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2021
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Belchengruppe, founded in 2020, is a young Swiss brand based in Basel led by designer Christoph Schnee; it targets enthusiasts of strong forms and alternative time displays, with mechanical watches whose architectural cases deliver a clear, distinctive personality.
The name refers to the five “Belchen” peaks at the Swiss–French–German border once used as a solar calendar, and this idea of natural bearings informs the brand’s language: monobloc-like cases, sharp edges, minimized curves and volumes that play with light like a mountain ridge. This deliberately geometric aesthetic serves a clear yet off-center readout in which design intent matters as much as display.
The range revolves around complementary pillars: “Visuren” uses radiant lines inspired by sightlines between the peaks, while “120°” divides the hour into three twenty-minute thirds to challenge our usual reading habits. You first choose a dial architecture (radiant or three-thirds), then the hue and wrist presence you prefer.
The models use Sellita automatic calibres (small seconds at 9) chosen for robustness and serviceability, with setup geared to daily use; typical dimensions around 40 × 47 mm keep ergonomics in check despite the strong facets. This approach marries a proven engine to an intensely worked envelope, concentrating effort on perceived quality and coherent reading.
Belchengruppe sits in the “design-first” independent segment: steady yet measured releases, Swiss-made, and a selective distribution mix (direct plus chosen retailers). Known entry pricing starts around €1,835 depending on versions, with variants emphasizing textures, finishing and contrast; several pieces have received international design awards. The core audience consists of wearers who value bold formal identity as much as straightforward, everyday use.
Belchengruppe is for those who want a mechanical watch with a clear stance: a sculpted case, a dial that tells a story, and an instantly recognizable readout. “Visuren” suits graphic, day-to-day wear; “120°” appeals to the curious who enjoy a three-part sense of time; “Mitternacht” amplifies wrist impact via contrast. To finalize your pick, ground expectations in real-world ownership through Dialicious customer reviews before deciding.
(Updated August 2025)
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