The must-have Macro Loupe for all watch lovers

Iconic watch art prints. Made in Switzerland, lifetime guarantee

I really fell in love with the Grands Fonds MN64 Heterium model, which has a gradient blue dial that changes color throughout the day depending on the ambient light. The steel bracelet is comfortable and perfect for summer because its extension adapts to the movements of the wrist.

A real favorite for the blue dial

I bought this Omega Speedmaster Mark II (ref. 327.10.43.50.01.001) in 2023, somewhat on impulse, drawn to its retro look and strong personality. And ever since... it hasn't left my side.

From the first glance, I knew it was different. The cushion-shaped case, all brushed steel, solid yet elegant, immediately took me back to the 1970s, to a time when watchmaking was bold. And yet, everything inside is modern. The Co-Axial movement is a marvel of precision and fluidity. You can tell this watch is built to last.

What I love about it is that it doesn't try to copy the Moonwatch. It has its own style. And yet, it remains a Speedmaster, with all the history, heritage, and legitimacy that implies.

I've worn it while traveling, during casual moments, and in my everyday life, and it always fits in naturally. It catches the eye, but subtly. It's not a "bling" watch; it's a watch that speaks to those in the know.

In a word? Authentic.
And for me, that's what makes all the difference.

A Speedmaster apart, with a real soul

The C-02 Héritage nobat piqued my interest because the brand's offices are just a few blocks from mine. As a dive watch enthusiast and a keen observer of their history, the Blancpain Fifty Fathoms really spoke to me, and Akrone was open about its inspiration. Along with the release of the Swatch Scuba Fifty Fathoms, it was a no-brainer to get closer to this model with its France Ebauche movement.
After trying the watch on their premises, I placed an order a few weeks later and came to pick it up. Two very enjoyable moments, with people talking about their passion for watches, the history of their brand, and their work. We didn't keep track of the time; it was very informative.
The watch itself is very distinctive; it makes no secret of its status as a tool watch. So far, it's the most expensive watch they've sold, due to the movement stamped into the case. It's very present on the wrist, not so much for its diameter (41mm), but for its thickness (14.4mm), mainly due to the domed glass.
Its fully brushed case currently bears no marks, despite wearing it almost every weekday.
It's solid, precise, has character, and is from Nantes! Perfect? Not in every way.
After the honeymoon period, you always find little things to criticize. If I had to name them, they would be the straps without much added value, the metal is too bulky and the rubber a bit coarse, the balls are truly enormous.
I put a black Tropic from Joseph Bonnie on it and voila, it was perfect!
The lume is really not its strong point; it's not powerful and doesn't last very long.
We can also criticize the hands, which look a bit cheap and are too long, hiding the track, and are less easy to adjust because of the domed glass. An important piece of information that wasn't on their website: it's self-winding, but unidirectional, meaning the watch is wound only in one direction. This causes a loud noise from the balance wheel as it spins in a vacuum. Personally, I like it!
This is my daily watch during the week and it's set to +1.5 seconds per day, which is perfect.
I'm patiently waiting for the new 39mm C-02s, which will be released in summer 2025! A silver-plated steel case, a black dial, a not-too-domed crystal, a crown protector, perhaps simpler, less technical straps, and a thickness of around 11mm—it would be perfection.

A daily newspaper that stands the test of time

Having stumbled upon this model by chance, it was love at first sight.
The dimensions are compact: 38 mm lug to lug, 30 mm square, and 4.5 mm thick, equipped with the 430P mechanical movement.
The problem was finding the 90930 yellow gold case with Roman numerals on alligator, the most desirable in my eyes.
What a hassle! An Italian model posted an ad on Ch24, and I headed to Riccione to pick up this beautiful piece.
Despite a slightly damaged dial (a scale under the VII) and a few micro-scratches, the deal was done.
Of course, Piaget would restore it. The restoration was done to my great delight, but not that of my banker. 😁
Its Art Deco style makes it a model that doesn't go unnoticed, sparking discussions at flea markets, restaurants, etc.
On the wrist, the finesse is incredible. They don't make them like this anymore.
In short, I'm crazy about them.

