy living. Blue helps transition from smart-casual to weekend, keeping a quietly &ldquo;classic&rdquo; feel over time. It&rsquo;s often chosen by those wanting color without going bold, while enjoying a refreshed take on integrated styling.
(2022) Citizen Tsuyosa NJ0150-81Z:
The audacious yellow helped make the line famous. Vivid yellow brings out the clean geometry of the markers and streamlines minute reading, turning the watch into an expressive style piece. Specs are unchanged: automatic 8210, sapphire, 5 bar. Despite the statement color, comfort and compactness keep it easy to wear; it draws eyes without hurting practicality. A natural pick if you want a sunny look with the everyday effectiveness of a Citizen.
(2022) Citizen Tsuyosa NJ0150-81A:
The white dial offers crisp contrast with markers and hands, delivering instant reading in most lighting. The clean tone reinforces the watch&rsquo;s &ldquo;neat and versatile&rdquo; personality, often favored for office and weekday duty. Technically it sticks to the brief: 8210, sapphire, 5 bar, around 40 mm and ~138 g on steel. Minimalist aesthetics slide from suits to relaxed outfits; a great choice if you want the easiest Tsuyosa to match day after day.&nbsp;
(2023) Citizen Tsuyosa NJ0150-81W / NJ0150-56W:
Range extensions added lighter tones and textures (nicknamed &ldquo;cream/silver/white&rdquo; depending on market), consolidating the offering. The idea is to broaden wardrobe pairing without touching the technical equation &mdash; sapphire, 5 bar, 8210. You get an even brighter wrist presence with excellent sun readability. This kind of variant shows the Tsuyosa strategy: renew desire through color/finish while keeping price and ease-of-use that fueled the initial success.
(2024) Citizen Tsuyosa Small Second NK5010-51L:
A notable evolution, the Small Second moves the running seconds to a 6 o&rsquo;clock sub-dial for a discreet horological touch. The automatic caliber 8322 preserves ease of use while offering a different dial animation without complicating reading. Size and ergonomics remain familiar, with sapphire and everyday water resistance. It differentiates itself from three-hand models for those who enjoy a living detail without stepping into complication &mdash; an aesthetic alternative aligned with the Tsuyosa spirit.
(2024) Citizen Tsuyosa NJ0159 (new European colors):
Citizen introduced fresh hues (including &ldquo;oak/champagne&rdquo;, orange and regional editions) to widen the visual spectrum. The concept stays intact: let color speak while keeping the watch easy to live with &mdash; legible, comfortable, daily-resistant, simple to set. These additions answer variety needs without touching the core product, aligning aesthetic choice with personal style from discreet to expressive, with unchanged architecture and handling.
(2025) Citizen Tsuyosa 37 mm NJ0200-50X / -50L / -50Z:
For the first time the collection goes 37 mm, a welcome size for slimmer wrists and fans of compact proportions. This smaller format keeps the Tsuyosa essence &mdash; joyful colors, direct legibility, comfort &mdash; in an even more versatile footprint. The three launches (Ice Blue, Pastel Pink, Dark Green) show how central color is to the line&rsquo;s DNA and confirm the aim to fit more wrist sizes. It&rsquo;s a natural extension for mixed-wear appeal and as a lighter, elegant second watch.
<h3>Conclusion</h3>
Tsuyosa gets the brief right: an instantly identifiable integrated silhouette, cheerful dials, a proven automatic and sapphire to &ldquo;live&rdquo; the watch without stress. If you want a simple, reliable, comfortable automatic that&rsquo;s easy to style, it ticks the essential boxes. Choose your color by taste, your size (40 or 37 mm) by wrist comfort and, if details matter, the Small Second for subtle animation. To compare real-world comfort, finishing durability and long-term user experience, nothing beats Dialicious customer reviews.
(Updated August 2025)

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