Iconic watch art prints. Made in Switzerland, lifetime guarantee

The must-have Macro Loupe for all watch lovers

Aurore, a watch brand I was relatively unfamiliar with until I stumbled upon this little mechanical timer several years ago on eBay for a pittance. It's in pretty good condition and works well. Its use for me is more symbolic, but I use it, for example, to cook eggs or pasta. All in all, a simple little gadget.

A vintage chronograph for the home

Small chronograph bought on the net a few years ago, I was seduced by its vintage dial and its original telemetric scale compared to all the tachymetric scales found on most chronographs. Rose gold Arabic numerals, a signed buckle strap and a vintage typography. From a distance, the illusion works. You can easily change the strap on a standard 20mm. A good little watch not too wide (40mm) even if 38 would suit it better for the classic side. All that for a good hundred euros on sale. Enough to treat yourself without breaking the bank.

New vintage chronograph

This morning I was tidying up my old watches and stumbled upon the first watch I ever gave my wife in 1996: a small, very classic Yema quartz that, unfortunately, hadn't worked for a long time. I tried a new battery again; the second hand worked for a few moments and then stopped. I thought a blast with a demagnetizer might revive it, and lo and behold: the watch finally came back to life after 20 years sleeping in a box.

I figured I must have a strap somewhere, and voilà, problem solved.
My wife said, "What's this watch?"
"Actually, it's yours!!" "So, this is a good opportunity to post a review: let's be clear, it's not a Yema from its heyday, but it's nice to breathe new life into a watch I gave as a gift when I was just a student... As for the watch itself: gold case, mass-produced quartz movement, Roman numerals—very classic for a time when I wasn't particularly interested in watchmaking... things change."

Yema: résurection!

March LA B, a fairly confidential watch brand at the time I bought this watch directly on rue Charlot, their first boutique. At the time, it was not primarily attractive for its design and the very 70s universe (retro objects, body-built Mustang Shelby, sofas that Henri Verneuil's films would not disown). In short, a whole shopping experience, as they say in good maketeux. After this moment with Mr Marhic himself, what's left? A few negative points of reliability quickly resolved, but above all a beautiful emotion when I put it on my wrist. Attention to detail: the shape of the case, the green date in "march" on a black disc (discreet), screw-down crown (not on the new AM2s) well worked. Clearly, we pay for the visual rendering. Ronda quartz caliber. At least I had Swiss before its time. Of course, "made in France" on a two-tone black dial. A brand that I have been following for almost 10 years. Certainly a bit expensive in recent years compared to the calibers on board but with the G100 we are entering a new era. If you are looking for a strong and distinctive design, these watches are made for you.

The March of Time

I bought this speedmaster triple date a bit by chance during a sale at the municipal credit. A hesitation in the room and hop the beauty is mine. A bit capricious all the same, I had to have it serviced a year after the purchase. Very comfortable to wear, I like its dial with these 2 windows and its pointer date. A rather chic speedmaster but with questionable readability (with a black dial it's better I think). It's better to have a winder if you don't want to spend your time adjusting it. In the end it's a change from a speed pro and it remains quite original.

A speedmaster on a misunderstanding

Already the 4th Bulova that I buy. After having bought a modern military equipped with high frequency quartz, I told myself that I needed a real "tuning fork". It is done. The movement of the second hand on the dial is enjoyable and the noise, or rather the buzzing reminds you that you are in very high watch frequency. I hope that the movement is reliable, we will see in use. In any case a beautiful dress watch with an original case. The Roman numerals bring a very nice classic touch.