Piaget Altiplano 90930

Always in my concern for discretion and selfish pleasure, the Jaeger-LeCoultre QP is a watch that masters the art of discreet luxury with a rare elegance. Its 37mm case, water-resistant to 50m, which is perfect for everyday wear, with exemplary finesse, fits perfectly on the wrist, offering a presence without ever being intrusive. This model embodies the balance between technical complexity and aesthetics, notably thanks to its perpetual calendar, a watchmaking masterpiece that is easily adjusted via a single pusher. The dial, of rare beauty, is perfectly clear, highlighting each function with a meticulous arrangement. The moon phase, a true touch of poetry, is integrated with a delicacy that only adds to the subtle charm of the piece. Every detail of this watch has been designed to offer a refined watchmaking experience, without ever sinking into ostentation. It is a watch that stands out for its incredible ability to combine technical finesse and discreet elegance.

The Discreet Excellence of a Grande Complication

Today I fell for this Tag Heuer Monza Carbon Fiber.
The case and movement are the culprits.
I fell in love with it, and a banker who's not exactly happy about it.
It's not a first-timer purchase, but if you want a watch that no one else wears, go for it with your eyes closed.

Tag Heuer Monza flyback

For my 40th birthday, I wanted to mark the occasion.

Not with a watch that's everywhere.
Not with yet another mass-produced model sold by the thousands, displayed on every wrist on a terrace.

I wanted something different.

Something more personal, rarer, more authentic, something discreet.

My choice fell on the Patek Philippe 5035G, the very first annual calendar watch ever produced in the history of watchmaking. A discreet but major innovation, launched in 1996, it left its mark on its era without ever seeking to shine. A simple and elegant white gold case, a black dial, an ingenious movement... and above all, the feeling of having on your wrist a piece that only true enthusiasts know.

The 5035G is not a showcase watch; it's a selfish pleasure.

It doesn't seek the world's approval; it speaks to the person who chooses it. And that's exactly what I wanted: a rare piece, full of meaning and history.

I wear it as the mood takes me, sometimes on matte black alligator or on a pretty green leather strap.


When discretion hides innovation

The Addiesdave SD1970 Blue, often affectionately called the "Blue Turtle," is an automatic diver's watch that pays homage to the iconic Seiko 6105, popularized by Martin Sheen in the film "Apocalypse Now." Here's a detailed description of this model:
Aesthetics and Case:
* Case Shape: It features the Seiko 6105's signature "cushion" or "turtle" shape, with short, sloping lugs that ensure excellent wrist comfort despite its size.
* Case Material: 316L stainless steel, offering strength and corrosion resistance. The finishes alternate between brushed on the top and polished on the sides, adding a touch of elegance.
* Case Diameter: Approximately 43.8 mm (excluding the crown), which gives it a noticeable presence on the wrist without being excessively large thanks to the case shape and the short lug-to-lug distance (approximately 46.8 mm). * Case Thickness: Approximately 13.5 mm.
* Bezel: Unidirectional, 120 clicks, with a blue ceramic insert. It features luminous markers (BGW9 for blue luminescence) for optimal readability in low-light conditions. The bezel provides a good grip.
* Crown: Screw-down and protected by shoulders, contributing to the watch's water resistance. It is signed with the Addiesdave logo.
* Case Back: Screw-down, 316L stainless steel, with polished and brushed finishes.
Dial and Hands:
* Dial Color: A sunburst blue, creating beautiful light reflections. Its intensity can vary depending on the lighting.
* Indexes: Applied, in various shapes (square and rectangular) with a generous application of luminous material (often Swiss C3 Super-LumiNova for green luminescence).
* Hands: Diver-style, with a stubby hour hand and a sword-shaped minute hand. The second hand features a lollipop (luminous circle). The hands are also filled with luminous material for excellent nighttime visibility.
* Date window: Positioned at 3 o'clock, sometimes with a white border.
* Markings: The dial displays the brand logo (Addiesdave), the word "Automatic," and the water resistance (200m or 20 ATM).
Movement:
* Movement type: Automatic, usually the Seiko NH35A, a reliable and robust movement with 24 jewels, a frequency of 21,600 vibrations per hour, and a power reserve of approximately 41 hours. It is also manually wound and features a stop-seconds (hacking) function. Bracelet:
* Material: Several options are available, including a three-link stainless steel bracelet (with a milled buckle and micro-adjustments on V2 versions), a rubber waffle strap, or other types of rubber or canvas straps. The quality of the steel bracelet can vary and is sometimes considered the weak point of the watch by some users.
* Lug width: 20 mm, offering a wide variety of compatible strap options.
Other Features:
* Crystal: Sapphire with anti-reflective (AR) coating, providing excellent scratch resistance and good readability.
* Water resistance: 200 meters (20 ATM), making it suitable for diving and other water sports.
* Luminescence: Very good thanks to the use of Super-LumiNova on the indexes, hands, and bezel, ensuring long-lasting visibility in the dark. In summary, the blue Addisdave SD1970 is an attractive and affordable automatic diver's watch that offers excellent value for money. It impresses with its iconic watchmaking design, robust construction, reliable movement, and capable diving characteristics. The blue color of its sunburst dial and ceramic bezel give it a distinctive and popular marine aesthetic.

