Iconic watch art prints. Made in Switzerland, lifetime guarantee

The must-have Macro Loupe for all watch lovers

A reliable piece of kit for years.
A watch that's rarely seen and no longer available new, but it deserves to be (re)discovered. Its pre-owned price is very reasonable, making it a watch that's not intended for speculation but is therefore accessible to anyone who wants to treat themselves without mortgaging their home with a quality, little-known watch.


Elegant and sober

The Swiss watch brand Tag Heuer is the result of the merger in 1985 between the company Heuer, founded in 1860, and the group TAG (Avant Garde Techniques). This union marked the beginning of a new era for the brand, characterized by a combination of technological innovations and a rich watchmaking heritage.
<h2 dir="ltr">Background of the Merger in 1985</h2>
In the 1970s, the Swiss watch industry went through a tumultuous period, known as the "quartz crisis". The mass introduction of cheap quartz watches, mainly from Asia, threatens the survival of traditional mechanical watch manufacturers. Heuer, despite its established reputation in the field of chronographs, did not escape this crisis and encountered financial difficulties.
In 1985, the group TAG, specialized in cutting-edge technologies, particularly in aeronautics and Formula 1, acquires Heuer. This merger gives rise to Tag Heuer, combining Heuer's watchmaking heritage with TAG's technological expertise.
<h2 dir="ltr">Renaissance and Modernization (1985-1999)</h2>
Under new leadership, TAG Heuer is undertaking a strategy to revitalize the brand by building on its heritage while incorporating modern innovations. The brand is reintroducing flagship models such as the TAG Heuer Carrera and the TAG Heuer Monaco, adapting them to contemporary tastes while retaining their iconic design. These reissues are a success with watch enthusiasts.
TAG Heuer is also introducing new product lines, including the<a href="https://www.dialicious.com/en/tag_heuer/2000_series"> TAG Heuer Series 2000</a>, a collection of waterproof sports watches, and the<a href="https://www.dialicious.com/en/tag_heuer/6000_series"> TAG Heuer Series 6000</a>, which combines elegance and performance. The brand strengthens its association with the world of sport, in particular Formula 1, by becoming the official timekeeper of several teams and events. These partnerships reinforce the dynamic and innovative image of TAG Heuer.
<h2 dir="ltr">Acquisition par LVMH et Expansion (1999-2010)</h2>
In 1999, the French luxury group LVMH (Mo&euml;t Hennessy Louis Vuitton) acquires TAG Heuer, thus integrating the brand into its prestigious portfolio. Under the aegis of LVMH, TAG Heuer invests in research and development to design its own movements. In 2004, the brand unveiled the Calibre 360, a mechanical chronograph capable of measuring 1/100th of a second, a world first.
TAG Heuer continues to innovate with models such as the TAG Heuer Monaco V4 in 2009, the first watch in the world equipped with a movement driven by belts, and the TAG Heuer Microtimer Flying 1000 in 2011, capable of measuring 1/1000th of a second.
The brand is expanding its global presence by opening flagship stores in key cities and strengthening its distribution network.
<h2 dir="ltr">Diversification and Connected Watches (2010-2020)</h2>
Faced with the emergence of connected watches, TAG Heuer decides to adapt to new technological trends.
In 2015, the brand launched the TAG Heuer Connected, its first smartwatch, in collaboration with Google and Intel. This model combines the traditional design of TAG Heuer with the functionality of a modern smartwatch. TAG Heuer is expanding its historic strategy of partnerships, particularly with automotive brands such as Porsche, and offers limited editions celebrating iconic events or personalities.
<h2 dir="ltr">Recent Commitments and Future Outlook (2020 - present)</h2>
TAG Heuer continues to strengthen its position in the luxury watch market by focusing on innovation and respect for its heritage. The brand offers reissues of historic models, such as the<a href="https://www.dialicious.com/en/tag_heuer/carrera_chronograph"> TAG Heuer Carrera</a> and the<a href="https://www.dialicious.com/en/tag_heuer/monaco"> TAG Heuer Monaco</a>, incorporating modern technical improvements while retaining the original design. Many limited series will be released to the delight of collectors.
TAG Heuer is committed to green initiatives, including reducing its carbon footprint and using sustainable materials in its products and packaging. In 2024, LVMH, parent company of TAG Heuer, enters into a 10-year partnership with Formula 1, strengthening the brand's association with motorsport.
In conclusion, since its merger with TAG in 1985, TAG Heuer has navigated between tradition and innovation, consolidating its strong position in luxury watchmaking. By combining its rich heritage with technological advancements and strategic partnerships, the brand continues to appeal to watch enthusiasts around the world.
Check out th&nbsp;<a href="https://www.dialicious.com/en/top/the_best_swiss_watch_brands">Ranking of the best Swiss watch brands</a> or the <a href="https://www.dialicious.com/en/top/the_best_brands_of_motor_sports_watches">Ranking of the best watch brands inspired by motorsports</a>, including TAG Heuer.
(Updated November 2024)

Today I fell for this Tag Heuer Monza Carbon Fiber.
The case and movement are the culprits.
I fell in love with it, and a banker who's not exactly happy about it.
It's not a first-timer purchase, but if you want a watch that no one else wears, go for it with your eyes closed.