High Fidelity

<p dir="ltr"><strong>Bulova</strong> is an American watch brand founded in <strong>1875</strong> by Joseph Bulova, a Czech immigrant living in New York. Since its creation, the brand has stood out for its spirit of innovation, precision and commitment to quality. Over the decades, Bulova has made watchmaking history with many firsts and continues to influence the industry with iconic designs and advanced technologies.</p>
<h3 dir="ltr">Bulova's Beginnings</h3>
<p dir="ltr">In 1875, Joseph Bulova opened a small jewelry store on Maiden Lane, New York, specializing in the sale of watches and jewelry. A visionary, he quickly understood the importance of standardization and mass production to meet growing demand. In 1912, he inaugurated a factory dedicated to the manufacture of watches in Bienne, Switzerland, thus laying the foundations for high-quality watch production.</p>
<h3 dir="ltr">Pioneer of Advertising</h3>
<p dir="ltr">Bulova is also recognized for its innovative approach to marketing. In 1926, the brand broadcast the first radio advertisement, announcing: "At the tone, it's 8 PM, Bulova Watch Time". This bold initiative was followed in 1941 by the very first television commercial, broadcast before a baseball game between the Brooklyn Dodgers and the Philadelphia Phillies. These advertising strategies have largely contributed to establishing brand awareness in the United States.</p>
<h3 dir="ltr">The Accutron Era</h3>
<p dir="ltr">One of Bulova's most significant contributions to watchmaking is the launch of the&nbsp;<a href="https://www.dialicious.com/en/bulova/accutron">Bulova Accutron</a> in 1960. This revolutionary model was the first electronic tuning fork watch, offering unequaled precision for the time. Thanks to its innovative mechanism, the Accutron is quickly becoming the preferred choice for applications requiring extreme accuracy, notably in NASA space programs. This technology has also been integrated into aircraft and spacecraft instrumentation, demonstrating Bulova's reliability and technological advancement.</p>
<h3 dir="ltr">Engagement in Space Exploration</h3>
<p dir="ltr">Bulova has played a notable role in the history of space exploration. During the Apollo 15 mission in 1971, astronaut David Scott wore a Bulova chronograph during his extravehicular activities on the Moon. This watch, specially designed to withstand the extreme conditions of space, is today known as the<a href="https://www.dialicious.com/en/bulova/lunar_pilot"> Bulova Lunar Pilot</a>. In 2016, the brand re-released this iconic model, combining the original design with modern technologies for fans of watchmaking and space history.</p>
<h3 dir="ltr">Technological Innovations</h3>
<p dir="ltr">Beyond the Accutron, Bulova has constantly innovated to improve the precision and performance of its watches. In 2010, the brand introduced the&nbsp;<a href="https://www.dialicious.com/en/bulova/precisionist">Accutron Precisionist</a>, a quartz watch with a crystal vibrating at a frequency of 262 kHz, eight times more than traditional quartz movements. This innovation allows exceptional precision, with a variation of only a few seconds per year, and offers a second hand with fluid movement, imitating the sweep of high-end mechanical watches.</p>
<h3 dir="ltr">Iconic Designs</h3>
<p dir="ltr">Bulova is also recognized for its distinctive designs that combine aesthetics and functionality.</p>
<p dir="ltr">Among the emblematic models, we find the Bulova Computron, launched in 1976, characterized by its digital LED display and futuristic trapezoidal housing. This model was re-released in 2019, testament to its timeless appeal. Additionally, the collection Frank Sinatra, introduced as a tribute to the legendary singer of&nbsp;<a href="https://www.dialicious.com/en/bulova/fly_me_to_the_moon">Fly Me To The Moon</a>, reflects the classic style and elegance associated with the artist, with designs named after his famous songs.</p>
<h3 dir="ltr">Acquisition by Citizen</h3>
<p dir="ltr">In 2008, Bulova was acquired by the Japanese group Citizen Watch Co., Ltd. This strategic union allows Bulova to benefit from the technological advances and resources of&nbsp;<a href="https://www.dialicious.com/en/citizen">Citizen</a>, while retaining its American identity and its heritage rich in innovations. Together, the two brands continue to develop watches that combine tradition and modernity, meeting the expectations of consumers around the world.</p>
<h3 dir="ltr">Commitment to Quality and Precision</h3>
<p dir="ltr">Since its inception, Bulova has been committed to offering high quality watches, combining precision and durability. The brand has implemented strict manufacturing and quality control standards, ensuring that each piece meets high consumer expectations. This commitment to excellence has allowed Bulova to maintain its reputation and build a loyal global customer base.</p>
<h3 dir="ltr">Conclusion</h3>
<p dir="ltr">With more than <strong>145 years of history</strong>, Bulova continues to distinguish itself with its spirit of innovation, its commitment to precision and its lasting influence in the world of watchmaking. From its humble beginnings in New York, to its pioneering role in space exploration, to its significant contributions to technological advancements in watchmaking, Bulova remains an iconic brand that combines tradition and modernity, meeting the needs of watch enthusiasts around the world.</p>
<p dir="ltr">(Updated February 2025)</p>