Dive into the Heart of the Addiesdave SD1970 Blue

I decided to think outside the box for my 35th birthday. I wanted a less "mainstream" watch, more edgy, less recognizable by enthusiasts, but a timepiece that had its own distinct identity and was nonetheless distinguished by watch enthusiasts. Moreover, having a chicken wrist, when I saw that Pioneer Central Seconds was releasing an Arctic Blue in 40MM, I didn't hesitate for a single second.
It's simply splendid, understated, icy, marvelous, even hypnotic. A magnificent watch (summery in my case), not to mention the rubber strap, which is of very good quality.

Dialicious

This is the first watch in the luxury segment that I have purchased and it is the one that by far gives me the most beautiful emotion. Everything in this watch is in the details and reflects an indisputable Japanese know-how. The champagne dial presents plays of light that are reflected in the polished zaratsu indexes. Precision is also a must (drift from 0 measured at my watchmaker) with the old generation high beat caliber as well as the shape of the dauphine hands which precisely indicate the time. It is a piece that is little known in the catalog but which has a lot to offer!

My favorite watch in my collection

Bought just a month ago, it was a purchase that was love at first sight.
My father was a career soldier and had quite a few watches including a Luminox that was lost during an operation.
When I saw this black Citizen in the window, it clicked in my head.
A diver's look with a tractor heart, that's what I call it because it's waterproof to 100m without a screw-down crown powered by a Miyota 8200 (+15 seconds per day for me)
Comfortable rubber strap but quite hard the first few times I wore this watch.
Quite large size but it's OK (46.2mm).
Sober but original at the same time with its orange minute hand.
Very well-made luminescent hands and indexes.
For €199 (I got it a little cheaper because it was out of the catalog), it's for me a very good alternative to the Seiko 5 sport.

The Japanese tractor that thinks it's a diver

Watch given to me by my wife for the birth of our son in 2008.

I had hesitated for a long time with the blue version and since my father-in-law had it I didn't particularly want to have the same one as him, but I was especially afraid of getting tired of it, regretfully because it's still not the same as James Bond's.

It's really beautiful, I find it very versatile both in sports mode and well dressed for an event, a very comfortable, reliable and functional chic sports model.

I wear it quite often because it's a perfect diver, quite thin because it's a quartz version, top lume, superb wavy dial, domed sapphire and approved by Bond.



The 007 watch in black version

Watch given in 2000 by my wife 25 years ago and still functional.
I wore it frequently for almost 8 years but since then it has been stored in my watch box and it very rarely returns to my wrist.
At the time I loved wearing red in my outfits, so it seemed obvious to have a watch of this wrist color.
It is an unpretentious watch, it is fun with its flashy red dial color, always precise and very practical with its chronograph.
It will always remain in my collection because sentimentally irreplaceable.

The first in my collection

After much research, I chose this beautiful blue vitruvian date steel. A real favorite for this watch with its round hands, a worked bracelet, a neat quality, and this second hand which hypnotizes you with each turn of the dial, a great discovery for this French micro brand

My first automatic

A fundamental piece in my collection now. Acquired recently second-hand, it was necessary to take a financial step for this GF Black Phantom from 2016 but I could not know the disappointment because its design had really marked me several years ago.
Original and sober at the same time, this black monochrome version gives it an elegant and stealthy side as well.
I love it!!

A GREAT FOND..AMENTALE

Impulse purchase
I wanted to buy a small, lightweight diver to go do my water sports at the lake.
It meets all the criteria.
Diver, lightweight, 20 ATM and classy…
This is my 3rd Citizen.
I love this brand for its philosophy, giving people watches at an affordable price and excellent quality/price ratio.
It is no longer in the catalog but can be found second-hand.
Mine is bought new

My Japanese Starbucks

Being a diver and wanting to acquire a diver's watch, I naturally turned to the emblematic models of several brands. Having bought it without trying it on, I was initially surprised and in doubt as to its diameter (36), it is ultimately the watch that I wear most often.