Tag Heuer Monza flyback

La marque&nbsp;Serica a &eacute;t&eacute; cr&eacute;&eacute;e en 2019 par J&eacute;r&ocirc;me Burget et 3 amis &agrave; Paris, en France. Le nom Serica vient d'une r&eacute;gion perdue au bout de l'Extr&ecirc;me-Orient que les Grecs et les Romains avaient baptis&eacute;e ainsi. Ce lieu fait &eacute;cho &agrave; la gen&egrave;se de la marque, qui vise &agrave; concevoir des montres m&eacute;caniques de qualit&eacute; au style n&eacute;or&eacute;tro, pr&ecirc;tes &agrave; vous suivre aux confins du monde.
La gamme comprend des montres telles que la <a title="Page Serica 4512" href="https://www.dialicious.com/serica/4512">Serica 4512</a>, la <a title="Page Serica 5303" href="https://www.dialicious.com/serica/5303">Serica 5303</a> et la <a title="Page Serica 8315 GMT Chronom&egrave;tre" href="https://www.dialicious.com/serica/8315">Serica 8315</a>. L'une des particularit&eacute;s de cette marque est que son nom n'appara&icirc;t nulle part sur le cadran, afin de pousser le passionn&eacute; &agrave; acheter un design, des finitions et des proportions, et pas seulement un nom. En juillet 2023, Serica a lanc&eacute; la Serica 5303 COSC une version chronom&egrave;tre certifi&eacute;e par le Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres.
Leur avant-dernier mod&egrave;le est la <a href="https://www.dialicious.com/serica/6190">Serica 6190</a> surfant sur les bases de la 1&egrave;re r&eacute;f&eacute;rence de la marque, la Serica 4512. Cette 6190 &eacute;pouse les codes stylistiques de la marque, des anses lyres, un choix de cadrans diff&eacute;rents et la possibilit&eacute; de choisir la position de la couronne &agrave; 3 heures ou en mode "Destro" &agrave; 9 heures. Cette Serica 6190 est &eacute;quip&eacute; du calibre Soprod M100 certifi&eacute; COSC (Contr&ocirc;le Officiel Suisse des Chronom&egrave;tres) &agrave; l'intar des productions actuelles des autres mod&egrave;les 5303 et 8315.&nbsp;
Depuis le 21 novembre 2024, Serica propose une nouvelle collection tr&egrave;s audacieuse...&nbsp;Une montre habill&eacute;e sortant des sentiers battus nomm&eacute;e "Parade" sous la r&eacute;f&eacute;rence 1174. Ces 4 chiffres, comme toutes les autres r&eacute;f&eacute;rences Serica, propose une symbolique issue du nombre d'or ou divines proportions dont le ratio entre la longeur et la largeur sont de 1,174... Une nouveaut&eacute; propos&eacute;e en pr&eacute;-commande &agrave; 1,490 &euro; pour une livraison pr&eacute;vue en Mars 2025...
<h2>Quel est le prix d'une montre Serica ?</h2>
Les prix des montres Serica &eacute;voluent et diff&eacute;rent selon les mod&egrave;les. La plupart co&ucirc;tent entre 990 &euro; et 1,890 &euro; selon les mod&egrave;les et finitions. Le mod&egrave;le GMT de la marque, Serica 8315 GMT Chronom&egrave;tre co&ucirc;te 1,890 &euro; tandis que le dernier mod&egrave;le lanc&eacute; par Serica, la r&eacute;f&eacute;rence <a href="https://www.dialicious.com/serica/6190">6190</a> est propos&eacute;e &agrave; 990 &euro;.
Serica est ind&eacute;pendante et produit environ 5,000 montres par an, tous mod&egrave;les confondus. Serica fait partie du <a href="https://www.dialicious.com/top/les_meilleures_marques_de_montres_francaises">Top 10 des marques de montres fran&ccedil;aises les plus populaires</a>, ainsi que du <a href="https://www.dialicious.com/top/les_meilleures_micro_marques_de_montres">Classement des meilleures micro-marques de montres</a>. Pour choisir le mod&egrave;le Serica qui vous correspond le mieux,&nbsp;les avis clients Dialicious sont une ressource essentielle pour &eacute;valuer les diff&eacute;rents mod&egrave;les &agrave; travers l'exp&eacute;rience r&eacute;elle des clients
(Mise &agrave; jour Novembre 2024)

