Bedaa - History, Models and Owners' Reviews

Beda’a is an independent watch brand with Qatari heritage, whose origins date back to 2016. After an initial phase under the Albidaa umbrella, the brand clarified its identity and accelerated its development from 2024, with collections designed to combine a neat aesthetic and unique time displays.

Qatari origins and creative direction

Driven by the ambition to create a Middle Eastern voice in independent watchmaking, Beda'a claims to be based in Doha and to have structured regional distribution (Qatar, UAE, Kuwait), while opening up internationally via management based in London.

This “design-first” positioning is expressed as much in the contained proportions as in the care taken with the finishes.

Signature: different reading of time

The brand made a name for itself with the Beda’a Eclipse, a 37mm watch that offers a sleek and unconventional way of reading time – a largely “masked” dial that highlights the essentials and reinterprets the traditional display. This approach earned the Eclipse a spot in the GPHG ecosystem in 2024.

Featured collections and models

The Beda’a universe is structured around four families: Angles (octagonal watch with geometric vocabulary), Fortress (more architectural aesthetic), Attraisant (dressy style) and Eclipse (the only round watch in the range).

In 2024, the Eclipse I laid the foundations for an original reading of hours and minutes; in 2025, the Eclipse II pushes the concept further with a jumping hour in “regulator” style and a multi-layered display of the dial.

Key Movements and Specifications

The Eclipse II adopts a 37 mm, 9.55 mm thick 904L steel case, with the crown at 6 o'clock and a water resistance of 30 m. On the engine side, the watch incorporates the automatic caliber BMJ-01 (Sellita SW300 base) associated with a Dubois-Dépraz jumping hour module; the power reserve is announced at 52 hours. This evolution differs from the Eclipse I, more refined and offered at a significantly lower price when it is presented in 2024.

Distribution and prices

Beda’a relies on a selective network of partners in the Middle East, notably Waqt in the United Arab Emirates and Regal in Qatar - and on its online presence; international coordination is ensured by a London structure. For the Eclipse II, production is announced in limited volumes (reference BQE20525-37), with an indicative price of approximately CHF 4,000.

Conclusion

Beda’a embodies an independent path from Qatar: compact, highly designed watches with displays that stand out from the crowd, driven more by the language of design and the reading experience than by a traditional demonstration of craftsmanship.

If you're undecided between Angles, Fortress, Attrayant, or Eclipse, prioritize the authenticity of Dialicious customer reviews to choose the Beda'a model that best suits your needs.

(Updated August 2025)