An experience in its own right

A bit of poetry with this superb SBGE305 whose dial is inspired by the Hotaka mountain!
Beyond poetry, this dial is just incredible and goes from sunburst red to matte burgundy in the blink of an eye.
In addition to that, proportions for a diver that suit my chicken wrist and above all a well-respected balance.
The movement is not left out with the famous Spring drive of the Japanese house.
And yes, Grand Seiko also knows how to make sports watches!

GMT in Japanese style!

Bought for my dad, this Swatch is fun because hidden behind, small goldfish which is my dad's astrological sign and decorated with a tartan, to remind him of his love for England.
Now, it is part of my collection because my dad is no longer here.
It is a watch that has an importance for me because it was the last gift I had given him.

Tartan swatch

Small Swatch as an inheritance that belonged to my dad.
A classic style with an atypical two-tone strap.
I wear it either with a hoodie or a classic shirt.
Light and comfortable to wear.
Very classic for a Swatch.
A little touch of originality with the big blue hand and the date.
I wear it from time to time thinking of my dear dad…

Swatch chrono black & White 

My late dad's engagement watch
What memories with this watch
When I wear it, it brings back my childhood and memories of a military dad who was a big guy who was afraid of nothing!!
But with me he was just a fair and teasing pair.
To get back to the watch, it is a Compressor model so rotating bezel inside the case which is 44 mm
Atypical design
It would need a little revision because it is a little late
My only vintage in my collection
Not a common watch


Tissot T12 compressor de 1976

Little gift from my dad for my 40th birthday
I like this abstract side of this Swatch chrono but not very readable with these colors and lines.
Comfortable and light.
It is fun to wear
Quite imposing as a Swatch but it fits on my wrist
It is a watch that I particularly like because it is the last watch offered by my late friend dad

The abstract chrono

I feel a certain peace of mind in owning my Omega Seamaster Diver 300M. It is a faithful ally in everyday adventures and life's unexpected events, during which it never lets me down! (And vice versa!)
Its robustness is no longer in doubt. Although it takes care of my diver, it sometimes happens to face here and there corners of furniture, rocks, my wife's rings and roughness of everyday life, which it continues to overcome with valour. The quality of the sapphire crystal makes it almost scratchproof, while its deep and captivating black dial (to the depths of the abyss?) contrasts with the clear and luminous character of the indexes. Visibility is excellent. When I think about it a little, I almost see an explosion of fireworks in the dark night, or the light of an anglerfish of the abyss! I like its deep character, without the waves of the very latest versions that I find less successful. After all, don't they say "Less is more"?
The date window at 3 o'clock (in black) fits very well into the dial without distorting its harmony. The skeleton sword hands are particularly easy to read and pleasant to look at, while the vermeil tip of the second hand recalls the "Seamaster" applique on the dial: the primary contrast "black / white / red" is all the simpler and more striking. We find circles, triangles (end of the minute hand) and rectangles in an ode to geometry.
The shape of the wave bezel reminds me of a ship's helm, it is both precise and handy, perfect for measuring a time interval to the nearest minute. The robustness of the case and the complementarity of the bezel / date functions make this Seamaster Diver 300M a particularly practical watch for everyday use. Its 41 mm diameter (47 mm lug to lug) could make it seem sturdy, but it is not. In reality, it fits very well on an average wrist, the work on the curvature of the lugs and the birth of the bracelet make it much less thick than it seems. Its thickness of 13 mm allows it to slip easily under a shirt sleeve or a sweater.
It fits very well with its original steel deployant bracelet that I would describe as very well made and of rare comfort. Its diving extension allows it to be put on or taken off quickly and easily, and this is far from being anecdotal for those who have wide hands. Its passage on a NATO bracelet immediately gives it a very good maritime and summery side, and it obviously takes without problem a swim in the Pacific, a dive in the Mediterranean or simple lengths in a swimming pool.
Its stylistic adaptability allows it to evolve in different casual, smart-casual and business-casual clothing styles... Even business formal for the most daring of those who would like to break the codes like 007! (Although I personally wouldn't risk it, out of respect for the codes of masculine elegance. Not everyone can be James Bond...) 
Unless you wear a full suit all week, it's an incredible "daily". If I hesitate between several watches before starting my day, it's definitely the one that will be the lucky one of the day.
Its daily deviation is measured at +1 sec/day to +2 sec/day, for a monthly deviation of less than a minute. A largely tolerable drift, the time adjustment can thus be carried out every two months (or even 3 months after July/August/September) with the date reset to 1. The Seamaster Diver 300M is striking in my eyes, in an explosion of simplicity (and not simplism) and emotion. It is a fantastic watch to wear every day.