The brand Serica was created in 2019 by J&eacute;r&ocirc;me Burget and 3 friends in Paris, France. The name Serica comes from a lost region at the end of the Far East that the Greeks and Romans named it like this. This place echoes the genesis of the brand, which aims to design quality mechanical watches in a neo-retro style, ready to follow you to the ends of the world.
The range includes watches such as the&nbsp;<a href="https://www.dialicious.com/en/serica/4512">Serica 4512</a>, the&nbsp;<a href="https://www.dialicious.com/en/serica/5303">Serica 5303</a> and the&nbsp;<a href="https://www.dialicious.com/en/serica/8315">Serica 8315</a>. One of the particularities of this brand is that its name does not appear anywhere on the dial, in order to encourage the enthusiast to buy a design, finishes and proportions, and not just a name. In July 2023, Serica launched the Serica 5303 COSC, a chronometer version certified by the Swiss Official Chronometer Testing Institute.
The&nbsp;<a href="https://www.dialicious.com/en/serica/6190">Serica 6190</a> surfing on the bases of the brand's first reference, the Serica 4512. This 6190 follows the stylistic codes of the brand, lyre lugs, a choice of different dials and the possibility of choosing the position of the crown at 3 o'clock or at &ldquo;Destro&rdquo; mode at 9 o&rsquo;clock. This Serica 6190 is powered with the Soprod M100 caliber COSC (Official Swiss Chronometer Certification) certified, like the current productions of the other 5303 and 8315 models.&nbsp;
Since November 21, 2024, Serica has been offering a very daring new collection... A dress watch off the beaten track called &ldquo;Parade&rdquo; under the reference 1174. These 4 figures, like all other Serica references, offer a symbolism derived from the golden number or divine proportions whose ratio between length and width is 1.174... A novelty offered for pre-order at &euro; 1,490 for one delivery planned for March 2025...
<h2 dir="ltr">How much does a Serica watch cost?</h2>
The prices of Serica watches change and differ depending on the model. Most cost between &euro; 990 and &euro; 1,890 depending on the models and finishes. The brand's GMT model, Serica 8315 GMT Chronometer costs &euro; 1,890 while the latest model launched by Serica, the reference&nbsp;<a href="https://www.dialicious.com/en/serica/6190">6190</a> is offered to &euro; 990.
Serica is independent and produces around 5,000 watches per year, all models combined. Serica is part of the&nbsp;<a href="https://preprod.dialicious.com/en/top/the_best_french_watch_brands">Top 10 most popular French watch brands</a>, as well as&nbsp;<a href="https://www.dialicious.com/en/top/the_best_micro_watch_brands">ranking the best micro watch brands</a>. To choose the Serica model that best suits you, <a href="https://www.dialicious.com/en/serica/5303">Serica 5303 reviews</a>, <a href="https://www.dialicious.com/en/serica/4512">Serica 4512 reviews</a>, <a href="https://www.dialicious.com/en/serica/6190">Serica 6190 reviews</a> or <a href="https://www.dialicious.com/en/serica/8315">Serica 8315 reviews</a> are an #1 resource for evaluating different models through real customer experience.
(Updated December 2025)

