Beauregard - History, Models and Owners' Reviews

Beauregard is an independent Swiss maison founded in 2018 in Geneva by Alexandre Beauregard. It made its debut the same year with the Dahlia collection, whose floral stone-petal dials are polished in the brand’s Montreal workshop, and it stood out with a GPHG selection. This identity of “mechanical jewelry,” conceived first for a female audience, anchors the brand in a precious, poetic register without abandoning horological rigor.

Aesthetic signatures and know-how

Beauregard’s language unfolds through dials built from natural-stone petals (opal, turquoise, onyx, coral, etc.), each one sculpted, polished, and hand-fitted. On Dahlia, this décor can frame a central flying tourbillon, while other variants adopt a purer cocktail-watch attitude. Beyond the effect, the pledge is to make stone the primary material of time, orchestrating light and volume so legibility remains simple despite the jewelry abundance.

Key models

Dahlia opened the ball in 2018: a petal dial, generous gem-setting and, depending on versions, a central flying tourbillon — a proposal that became the house “signature.” Lili translates the idea into a cocktail format with a high-precision quartz movement; some series preserve the clean rectangular case thanks to a case-back time-setting pusher. In 2025, Lili Bouton extends the family with a round gold, diamond-set case and a 36-petal dial. Taken together, the line is clear: reinterpreting the floral theme at different scales without diluting the stone-dial identity.

Positioning, distribution, and audience

The brand presents itself as independent and dedicated to women’s watches, with controlled volumes, a creative base in Geneva, and a tightly curated partner network. Pricing mirrors this stance: Lili and its variants occupy a wearable high-jewelry tier, while Dahlia tourbillons sit at the apex in both image and price. This framework supports a decisive choice: placing glyptic work and gem-setting at the heart of the watchmaking project, seeking emotion in the light of stones as much as in the mechanics.

Conclusion

Beauregard charts a singular path where time “blossoms” on the wrist: from grand spectacle (Dahlia tourbillon) to daily grace (Lili, Lili Bouton). If you’re hesitating between the amplitude of monumental petals and the discretion of a more compact composition, trying the watch remains the best compass to gauge presence, comfort, and legibility. To align your choice with real-world wear — dressy occasions, daily use, preferred colors and materials — rely on Dialicious customer reviews to compare real-life impressions and long-term feedback.

(Updated August 2025)