Adjectives that qualify it: adaptable - readable - simple - practical

Diving into everyday life in complete decompression

I was looking for a beautiful all-purpose diver's watch that I could wear every day. So I went to a boutique in Paris known for its large selection and, after trying several, set my sights on this superb Ocean Star 600. Its magnificent, slightly sunray blue dial and its ceramic bezel complementing this dial in a very harmonious way seduced me right away, the COSC certification drove the point home, and hey presto, I kept it on my wrist! It is still imposing but ultimately fits very well on my 17 cm wrist which, thanks to a perfect finish of the case and an excellent quality bracelet with its mirror-polished links in the center, gives it an elegant look while remaining sporty. Concerning the precision, it is amazing, the drift is almost non-existent. The extreme water resistance of 60 ATM was not essential for me, 20 ATM would have been enough, the helium valve is useless for me, but the beauty likes to show her muscles and ultimately it is rather reassuring to know that she is not going to drown during a few serious swimming sessions. I did not find any negative point to this watch that I wear regularly.

She is imposing

This is the first complicated watch that I bought for myself when my first book came out. At the time, I didn't know much about watchmaking other than the most famous brands. I first thought about buying a skeletonized Tissot with manual winding, but I saw in the store that for the same price, I could have other complications in addition, such as the date and the moon phase. That's what made me fall for this Frederique Constant Classic Heart Beat Moonphase.

The case is made of yellow gold-plated steel. Its silver dial is decorated with a clous de Paris motif, an ornamentation obtained by guilloché that has the shape of pyramidal nail heads with small grooves between each nail. It is partially skeletonized with a round opening at 12 o'clock called "Heart Beat" and which allows, as its name suggests, to see the heartbeat of the watch. At 6 o'clock, there is a moon phase window. The indexes are equipped with printed Roman numerals and the hands are Breguet type, recognizable by their small eccentrically hollowed-out circles. The case back is open and allows you to see its rotor with Côtes de Genève finishes, a famous pattern composed of a series of wavy streaks. Finally, the strap is made of calfskin with crocodile pattern.

The strong point of this watch is its value for money. It is rare to see so many complications in this price range. Its vintage side is pleasant but can be a little old-fashioned. It is not a watch that can be worn on all occasions. On the negative side, I deplore the imprecision of the indexes. There is a circular railway but it does not correspond to the minutes. In addition, the inscription of the dates all around the dial as well as its pointer can be confused with the minutes.

specs:
Hours, minutes, seconds, date pointer, moon phase, Heart Beat

Diameter: 40 mm
Thickness: 10 mm
Power reserve: 38 h
Year: 2017
Ref: FC-335MC4P5
Depth: 60 m


poetic neo-vintage

A year of research to find the perfect watch for me. I absolutely wanted a small diameter in yellow gold on alligator, Roman numerals, for the very elegant side, an extremely complicated task these days, Cartier was my first choice, the Tank then the Santos-Dumont, for the history (first wristwatch), the elegance, however during my research, the mechanical winding became another criterion, for the interaction, the search is more and more complicated, the Cartier are quartz and the Santos-Dumont is not the first wristwatch.

I am inexorably pushed towards vintage watches and second-hand watches, which I do not like.
I think copies, DIY watches, merguez. I spin chrono24 to find the model.
Rolex Oyster perpetual 34 mm, Franck Muller, Blancpain, IWC, meet my gaze, no emotion.
I'll spare you the chapter on prices that I find very high on certain models. ANYWAY, let's move on.

The purchase of this watch is motivated by moments of pleasure, I want to feast my eyes.

And there, my gaze fell on this 5907, a real love at first sight, but no longer produced, it is extremely complicated to find second-hand.

One day, I want to give up, one day, I am ready to take the plane to look for one abroad and then, an ad in France.
Wary, I contact the Parisian seller, the atmosphere relaxes, trust is there.
I go up to Paris and the deal is done.
Since then it is attached to my wrist, impossible to remove it, I play with the light, look at the details with a magnifying glass,
A child on Christmas morning.

So beautiful

What a watch with this TV box!! My first desire was to acquire a summer watch, so I chose the superb blue dial with gray highlights and hollowed indexes on an orange rubber strap: a perfect combo in my opinion. Between the satin and the mirror-polished, this box is dazzling. To top it all off (no pun intended) a large date complication with automatic movement caliber 80 for a very affordable price positioning. I love it!!