TAG Heuer Monza Chronograph is a model launched in 1976 to celebrate Ferrari and Niki Lauda&rsquo;s 1975 F1 titles, debuting a blackened cushion case and race-ready legibility that define a lineage repeatedly reinterpreted&mdash;from the 2000s re-editions (Calibre 36 and Calibre 17) to the dramatic 2023 carbon Flyback Chronometer.
<h3>Design &amp; legibility: the model&rsquo;s identity</h3>
Instrument-style dials with two or three registers (depending on versions), useful peripheral scales (tachymeter and sometimes pulsometer) and high-contrast black/red/blue racing cues shape Monza&rsquo;s identity; dial aperture is generous and the cushion geometry softens edges for assertive yet wearable presence, with bold hands and crisp markers enabling instant reading on the move, so that the cushion case plus functional scales is the visual code that makes a Monza instantly recognisable.
<h3>Case, strap and daily comfort</h3>
Historically black-PVD and later offered in steel, grade-5 titanium (2016) and forged carbon (2023), the case sits around 42 mm across generations, typically 100 m water-resistant, with straight pushers and short lugs that stabilise the watch on perforated leather or technical textile; a knurled crown, domed sapphire and modern screwed backs complete the spec, while the low mass of titanium and carbon improves long-wear balance and under-cuff ease, meaning a 42 mm Monza on leather or textile blends presence, lightness and wrist stability.
<h3>Movement: architecture, performance and care</h3>
The line has housed notable engines: Calibre 36 (Zenith El Primero base, 36,000 vph) circa 2001&ndash;2011, Calibre 17 (ETA 2894-2) for the 2016 Heritage, then Heuer 02 Flyback (column wheel + vertical clutch, ~80 h) in 2023; these architectures target stable rate and crisp pusher feel, with typical 4&ndash;6-year service intervals under normal wear and regular seal checks after case/strap work, such that the Heuer 02 Flyback&rsquo;s column-wheel/vertical-clutch pairing delivers repeatable action with generous autonomy.
<h3>Timeline &amp; main models (1976&ndash;2025)</h3>
(1976) Heuer Monza Black PVD &ldquo;Racing&rdquo;:
The inaugural Monza named after the Italian circuit, celebrating Ferrari/Lauda&rsquo;s 1975 triumph: compact black-PVD cushion case, high-contrast dial and functional racing scales designed for swift reading at speed. It set a vocabulary distinct from purely classical chronographs, embracing motorsport as both use-case and aesthetic.
(2001) TAG Heuer Monza Calibre 36 &ldquo;El Primero&rdquo;:
A neo-vintage re-edition with steel cushion case around 39&ndash;40 mm, powered by Calibre 36 (Zenith El Primero base, 36,000 vph). Clean silver or black dials and lively seconds yield a more horological proposition, often with display back and alligator strap. Hugely popular among &ldquo;youngtimer&rdquo; fans, it positioned Monza as a racier alternative to round chronographs; a widely cited reference for this cycle is TAG Heuer Monza CR5110.
(2003) TAG Heuer Monza Calibre 36 &ldquo;Re-Edition&rdquo;:
A variation pairing a 1930s-inspired dial to the cushion case, still with Calibre 36 and a shirt-friendly profile. Readability stays high thanks to crisp markers and balanced aperture, while the retro-sport mood amplifies the line&rsquo;s racing DNA. This series shows how heritage styling met modern specs (sapphire, improved water-resistance) across multiple colours; you&rsquo;ll frequently encounter the identifier TAG Heuer Monza CR5110 or close derivatives depending on market and year.
(2011) TAG Heuer Monza Calibre 36 &ldquo;Heritage&rdquo;:
Another Calibre 36 iteration with dial/hands echoing 1930s chronographs, striking a refined balance between atelier spirit and everyday wear. Comfort improved via better straps and rising perceived quality, while water-resistance remained city-appropriate. Given reference dispersion across public databases, we retain TAG Heuer Monza CR5110 as a typical marker for the Calibre 36 cycle.
(2016) TAG Heuer Monza Heritage Calibre 17 (40th Anniversary):
Anniversary edition with 42 mm grade-5 titanium cushion case in black PVD, bi-compax dial, tachy/pulso scales and domed sapphire; it fuses &ldquo;Dark Lord&rdquo; looks with lighter modern wear, adds 100 m water-resistance and a snappy pusher feel. The bi-compax layout with date at 4:30 typifies Calibre 17, and the most-quoted production reference is TAG Heuer Monza CR2080.FC6375.
(2023) TAG Heuer Monza Flyback Chronometer (carbon):
A striking contemporary take: ultra-light 42 mm carbon case, DLC steel pushers/crown, PVD titanium back, skeletonised black dial with blue accents, tachy/pulso flange, 100 m WR and COSC-certified Heuer 02 Flyback (~80 h). The column-wheel/vertical-clutch architecture enhances feel; it ships on technical textile with carbon clasp. The brand-spotlighted variant is TAG Heuer Monza CR5090.FN6001.
<h3>Buying advice: size, variants, straps &amp; uses</h3>
For an all-round daily, target the ~42 mm cushion with high-contrast dial and 100 m WR, favouring perforated leather or technical textile that hugs the wrist; if you want the sweet spot of style/comfort, the 2016 titanium Heritage is a safe pick. The generous aperture works under a jacket, and legibility is excellent at the desk and after hours.
If you crave silky pusher feel and long reserve, the 2023 Flyback brings the tech while reducing wrist mass (carbon); try the lug drop and on-wrist visual width against your wrist size, as the cushion geometry reads larger than a round 42 mm.&nbsp;Movement-minded collectors will love the Calibre 36 (2001&ndash;2011) for its 5 Hz beat and singular place in the LVMH era; check service history and water-resistance if buying pre-owned, as these pieces are sought after.
<h3>Conclusion</h3>
From the black-PVD racer of 1976 to the carbon Flyback of 2023, Monza embodies a pilot&rsquo;s chronograph that is readable, energetic and instantly recognisable by its cushion case and useful scales; it suits enthusiasts who want F1 heritage they can wear daily, with clear choices: 2016 Heritage for versatility, 2023 Flyback for technical appeal, Calibre 36 for high-frequency thrills. To fine-tune your pick, rely on Dialicious customer reviews to validate comfort, legibility and lifestyle fit.
(Updated September 2025)

TAG Heuer Monza Chronograph Owner Review : Original, reliable and rare

Elegant and sober

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