<p><strong>ZRC</strong> est une maison horlog&egrave;re fond&eacute;e en <strong>1904</strong> &agrave; Gen&egrave;ve (Suisse) par Edmond Zuccolo et Joseph Rochet. N&eacute;e dans l&rsquo;univers des cha&icirc;nes de gousset puis des bracelets m&eacute;talliques extensibles, la marque s&rsquo;adresse aujourd&rsquo;hui aux amateurs de plongeuses-outils iconiques, rendue c&eacute;l&egrave;bre par sa Grands Fonds d&eacute;velopp&eacute;e pour la Marine nationale &agrave; partir des ann&eacute;es 1960.</p>
<h3>Couronne &agrave; 6 h, bo&icirc;tier monobloc et esprit Marine nationale</h3>
<p>Con&ccedil;ue pour r&eacute;pondre aux contraintes op&eacute;rationnelles des plongeurs-d&eacute;mineurs fran&ccedil;ais, la Grands Fonds adopte la couronne &agrave; 6 h, un bo&icirc;tier monobloc et des solutions maison comme l&rsquo;ECS (Easy Clean System) et le CPS (Crown Protection System). <strong>Dans la pratique, la couronne &agrave; 6 h et le CPS emp&ecirc;chent de porter la montre si la couronne n&rsquo;est pas parfaitement viss&eacute;e</strong>, limitant ainsi les risques d&rsquo;erreur avant immersion ; l&rsquo;ECS facilite le rin&ccedil;age pour &eacute;viter la cristallisation du sel sous la lunette.</p>
<h3>Grands Fonds et d&eacute;clinaisons contemporaines</h3>
<p>La collection actuelle d&eacute;cline l&rsquo;ADN historique (lisibilit&eacute;, ergonomie de terrain, silhouette &laquo; outil &raquo;) en plusieurs tailles et niveaux de performance. <strong>Quel que soit le mod&egrave;le, l&rsquo;architecture et la signature &agrave; 6 h rendent la lecture imm&eacute;diate et l&rsquo;identit&eacute; instantan&eacute;ment reconnaissable</strong>.</p>
<ul>
<li><strong>ZRC Grands Fonds MN64 </strong>&mdash; Hommage aux sp&eacute;cifications Marine nationale, codes historiques de cadran et de lunette.</li>
<li><strong>ZRC Grands Fonds Heritage</strong>&nbsp;&mdash; Gabarit plus contenu (38 mm) conservant la signature de couronne &agrave; 6 h pour les poignets fins.</li>
<li><strong>ZRC Securicode</strong> &mdash; R&eacute;interpr&eacute;tation d&rsquo;un th&egrave;me de la fin des ann&eacute;es 1950/1960, avec &eacute;l&eacute;ments de style historiques.</li>
</ul>
<h3>Positionnement : outil pro, prix et distribution</h3>
<p>La marque revendique un positionnement &laquo; instrument de plong&eacute;e &raquo; au sein de l&rsquo;horlogerie ind&eacute;pendante suisse, avec volumes de production <em>non communiqu&eacute;</em> et diffusion s&eacute;lective (d&eacute;taillants sp&eacute;cialis&eacute;s et vente directe). <strong>&Agrave; titre indicatif, de nombreuses r&eacute;f&eacute;rences acier se situent autour de 2 500&ndash;3 000 &euro;, tandis que des versions techniques en titane d&eacute;passent 4 000 &euro;</strong> ; certaines &eacute;ditions sp&eacute;ciales ou m&eacute;taux nobles s&rsquo;&eacute;tablissent nettement au-del&agrave;. Pr&eacute;sence confirm&eacute;e en France avec des &eacute;taillants comme <a href="https://www.bijouterie-clouzeau.fr/fr/marques/zrc-1904">Clouzeau</a> ou <a href="https://www.berenger.fr/fr/horlogerie-berenger/marques/zrc-1904">Berenger</a>, et sur quelques march&eacute;s Asie/Moyen-Orient via un r&eacute;seau resserr&eacute;.</p>
<h3>Conclusion</h3>
<p><strong>ZRC s&rsquo;adresse aux amateurs de montres-outils au style imm&eacute;diatement identifiable</strong>, qui privil&eacute;gient la fonctionnalit&eacute;, la lisibilit&eacute; et une signature de design forte. Le choix se fera entre un usage polyvalent quotidien (Grands Fonds 300/38), une filiation historique appuy&eacute;e (MN64, Securicode) ou une approche plus technique et extr&ecirc;me (Grands Fonds 3000 Titanium). Les acheteurs sensibles &agrave; l&rsquo;ergonomie appr&eacute;cieront la couronne &agrave; 6 h et la s&eacute;curit&eacute; du CPS ; les puristes salueront la coh&eacute;rence d&rsquo;ensemble. Pour &eacute;clairer votre d&eacute;cision au-del&agrave; de la fiche technique, fiez-vous&nbsp;<strong>aux avis clients Dialicious</strong>, utiles pour comprendre confort, lisibilit&eacute; r&eacute;elle et ressenti au port&eacute;.</p>
<p>(Mise &agrave; jour Ao&ucirc;t 2025)</p>