A 70s watch with a real identity design

I find myself looking at my watch for long minutes, my beating heart is visible thanks to the openwork dial, the central guilloche is magnificent which gives depth to the dial. The hands are very beautiful, of the Breguet type (hands with a hollowed-out apple), the moon phase is also very well done.

The charm of the jigsaw

This Direnzo Solaris (DRZ 05) is one of the only watches with a double crown that I know how to appreciate.
I was not initially captivated but having not been disappointed by any model of the brand I decided to get one.
As soon as I received it I was fascinated by the work on the case, the shape is just perfect and the inclined chamfers on the top of the horns give the watch such a distinguished look!
I am not a fan of the "BoR" bracelets but I must admit that the comfort is there, but I prefer it on leather. The dial is very nice and the internal bezel carried by the upper crown is pretty and pleasant to handle. The play of tones on the sectored dial is remarkable and the reflections of the watch according to the light are great. The SW200-1 grade elaborate does the job, my DRZ are all between 0 and +4sec day (with the exception of one at +7)...
Once again it's hard not to be charmed, you can recognize the designer's touch at first glance and this model which was for me at the beginning an outsider of the brand quickly became my favorite. Really one of the most beautiful cases in my collection.

An incredible case but not only that!!

I first bought this watch by chance, having already a PRX, the question of another watch with an integrated bracelet had not come to my mind. 
I first bought one at a very competitive price on LBC and there was a huge crush. I who really liked my PRX, it has not left the box since I discovered the Mondial. 
The watch is extremely comfortable, the bracelet is at the top, flexible, elegant, refined from the case to the buckle with class. 
The dial is fantastic, its bowl shape is a signature of the brand and is available with many colors, each more delightful than the last. The skeletonized hands are very harmonious with once again this lolipop second hand which eclipses the date window demonstrates the attention to detail and the ingenuity of the creator. The watch is of a very reasonable size and can be forgotten on the wrist, it has everything you need for a perfect daily. A very good SW200-1, a screw-down crown, an 800HV coating on the watch which makes it much less sensitive to scratches than some (PRX for example :D...), the original dial with its finely worked indexes.
This watch is an undeniable beauty, I have not seen any watch with an integrated bracelet that rivals and provides such emotion. It is the queen of integrated bracelets, it does not play in the same league as the "competition".

The queen of integrated bracelets

ZRC is a watch brand founded in 1904 in Geneva, Switzerland, by Edmond Zuccolo and Joseph Rochet. Born in the field of pocket-watch chains and later expandable metal bracelets, the brand now caters to enthusiasts of iconic tool divers, made famous by its Grands Fonds developed for the French Navy from the 1960s onward.
<h3>6 o&rsquo;clock crown, monobloc case and French Navy spirit</h3>
Engineered to meet the operational demands of French Navy mine-clearance divers, the Grands Fonds features a 6 o&rsquo;clock crown, a monobloc case and in-house solutions such as ECS (Easy Clean System) and CPS (Crown Protection System). In practice, the 6 o&rsquo;clock crown and CPS prevent the watch from being worn unless the crown is fully screwed down, reducing user error prior to immersion; ECS helps flush out salt to prevent crystallization under the bezel.
<h3>Grands Fonds and contemporary variants</h3>
The current collection translates the historical DNA (legibility, field ergonomics, tool-watch silhouette) into multiple sizes and performance levels. Whichever the model, the 6 o&rsquo;clock signature ensures instant readability and an immediately recognisable identity.
<ul>
<li>ZRC Grands Fonds 300 &mdash; Core diver inspired by 1964, 300 m, bold legibility for versatile daily wear.</li>
<li>ZRC MN64 R&eacute;&eacute;dition &mdash; Tribute to French Navy specifications with period-correct dial and bezel cues.</li>
<li>ZRC Grands Fonds 38 &mdash; Smaller 38 mm option retaining the 6 o&rsquo;clock crown signature for slimmer wrists.</li>
<li>ZRC Grands Fonds 3000 Titanium &mdash; Extreme titanium variant with heightened depth rating and lighter weight.</li>
<li>ZRC Securicode &mdash; Reinterpretation of a late-1950s/1960s theme with historical design elements.</li>
</ul>
<h3>Positioning: pro tool, pricing and distribution</h3>
The brand&rsquo;s stance is that of an independent Swiss &ldquo;diving instrument,&rdquo; with production volumes not disclosed and selective distribution (specialist retailers and direct sales). As a guide, many steel references sit around &euro;2,500&ndash;3,000, while technical titanium pieces exceed &euro;4,000; special editions or precious-metal variants are significantly higher. Presence is established in Europe such as <a href="https://www.soprana.com/zrc-1904/?lang=en">Soprana</a> in Italy or <a href="https://junod-lausanne.ch/fr/collections/zrc">Junod</a> in Switzerland, and selected Asian/Middle-Eastern markets through a tight retail network.
<h3>Conclusion</h3>
ZRC speaks to those who value immediately recognisable tool-watch design with functional clarity and a strong signature. Your choice will likely fall between versatile daily wear (Grands Fonds 300/38), an emphatic historical link (MN64, Securicode), or a more technical, extreme approach (Grands Fonds 3000 Titanium). Ergonomics benefit from the 6 o&rsquo;clock crown and CPS safety; purists will appreciate the overall coherence. To refine your decision beyond the spec sheet, rely on Dialicious customer reviews to understand comfort, real-world legibility and on-wrist feel.
(Updated August 2025)

La marque&nbsp;Serica a &eacute;t&eacute; cr&eacute;&eacute;e en 2019 par J&eacute;r&ocirc;me Burget et 3 amis &agrave; Paris, en France. Le nom Serica vient d'une r&eacute;gion perdue au bout de l'Extr&ecirc;me-Orient que les Grecs et les Romains avaient baptis&eacute;e ainsi. Ce lieu fait &eacute;cho &agrave; la gen&egrave;se de la marque, qui vise &agrave; concevoir des montres m&eacute;caniques de qualit&eacute; au style n&eacute;or&eacute;tro, pr&ecirc;tes &agrave; vous suivre aux confins du monde.
La gamme comprend des montres telles que la <a title="Page Serica 4512" href="https://www.dialicious.com/serica/4512">Serica 4512</a>, la <a title="Page Serica 5303" href="https://www.dialicious.com/serica/5303">Serica 5303</a> et la <a title="Page Serica 8315 GMT Chronom&egrave;tre" href="https://www.dialicious.com/serica/8315">Serica 8315</a>. L'une des particularit&eacute;s de cette marque est que son nom n'appara&icirc;t nulle part sur le cadran, afin de pousser le passionn&eacute; &agrave; acheter un design, des finitions et des proportions, et pas seulement un nom. En juillet 2023, Serica a lanc&eacute; la Serica 5303 COSC une version chronom&egrave;tre certifi&eacute;e par le Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres.
Leur avant-dernier mod&egrave;le est la <a href="https://www.dialicious.com/serica/6190">Serica 6190</a> surfant sur les bases de la 1&egrave;re r&eacute;f&eacute;rence de la marque, la Serica 4512. Cette 6190 &eacute;pouse les codes stylistiques de la marque, des anses lyres, un choix de cadrans diff&eacute;rents et la possibilit&eacute; de choisir la position de la couronne &agrave; 3 heures ou en mode "Destro" &agrave; 9 heures. Cette Serica 6190 est &eacute;quip&eacute; du calibre Soprod M100 certifi&eacute; COSC (Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres) &agrave; l'intar des productions actuelles des autres mod&egrave;les 5303 et 8315.&nbsp;
Depuis le 21 novembre 2024, Serica propose une nouvelle collection tr&egrave;s audacieuse...&nbsp;Une montre habill&eacute;e sortant des sentiers battus nomm&eacute;e "Parade" sous la r&eacute;f&eacute;rence 1174. Ces 4 chiffres, comme toutes les autres r&eacute;f&eacute;rences Serica, propose une symbolique issue du nombre d'or ou divines proportions dont le ratio entre la longeur et la largeur sont de 1,174... Une nouveaut&eacute; propos&eacute;e en pr&eacute;-commande &agrave; 1,490 &euro; pour une livraison pr&eacute;vue en Mars 2025...
<h2>Quel est le prix d'une montre Serica ?</h2>
Les prix des montres Serica &eacute;voluent et diff&eacute;rent selon les mod&egrave;les. La plupart co&ucirc;tent entre 990 &euro; et 1,890 &euro; selon les mod&egrave;les et finitions. Le mod&egrave;le GMT de la marque, Serica 8315 GMT Chronom&egrave;tre co&ucirc;te 1,890 &euro; tandis que le dernier mod&egrave;le lanc&eacute; par Serica, la r&eacute;f&eacute;rence <a href="https://www.dialicious.com/serica/6190">6190</a> est propos&eacute;e &agrave; 990 &euro;.
Serica est ind&eacute;pendante et produit environ 5,000 montres par an, tous mod&egrave;les confondus. Serica fait partie du <a href="https://www.dialicious.com/top/les_meilleures_marques_de_montres_francaises">Top 10 des marques de montres fran&ccedil;aises les plus populaires</a>, ainsi que du <a href="https://www.dialicious.com/top/les_meilleures_micro_marques_de_montres">Classement des meilleures micro-marques de montres</a>. Pour choisir le mod&egrave;le Serica qui vous correspond le mieux,&nbsp;les avis clients Dialicious sont une ressource essentielle pour &eacute;valuer les diff&eacute;rents mod&egrave;les &agrave; travers l'exp&eacute;rience r&eacute;elle des clients
(Mise &agrave; jour Novembre 2024)