<p><strong>ZRC</strong> is a watch brand founded in <strong>1904</strong> in Geneva, Switzerland, by Edmond Zuccolo and Joseph Rochet. Born in the field of pocket-watch chains and later expandable metal bracelets, the brand now caters to enthusiasts of iconic tool divers, made famous by its Grands Fonds developed for the French Navy from the 1960s onward.</p>
<h3>6 o&rsquo;clock crown, monobloc case and French Navy spirit</h3>
<p>Engineered to meet the operational demands of French Navy mine-clearance divers, the Grands Fonds features a 6 o&rsquo;clock crown, a monobloc case and in-house solutions such as ECS (Easy Clean System) and CPS (Crown Protection System). <strong>In practice, the 6 o&rsquo;clock crown and CPS prevent the watch from being worn unless the crown is fully screwed down</strong>, reducing user error prior to immersion; ECS helps flush out salt to prevent crystallization under the bezel.</p>
<h3>Grands Fonds and contemporary variants</h3>
<p>The current collection translates the historical DNA (legibility, field ergonomics, tool-watch silhouette) into multiple sizes and performance levels. <strong>Whichever the model, the 6 o&rsquo;clock signature ensures instant readability and an immediately recognisable identity</strong>.</p>
<ul>
<li><strong>ZRC Grands Fonds MN64</strong> &mdash; Core diver inspired by 1964, 300 m, bold legibility for versatile daily wear.</li>
<li><strong>ZRC Grands Fonds Hertiage</strong> &mdash; Smaller 38 mm option retaining the 6 o&rsquo;clock crown signature for slimmer wrists.</li>
<li><strong>ZRC Securicode</strong> &mdash; Reinterpretation of a late-1950s/1960s theme with historical design elements.</li>
</ul>
<h3>Positioning: pro tool, pricing and distribution</h3>
<p>The brand&rsquo;s stance is that of an independent Swiss &ldquo;diving instrument,&rdquo; with production volumes <em>not disclosed</em> and selective distribution (specialist retailers and direct sales). <strong>As a guide, many steel references sit around &euro;2,500&ndash;3,000, while technical titanium pieces exceed &euro;4,000</strong>; special editions or precious-metal variants are significantly higher. Presence is established in Europe such as <a href="https://www.soprana.com/zrc-1904/?lang=en">Soprana</a> in Italy or <a href="https://junod-lausanne.ch/fr/collections/zrc">Junod</a> in Switzerland, and selected Asian/Middle-Eastern markets through a tight retail network.</p>
<h3>Conclusion</h3>
<p>ZRC speaks to those who value immediately recognisable tool-watch design with functional clarity and a strong signature. Your choice will likely fall between versatile daily wear (Grands Fonds 300/38), an emphatic historical link (MN64, Securicode), or a more technical, extreme approach (Grands Fonds 3000 Titanium). Ergonomics benefit from the 6 o&rsquo;clock crown and CPS safety; purists will appreciate the overall coherence. To refine your decision beyond the spec sheet, rely on <strong>Dialicious customer reviews</strong> to understand comfort, real-world legibility and on-wrist feel.</p>
<p>(Updated August 2025)</p>

Bulova,
A brand first known for its Tuning Fork watches has unfortunately not continued in this direction. A few years ago the brand released models equipped with an ultra-fast quartz movement with a frequency of 262khz including the famous Astronaut. Result: a second hand that slides on the dial like on a GS springdrive. The comparison stops there! The rest is relatively average in terms of finish but at a fairly low period price (- 150€ on VP) we still have a screw-down caseback and crown. In terms of reliability, the date no longer works but the rest works. High frequency requires it to be quite battery-hungry. The watch remains interesting, particularly for its ultra-smooth movement.

Crocket92's review on his Bulova Military

THE RETURN OF HIGH FREQUENCY

Pros & Cons for this watch

Where to buy your Bulova?

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Other reviews published by Crocket92

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William L. 1985
Vintage Style Chronograph

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March LA.B
AM2

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