The brand Serica was created in 2019 by J&eacute;r&ocirc;me Burget and 3 friends in Paris, France. The name Serica comes from a lost region at the end of the Far East that the Greeks and Romans named it like this. This place echoes the genesis of the brand, which aims to design quality mechanical watches in a neo-retro style, ready to follow you to the ends of the world.
The range includes watches such as the&nbsp;<a href="https://www.dialicious.com/en/serica/4512">Serica 4512</a>, the&nbsp;<a href="https://www.dialicious.com/en/serica/5303">Serica 5303</a> and the&nbsp;<a href="https://www.dialicious.com/en/serica/8315">Serica 8315</a>. One of the particularities of this brand is that its name does not appear anywhere on the dial, in order to encourage the enthusiast to buy a design, finishes and proportions, and not just a name. In July 2023, Serica launched the Serica 5303 COSC, a chronometer version certified by the Swiss Official Chronometer Testing Institute.
The&nbsp;<a href="https://www.dialicious.com/en/serica/6190">Serica 6190</a> surfing on the bases of the brand's first reference, the Serica 4512. This 6190 follows the stylistic codes of the brand, lyre lugs, a choice of different dials and the possibility of choosing the position of the crown at 3 o'clock or at &ldquo;Destro&rdquo; mode at 9 o&rsquo;clock. This Serica 6190 is powered with the Soprod M100 caliber COSC (Official Swiss Chronometer Certification) certified, like the current productions of the other 5303 and 8315 models.&nbsp;
Since November 21, 2024, Serica has been offering a very daring new collection... A dress watch off the beaten track called &ldquo;Parade&rdquo; under the reference 1174. These 4 figures, like all other Serica references, offer a symbolism derived from the golden number or divine proportions whose ratio between length and width is 1.174... A novelty offered for pre-order at &euro; 1,490 for one delivery planned for March 2025...
<h2 dir="ltr">How much does a Serica watch cost?</h2>
The prices of Serica watches change and differ depending on the model. Most cost between &euro; 990 and &euro; 1,890 depending on the models and finishes. The brand's GMT model, Serica 8315 GMT Chronometer costs &euro; 1,890 while the latest model launched by Serica, the reference&nbsp;<a href="https://www.dialicious.com/en/serica/6190">6190</a> is offered to &euro; 990.
Serica is independent and produces around 5,000 watches per year, all models combined. Serica is part of the&nbsp;<a href="https://preprod.dialicious.com/en/top/the_best_french_watch_brands">Top 10 most popular French watch brands</a>, as well as&nbsp;<a href="https://www.dialicious.com/en/top/the_best_micro_watch_brands">ranking the best micro watch brands</a>. To choose the Serica model that best suits you, <a href="https://www.dialicious.com/en/serica/5303">Serica 5303 reviews</a>, <a href="https://www.dialicious.com/en/serica/4512">Serica 4512 reviews</a>, <a href="https://www.dialicious.com/en/serica/6190">Serica 6190 reviews</a> or <a href="https://www.dialicious.com/en/serica/8315">Serica 8315 reviews</a> are an #1 resource for evaluating different models through real customer experience.
(Updated December 2025)

ZRC Grands Fonds 300 Réédition MN64 Owner Review : Confidential, precise and robust

A real favorite for the blue dial

Where to buy your ZRC?

YOU ARE :

Customize your ZRC with our selection of accessories:

Eagle Eye Watches

Iconic Switzerland

ABP Concept